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Search: Posts Made By: Jag82
Forum: Copywriting 18th July 2011, 10:50 PM
Replies: 25
Views: 1,865
Posted By MikeHumphreys
Re: Gene Schwartz Health Secrets Book Copy Swipe File Example

Bzztt.... wrong.

It worked based on the target market's mindset, the economy, etc. at that time (1968).

If Gene were alive, he'd write the ad based on the current environment.

No ad or...
Forum: Copywriting 10th March 2011, 09:16 AM
Replies: 71
Views: 5,360
Posted By MichaelHiles
Re: Get FB Ads Free Copy - 'Fess Up - Who Wrote It?

This is a picture-perfect, textbook example of everything that I rail on that's wrong with the internet marketing/bizop business that keeps it thrashing about in the gutter. This is exactly why...
Forum: Copywriting 2nd March 2011, 07:26 AM
Replies: 42
Views: 1,769
Posted By RickDuris
Re: Warren Buffet's 2010 Letter

I did not post Buffet's letter with the intention of demonstrating his persuasion or copywriting abilities.

I posted because the last time I posted something similar, others appreciated, and b)...
Forum: Copywriting 21st February 2011, 02:50 PM
Replies: 23
Views: 838
Posted By Collette
Re: Does the Internet changing copywriting needs to change?

Yup. Even the most 'logical' people can't avoid an emotional reaction to a purchase proposition.

Sure, they'll justify their decision with 'logic', but people have an immediate, initial...
Forum: Copywriting 7th February 2011, 09:06 AM
Replies: 44
Views: 1,402
Posted By Collette
Re: [PROFESSIONAL SALES PAGE CRITIQUE] : Turn This Multi-Page Sales Letter Into a 10% Converter

I think your suggested price points are ambitious.

I'd suggest a one-time purchase below $50, include say, 4 - 6 months of email or forum support, add a few decent supporting bonuses, put the...
Forum: Copywriting 3rd February 2011, 03:28 PM
Replies: 72
Views: 3,587
Posted By Collette
Re: STOP posting asking for critiques and do this instead....

A better ad starts with a good product. And how often have we seen seriously flawed product ideas presented in requests for critiques? I've lost count...



Word. If people don't have enough...
Forum: Copywriting 3rd February 2011, 07:15 AM
Replies: 72
Views: 3,587
Posted By MikeHumphreys
Re: STOP posting asking for critiques and do this instead....

It's interesting to me to read the range of responses in this thread.

I can pretty much agree with each point that has been made.

Yes, testing is very important. Probably 90% of online...
Forum: Copywriting 26th January 2011, 09:59 AM
Replies: 38
Views: 1,014
Posted By RickDuris
Re: If you had $3 Mil, would you buy a Superbowl ad?

Here's the brilliance in what you just said, Dave:

Their advertising strategy did not take root until Berkshire Hathaway (Warren Buffet/Charlie Munger) invested massively in them.

They primed...
Forum: Copywriting 24th January 2011, 07:17 PM
Replies: 29
Views: 1,016
Posted By Mike Schwenk
Re: Yahoo Should Fire Their Ad Agency

"Dear Mr. Wedding,

Even though, at the moment, I have funnerer things to do at the moment, I wanted to take a moment to respond to your message.

As one of the goodest online search providers,...
Forum: Copywriting 24th January 2011, 02:25 AM
Replies: 20
Views: 1,020
Posted By sethczerepak
Re: You can tell that the copywriter sucks when...

You forgot this one: When they feel the need to cut down other copywriters on forums.
Forum: Copywriting 20th January 2011, 07:19 AM
Replies: 25
Views: 948
Posted By MikeHumphreys
Re: Do Copywriters Usually Put in Pictures Too?

Pretty much every copywriter I know who is charging $4K and up sets up the webpage the way they want it to look.

They usually don't do the header/footer/ebook covers stuff but the rest of layout,...
Forum: Copywriting 17th January 2011, 12:20 PM
Replies: 32
Views: 1,077
Posted By Collette
Re: Please critique my first article

I agree that the article, etc. guys need a section, because articles, etc. don't really belong in "Copywriting". However, the fact is, those people don't have a section. (SEO people, do.)
...
Forum: Copywriting 16th January 2011, 02:22 PM
Replies: 77
Views: 3,956
Posted By BrianMcLeod
Re: Carlton Part 1: Hear what John thinks of the Warrior Forum

"What John Carlton Needs To Do"
by Anonymous Agency Creative #112

1) List more agencies and consumer brand campaigns in your bio in order to prove your bona-fides as a veteran direct-response...
Forum: Copywriting 13th January 2011, 03:18 PM
Replies: 39
Views: 2,491
Posted By Collette
Re: New Copywriters... Dealing With Tricky Customers... Paypal Chargebacks

Not so. There's actually some statistical evidence that having people agree to a written ethical standard reduces the number of people who will violate that standard.

