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Search: Posts Made By: Ross Bowring
Forum: Copywriting 20th September 2015, 10:25 AM
Replies: 11
Views: 1,539
Posted By Ross Bowring
Re: Where is the best place to find a copywriter?

Join Kevin Rogers "Copy Chief" community Brad... full of great copywriters and you can post jobs, etc.
Forum: Copywriting 7th August 2015, 01:00 PM
Replies: 3
Views: 980
Posted By Ross Bowring
Re: Events Worth Going To

Almost any event can be worth going to... you only have to meet one great future client for it to be a good investment. It's often better to go to events where they are NOT lots of other copywriters...
Forum: Copywriting 27th May 2015, 05:51 AM
Replies: 27
Views: 2,626
Posted By Ross Bowring
Re: I Hate MLM, BUT....

MLM was my entry point into marketing, and the entry point for lots of other bright folk I know in marketing circles who have gone on to spread their wings into other niches.

Every single...
Forum: Copywriting 22nd May 2015, 09:44 PM
Replies: 30
Views: 2,824
Posted By Ross Bowring
Re: Not strictly COPYWRITING but WOW - great piece of writing

Thanks for posting, Mal. Of course this is the future. Getting comfortable writing in that hybrid of copywriting and content should be the goal any "copywriter" who wants to eat in the coming years....
Forum: Copywriting 20th May 2015, 07:47 PM
Replies: 17
Views: 1,937
Posted By Ross Bowring
Re: So… I have Lupus (plus 3 easy tips for writing copy - without killing yourself. Literally.)

I did the packing the wound thing too. Not a bunch of fun for husband and especially for wife! Extra-tiring with a new baby for her to nurse aswell. Good luck with everything.

To Mark, sorry to...
Forum: Copywriting 15th April 2015, 11:06 AM
Replies: 62
Views: 9,551
Posted By Ross Bowring
Re: Gary Bencivenga --- I'm not impressed!

You hate him because you ain't him.

Oh, and while I'm at it... that Da Vinci fellow... what a hack!

Ross
Forum: Copywriting 25th November 2014, 04:51 PM
Replies: 25
Views: 2,108
Posted By Ross Bowring
Re: Rate My Landing Page

Change your photo. You look like you want to punch me, not coach me.

--- Ross
Forum: Copywriting 25th November 2014, 04:50 PM
Replies: 6
Views: 1,094
Posted By Ross Bowring
Re: Writing Copy without Knowing the Product

Yeah, I've always found it helpful to know as much as possible about the product I'm selling.

--- Ross
Forum: Copywriting 30th September 2014, 12:14 PM
Replies: 7
Views: 936
Posted By Ross Bowring
Re: Having Fun Copywriting

If you don't care to pay for a product, that speaks to your level of commitment.

Surely you can buy a couple $10 books, no?

Start off with "Hey Whipple, Squeeze This!"... or "Cashvertising"......
Forum: Copywriting 30th September 2014, 11:56 AM
Replies: 46
Views: 1,643
Posted By Ross Bowring
Re: Brutally Critique My Copy, Please Use Live Bullets

Rick's right... open the kimono a touch! I wanna see flesh!

And also, get someone who can write copy to help you, because your writing isn't clear enough. It's jumbled and the sentence...
Forum: Copywriting 26th July 2014, 08:30 PM
Replies: 21
Views: 1,941
Posted By Ross Bowring
Re: your opinion of leadpages?

I love Leadpages. It's not perfect, but it's still v.easy and fast.

--- Ross
Forum: Copywriting 26th July 2014, 08:26 PM
Replies: 5
Views: 639
Posted By Ross Bowring
Re: Satirical sales letter critique please

Not bad for 30 minutes. I'd like to see a serious sales letter that you gave 30 days to.

--- Ross
Forum: Copywriting 26th July 2014, 07:53 PM
Replies: 103
Views: 9,297
Posted By Ross Bowring
Re: "Titans of Direct Response" Event - Great Sales Letter?

I really enjoyed the letter. Roy has a lot of talent. It reminded me of those great Jay Abraham letters and emails that disprove the "5th grade" readability rule again and again.

Congratulations...
Forum: Copywriting 22nd May 2014, 08:00 PM
Replies: 5
Views: 782
Posted By Ross Bowring
Re: 3 steps to being a sexy copywriter…

British accent helps too.

