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Search: Posts Made By: PaulintheSticks
Forum: Offline Marketing 24th February 2017, 11:06 AM
Replies: 5
Views: 172
Posted By PaulintheSticks
In-Person or Email Proposals

I've got 3 proposals to deliver and I'm debating whether to deliver them in person or email. The 1st mtgs were on the phone, then we had an in-person mtg. and now I've got to deliver the proposals....
Forum: Offline Marketing 16th February 2017, 10:08 PM
Replies: 102
Views: 2,492
Posted By PaulintheSticks
Re: How to position yourself as an expert?

Yes, anyone CAN but how many do? How many small business owners are pitched by a published author that drops a hard copy of the book on their desk?
Forum: Email Marketing 10th February 2017, 07:20 PM
Replies: 11
Views: 287
Posted By PaulintheSticks
How To Avoid the Spam Folder

I'm using an email scraper which has an integrated emailer to send emails. I created an email and tested it on Gmail and Yahoo and both ended up in the spam folder. So now I'm trying to figure out...
Forum: Conversion Rate Optimization 7th February 2017, 03:39 PM
Replies: 3
Views: 131
Posted By PaulintheSticks
Re: How to optimize my funnel - any ideas appreciated

I would start with testing headline and bullet point benefits. As far as when to kill an offer, for me it comes down to roi. If I'm profiting $20 from the offer and send $20 in traffic to the offer...
Forum: Internet Marketing Product Reviews & Ratings 21st May 2014, 08:59 AM
Replies: 270
Views: 79,921
Posted By PaulintheSticks
Re: Amazing Selling Machine – Anyone Else Had Problems Getting a Refund?

Boris,

I'm not debating that the reviews are very helpful to get your product off and running but I think you missed a really basic point. He recommends using the opinions of 3 to 10 of your...
Forum: Internet Marketing Product Reviews & Ratings 17th May 2014, 07:18 AM
Replies: 270
Views: 79,921
Posted By PaulintheSticks
Re: Amazing Selling Machine – Anyone Else Had Problems Getting a Refund?

The first step he recommends is to ask 3 to 10 of your family and friends what are 3 items they couldn't live without and what they're biggest frustrations are with those products. Then you make your...
Forum: Internet Marketing Product Reviews & Ratings 16th May 2014, 05:53 PM
Replies: 270
Views: 79,921
Posted By PaulintheSticks
Re: Amazing Selling Machine – Anyone Else Had Problems Getting a Refund?

Ryan, I agree totally about the PAC course. Very disorganized. There were something like 4 or 5 "getting started" videos and/or pdf's. And after going through all of them, I still couldn't figure out...
Forum: Offline Marketing 3rd November 2013, 01:04 PM
Replies: 10
Views: 1,044
Posted By PaulintheSticks
Re: The inner game of sales and belief in product

That was brilliant. Claude you da man!



That's where confidence comes from IMO. I would add commitment to that list. Its been a huge factor for me.

I've been a sponge for knowledge for the...
Forum: Offline Marketing 3rd November 2013, 07:17 AM
Replies: 21
Views: 915
Posted By PaulintheSticks
Pay Day!

All of my hard work is really starting to pay off.

Closed my first sizable deal with a new car dealer worth $7300 yesterday. And there's huge opportunities down the road with them because their...
Forum: Offline Marketing 2nd November 2013, 09:38 PM
Replies: 14
Views: 981
Posted By PaulintheSticks
Re: NEWBIES: How to get clients without a track record

Jason,

I agree with your statement to a large extent as I just closed a big deal today and none of those questions were brought up but there are many times the questions come up very early in the...
Forum: Offline Marketing 2nd November 2013, 08:41 AM
Replies: 14
Views: 981
Posted By PaulintheSticks
NEWBIES: How to get clients without a track record

This question comes up a lot....for good reason..its a challenge for newbies. And the most common advice is "just deceive your prospects into thinking you have clients even if you don't".