I agree that, when it comes...
Forum: Copywriting 13th January 2011, 12:05 AM
Replies: 28
Views: 959
Posted By Kay King
Re: Copywriting in an office

What experience does he have - what recommendations did he have - how did he get hired for the job? What work did he do to qualify for this job - and how long did he do it? He's the person you should...
Forum: Copywriting 12th January 2011, 05:38 PM
Replies: 28
Views: 959
Posted By Nick Brighton
Re: Copywriting in an office

Can you verify these claims?

Also, how many agencies have you worked for, or applied to work for, in the past 12 months?

Sorry to be the assehole here, but if you're gonna piss on someone's...
Forum: Copywriting 12th January 2011, 04:42 PM
Replies: 39
Views: 2,491
Posted By Collette
Re: New Copywriters... Dealing With Tricky Customers... Paypal Chargebacks

Two words for you:

"Written Contract"

Don't leave home without it.
Forum: Copywriting 12th January 2011, 08:05 AM
Replies: 13
Views: 604
Posted By Jack Bastide
Don't Fall In Love With Your Copy

Hey Guys,

I am a big proponent of testing because
as Joe Sugarman says

"Don't Fall in Love With Your Copy"

Here is a perfect example.

For the last few months I have been
Forum: Copywriting 6th January 2011, 08:36 PM
Replies: 30
Views: 1,382
Posted By kindsvater
Re: Should Copywriters Only Be Paid a Commission?

I'm hearing that many product sellers are incompetent sh*t weasels.

But they also want to make money and need to put food on the table too.

So let me use some specifics and at same time address...
Forum: Copywriting 6th January 2011, 07:45 PM
Replies: 11
Views: 1,098
Posted By Collette
Re: B2B Sales Page need a critique please

Philip got to this before I did, and I completely agree with him.

The B2B companies I work with wouldn't give this page .00003 second's worth of attention. Not only does your site lack...
Forum: Copywriting 6th January 2011, 07:33 PM
Replies: 11
Views: 1,098
Posted By Alex Cohen
Re: B2B Sales Page need a critique please

Here's a good article written by Bob Bly, "The 7 Key Differences Between Business to Business and Consumer Marketing" ...

Consumer vs. B2B marketing | The Total Package...
Forum: Copywriting 6th January 2011, 06:41 PM
Replies: 11
Views: 1,098
Posted By Phillip Lambert
Re: B2B Sales Page need a critique please

Nice try guys - but his whole strategy is wrong!

Obviously you guys haven't done much B2B lead generation before.

I wouldn't let any CEO see this very amateurish website - It SCREAMS small time...
Forum: Copywriting 6th January 2011, 03:38 PM
Replies: 30
Views: 1,382
Posted By Collette
Re: Should Copywriters Only Be Paid a Commission?

You bring up excellent points about setting up the copywriter/client relationship properly, and CYA with a written contract.



I think you're missing a crucial difference between copywriting...
Forum: Copywriting 6th January 2011, 02:57 PM
Replies: 28
Views: 959
Posted By Collette
Re: Copywriting in an office

Sebastion - Entry-level agency copywriting jobs are out there, but they are few and far between. And, if you're truly entry-level, you're not going to be paid much, if at all.

To get a toe in...
Forum: Copywriting 6th January 2011, 02:53 PM
Replies: 28
Views: 959
Posted By MikeHumphreys
Re: Copywriting in an office

Yes these jobs still exist. You can turn some them up on places like Craigslist or doing a basic Google search. Take your leads and contact them... have a resume and cover letter ready to go when...
Forum: Copywriting 6th January 2011, 02:53 PM
Replies: 28
Views: 959
Posted By Nick Brighton
Re: Copywriting in an office

Ross, great advice, but as already pointed out, what this chap is looking for is a break into an advertising agency (working on a more official basis.)

Unfortunately, I can't offer advice in that...
Forum: Copywriting 3rd January 2011, 10:45 PM
Replies: 30
Views: 1,382
Posted By MikeHumphreys
Re: Should Copywriters Only Be Paid a Commission?

"Knowing" all of these factors still doesn't guarantee positive conversion rates. Once the copy is written and launched, it's pretty much out of your control, especially with offline marketing.

*...
Forum: Copywriting 3rd January 2011, 11:21 AM
Replies: 51
Views: 1,837
Posted By BrianMcLeod
Re: You Have To Give Just One Copywriting Tip?

Read your copy out loud...

Watch for the spots that make you stumble and sputter.

Be aware of the pace and how the momentum builds.

Notice abrupt or awkward transitions.

