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Showing results 1 to 43 of 43
Search took 0.04 seconds. Search: Posts Made By: The Pines
Forum: Offline Marketing 30th March 2023, 10:22 AM
Replies: 7
Views: 601
Posted By The Pines
RE: Where to find brokers / introducers?

Thanks for your reply. We are in the early stages of some LinkedIn tests.

Regarding the events that financial planners/accountants/attorneys would normally attend, it's slightly more difficult...
Forum: Offline Marketing 29th September 2015, 02:32 PM
Replies: 134
Views: 46,007
Posted By The Pines
Re: Jordan Belfort's Straight Line System

In homage to the recently deceased Yogi Berra (RIP)...


When you come to a fork in the road, take it
Forum: Copywriting 20th September 2015, 02:02 PM
Replies: 27
Views: 1,815
Posted By The Pines
Re: Donald Trump Surge Thanks To Copywriting?

Sarcasm kicks butt. Almost as much as never questioning the 'official' story.


Trump was born in New York City in 1946, the son of real estate tycoon Fred Trump. Fred Trump’s business success not...
Forum: Copywriting 12th September 2015, 12:06 PM
Replies: 8
Views: 1,239
Posted By The Pines
Re: What Are Your Best Headlines?

Best Headline Ever???


Gary Halbert was selling a weight loss product back in the 1980's and managed to get a lot of remnant newspaper space for his ad. The headline was...


Attention...
Forum: Offline Marketing 6th September 2015, 04:28 AM
Replies: 16
Views: 1,506
Posted By The Pines
Re: Just maybee..you are losing money by building out funnels

Am I the only one who's sick and tired of hearing about 'funnels'???


Just on this very forum there's a guy who claims to be making $17,797 a day, every day. And he'll sell me those secrets for a...
Forum: Offline Marketing 2nd September 2015, 03:22 PM
Replies: 11
Views: 1,194
Posted By The Pines
Re: Have you ever advertised in MAGAZINES?

A legend of direct marketing, Drayton Bird, often tells of how he gets better response from placing an insert into the magazine, than with an ad inside the magazine itself. You can frequently get...
Forum: Copywriting 31st August 2015, 08:53 AM
Replies: 17
Views: 1,515
Posted By The Pines
Re: Writer's Market 2016 Available At Local Bookstores

Separated at birth???


ThePromotionalGuy


https://encrypted-tbn2.gstatic.com/images?q=tbn:ANd9GcTVjugDOy-FA9SIJ01LuTdGEw5kOgu6oSD9AlPzhY30WKv_QIMP
Forum: Copywriting 27th August 2015, 03:25 AM
Replies: 49
Views: 3,782
Posted By The Pines
Re: Do you Use NLP/Hypnotic Writing in your Sales Copy/Ads?

That's absolute garbage. It's nearly as bad as the rubbish Joe Vitale tries to palm off on unsuspecting newbies.


Go back to the basics and get a better grounding in the foundations of good copy....
Forum: Copywriting 27th August 2015, 03:14 AM
Replies: 11
Views: 1,036
Posted By The Pines
Re: Want to be a successful marketer? Become a con man

My favourite story about 'before and after' pictures in the fitness and weight loss niche.


Most pictures are of the subject are taken a maximum of 4 weeks apart. The pictures are supposed to...
Forum: Copywriting 23rd August 2015, 02:51 AM
Replies: 13
Views: 11,991
Posted By The Pines
Re: Copywriter Turns $200,000 Into $800,000, Every Month, From Newspaper Advertising

Thanks for the upload (even though we can't actually read it) Ewen.


The style of ad looks very similar to the kind of stuff Ben Suarez has been doing for decades.


Valid point about...
Forum: Copywriting 22nd August 2015, 08:43 AM
Replies: 15
Views: 1,435
Posted By The Pines
Re: book or course start from scratch

The answer is already at the top of this sub-section...


http://www.warriorforum.com/copywriting/52476-top-copywriting-books-ever.html
Forum: Copywriting 19th August 2015, 07:25 AM
Replies: 20
Views: 25,891
Posted By The Pines
Re: [want] Breakthrough Advertising - Eugene Schwartz

To Yuvrajsinh

Firstly, as others have said, it's a pretty intense book. And it also assumes you already have a decent standard of writing. If you don't have that you should start much lower down...
Forum: Offline Marketing 13th July 2015, 01:47 AM
Replies: 19
Views: 6,062
Posted By The Pines
Re: REAL experience: Here's some conversion rates for giving out Flyers

I just wanted to comment on the importance of the value of the goods / services being sold, and how less than 1% response can still be a serious sales-booster.


If you're giving away a free...
Forum: Copywriting 7th July 2015, 09:11 AM
Replies: 4
Views: 1,681
Posted By The Pines
Interesting review of copywriting software from Bob Bly

Here...


