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Search: Posts Made By: mattsuth
Forum: Conversion Rate Optimization 24th November 2016, 09:52 PM
Replies: 2
Views: 171
Posted By mattsuth
Your content sucks because...

It's hard enough to build up your following on social media and through your email database but once you've drawn people in you obviously need to make sure you're giving them the content that they...
Forum: Conversion Rate Optimization 24th November 2016, 09:10 PM
Replies: 2
Views: 59
Posted By mattsuth
Re: How to be controversial without offending.

Yeah this is great!
You see posts all the time which have really stirred people up and you know they've been written form the heart so the author knows how to defend themselves.
I'd add to this...
Forum: Social Media 24th November 2016, 09:03 PM
Replies: 40
Views: 651
Posted By mattsuth
Re: Which social media platform do you use to grow your audience?

I think this depends not only on your niche but also on personal preference. I've tried to use platforms that I'm not comfortable with over the years which has just made my posts look forced and...
Forum: Social Media 24th November 2016, 08:47 PM
Replies: 3
Views: 83
Posted By mattsuth
Re: Growing an organic audience through Facebook

I think those are all good tips but the most important way to grow your audience on Facebook is to be active.
That means having the app on your phone, keeping an eye on who's messaging you, making...
Forum: Social Media 24th November 2016, 06:33 AM
Replies: 14
Views: 333
Posted By mattsuth
Re: Increasing post reach for Facebook

Hi Phil,
How many followers do you have? Unless you have a really big audience (in the thousands), five posts per day seems a lot.
If I were you and I wanted to increase engagement I'd try posting...
Forum: Growth Hacking 24th November 2016, 06:12 AM
Replies: 1
Views: 138
Posted By mattsuth
Biggest budget drainers for B2B Marketers.

In most small businesses a marketing budget is hard to come by. Even though we've got facts and stats coming out of every pore on how valuable our ideas are, some of the higher-ups still aren't...
Forum: Email Marketing 24th November 2016, 05:55 AM
Replies: 2
Views: 91
Posted By mattsuth
Ways to make your newsletter more engaging.

The traditional newsletter, whether emailed or sent through the mail is one of the best ways to stay in touch with your customers and let them know what's been going on with your business.
It...
Forum: Social Media 24th November 2016, 05:50 AM
Replies: 2
Views: 64
Posted By mattsuth
What to make sure of before you hit 'post'

There's so much competition in all social media spaces these days that it's important that you don't get caught in a trap of just getting average content out there just to fill a space. There's lots...
Forum: Social Media 24th November 2016, 05:46 AM
Replies: 24
Views: 2,185
Posted By mattsuth
Re: How to get Instagram followers WITHOUT paying for them.

Yeah agree completely, buying followers is a waste of time and effort. They won't ever bring any value to your brand or business and you'll only end up spamming your genuine followers and p1ssing...
Forum: Search Engine Optimization 24th November 2016, 05:34 AM
Replies: 24
Views: 349
Posted By mattsuth
Re: What is the optimal keyword density?

I've done a lot of work around this and Google has never released a definitive answer. They favour content that is written with the customer in mind so it's not about how many keywords are added to...
Forum: Growth Hacking 24th November 2016, 05:25 AM
Replies: 8
Views: 156
Posted By mattsuth
Re: Marketing images - are you inadvertently breaking the rules?

Absolutely Donn - I definitely wont be making that mistake again!
Forum: Growth Hacking 24th November 2016, 05:12 AM
Replies: 8
Views: 193
Posted By mattsuth
What we can all learn from Apple removing the headphone jack.

Whether you sit in Camp Android or Camp iPhone you can't deny that the decision to remove the headphone jack on the iPhone 7 was a bold one. While it'll be a little while yet before we know...
Forum: Growth Hacking 24th November 2016, 05:02 AM
Replies: 8
Views: 156
Posted By mattsuth
Marketing images - are you inadvertently breaking the rules?

I recently stumbled upon an interesting fact which might not be common knowledge to the less experienced marketers so I thought I'd share.


There's no doubt that stock images are expensive and...
Forum: Social Media 24th November 2016, 04:54 AM
Replies: 10
Views: 266
Posted By mattsuth
What to post on Instagram.

If youre anything like me, it can be a bit overwhelming trying to keep up with the social media game! When you're running your own business, you have to pay so much attention to getting your content...
Forum: Social Media 23rd November 2016, 05:10 PM
Replies: 7
Views: 299
Posted By mattsuth
Re: Facebook's secret features!