(That's one...)
Forum: Copywriting 3rd January 2011, 07:49 AM
Replies: 30
Views: 1,382
Posted By John_S
Re: Should Copywriters Only Be Paid a Commission?

If the copywriter is doing what they're supposed to be doing, they don't need to take contingency deals.

Let's put this some other way. If they can sell non-contingency deals, why take a...
Forum: Copywriting 30th December 2010, 04:42 PM
Replies: 76
Views: 3,261
Posted By Collette
Re: Kick my Gonad's

As long as people respond to preremptory demands for freebies, rude posters will keep on posting. Maybe people respond in the hope of atracting a client. I dunno.

Although, frankly, I fail to...
Forum: Copywriting 30th December 2010, 08:08 AM
Replies: 47
Views: 1,716
Posted By MikeHumphreys
Re: A Wacky Idea For Those Wanting Critiques

Regardless of the type of payment being made... A paid critique is always better than a free one. Getting paid money is preferred but barter can be an option as well (depending on the copywriter's...
Forum: Copywriting 29th December 2010, 11:45 PM
Replies: 47
Views: 1,716
Posted By RickDuris
Re: A Wacky Idea For Those Wanting Critiques

I am reconsidering my previous comments. I'll tell you why. It was an experience I had last night.

Before I share, I should say that I've done work for a family winery. They would send me cases...
Forum: Copywriting 29th December 2010, 07:49 AM
Replies: 51
Views: 1,837
Posted By MikeHumphreys
Re: You Have To Give Just One Copywriting Tip?

Don't edit while you're writing copy. Specifically, the rough draft copy.

Just keep writing, even if it's just typing "Put Headline Here" in spots. Treat it like a giant brain dump and just...
Forum: Copywriting 28th December 2010, 04:06 PM
Replies: 76
Views: 3,261
Posted By Collette
Re: Kick my Gonad's

Marc - I, too, would like to experience this kind of success - but without doing any actual work.

Would you be kind enough to post the link to your sales copy? I'd like to steal it...
Forum: Copywriting 23rd December 2010, 09:17 AM
Replies: 47
Views: 1,716
Posted By Nathan Alexander
Re: A Wacky Idea For Those Wanting Critiques

I think the whole idea is appreciation, respect and acknowledgment. It's clear most guys on here who do it for a living have helped a lot.

And they're human.

They want to be appreciated. They...
Forum: Copywriting 22nd December 2010, 11:59 AM
Replies: 36
Views: 1,239
Re: Would All These Clients Lie For Me?

Jag,

Over the years I’ve spoken to Gary a few times.

And yes, not only is he humble - but also one of the nicest, most helpful and genuine person.

And of course the best copywriter in the...
Forum: Copywriting 21st December 2010, 02:36 PM
Replies: 36
Views: 1,239
Posted By Ross Bowring
Re: Would All These Clients Lie For Me?

And of course, Gary Bencivenga's "Lies, Lies, Lies!" financial package.

--- Ross
Forum: Copywriting 21st December 2010, 01:05 AM
Replies: 7
Views: 893
Posted By The Copy Nazi
Ink Cartridge Copy - a guy after my own heart

Refreshing. He can't spell and his grammar is off - but who cares? Ink cartridge rant - Boing Boing (http://boingboing.net/2010/12/09/ink-cartridge-rant.html)
Forum: Copywriting 16th December 2010, 10:25 AM
Replies: 94
Views: 3,213
Posted By Oxbloom
Re: My First Squeeze Page - Review Required

I'm kind of baffled by the line of inquiry, here.

You throw together this half-hearted effort at a squeeze page, willingly acknowledging that you did so without bothering with any of the "rules of...
Forum: Offline Marketing 4th December 2010, 01:22 AM
Replies: 693
Views: 79,173
Posted By John Durham
NEWBIES READ THIS!!! How Y-O-U Can Make 50k From Nothing With ZERO HTML Knowledge

For all of you who are intimidated by all the big talk around here, and feel that you arent worthy to make money...listen up. John Boy is gonna share something with you.

Here's how you can make...
Forum: Copywriting 28th October 2010, 10:07 AM
Replies: 23
Views: 1,198
Posted By Mr. Subtle
Re: Graphics in Copy?

http://i54.tinypic.com/2yvq5go.png

(Forgive me for reposting this post from previous threads about graphics.)
Forum: Programming 27th October 2010, 10:22 PM
Replies: 9
Views: 3,789
Posted By Brandon Tanner
Re: How do you pass Aweber form data to another form in the following thank-you page after optining

Hey Jag,

Aweber passes that info via the 'GET' method (through the browser's address bar), so it can be retrieved with any scripting language. For this particular task, I'm most familiar with the...
Forum: Programming 26th October 2010, 06:59 PM
Replies: 9
Views: 3,789
Posted By ereadergold
Re: How do you pass Aweber form data to another form in the following thank-you page after optining

Just a stab in the dark Jag, but you have the option with AWeber of using either JavaScript or HTML versions of the form, so why not use the HTML one instead?

