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Forum: Copywriting 31st December 2014, 01:51 PM
Replies: 44
Views: 3,598
Posted By OutOfThisWord
Re: An open letter to all DR copywriters who persist in believing content writing is not copywriting

Anyone know there is an 'institute' for content marketing?

15 Ways Content Marketing Rocked Our World in 2014 [Examples]...
Forum: Copywriting 6th September 2014, 05:36 AM
Replies: 1
Views: 458
Posted By OutOfThisWord
Re: Any Good Press Release Writing Courses??

You may want to get on this guys list Paul Hartunian Shows You How Easy It Can Be To Write Powerful Press Releases, Media Releases and Get Free Publicity (
Forum: Copywriting 24th June 2014, 06:00 PM
Replies: 14
Views: 871
Posted By OutOfThisWord
Re: Do you understand my startup?

Well you don't have a compelling headline. So most prospects won't get beyond that, like me.
Forum: Copywriting 10th March 2014, 05:22 PM
Replies: 3
Views: 637
Posted By OutOfThisWord
Re: Study: Ads showing people "why" to quit smoking more effective than "how to" messages

The article ended with a summation that smokers are more likely to connect with emotionally charged ads, which is news to them.
Forum: Copywriting 5th March 2014, 03:18 PM
Replies: 1
Views: 431
Posted By OutOfThisWord
Re: Radio and Newspaper Copy

Why have you decided to launch your nutrition store with radio and newspaper advertising when it is likely that most of your repeat biz is likely to come within 5 miles of the store?

You would be...
Forum: Copywriting 23rd September 2013, 12:31 PM
Replies: 1
Views: 541
Posted By OutOfThisWord
Fake reviews busted...

This just hit the wire about 30 min. ago...

Fake reviewers snared in NY Attorney General yogurt sting...
Forum: Copywriting 23rd September 2013, 09:53 AM
Replies: 20
Views: 823
Posted By OutOfThisWord
Re: So and So Doesn't Understand The Value Of Copy...

The biggest mistake I made early in my career was to try and convince business owners of the profit value of direct marketing.

And even when I was successful, the campaign still did not produce...
Forum: Copywriting 11th September 2013, 10:19 AM
Replies: 14
Views: 1,018
Posted By OutOfThisWord
Re: What kind of work are you doing most these days?

Here's my percentages.

80% B2B, both offline direct mail and online marketing (mostly websites, landing pages and emails)

20% B2C, mostly in 'wellness' niche and second in biz op.

Most of...
Forum: Copywriting 3rd September 2013, 05:50 PM
Replies: 51
Views: 1,801
Posted By OutOfThisWord
Re: Offer/copy/list ratio --- HELP PLEASE!

I thought part of the 20% was also the customer service experience, as I started in the days of toll-free numbers.

And I thought to construct a good offer, you needed good copy.

No matter what...
Forum: Copywriting 21st August 2013, 05:37 PM
Replies: 45
Views: 2,224
Posted By OutOfThisWord
Re: Dating Copywriters

You are not describing copywriters.

You are describing men.

That being said, I would suggest you try dating a graphic designer.
Forum: Copywriting 21st August 2013, 01:32 PM
Replies: 0
Views: 422
Posted By OutOfThisWord
Cool downloads...

Just happened to find this and think many of you might appreciate.

Didn't want to create a direct link, so replace the (dot)

Forum: Offline Marketing 17th August 2013, 08:29 AM
Replies: 29
Views: 1,646
Posted By OutOfThisWord
Re: Is mail not effective anymore?

Mail is effective but is not as knee jerk as 'cold calling.'

Any product, any business, any service - they all start with "man wouldn't it be great if we could hire a salesman to (bring us money)...
Forum: Copywriting 27th July 2013, 02:25 PM
Replies: 13
Views: 855
Posted By OutOfThisWord
Re: First Timer-How'd I do? (Long form sales page critique)

Your real doctor may be suffering from what other real doctors I've worked with suffered with...

...not wanting to spend real money to make money.

Couple years back I advised one who wanted to...
Forum: Copywriting 24th July 2013, 02:34 PM
Replies: 14
Views: 794
Posted By OutOfThisWord
Re: What kind of questions would you ask a new client?

You want as many details as you can get...