Having the ability to let your followers know that they can bookmark your posts and read them when they have more time is a tremendous benefit for marketers.


The blog posts that take people to...
Forum: Social Media 22nd November 2016, 08:09 PM
Replies: 7
Views: 299
Posted By mattsuth
Facebook's secret features!

Over the years there's no doubt that Facebook's features have developed faster than the average user can keep upwith them. Back when I first started using the social media platform, the status box...
Forum: Conversion Rate Optimization 17th November 2016, 06:41 AM
Replies: 2
Views: 143
Posted By mattsuth
Nobodys reading your blog but it has nothing to do with your writing.

Theres nothing worse than putting your heart and soul intoa blog or piece of content only to have your number of views and commentsawkwardly hang around on zero.
Youre a good writer and you...
Forum: Mind Warriors 17th November 2016, 05:46 AM
Replies: 2
Views: 157
Posted By mattsuth
Why Im an entrepreneur, NOT a businessman.

You hear the terms used interchangeably these days but I can tell you hands down that I'm an entrepreneur and not a businessman. No, Im not Richard Branson or Steve Jobs but there are a few key...
Forum: Mind Warriors 17th November 2016, 05:35 AM
Replies: 0
Views: 43
Posted By mattsuth
Letting go of your control issues will make your business a success.

Now I don't consider myself a control freak in my personal life but having started a few businesses over the years I can tell you in no uncertain terms that I am completely different in my business...
Forum: Search Engine Optimization 17th November 2016, 05:10 AM
Replies: 4
Views: 152
Posted By mattsuth
Why I boast about Yoast.

Yoast is a plugin that anyone whoshad anything to do with a website should know about. And if you dont, Imgoing to take you back a couple of steps to let you know why you should!
Of course, SEO is...
Forum: Search Engine Optimization 17th November 2016, 05:07 AM
Replies: 0
Views: 118
Posted By mattsuth
SIMPLE ways to get yourself more authentic backlinks that no one ever talks about.

There's no doubt about it, creating content worthy of becoming a backlink to your site is HARD! Once you've nailed your content (which isnt easy in the first place), then there's so much to do to...
Forum: Email Marketing 17th November 2016, 04:44 AM
Replies: 13
Views: 259
Posted By mattsuth
Sink or swim its all in the subject line.

When executed correctly, email marketing is the easiest and most cost-effective form of marketing which has the highest ROI of any other form of marketing.


You've got the quality content;...
Forum: Search Engine Optimization 17th November 2016, 04:36 AM
Replies: 1
Views: 87
Posted By mattsuth
The ONLY thing you need to do to help your SEO.

There's no doubt that SEO is overwhelming. If you dont know what you're doing then not only is it a long-winded process that feels like you're walking in mud half the time, a common question is how...
Forum: Mind Warriors 16th November 2016, 05:32 PM
Replies: 1
Views: 79
Posted By mattsuth
Re: Networking for introverts.

This is a great post and I agree with a lot that you say but not everything.
I'm an ambivert which is a mixture of the two - sometimes I can go and be the life and soul of the party, and enjoy it;...
Forum: Mind Warriors 16th November 2016, 05:19 PM
Replies: 33
Views: 656
Posted By mattsuth
Re: What advice would you give to your 15 year old self?

Learning how to adapt to change is great advice for a teenager. You are so used to the family unit being there to tell you what to do that it can be quite frightening going off into the big wide...
Forum: Social Media 16th November 2016, 04:19 AM
Replies: 14
Views: 164
Posted By mattsuth
Re: Why social media is the best customer service tool at your disposal.

Great points there.
I think having a direct connection with your customer is really important but obviously you have to set boundaries so you're not responding at all hours! As a customer myself, I...
Forum: Mind Warriors 15th November 2016, 07:57 PM
Replies: 4
Views: 120
Posted By mattsuth
Re: How to respond when someone asks for a discount without hurting your income.

This is a great thread and is something that I struggled with in my early days too, and I don't think we're alone.
I think it all comes down to experience and as much as it's easy to say to someone...
Forum: Social Media 15th November 2016, 07:25 PM
Replies: 3
Views: 79
Posted By mattsuth
Re: How to make someone skip straight past your social media posts!