My...
Forum: Offline Marketing 29th October 2013, 05:47 PM
Replies: 32
Views: 1,001
Posted By PaulintheSticks
Re: Getting to the owner by phone....

Well Fonzie, that depends on whether you're still going to like me if I tell you the truth :D
Forum: Copywriting 22nd October 2013, 01:47 PM
Replies: 3
Views: 601
Posted By PaulintheSticks
Re: Reviews of This Letter Greatly Appreciated

I thought of using an actual review in the headline but that's a great idea. Thanks.
Forum: Offline Marketing 6th October 2013, 10:35 PM
Replies: 13
Views: 659
Posted By PaulintheSticks
Re: Are you a liar?

I agree with you 100% Aaron. None of those have to be lies but I'm sure they are possibly most of the time.

I did 2 free consultations with 2 car dealers last week and told them up front that it...
Forum: Offline Marketing 5th October 2013, 10:11 AM
Replies: 3
Views: 527
Posted By PaulintheSticks
Re: Speaking Their Language

Marty,

The first appt I used what I consider a fairly creative strategy that I probably learned somewhere along the way. I called my dad's car salesman and left him a message asking him to call me...
Forum: Offline Marketing 5th October 2013, 08:34 AM
Replies: 3
Views: 527
Posted By PaulintheSticks
Speaking Their Language

I've gotten plenty of snickers and teased on WF for my sometimes "verbose" language and it definitely gave me something to think about.

I just started targeting new car dealers a couple weeks ago....
Forum: Offline Marketing 2nd October 2013, 09:57 PM
Replies: 11
Views: 659
Posted By PaulintheSticks
Be A Professional (Rant)

If there's one thing that really bugs me, its unprofessional "professionals" (aka "internet marketers"). Personally, I'm more interested in quality than quantity and its been that way for a long...
Forum: Offline Marketing 28th September 2013, 10:10 AM
Replies: 33
Views: 3,966
Posted By PaulintheSticks
Re: How I found A Secret To Cold Calling

Great story Claude.

This was my big takeaway:
Forum: Offline Marketing 27th September 2013, 05:02 PM
Replies: 18
Views: 1,354
Posted By PaulintheSticks
Re: Selling Advertising

That's extremely helpful. In our society, making excuses and bashing our competition is 2nd nature. I'm really trying to break myself of the very bad habit.

It would be easy to rationalize her...
Forum: Offline Marketing 23rd August 2013, 10:47 AM
Replies: 19
Views: 653
Posted By PaulintheSticks
Re: Negotiation Tips

That seems a little extreme. I think negotiation is a fundamental part of healthy human relations. No one can ever get everything they want. Nor should they expect to.

Btw, that doesn't mean you...
Forum: Offline Marketing 22nd August 2013, 08:05 PM
Replies: 18
Views: 969
Posted By PaulintheSticks
Re: I'll never refer you business again...

Sounds like its time to raise your prices. :)
Forum: Offline Marketing 22nd August 2013, 08:02 PM
Replies: 19
Views: 653
Posted By PaulintheSticks
Re: Negotiation Tips

Everyone negotiates differently and some don't negotiate at all. What's worked best for me is trying to get a good read on the person before starting the negotiation. Ask lots of questions. Are they...
Forum: Offline Marketing 22nd August 2013, 07:35 PM
Replies: 18
Views: 969
Posted By PaulintheSticks
Re: I'll never refer you business again...