...about their product and their competitors' products,

...about their prospects (what they think, feel and believe),

...and what is going on today...
Forum: Copywriting 19th July 2013, 08:08 AM
Replies: 13
Views: 912
Posted By OutOfThisWord
Re: Creating 'fear' in a copy where none exists

Fear of missing out.

Fear of never getting rid of a problem.

But, you only want to address that emotion if you know it is a dominant emotion of your target market.

If it is not, your copy...
Forum: Copywriting 13th July 2013, 07:53 AM
Replies: 10
Views: 736
Posted By OutOfThisWord
Re: Sales letter intro critique please

Your headlines and subheads are telling them something they already know.

Your big selling idea may be hidden in one of your bullets, so do a little digging there.

And since you work for this...
Forum: Copywriting 2nd July 2013, 10:48 AM
Replies: 22
Views: 1,250
Posted By OutOfThisWord
Re: anyone ever try a Treadmill desk?

I bought one of those hard foam rollers. J-Fit is the brand.

Only $20 bucks and after a session of pounding the keyboard, I flop on my back and roll and it pops my back fast and easy.

I used to...
Forum: Copywriting 17th June 2013, 02:00 PM
Replies: 2
Views: 685
Posted By OutOfThisWord
Re: The Big Alternative Health Lists

I did some work for these guys couple years ago and at that time I understood their list was over 200K. (

They promote a lot of Agora...
Forum: Copywriting 24th May 2013, 06:18 AM
Replies: 30
Views: 904
Posted By OutOfThisWord
Re: Why Firing Some Clients is a Good Thing

Yes, all those food stampers should go where the real money is - political office.

Why try and get-over for a couple hun a month when you can get connected and rake in millions and then pass laws...
Forum: Copywriting 23rd May 2013, 09:26 AM
Replies: 30
Views: 904
Posted By OutOfThisWord
Re: Why Firing Some Clients is a Good Thing

It doesn't matter to me what the personality of a client is... long as I believe they know what they are doing.

In my professional career, I've spent more time as an independent...
Forum: Copywriting 22nd May 2013, 03:09 PM
Replies: 26
Views: 1,025
Posted By OutOfThisWord
Re: Dealing with burnout/lack of creativity?

For me, it's working on several projects at once.

As soon as I freeze up on one, I jump to another.

If you continue to pound away at the same thing, you get fatigued.

So I switch it up, like...
Forum: Copywriting 7th April 2013, 12:04 PM
Replies: 30
Views: 1,702
Posted By OutOfThisWord
Re: What's wrong with me? (this is a serious request for feedback)

If it works for you and you are not harming others, stay with it.

A lot of creativity arises from being effed-up.

Ask me how I know.
Forum: Copywriting 9th March 2013, 10:57 AM
Replies: 3
Views: 572
Posted By OutOfThisWord
Re: Which is the more impactful way to present data?

Consider an infographic with a compelling caption, because it will catch the skimmers, which are often 85% of website visitors that continue reading beyond your headline.
Forum: Copywriting 7th March 2013, 12:32 PM
Replies: 7
Views: 644
Posted By OutOfThisWord
Re: Need help deciding on a niche

Start with any small biz where you are dealing directly with the owner.

Get some successes under your belt and grow from there.

You won't get 4 figs out the gate without a proven portfolio.
Forum: Copywriting 6th March 2013, 12:37 PM
Replies: 37
Views: 4,946
Posted By OutOfThisWord
Re: Email Copywriting--What's Working Now

Hey Rick,

Congrats on this winning email and thanks for taking the time to give us the skinny on the 'whys.'
Forum: Copywriting 26th February 2013, 06:46 PM
Replies: 14
Views: 1,354
Posted By OutOfThisWord
Re: Aw, How Cute! A Newb's First Sales E-Mail! Now Rip It to Shreds

I would suggest you test it.

It reads as if you know a lot about your target market and how they feel.

So test it, then try and beat those results. Some of your best work will come after you...
Forum: Copywriting 21st February 2013, 01:26 PM
Replies: 10
Views: 930
Posted By OutOfThisWord
Re: how to approach a garbage ad in Yellow pages...?

I know a YP rep I used to place a lot of ads with back in the '90's in the Philly/ S. Jerzy area and he worked for the YP for years, even retired with them.