--- Ross
Forum: Copywriting 21st April 2014, 07:13 PM
Replies: 12
Views: 1,058
Posted By Ross Bowring
Re: "10 Lies Freelance Copywriters Like to Tell You"... Apparently I'm a liar, everyone.

Their website is nice and they write well. As for the article, I disagree with a few, but overall solid points and good "good guy" positioning by them.

--- Ross
Forum: Copywriting 7th April 2014, 06:26 AM
Replies: 1
Views: 614
Posted By Ross Bowring
WANTED: hungry up 'n' coming copywriter for educational grunt work

Happy April to ya'...

Wanted to give an opportunity to an up and comer willing to put in a few hours of grunt work. I need a video sales letter transcribed for research into a project I'm working...
Forum: Copywriting 3rd April 2014, 10:21 AM
Replies: 23
Views: 1,413
Posted By Ross Bowring
Re: Here's Another Reason You Should NEVER Give Up...

Who'd you sleep with to make that happen?

--- Ross
Forum: Copywriting 3rd April 2014, 09:05 AM
Replies: 19
Views: 927
Posted By Ross Bowring
Re: First copy for free.

Forget about gaining long term customers when you are starting out. That comes naturally when you get results for people.

And if the easiest path to getting results is to work for free (or...
Forum: Copywriting 3rd April 2014, 09:03 AM
Replies: 19
Views: 927
Posted By Ross Bowring
Re: First copy for free.

It's not a bad idea to do a sales letter for free when you are starting out. So long as you think there's a good chance it will get you results you can then take to the bank.

--- Ross
Forum: Copywriting 2nd April 2014, 02:30 PM
Replies: 19
Views: 927
Posted By Ross Bowring
Re: First copy for free.

It's no crime to start your career off by working for free. I did. You can too.

Just get some results for that client. Forget about YOUR money. Make THEM money.

GET RESULTS.

Then leverage...
Forum: Copywriting 28th March 2014, 11:54 AM
Replies: 23
Views: 1,287
Posted By Ross Bowring
Re: Is This the Best Salesletter Ever??

"Get Your OSHA Act Together... or Else!"

That's The Ugly Threat Washington Lawmakers Are Making To America's Hardest-Working Small Business Owners, etc, etc...

(something like that)

Start...
Forum: Copywriting 23rd March 2014, 01:05 PM
Replies: 16
Views: 829
Posted By Ross Bowring
Re: Starting a Sales Letter with Testimonials.

If you are in the financial niche and you have a testimonial from Warren Buffet you would be silly not to put it above the fold.

--- Ross
Forum: Copywriting 21st March 2014, 01:56 PM
Replies: 5
Views: 654
Posted By Ross Bowring
Re: Any copywriter could have told you that...

I get your point, but some markets are looking for a "mechanism" (how) first and foremost, and then you remind them why they need it!

--- Ross
Forum: Copywriting 21st March 2014, 01:46 PM
Replies: 5
Views: 595
Posted By Ross Bowring
Re: I don't have a products!

Gosh... work on your English a bit, then pick an affiliate product and set up your own site for it. There's affiliate networks everywhere. You'll be spoiled for choice when you start looking.

---...
Forum: Copywriting 5th March 2014, 09:05 AM
Replies: 10
Views: 692
Posted By Ross Bowring
Re: Do You Ever Get Jealous?

When you see someone doing something cool (i.e. making a lot of money) then train yourself to say "Wow, so that's possible!"

So it becomes about the possibilities ahead of you... not negative...
Forum: Copywriting 17th February 2014, 09:18 PM
Replies: 5
Views: 654
Posted By Ross Bowring
Re: Do any copywriters borrow from other fields?

Vin Montello wrote for many Hollywood TV shows.

--- Ross
Forum: Copywriting 4th February 2014, 05:54 PM
Replies: 13
Views: 952
Posted By Ross Bowring
Re: Furniture store owner loses $7 millon - calls it "building the brand"

I think the story says he didn't have insurance. If it's the same story I read yesterday.

--- Ross
Forum: Copywriting 1st February 2014, 08:48 PM
Replies: 26
Views: 2,378
Posted By Ross Bowring
Re: One of the Best Copywriters Online Today...

I stumbled on his site a few weeks back and thought it was written and designed really well.

--- Ross
Forum: Copywriting 25th January 2014, 03:56 PM
Replies: 31
Views: 1,776
Posted By Ross Bowring
Re: Who's the Best Copywriter of All Time? (so far)

Joe Sugarman was a great influence on me.