In my health food store, I never had a formal referral system and got lots of referrals. I tracked where all new customers came from. Once I started giving an incentive (free product) and put a...
Forum: Offline Marketing 22nd August 2013, 07:27 PM
Replies: 21
Views: 1,221
Posted By PaulintheSticks
Animated vs Real Videos

I'm considering creating a promotional video for my local marketing services and have looked at the animated videos like this one: After Effects Project Files - Corporate E-Promo with Inkman |...
Forum: Offline Marketing 26th July 2013, 10:04 PM
Replies: 2
Views: 524
Posted By PaulintheSticks
Local Marketing Idea

A restaurant client wanted me to take care of getting her menus printed. She paid me $200 to make some changes and to handle the printing. I convinced her to put 2 pages of ads on the front and back...
Forum: Main Internet Marketing Discussion Forum 27th June 2013, 10:35 PM
Replies: 77
Views: 2,258
Posted By PaulintheSticks
Re: Content is No Longer King?

Yes, I believe you have both hit the nail on the head. Unless its something TRULY unique and not just rehashed articles on dog training, why add to the clutter.

The reason I asked the question in...
Forum: Main Internet Marketing Discussion Forum 27th June 2013, 04:12 PM
Replies: 77
Views: 2,258
Posted By PaulintheSticks
Content is No Longer King?

According to Peter Garety its not. As a matter of fact he says (paraphrasing) don't waste your time creating more content. There is already a glut of content and that's the primary reason for the G...
Forum: Offline Marketing 21st April 2013, 04:03 PM
Replies: 75
Views: 2,935
Posted By PaulintheSticks
Re: Elevator Pitch

If someone approached me with that, my first thought would be if he's tricking other people, he's probably going to try and trick me.

That's a really good way to lose credibility IMO.
Forum: Offline Marketing 21st April 2013, 10:00 AM
Replies: 17
Views: 721
Posted By PaulintheSticks
Re: New to all this

Dude, hire Claude.
Forum: Offline Marketing 19th April 2013, 08:57 AM
Replies: 31
Views: 2,524
Posted By PaulintheSticks
Re: Pitch Anything

Jason,



The only thing I've ever seen on this forum is people, myself included, lavishing praise on the experts you mentioned on this forum. But I admit, I don't read all the posts.

I'm a...
Forum: Offline Marketing 18th April 2013, 09:58 PM
Replies: 31
Views: 2,524
Posted By PaulintheSticks
Pitch Anything

Best book I've read on selling or at least the pitching part of selling. This book took most of what I've learned about it and turned it upside down.

Highly recommended. A must read.
Forum: Mobile Marketing 16th April 2013, 06:39 PM
Replies: 1
Views: 334
Posted By PaulintheSticks
Time Article

Enjoy!

How Mobile Marketing Can Help Your Business | TIME.com (http://business.time.com/2013/03/26/how-mobile-marketing-can-help-your-business/)
Forum: Offline Marketing 31st March 2013, 08:19 PM
Replies: 46
Views: 1,687
Posted By PaulintheSticks
Re: I'm a SISSIE and I need HELP!

I'm finding out that cold calling just takes discipline. And unfortunately discipline is not something that comes very quick for most people. It has to be built up slowly over time. I've got a lot of...
Forum: Offline Marketing 30th March 2013, 01:31 PM
Replies: 10
Views: 923
Posted By PaulintheSticks
Re: Phone vs In Person Selling

Lots of good reasons. 1. Retail got old. 2. I had two competitors open up nearby which over saturated the market (Apparently they didn't do any market research or had really deep pockets.) 3. I...
Forum: Offline Marketing 25th March 2013, 11:31 AM
Replies: 75
Views: 2,935
Posted By PaulintheSticks
Re: Elevator Pitch

Are you sure? :) Point taken. One benefit.
Forum: Offline Marketing 24th March 2013, 07:49 PM
Replies: 75
Views: 2,935
Posted By PaulintheSticks
Re: Elevator Pitch

I would never make a claim like that.

An elevator pitch is basically what you would say when someone asks you what you do. Its the lead into a conversation but not the conversation.
Forum: Offline Marketing 24th March 2013, 04:56 PM
Replies: 36
Views: 1,224
Posted By PaulintheSticks
Re: Qualifying Budget

And you have to wonder if you do say that enough (and believe it) it becomes a self-fulfilling prophecy. Not in a religious way though. :D
Forum: Offline Marketing 24th March 2013, 11:31 AM
Replies: 7
Views: 914
Posted By PaulintheSticks
Re: Offline Service Business Card Example

Claude,

Wow! That's awesome.