But the commissions to the reps are...
Forum: Copywriting 25th January 2013, 12:50 PM
Replies: 4
Views: 679
Posted By OutOfThisWord
Re: HELP: Where can I find Bob Bly's promo about...

Ross did you check his website? He's got a ton of samples on there in his portfolio.
Forum: Copywriting 24th January 2013, 05:06 PM
Replies: 44
Views: 2,228
Posted By OutOfThisWord
Re: What is the most important factor in the decision to buy something?


Did you strike an emotional chord.

Did you connect with an emotional need.
Forum: Copywriting 16th January 2013, 03:39 PM
Replies: 3
Views: 621
Posted By OutOfThisWord
Re: Copywriters who do direct mail

Yes, you can give current customer file to a company, like InfoUSA, and they will bounce against their database and give you back a lot of the info you are looking for.

I would also suggest taking...
Forum: Copywriting 8th January 2013, 06:05 AM
Replies: 8
Views: 626
Posted By OutOfThisWord
Re: Critique please? Fitness Niche

You don't have a compelling headline, which means everything that follows is interesting only to you.

Focus your attention on creating this product, as it may have some value for those with a...
Forum: Copywriting 4th January 2013, 05:06 PM
Replies: 17
Views: 953
Posted By OutOfThisWord
Re: can you help me "de-muddyfy" this copy?

Attention Website Owners Hungry For Quality Traffic...


WORKS... Even If You've Been Penquined, Pandaed and Snake Bitten By Everyone In The...
Forum: Copywriting 4th January 2013, 08:14 AM
Replies: 17
Views: 953
Posted By OutOfThisWord
Re: can you help me "de-muddyfy" this copy?

You may not have much luck stopping readers by restating something everyone knows... Google is screwing website owners.

Your better hook may be more solution oriented, as that is what website...
Forum: Copywriting 2nd January 2013, 04:26 PM
Replies: 18
Views: 1,054
Posted By OutOfThisWord
Re: Results of My Split Tests Defy Common Sense

No one is dreaming about 'ultimate workout for busy guys'...

...but they do want to 'get lean and ripped in 15 days."
Forum: Copywriting 13th December 2012, 07:33 AM
Replies: 13
Views: 904
Posted By OutOfThisWord
Re: How Would You Improve This Copy ( Affluent Market)...

Your client probably has a good offer, but while trying to find it my head hurt.

Where is the eye to go?

The yellow contact box competes with the headline and when I try to move past that the...
Forum: Copywriting 15th November 2012, 02:35 PM
Replies: 20
Views: 1,711
Posted By OutOfThisWord
Re: Direct response flyers

Joe, using the same service the dentists, directTV and the grocerers use...

...will get you into about 20,000 targeted homes for around $1,700 and with that kind of coverage, they don't have to...
Forum: Copywriting 15th November 2012, 11:24 AM
Replies: 20
Views: 1,711
Posted By OutOfThisWord
Re: Direct response flyers

What kind of biz are they in Joe?
Forum: Copywriting 13th September 2012, 08:30 AM
Replies: 20
Views: 7,105
Posted By OutOfThisWord
Forum: Copywriting 31st July 2012, 02:01 PM
Replies: 22
Views: 1,201
Posted By OutOfThisWord
Re: Red flag: "partner with us" - do you agree?

I just bluntly tell them "if you don't have the funds to take marketing risks, you don't have a business."
Forum: Copywriting 9th July 2012, 06:59 PM
Replies: 48
Views: 2,043
Posted By OutOfThisWord
Re: Need help: getting a past due client to pay up

Since he is in the same town as you, and you have a signed contract, and you send a demand email and he refused... have everything you need to file a cause of action. And it's funny when...
Forum: Copywriting 9th June 2012, 03:08 PM
Replies: 17
Views: 873
Posted By OutOfThisWord
Re: S T U C K!!

Just act like you were enthusiastically talking to a friend about something wonderful you just discovered...

...but knowing your friend has A.D.D., you've got to say a couple of words to first get...
Forum: Copywriting 5th June 2012, 07:12 AM
Replies: 6
Views: 750
Posted By OutOfThisWord
Re: Is A Business License Needed?


...anytime you ask ANY gov. entity whether you should give them money or not, their answer will always be YES.