$1MM Question: Can a computer write better copy than you? (http://www.targetmarketingmag.com/article/can-a-computer-write-better-copy-than-you/)


Last line is worthy of mention...
...
Forum: Copywriting 24th June 2015, 09:08 AM
Replies: 26
Views: 3,072
Posted By The Pines
Re: Best Book on Copy writing?

You don't need any copywriting books then. What you need is Corporate Communications, but don't get into too much mumbo-jumbo.


A good start would be:
Writing That Works
By: Ken Roman & Joel...
Forum: Offline Marketing 19th June 2015, 11:32 AM
Replies: 121
Views: 8,101
Posted By The Pines
Re: Pest Control Postcards: 4 tested, one the winner...which one?

Ewen!!!!!!!!!!!!!!!!!!!


https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcSlvKwrKOLMXrmcxhnax_oVt91ptHNWCo-q4ZIiXyFgSiBVO1C8Iw
Forum: Offline Marketing 17th June 2015, 10:17 AM
Replies: 66
Views: 6,624
Posted By The Pines
Re: $200.00 a day for doing NOTHING!

$200 a day to do nothing???


Surely some sort of .gov job fits the bill nicely???
Forum: Copywriting 2nd June 2015, 08:12 AM
Replies: 5
Views: 1,599
Posted By The Pines
Re: Go buck yourself

Attention all WF spammers!


If you send any more unsolicited emails asking for cheap work I'm gonna send UNCLE BUCK around to your house.
And he's gonna shove that drill where the sun don't...
Forum: Copywriting 1st June 2015, 07:11 AM
Replies: 43
Views: 3,209
Posted By The Pines
Re: Dare I Ask...? Yet Another WFH Critque Thread

A 5hit-bagger on WF?


I'm shocked, shocked I tells ya!


Seriously, it seems that nobody even bothers to learn copywriting anymore. They just read a report on 'charging what you're worth' and...
Forum: Copywriting 29th May 2015, 04:37 PM
Replies: 11
Views: 2,121
Posted By The Pines
Re: Making Up Story Examples – Your Thoughts?

A bit like the way Kevin Trudeau started to change his ways after his numerous run-ins with the FTC. Before they eventually got tired of his lies and just jailed him




It's good that you stand...
Forum: Offline Marketing 27th May 2015, 10:54 AM
Replies: 86
Views: 7,027
Posted By The Pines
Re: Taking a job selling windows

Couple of things to ponder...






OK - so where does the call centre get its leads from? Is it from inbound calls responding to press/TV/radio/online ads? Or are they (the call centre) doing...
Forum: Copywriting 20th May 2015, 01:55 AM
Replies: 16
Views: 2,137
Posted By The Pines
Re: prospective copywriter - please help

Don't bother with ANY university course. Copywriting (at least, the sort that is talked about here) is about salesmanship, nothing more, nothing less. 'Creative' writing is a catch-all phrase for...
Forum: Copywriting 19th May 2015, 01:39 AM
Replies: 8
Views: 2,029
Posted By The Pines
Re: Carlton's SWS Express (FREE) available again

Ewen,


I guess if we're going to try to get inside the minds of the prospect for either or both courses, we have to ask the question...


Which is the more powerful 'pull' - the sons of a...
Forum: Copywriting 11th May 2015, 03:46 AM
Replies: 8
Views: 1,647
Posted By The Pines
Re: Vitamin Copy Controls

Here's a few worth looking at, but with the caveat that I don't know if they're controls or just 'winners'.


Vitamins and Nutritional Supplements Copywriter - Madron Marketing & Publishing...
Forum: Copywriting 6th May 2015, 02:05 PM
Replies: 24
Views: 2,591
Posted By The Pines
Re: For The Copywriter Who Doesn't Settle For Being Average

Added to which...


Biography

"I've spent years researching, learning, and am the most advanced copywriter on the planet."

...
Forum: Copywriting 6th May 2015, 01:26 PM
Replies: 5
Views: 1,693
Posted By The Pines
Re: Crazy Idea That Helps Sell A Ton Of Stuff...

Hmmmn, is this a modern-day equivalent to ... "I was reading an interesting article in Playboy last night" ???
Forum: Offline Marketing 30th April 2015, 03:05 AM
Replies: 6
Views: 1,239
Posted By The Pines
Re: Adwords V's Facebook, V's Linkedin, V's YouTube, V's Email, V's Mail, V's Telephone,*V's Radio,

Another great post Ewen, you really should start charging for this wisdom.


It's so easy to get bogged-down in the myriad of 'which media to use' that it's easy to forget your main point...

...
Forum: Offline Marketing 21st April 2015, 02:54 AM
Replies: 15
Views: 2,021
Posted By The Pines
Re: What would you do with a $350 budget?

Go for the easy sale - go for the low-hanging fruit, aka, your existing customer base.