Should be easier to pre-populate...
Forum: Programming 26th October 2010, 06:44 PM
Replies: 9
Views: 3,789
Posted By stubbs
Re: How do you pass Aweber form data to another form in the following thank-you page after optining

In PHP, you can save the data and recall it on another form (still on the webserver; same website; same process) by storing the data in sessions, passing it via $_GET, storing it into a variable,...
Forum: Copywriting 11th October 2010, 12:03 PM
Replies: 73
Views: 4,232
Posted By Paul Hancox
Re: Luring Men

Haha... nice bit of provocative copy there :D

Of course, I don't necessarily subscribe to your premises, but now we're getting all primal, here's the way I ultimately see it...

Men want sex....
Forum: Copywriting 30th September 2010, 01:56 PM
Replies: 25
Views: 1,716
Posted By Paul Hancox
Re: Test, Test, Test! Ya, I know, but is anyone actually doing it?

Hey Stephen

I agree with you. I'm curious though... you say, "but I rarely ever see evidence of anyone testing".

Split testing is done "behind the scenes". You're not supposed to be seeing...
Forum: Copywriting 18th September 2010, 06:52 PM
Replies: 58
Views: 3,863
Posted By RickDuris
Re: Billion Dollar Sales Copy

In a letter, you can consider the "Re:" as the headline.

If you choose not to have the "Re:", the first paragraph of the letter is the headline. And if you're astute, that first paragraph...
Forum: Copywriting 1st September 2010, 04:05 PM
Replies: 12
Views: 1,221
Posted By Mr. Subtle
Re: Where can a copywriter find a job??

$299.00 if you only want the print edition.

$599.00 (1 year access) if you want the online edition.

Marketing intelligence on the top direct mailers in the country | Directory of Major Mailers|...
Forum: Copywriting 31st August 2010, 07:47 AM
Replies: 54
Views: 72,905
Posted By colmodwyer
The Biggest, Most Bad-Ass List of Awesome Marketing Lists...

Hey Guys,

I'm trying to get on as many good lists as possible to expand my swipe file and gather some new marketing ideas.

I write for a big publisher in the financial industry - and just ONE...
Forum: Copywriting 29th August 2010, 11:57 PM
Replies: 27
Views: 2,702
Posted By JasonParker
Why I Am The Best Copywriter Alive (I'm Even Better Than The Ones Who Are Dead)!

Here's a great edition of the Gary Halbert Letter I stumbled across the other day... thought I'd post it. It's called "Why I Am The Best Copywriter Alive (I'm Even Better Than The Ones Who Are...
Forum: Copywriting 25th August 2010, 04:37 AM
Replies: 5
Views: 1,193
Posted By Copydog
Drayton Bird Reveals Unusual Headline Secret --> FREE Video

Have you seen this 13 min. video (http://www.draytonbird.net/surprise/mediaplayer.html)
from Drayton Bird?

Well worth watching.

Gives a fascinating behind the scenes
look at some of the...
Forum: Copywriting 19th August 2010, 07:40 PM
Replies: 16
Views: 2,986
Posted By Ross Bowring
Re: How I got my first Client

Well, where do I start? I'd never run a business before. I wasn't sure I had the writing chops for it. I had zero clue about what to say/what not to say/to clients on the phone... what to charge......
Forum: Copywriting 16th August 2010, 10:58 AM
Replies: 10
Views: 1,191
Posted By Rezbi
The Tone Of Voice In Copy

I've written a new post on my blog which some - maybe all - of you will find a little unusual.

It's actually an article written by someone nearly a century ago.

Go take a look and let me know...
Forum: Main Internet Marketing Discussion Forum 6th August 2010, 07:46 AM
Replies: 27
Views: 1,626
Posted By jfstraw
Why I got banned from WF

On July 27,2010, I put out an email to my readers with the subject line: As the pendulum swings ... with ad copy at the end of the message.

A number of my readers told me I should post the...
Forum: Copywriting 5th August 2010, 02:55 PM
Replies: 12
Views: 848
Posted By Rezbi
This Is A Great Interview I know You'll All Find Useful

Michael Senoff, of 'Hard to find seminars' interviewed Drayton Bird. You can download it or listen online.

It really is a great interview and I listened to it all the way through.

Drayton Bird...
Forum: Copywriting 4th August 2010, 03:43 AM
Replies: 29
Views: 1,601
Posted By ewenmack
Re: The #1 key to success in copywriting is... growing a pair

More good news for the introverts here who dread the idea of having a personality transplant to succeed at selling in print or in person.

Past successes have proven you CAN do well as you are.
...
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