Sure some bureaucrat will tell you, you need a license to write from...
Forum: Copywriting 30th April 2012, 12:25 PM
Replies: 2
Views: 635
Posted By OutOfThisWord
The Secret Life of Pronouns

Was browsing website today and read a review of a new book by a linguistic researcher that reveals 'tells' when people use certain words known as function words, like "I", "that", "and", etc....
Forum: Copywriting 12th April 2012, 01:35 PM
Replies: 15
Views: 980
Posted By OutOfThisWord
Re: Headline feedback, please


...what EMOTIONS do your clients express when referring a friend to you?

Speak to those emotions.

Have you EVER heard of one of your clients talk about 'a floor care experience'?
Forum: Copywriting 9th April 2012, 07:59 AM
Replies: 9
Views: 804
Posted By OutOfThisWord
Re: Please critique my sales page - read sticky already!

You need an emotional hook.

No one is dreaming about 'getting a cardio workout.'
Forum: Copywriting 2nd April 2012, 04:26 PM
Replies: 12
Views: 794
Posted By OutOfThisWord
Re: Looking For A Critique Before I Start Promoting


Your offer is barely visible and it's kind of hidden in your masthead...

...attract, engage & convert. Words that sell.

This is your offer. This is what web warriors are hungry for.
Forum: Copywriting 16th March 2012, 05:33 AM
Replies: 9
Views: 803
Posted By OutOfThisWord
Re: A "Killer" P.S

I copied and stored the following from another thread in this forum. Don't remember who started the thread but you can probably find more insights there too...

1. Michel Fortin shared with me...
Forum: Copywriting 14th March 2012, 09:23 AM
Replies: 13
Views: 901
Posted By OutOfThisWord
Re: Question on Sales Letters With Multiple Order Buttons

I seem to remember reading Clayton Makepeace's blog where he said when he put the toll-free number on the bottom of every page of a magalog for nutritional supplements that response did go up.

Forum: Copywriting 17th February 2012, 09:33 AM
Replies: 6
Views: 665
Posted By OutOfThisWord
Re: First Attempt at Writing a Sales Page - Looking for Suggestions and Feeback

Ashly, certainly the comments from readers confirm that you offer some valuable info.

I would work on the following...

...more compelling headline.

...more compelling sub-headlines so...
Forum: Copywriting 14th February 2012, 07:39 AM
Replies: 4
Views: 443
Posted By OutOfThisWord
Re: Help me critique my email for new web site customers.

You need to talk more about them... using 'you' statements.

The only "I" they care about is theirs.
Forum: Copywriting 2nd January 2012, 06:30 PM
Replies: 7
Views: 594
Posted By OutOfThisWord
Re: Can you review my landing page Please

There is no headline and the second frame with the product shot should be the first and those benefits fleshed out for a headline.

Right now it's a big graphic with copy that is easier to click...
Forum: Copywriting 28th December 2011, 03:04 PM
Replies: 10
Views: 891
Posted By OutOfThisWord
Re: How to Make Radio Work


Radio is great for targeting your market for insurance.

Just match the station demographics with your perfect customer. Are you after homeowners with good credit... or do you serve the...
Forum: Copywriting 26th November 2011, 08:14 AM
Replies: 10
Views: 4,069
Posted By OutOfThisWord
Re: Swipe files for great internet sales letters?


...go to websites of anything and everything published by...

...Rodale Press (Men's Health, Women's Health, Prevention Magazine)...

...Agora Financial.

Sign up for every...
Forum: Copywriting 15th November 2011, 03:58 PM
Replies: 14
Views: 768
Posted By OutOfThisWord
Re: Are People “Immune” To Similar Sales Letters/Pages?

People are immune to uninteresting boring anything.

The creative copywriter and/or company takes the time to jar the prospect out of their day-to-day boredom...

...from the time they check...
Forum: Copywriting 6th September 2011, 06:08 AM
Replies: 19
Views: 4,949
Posted By OutOfThisWord
Re: Where Exactly Did You Get Your First Copywriting Job?

Right out of college I got a production job (translation gopher) in an ad agency and the copy writer often let small jobs linger past deadline, so I buddied up with one account executive to give me a...
Forum: Copywriting 18th August 2011, 02:23 PM
Replies: 11
Views: 569
Posted By OutOfThisWord
Re: Critique my writing please

Lead with a promise...

...what will you do for them.

And how this will benefit them.

And why they should listen to you.

Leave the welcome signs for state lines.
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