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Search: Posts Made By: Ross Bowring
Forum: Copywriting 20th September 2015, 10:25 AM
Replies: 11
Views: 1,539
Posted By Ross Bowring
Re: Where is the best place to find a copywriter?

Join Kevin Rogers "Copy Chief" community Brad... full of great copywriters and you can post jobs, etc.
Forum: Copywriting 7th August 2015, 01:02 PM
Replies: 18
Views: 1,849
Posted By Ross Bowring
Re: Why would you need a copywriter?

Probably not a great mindset to have if you're selling copy.

Ross
Forum: Copywriting 7th August 2015, 01:00 PM
Replies: 3
Views: 980
Posted By Ross Bowring
Re: Events Worth Going To

Almost any event can be worth going to... you only have to meet one great future client for it to be a good investment. It's often better to go to events where they are NOT lots of other copywriters...
Forum: Copywriting 27th May 2015, 05:51 AM
Replies: 27
Views: 2,626
Posted By Ross Bowring
Re: I Hate MLM, BUT....

MLM was my entry point into marketing, and the entry point for lots of other bright folk I know in marketing circles who have gone on to spread their wings into other niches.

Every single...
Forum: Copywriting 22nd May 2015, 09:44 PM
Replies: 30
Views: 2,824
Posted By Ross Bowring
Re: Not strictly COPYWRITING but WOW - great piece of writing

Thanks for posting, Mal. Of course this is the future. Getting comfortable writing in that hybrid of copywriting and content should be the goal any "copywriter" who wants to eat in the coming years....
Forum: Copywriting 20th May 2015, 07:47 PM
Replies: 17
Views: 1,937
Posted By Ross Bowring
Re: So… I have Lupus (plus 3 easy tips for writing copy - without killing yourself. Literally.)

I did the packing the wound thing too. Not a bunch of fun for husband and especially for wife! Extra-tiring with a new baby for her to nurse aswell. Good luck with everything.

To Mark, sorry to...
Forum: Copywriting 17th May 2015, 11:55 AM
Replies: 7
Views: 1,558
Posted By Ross Bowring
Re: 160 words, repeated, turn into $12.9 billion in 2 years

Could we reveal what those words are, a'la what Buzzfeed would do in the text of their articles w/video, to save the potential loss of 1 hour and 26 minutes?
Forum: Copywriting 15th April 2015, 11:06 AM
Replies: 62
Views: 9,551
Posted By Ross Bowring
Re: Gary Bencivenga --- I'm not impressed!

You hate him because you ain't him.

Oh, and while I'm at it... that Da Vinci fellow... what a hack!

Ross
Forum: Copywriting 25th November 2014, 04:51 PM
Replies: 25
Views: 2,108
Posted By Ross Bowring
Re: Rate My Landing Page

Change your photo. You look like you want to punch me, not coach me.

--- Ross
Forum: Copywriting 25th November 2014, 04:50 PM
Replies: 6
Views: 1,094
Posted By Ross Bowring
Re: Writing Copy without Knowing the Product

Yeah, I've always found it helpful to know as much as possible about the product I'm selling.

--- Ross
Forum: Copywriting 30th September 2014, 12:21 PM
Replies: 28
Views: 2,413
Posted By Ross Bowring
Re: how can we make this cool

I'd just work with a copywriter because the quality of your first effort suggests you have a steep mountain to climb on your own to get this to a place where it sells.

--- Ross
Forum: Copywriting 30th September 2014, 12:17 PM
Replies: 17
Views: 928
Posted By Ross Bowring
Re: Question about hiring a copywriter.

Darn foreigners... taking all the sweet copywriting jobs... asking for actual copies of the book they're gonna be selling... the nerve of these people! Shut down those borders!

--- Ross
Forum: Copywriting 30th September 2014, 12:14 PM
Replies: 7
Views: 936
Posted By Ross Bowring
Re: Having Fun Copywriting

If you don't care to pay for a product, that speaks to your level of commitment.

Surely you can buy a couple $10 books, no?