He taught me that ads could be charming and fun.

--- Ross
Forum: Copywriting 22nd January 2014, 07:24 PM
Replies: 5
Views: 1,542
Posted By Ross Bowring
Re: Some examples of upsell page copy?

And to follow on from Shawn's point...

A wannabee fitness marketer who Vin Montello and I worked with came to us with a thorough breakdown of their competition's upsell paths. (because they'd...
Forum: Copywriting 9th January 2014, 01:25 PM
Replies: 12
Views: 852
Posted By Ross Bowring
Re: What Do You Think Of My WSO Concept And Copy?

$137 is a tough sell for a WSO.

No proof whatsoever is a tough sell anywhere.

What are you good at? What have you proven you can achieve for clients in the real-life unforgiving marketplace?
...
Forum: Copywriting 19th December 2013, 12:52 PM
Replies: 12
Views: 667
Posted By Ross Bowring
Forum: Copywriting 17th December 2013, 09:47 AM
Replies: 9
Views: 2,140
Posted By Ross Bowring
Re: How to Write "Infotainment"?

To answer the OP...

Be creative!

Look for connections between uncommon elements.

To get better at that give your mind a feast of input from radio, TV, movies, magazines.

--- Ross
Forum: Copywriting 16th December 2013, 04:50 PM
Replies: 1
Views: 556
Posted By Ross Bowring
Facebook's copywriting secrets

Facebook just released what word combinations get the most clicks for various actions on their site.

Interesting stuff.

How Facebook Can Sway You With A Single Word...
Forum: Copywriting 14th December 2013, 07:15 PM
Replies: 6
Views: 1,120
Posted By Ross Bowring
Re: Top Copy Guy For Premature Ejaculation Niche

I think I remember Shawn Lebrun saying he had worked this niche before. I would get in touch with him.

--- Ross
Forum: Copywriting 11th December 2013, 08:14 AM
Replies: 6
Views: 1,450
Posted By Ross Bowring
Edison's New Money

Don't know how it's doing, but I thought this was really well constructed with a nice blind hook...

Edison's Revenge on the Dollar (http://pro.moneymappress.com/NVXBITCOIN49/PNVXPC19/)

--- Ross
Forum: Copywriting 1st December 2013, 10:29 AM
Replies: 41
Views: 2,166
Posted By Ross Bowring
Re: You're Trying Too Damn Hard!

If Mark was talking about telling simple stories that hit home with the reader in quick and compelling ways, that's what I'm on board with. And when copy has a more "organic" feel it can get under...
Forum: Copywriting 30th November 2013, 06:57 PM
Replies: 41
Views: 2,166
Posted By Ross Bowring
Re: You're Trying Too Damn Hard!

Dead on, Mark.

--- Ross
Forum: Copywriting 27th November 2013, 08:08 AM
Replies: 38
Views: 3,547
Posted By Ross Bowring
Re: Would you like to see and hear Frank Kern's thinking behind his latest sales letter?

There's a difference between a "critique"... which largely focuses on what's WRONG and MAY offer suggestions to make it right.

And being walked thru letters that do convert well already by their...
Forum: Copywriting 26th November 2013, 08:38 AM
Replies: 38
Views: 3,547
Posted By Ross Bowring
Re: Would you like to see and hear Frank Kern's thinking behind his latest sales letter?

Frank did this same thing during Mass Control. Walked people thru his sales letter. Which, of course, gets them to read the sales letter :-)

This new letter is a swipe of his own high-end coaching...
Forum: Copywriting 21st November 2013, 07:18 PM
Replies: 13
Views: 660
Posted By Ross Bowring
Re: Sales page - performing very well - Payment page not so (i think)

First thing l notice is you have a negatively stated guarantee. That will likely hurt your conversion rate.

--- Ross
Forum: Copywriting 20th November 2013, 10:42 AM
Replies: 1
Views: 881
Posted By Ross Bowring
Re: An interview I found extremely valuable as a copywriter...

Thanks Shawn, and here's the quick link to the transcript.

http://c0398857.cdn2.cloudfiles.rackspacecloud.com/mike_marasco_transcript.pdf

--- Ross
Forum: Copywriting 14th November 2013, 12:18 PM
Replies: 5
Views: 642
Posted By Ross Bowring
Great R-rated copy. Served fresh daily on Facebook.