Posting TOO often is a great way to get people to just scroll past! People get over seeing your name and logo in their feed so they either just keep scrolling, or unfollow altogether.
Forum: Social Media 15th November 2016, 06:29 PM
Replies: 11
Views: 163
Posted By mattsuth
Re: Benefits of using a social media calendar

Hi Justin,
Yes it's great to plan those more in-depth posts. For some companies, relevant events in their niche get missed because they sneak up on them so they might only get one post whereas they...
Forum: Growth Hacking 15th November 2016, 05:42 PM
Replies: 2
Views: 218
Posted By mattsuth
Re: How to create a lead magnet that CONVERTS

You've hit the nail on the head there!
I see it all the time where people spend hours telling someone about the service that they offer rather than focussing on fixing a problem for their audience. ...
Forum: Mind Warriors 10th November 2016, 07:44 AM
Replies: 4
Views: 120
Posted By mattsuth
Re: How to respond when someone asks for a discount without hurting your income.

Thanks for your reply!
I agree that using the word NEVER is a bit strong and of course everyone's on a case by case basis, however it will only be a rarity that I'd consider reducing my prices, and...
Forum: Social Media 10th November 2016, 07:19 AM
Replies: 14
Views: 164
Posted By mattsuth
Why social media is the best customer service tool at your disposal.

Social media is traditionally somewhere that you can make sales but it's also used as a relationship building tool too. You can get your personality out there to a wide audience of existing and...
Forum: Search Engine Optimization 10th November 2016, 06:55 AM
Replies: 1
Views: 109
Posted By mattsuth
The best SEO tip for the time-poor!

There's no doubt that SEO can be, and in fact is for some, a full-time job. If you haven't paid to engage with an expert on this, it can be a bit of a minefield to make sure you're doing everything...
Forum: Conversion Rate Optimization 10th November 2016, 06:43 AM
Replies: 0
Views: 63
Posted By mattsuth
Is your website turning customers away?

As it is becoming increasingly easy to create your own website with template builders available from online companies such as GoDaddyand Wix, businesses, particularly startups are commonly bypassing...
Forum: Mind Warriors 10th November 2016, 06:40 AM
Replies: 4
Views: 120
Posted By mattsuth
How to respond when someone asks for a discount without hurting your income.

One of the first clients that I ever quoted for when I first started out in my business told me that my quote was too expensive and could I reduce it. Being completely green around the gills and...
Forum: Social Media 10th November 2016, 06:32 AM
Replies: 8
Views: 374
Posted By mattsuth
Re: Some tips for Facebook cover photo

Don't forget to brand your cover photos with your logo. People need to associate you with the image that you choose. I agree with Bloss that people only really notice your cover photo when you update...
Forum: Social Media 10th November 2016, 06:21 AM
Replies: 13
Views: 416
Posted By mattsuth
Re: How to get a post to go viral.

This is a really interesting post and to be honest with you, I don't think you can get something to go viral. Otherwise everyone would be doing it.
For a post to hit the sweet spot of the whole...
Forum: Email Marketing 10th November 2016, 06:11 AM
Replies: 20
Views: 308
Posted By mattsuth
Re: Tips for getting more email opens?

There are a few things that I'd recommend to help you get a better open rate - it depends on your industry of course, but these two general points should see you get a better response.


1) Work...
Forum: Social Media 10th November 2016, 06:03 AM
Replies: 8
Views: 527
Posted By mattsuth
Re: Five hacks for effective instagram marketing!!

Thanks for the post, it's great to use other people's knowledge and experience to help do things better and I really appreciate everyone sharing their information.
I'd disagree with the use of...
Forum: Social Media 9th November 2016, 08:09 PM
Replies: 0
Views: 99
Posted By mattsuth
How to use Snapchat to benefit your business.

I've got to be honest, I'm a bit old school when it comes to social media and while I'm pretty well-versed in the use of Facebook, Instagram, Twitter and the like, it took me a while to get on board...
Forum: Growth Hacking 9th November 2016, 07:38 PM
Replies: 2
Views: 115
Posted By mattsuth
Where do you get inspiration for your blog posts?