Start off with "Hey Whipple, Squeeze This!"... or "Cashvertising"......
Forum: Copywriting 30th September 2014, 12:11 PM
Replies: 12
Views: 1,183
Posted By Ross Bowring
Re: What a Copywriter can learn from a Screenwriter

Vin Montello had (has) a pretty nifty 3-act screenwriting structure that he used a lot in his early letters. I swiped it like crazy for a while.
Forum: Copywriting 30th September 2014, 12:04 PM
Replies: 7
Views: 934
Posted By Ross Bowring
Re: Paris L and Brian Kurtz dinner

Paris was cool when I met him at a NYC seminar a few years ago.

I was just getting started in the biz and he came over to introduce himself to me.

Unfortunately, we quickly found we had...
Forum: Copywriting 30th September 2014, 11:56 AM
Replies: 46
Views: 1,643
Posted By Ross Bowring
Re: Brutally Critique My Copy, Please Use Live Bullets

Rick's right... open the kimono a touch! I wanna see flesh!

And also, get someone who can write copy to help you, because your writing isn't clear enough. It's jumbled and the sentence...
Forum: Copywriting 26th July 2014, 08:30 PM
Replies: 21
Views: 1,941
Posted By Ross Bowring
Re: your opinion of leadpages?

I love Leadpages. It's not perfect, but it's still v.easy and fast.

--- Ross
Forum: Copywriting 26th July 2014, 08:28 PM
Replies: 15
Views: 2,090
Posted By Ross Bowring
Re: Lessons from the Titans of Direct Response

I don't get this, please expand.

--- Ross
Forum: Copywriting 26th July 2014, 08:26 PM
Replies: 5
Views: 639
Posted By Ross Bowring
Re: Satirical sales letter critique please

Not bad for 30 minutes. I'd like to see a serious sales letter that you gave 30 days to.

--- Ross
Forum: Copywriting 26th July 2014, 07:53 PM
Replies: 103
Views: 9,297
Posted By Ross Bowring
Re: "Titans of Direct Response" Event - Great Sales Letter?

I really enjoyed the letter. Roy has a lot of talent. It reminded me of those great Jay Abraham letters and emails that disprove the "5th grade" readability rule again and again.

Congratulations...
Forum: Copywriting 22nd May 2014, 08:00 PM
Replies: 5
Views: 782
Posted By Ross Bowring
Re: 3 steps to being a sexy copywriter…

British accent helps too.

--- Ross
Forum: Copywriting 21st April 2014, 07:13 PM
Replies: 12
Views: 1,058
Posted By Ross Bowring
Re: "10 Lies Freelance Copywriters Like to Tell You"... Apparently I'm a liar, everyone.

Their website is nice and they write well. As for the article, I disagree with a few, but overall solid points and good "good guy" positioning by them.

--- Ross
Forum: Copywriting 7th April 2014, 07:24 AM
Replies: 1
Views: 614
Posted By Ross Bowring
Forum: Copywriting 7th April 2014, 06:26 AM
Replies: 1
Views: 614
Posted By Ross Bowring
WANTED: hungry up 'n' coming copywriter for educational grunt work

Happy April to ya'...

Wanted to give an opportunity to an up and comer willing to put in a few hours of grunt work. I need a video sales letter transcribed for research into a project I'm working...
Forum: Copywriting 3rd April 2014, 10:21 AM
Replies: 23
Views: 1,413
Posted By Ross Bowring
Re: Here's Another Reason You Should NEVER Give Up...

Who'd you sleep with to make that happen?

--- Ross
Forum: Copywriting 3rd April 2014, 09:05 AM
Replies: 19
Views: 927
Posted By Ross Bowring
Re: First copy for free.

Forget about gaining long term customers when you are starting out. That comes naturally when you get results for people.

And if the easiest path to getting results is to work for free (or...
Forum: Copywriting 3rd April 2014, 09:03 AM
Replies: 19
Views: 927
Posted By Ross Bowring
Re: First copy for free.

It's not a bad idea to do a sales letter for free when you are starting out. So long as you think there's a good chance it will get you results you can then take to the bank.