There's a ton of great copy on the Facebook news feed all day long.

(If you know who to follow...)

Exhibit A: Garrett J. White "The Master Coach Mentor"

Below is a link to his most recent...
Forum: Copywriting 14th November 2013, 08:41 AM
Replies: 6
Views: 540
Posted By Ross Bowring
Re: Copywriting teams / partners ?

Check this out:

The Montello Group (http://montellogroup.com/)

--- Ross
Forum: Copywriting 12th November 2013, 07:30 PM
Replies: 8
Views: 591
Posted By Ross Bowring
Re: Slay The Smartphone

No example to show, but I have seen letters that offer a short synopsis of the pitch and offer right upfront in a Johnson box.

Similar in effect to what you're describing. And it also ensures the...
Forum: Copywriting 12th November 2013, 04:58 PM
Replies: 16
Views: 1,314
Posted By Ross Bowring
Re: Looking For Copy Cub Recommendations

Anyone starting who works with Dan is gonna get better as a copywriter.

Reach out to the fella.

Consistent work (if you're good) along with free critiques and lessons from a working pro.
...
Forum: Copywriting 12th November 2013, 11:54 AM
Replies: 8
Views: 591
Posted By Ross Bowring
Re: Slay The Smartphone

I like it :-)

Featuring the voice talents of Hollywood power-couple Nathan and Diane Lane.

--- Ross
Forum: Copywriting 12th November 2013, 10:27 AM
Replies: 8
Views: 591
Posted By Ross Bowring
Slay The Smartphone

Have you noticed how many people are glued to their smartphones non-stop?

Notice how they take them to bed with them? Leave them at arms length outside the shower curtain?

Noticed like me, how...
Forum: Copywriting 10th November 2013, 04:20 PM
Replies: 13
Views: 2,151
Posted By Ross Bowring
Ray Edwards

In my opinion, Ray Edwards is an exceptional copywriter and communicator.

He also has Parkinson's disease.

He just revealed this in the blog post below.

The Time Has Come | Ray Edwards...
Forum: Copywriting 7th November 2013, 10:53 AM
Replies: 25
Views: 1,745
Posted By Ross Bowring
Re: NLP and other psychological tactics in sales copy

NLP is fine and all. I use it.

But best to focus daily on just being a flat-out gangsta in the fundamentals of selling.

--- Ross
Forum: Copywriting 7th November 2013, 08:38 AM
Replies: 10
Views: 710
Posted By Ross Bowring
Re: Advanced Client Relations --- “I hate it!”

Like in copy, you want to preempt objections before they arise. So anticipate, especially with offline businesses, that they may not be used to a more conversational approach.

Bring that up with...
Forum: Copywriting 6th November 2013, 01:56 PM
Replies: 10
Views: 710
Posted By Ross Bowring
Re: Advanced Client Relations --- “I hate it!”

Thanks for the reply Jason! Great to meet you in Raleigh not so long ago.

The compromises I'm talking about are for non-critical aspects of a piece that are somewhat "fielder's choice."

For...
Forum: Copywriting 6th November 2013, 09:59 AM
Replies: 10
Views: 710
Posted By Ross Bowring
Advanced Client Relations --- “I hate it!”

“I kinda hate it, arrghh!”

That’s what a client said to me yesterday about some direct response graphic design work myself and a designer had been collaborating on for the prior couple hours.
...
Forum: Copywriting 5th November 2013, 04:47 PM
Replies: 43
Views: 1,708
Posted By Ross Bowring
Re: A painful confession (Seriously) and a constructive case study.

I just made a quick Camtasia video with some expanded thoughts on the comments in this thread.

Apologies for all my "ums", my public speaking teachers would be appalled. Guess I'm cut out to be a...
Forum: Copywriting 5th November 2013, 11:08 AM
Replies: 16
Views: 1,589
Posted By Ross Bowring
Re: Copywriting Mastermind SKYPE Group

Hey Patrick...

I can't do weekly meetings and I don't have an amazing amount of resources to share.

But I did just add you on Skype because I appreciate your hustle in looking to network.
...
Forum: Copywriting 5th November 2013, 08:52 AM
Replies: 7
Views: 776
Posted By Ross Bowring
Re: On those days I feel like a whiny ass baby....

Amen Shawn! :-)

When you take absolute responsibility for your results and your client results, good things happen.

I know this sounds sappy and corny, even unlikely given the widespread...
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