Invent a reason to contact them with a totally free, no strings attached gift. It could be a religious...
Forum: Offline Marketing 26th March 2015, 02:06 PM
Replies: 28
Views: 3,012
Posted By The Pines
Re: Ad Example: On Becoming The Only Choice For A Buyer

Thanks, I hadn't considered that putting a CTA on the other side would push them down a path that they hadn't even started on yet!
Forum: Offline Marketing 26th March 2015, 11:12 AM
Replies: 28
Views: 3,012
Posted By The Pines
Re: Ad Example: On Becoming The Only Choice For A Buyer

Hi Ewen,


Have you tested that? Using the other side seems like a great opportunity to introduce a CTA, special offer, testies, etc. Double the room to make a pitch for about 10% extra in print...
Forum: Offline Marketing 19th March 2015, 02:55 AM
Replies: 9
Views: 1,148
Posted By The Pines
Re: You just bought your first Direct Mail list from a broker, do you sell or offer a freebie?

As Claude Whitacre says, just pitch it. There's no point in renting a list of proven buyers and then not trying to sell anything to them - it misses the point.


Also, have a look at how Vince...
Forum: Offline Marketing 18th March 2015, 03:08 PM
Replies: 9
Views: 1,148
Posted By The Pines
Re: You just bought your first Direct Mail list from a broker, do you sell or offer a freebie?

What's the product?


Is it Stuart Goldsmith / Andrew Reynolds / Vince Stanzione???
Forum: Copywriting 2nd March 2015, 12:02 PM
Replies: 8
Views: 1,343
Posted By The Pines
Re: If you've got the time - I'd love your opinions on my copy - Image in thread!

The headline is pretty poor, and generic - these 'make money on eBay' courses have been around since about 15 minutes after eBay started. Mostly they're a load of bollocks, and your reader knows it....
Forum: Offline Marketing 25th February 2015, 11:26 AM
Replies: 9
Views: 935
Posted By The Pines
Re: The End of Cold Calling in the UK?

That's exactly who they're after. The onshore douchebags running call centres in contravention of the regulations will have to change their modus operandi.


However, the offshore douchebags will...
Forum: Offline Marketing 11th February 2015, 01:27 PM
Replies: 15
Views: 2,100
Posted By The Pines
Re: Help with referral program for roofers.

GJABIZ,


Have a look around this forum for a flier design by 'Ewen Mack'


His design (for a construction company) is...
"Does Your Home Pass The Guest Test?"
Forum: Offline Marketing 10th February 2015, 12:26 PM
Replies: 13
Views: 1,468
Posted By The Pines
Re: Client "changes gears" at advice of "dishwasher"...

Al Pacino's cleaning the dishes, and Steven Seagal's doing the cooking...


http://img.wikinut.com/img/d2m0j.4x.7n24a2h/jpeg/724x5000/Steven-Seagal-is-Casey-Ryback-Cook%2C-Lover%2C-Fighter.jpeg...
Forum: Copywriting 10th February 2015, 03:39 AM
Replies: 6
Views: 1,382
Posted By The Pines
Re: Makepeace-Bly swipe for your collection...

The Book of Copywriting Lessons
- Chapter 1
- - Paragraph 1
- - - Line 1


"Copy can never be too long, only too boring"
Forum: Offline Marketing 4th February 2015, 03:41 AM
Replies: 29
Views: 1,790
Posted By The Pines
Re: Where is the money

You're looking in the wrong places. The £1m+ plus salaries are out there - in The City, Big 4 accountancy firms, 'Magic Circle' law firms.


BUT...


These positions are NEVER advertised - they...
Forum: Copywriting 30th January 2015, 09:30 AM
Replies: 3
Views: 1,136
Posted By The Pines
Re: Good Food Copy? Swipes Needed!

I noticed you're darn sarf - have a look oop north (over the border actually) at Donald Russell meats - celeb endorsements from Nigella Lawson et al, very heavy advertiser in The Daily Mail, Express...
Forum: Offline Marketing 29th January 2015, 09:25 AM
Replies: 4
Views: 955
Posted By The Pines
Re: Advertising Help: Mistake 3, Wrong Type Of Ad For Your Business

Please do - I always learn something from your posts.
Forum: Copywriting 18th January 2015, 04:23 AM
Replies: 14
Views: 3,640
Posted By The Pines
Re: Perry Belcher The World's Greatest Copywriter?

"Don't believe everything you read on the internet..."
~ Abraham Lincoln
Forum: Copywriting 28th December 2014, 05:13 AM
Replies: 44
Views: 3,698
Posted By The Pines
Re: An open letter to all DR copywriters who persist in believing content writing is not copywriting

By an unusual coincidence I was looking at this ad yesterday, whilst reading Ogilvy on Advertising.

It's a stunning, information-rich advertorial, but it could never have been written by a...
Forum: Copywriting 17th December 2014, 04:24 AM
Replies: 1
Views: 1,204
Posted By The Pines
Re: Copywriters are part of an exclusive club

I sent the club a wire stating, "PLEASE ACCEPT MY RESIGNATION. I DON'T WANT TO BELONG TO ANY CLUB THAT WILL ACCEPT PEOPLE LIKE ME AS A MEMBER".

Groucho Marx
Showing results 1 to 43 of 43

 
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