--- Ross
Forum: Copywriting 2nd April 2014, 02:34 PM
Replies: 3
Views: 1,894
Posted By Ross Bowring
Re: Who Is Miguel Alvarez???

Do I sense a wee bit of envy over Mr.A poaching Copywriting.com

Damn right! That opportunistic little rascal!

--- Ross
Forum: Copywriting 2nd April 2014, 02:32 PM
Replies: 24
Views: 1,151
Posted By Ross Bowring
Re: I Wonder If This Email Is Any Good

Why don't you just send it and find out?

--- Ross
Forum: Copywriting 2nd April 2014, 02:30 PM
Replies: 19
Views: 927
Posted By Ross Bowring
Re: First copy for free.

It's no crime to start your career off by working for free. I did. You can too.

Just get some results for that client. Forget about YOUR money. Make THEM money.

GET RESULTS.

Then leverage...
Forum: Copywriting 28th March 2014, 02:37 PM
Replies: 17
Views: 1,284
Posted By Ross Bowring
Re: How useful have you found the 'copy' technique to be?

Dude... you're better off STUDYING letters sentence by sentence and asking yourself why each individual element is there. What's the underlying persuasion at work?

That will boost your learning...
Forum: Copywriting 28th March 2014, 11:54 AM
Replies: 23
Views: 1,287
Posted By Ross Bowring
Re: Is This the Best Salesletter Ever??

"Get Your OSHA Act Together... or Else!"

That's The Ugly Threat Washington Lawmakers Are Making To America's Hardest-Working Small Business Owners, etc, etc...

(something like that)

Start...
Forum: Copywriting 24th March 2014, 02:30 PM
Replies: 16
Views: 829
Posted By Ross Bowring
Re: Starting a Sales Letter with Testimonials.

I should know better than to make a sweeping statement. I was thinking about an Agora style financial promo. If Warren Buffet said "the method" being touted was legit, that testimonial would be...
Forum: Copywriting 23rd March 2014, 01:05 PM
Replies: 16
Views: 829
Posted By Ross Bowring
Re: Starting a Sales Letter with Testimonials.

If you are in the financial niche and you have a testimonial from Warren Buffet you would be silly not to put it above the fold.

--- Ross
Forum: Copywriting 21st March 2014, 01:56 PM
Replies: 5
Views: 654
Posted By Ross Bowring
Re: Any copywriter could have told you that...

I get your point, but some markets are looking for a "mechanism" (how) first and foremost, and then you remind them why they need it!

--- Ross
Forum: Copywriting 21st March 2014, 01:51 PM
Replies: 13
Views: 786
Posted By Ross Bowring
Re: Need Help! Which of my 2 copies do you think will convert better on launch date!

Man... this is not a page I enjoyed reading!

Cardinal sin #1... this market loves a new method. They jump from method to method, hoping one will magically make them money.

You need to push...
Forum: Copywriting 21st March 2014, 01:46 PM
Replies: 5
Views: 595
Posted By Ross Bowring
Re: I don't have a products!

Gosh... work on your English a bit, then pick an affiliate product and set up your own site for it. There's affiliate networks everywhere. You'll be spoiled for choice when you start looking.

---...
Forum: Copywriting 21st March 2014, 01:44 PM
Replies: 22
Views: 1,629
Posted By Ross Bowring
Re: Wanna critique my sales page?

I want to feel that if I don't get this book right now... I could accidentally and unknowingly kill my beloved tortoise. And that would weigh heavy on my heart for a lifetime.

MAKE ME FEEL THAT...
Forum: Copywriting 12th March 2014, 12:20 PM
Replies: 20
Views: 5,646
Posted By Ross Bowring
Re: NEW Gary Bencivenga swipe file!

This is such a beautiful letter. Thank you for posting.

--- Ross
Forum: Copywriting 5th March 2014, 09:05 AM
Replies: 10
Views: 692
Posted By Ross Bowring
Re: Do You Ever Get Jealous?

When you see someone doing something cool (i.e. making a lot of money) then train yourself to say "Wow, so that's possible!"