I think its' really difficult for those who arent natural writers to sit in front of a computer screen and pump out the number of blog posts required for a successful marketing campaign which is why...
Forum: Social Media 3rd November 2016, 06:43 PM
Replies: 10
Views: 242
Posted By mattsuth
Re: Why & how to schedule social media posts

Hi Skittelz.
I used to use Hootsuite to schedule social media posts for my page and up to a month in advance but I found this removed the personal touch for me. Not only was I posting things far in...
Forum: Social Media 3rd November 2016, 06:34 PM
Replies: 6
Views: 327
Posted By mattsuth
Re: Some Instagram tips

That's a great thread, thanks for sharing Ignacio. I love how generous everyone is with their knowledge in this place!
I didn't know that Emojis were searchable by hashtag so that's really...
Forum: Email Marketing 3rd November 2016, 06:21 PM
Replies: 8
Views: 140
Posted By mattsuth
Re: Original ways to personalise an email

It would be great to have the time to do that personally, nice touches like that are what keeps your customer loyal.
Forum: Mind Warriors 3rd November 2016, 06:19 PM
Replies: 33
Views: 656
Posted By mattsuth
Re: What advice would you give to your 15 year old self?

Thanks for the reminder Odahh, travel is a great one.
I think that people are a product of their environment so it's really important to see how other cultures live and to know that there's more...
Forum: Mind Warriors 3rd November 2016, 08:50 AM
Replies: 8
Views: 621
Posted By mattsuth
Re: A leader is admired - a boss is feared?

Well if we're working for ourselves then hopefully we will have staff one day so a few good tips in there for those sitting at the top of the chain too.
Forum: Mind Warriors 3rd November 2016, 07:04 AM
Replies: 33
Views: 656
Posted By mattsuth
What advice would you give to your 15 year old self?

When I was a teenager I thought I knew it all!!


I was confident (arrogant?), brave (stupid?) and never thought for a second that I wasn't going to get my way in life.


Now I'm (much)...
Forum: Growth Hacking 3rd November 2016, 06:21 AM
Replies: 2
Views: 218
Posted By mattsuth
How to create a lead magnet that CONVERTS

Lead magnets are probably one of the most valuable resources that you can provide for your business at the moment. For those of you who don't know the facts and stats - email is the easiest and most...
Forum: Mind Warriors 3rd November 2016, 05:35 AM
Replies: 8
Views: 621
Posted By mattsuth
A leader is admired - a boss is feared?

A leader is admired - a boss is feared?
This quote popped up on my screen the other day and it really struck me just how true this is.
I've been in 'management' roles ever since I finished my...
Forum: Email Marketing 3rd November 2016, 05:02 AM
Replies: 8
Views: 140
Posted By mattsuth
Re: Original ways to personalise an email

This is a really well made point and I couldn't agree with you more. I also take a personal approach to my sales and marketing and agree that you can come off too clich and do nothing but put people...
Forum: Social Media 27th October 2016, 05:49 AM
Replies: 1
Views: 50
Posted By mattsuth
Facebook scheduling

Hey guys,
Quick question - what tool do you use to schedule your Facebook posts? The reason I ask is that I've used Hootesuite on occasion and I've noticed a grey message that appears on the posts...
Forum: Social Media 27th October 2016, 12:46 AM
Replies: 18
Views: 237
Posted By mattsuth
Re: Content or SEO?

I have to say that they go hand in hand with each other and you need to split your time equally to be effective. If you're spending one hour on your content marketing then make it 30 minutes and 30...
Forum: Social Media 27th October 2016, 12:43 AM
Replies: 2
Views: 351
Posted By mattsuth
Re: Anyone using Facebook Marketplace?

I haven't used it but I believe Facebook Marketplace to be more like a Gumtree or an eBay rather than an opportunity for lead generation.
My understanding is that people go on their to buy, sell or...
Forum: Mind Warriors 27th October 2016, 12:38 AM
Replies: 10
Views: 228
Posted By mattsuth
Re: Not Enough Time

Oh I hear you!
I completely believe it's a case of mismanaged time and it might sound a bit harsh to some however I'm talking from personal experience only!!
I can tick five things off my list in...
Forum: Social Media 27th October 2016, 12:27 AM
Replies: 11
Views: 163
Posted By mattsuth
Benefits of using a social media calendar

Hey guys,
I just wondered if anyone is using a social media calendar to plan their posts and if so, how far ahead do you go with your strategy? I've got a bit of a system going but to be honest...
Forum: Email Marketing 27th October 2016, 12:04 AM
Replies: 8
Views: 140
Posted By mattsuth
Original ways to personalise an email

I often see the debate of whether or not to personalise a sales or marketing email. Do you risk offending someone by calling them by their first name, or do you risk offending the by looking as...
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