So it becomes about the possibilities ahead of you... not negative...
Forum: Copywriting 17th February 2014, 09:18 PM
Replies: 5
Views: 654
Posted By Ross Bowring
Re: Do any copywriters borrow from other fields?

Vin Montello wrote for many Hollywood TV shows.

--- Ross
Forum: Copywriting 4th February 2014, 05:54 PM
Replies: 13
Views: 952
Posted By Ross Bowring
Re: Furniture store owner loses $7 millon - calls it "building the brand"

I think the story says he didn't have insurance. If it's the same story I read yesterday.

--- Ross
Forum: Copywriting 1st February 2014, 08:48 PM
Replies: 26
Views: 2,378
Posted By Ross Bowring
Re: One of the Best Copywriters Online Today...

I stumbled on his site a few weeks back and thought it was written and designed really well.

--- Ross
Forum: Copywriting 25th January 2014, 03:56 PM
Replies: 31
Views: 1,776
Posted By Ross Bowring
Re: Who's the Best Copywriter of All Time? (so far)

Joe Sugarman was a great influence on me.

He taught me that ads could be charming and fun.

--- Ross
Forum: Copywriting 22nd January 2014, 07:24 PM
Replies: 5
Views: 1,542
Posted By Ross Bowring
Re: Some examples of upsell page copy?

And to follow on from Shawn's point...

A wannabee fitness marketer who Vin Montello and I worked with came to us with a thorough breakdown of their competition's upsell paths. (because they'd...
Forum: Copywriting 22nd January 2014, 11:50 AM
Replies: 5
Views: 1,542
Posted By Ross Bowring
Re: Some examples of upsell page copy?

Why don't you just buy a couple things and study their upsell pages that way.

--- Ross
Forum: Copywriting 9th January 2014, 01:25 PM
Replies: 12
Views: 852
Posted By Ross Bowring
Re: What Do You Think Of My WSO Concept And Copy?

$137 is a tough sell for a WSO.

No proof whatsoever is a tough sell anywhere.

What are you good at? What have you proven you can achieve for clients in the real-life unforgiving marketplace?
...
Forum: Copywriting 7th January 2014, 12:18 PM
Replies: 12
Views: 871
Posted By Ross Bowring
Re: How an Emotion-Packed Sales Copy Increases Conversions

Lemons... yuck!

Too sour!

I've always loved that International Living copy.

--- Ross
Forum: Copywriting 28th December 2013, 09:57 PM
Replies: 24
Views: 1,220
Posted By Ross Bowring
Forum: Copywriting 20th December 2013, 02:47 PM
Replies: 4
Views: 640
Posted By Ross Bowring
Re: Super Bowl Sunday Commercial

That is really good.

--- Ross
Forum: Copywriting 19th December 2013, 12:57 PM
Replies: 26
Views: 1,422
Posted By Ross Bowring
Re: Copywriter dies from overwork

Nothing wrong with hard work. Just gotta learn to listen to your body and take exercise breaks until you feel rejuvenation.

--- Ross
Forum: Copywriting 19th December 2013, 12:52 PM
Replies: 12
Views: 667
Posted By Ross Bowring
Forum: Copywriting 18th December 2013, 03:44 PM
Replies: 18
Views: 2,231
Posted By Ross Bowring
Re: How to be taken seriously?

Communicate serious intentions of making them a lot of money. People can smell a true closer.

--- Ross
Forum: Copywriting 17th December 2013, 09:47 AM
Replies: 9
Views: 2,140
Posted By Ross Bowring
Re: How to Write "Infotainment"?

To answer the OP...

Be creative!

Look for connections between uncommon elements.

To get better at that give your mind a feast of input from radio, TV, movies, magazines.

--- Ross
Forum: Copywriting 16th December 2013, 04:50 PM
Replies: 1
Views: 556
Posted By Ross Bowring
Facebook's copywriting secrets

Facebook just released what word combinations get the most clicks for various actions on their site.

Interesting stuff.

How Facebook Can Sway You With A Single Word...
Forum: Copywriting 15th December 2013, 07:59 AM
Replies: 5
Views: 645
Posted By Ross Bowring
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