That's the first business card that I've seen in a long time that is more than a name, title, service & contact info. A lot more.

So it's obviously bigger than...
Forum: Offline Marketing 21st March 2013, 10:25 PM
Replies: 7
Views: 926
Posted By PaulintheSticks
Re: "Selling" with Educational Webinars

Thanks man. Too funny. I just downloaded Mike's report.
Forum: Offline Marketing 13th March 2013, 07:12 PM
Replies: 9
Views: 818
Posted By PaulintheSticks
Re: Small Business Owner's Biggest Challenges?

Those seem more like the symptoms to me when the real problems are that they don't work "on" their business. But good luck convincing them of that right?

My list is really what I perceive to be...
Forum: Offline Marketing 13th March 2013, 06:34 PM
Replies: 18
Views: 796
Posted By PaulintheSticks
Re: Soft vs hard sell

Great point. Seems to me if you walk in and try to sell them a website you have a very slim chance of getting the sale unless that's their priority or you can convince them that should be their...
Forum: Offline Marketing 13th March 2013, 06:01 PM
Replies: 18
Views: 796
Posted By PaulintheSticks
Re: Soft vs hard sell

Maybe I'm totally naive. I admit, I'm a rookie.

Did you ever have really good rapport? Did you ever try to build a relationship? Did you follow up? Did you provide value? That's my focus.



I...
Forum: Offline Marketing 13th March 2013, 04:25 PM
Replies: 9
Views: 818
Posted By PaulintheSticks
Re: Small Business Owner's Biggest Challenges?

I totally disagree. I've yet to meet a business owner that isn't working tons of hours. And I wouldn't call the people you are referring to business owners. And the fact is that you have no idea how...
Forum: Offline Marketing 13th March 2013, 10:44 AM
Replies: 40
Views: 1,394
Posted By PaulintheSticks
Re: Anyone want to critique my USP statement

I like your version a lot better. :) Very well done. Thanks so much for taking the time.

Now if I only had 3 roi squeezing case studies. :D
Forum: Offline Marketing 11th March 2013, 08:43 PM
Replies: 11
Views: 960
Posted By PaulintheSticks
Re: Marketing HVAC

I feel for ya. I have to admit, most of the people I've consulted with in business and health haven't done much. Some haven't done anything. It gets pretty depressing sometimes cause I feel like...
Forum: Offline Marketing 11th March 2013, 05:39 PM
Replies: 11
Views: 960
Posted By PaulintheSticks
Re: Marketing HVAC

When you're selling products or services that take effort to be of value, that's a major dilemma. I had the same experience in my health food store. Many people couldn't even take a few pills every...
Forum: Offline Marketing 11th March 2013, 11:15 AM
Replies: 6
Views: 814
Posted By PaulintheSticks
Re: Local Business Offline Marketing Guide/Report

Thanks Joe, but I'm looking for a report that covers offline marketing.
Forum: Offline Marketing 10th March 2013, 11:28 AM
Replies: 28
Views: 1,692
Posted By PaulintheSticks
Re: Offline Consulting is Really NOT Difficult

Yea I thought the same thing. Like most business owners, I'm sure he doesn't understand the "work on your business, not in it" principle though.

He doesn't seem like he's got a big ego though and...
Forum: Offline Marketing 9th March 2013, 04:23 PM
Replies: 28
Views: 1,692
Posted By PaulintheSticks
Offline Consulting is Really NOT Difficult

I had a meeting with a travel agent Thursday who is having a really rough time. At one point he blurts out "I get phone calls all the time but they don't buy and I don't hear back from them". Then he...
Forum: Offline Marketing 1st March 2013, 09:05 PM
Replies: 37
Views: 1,257
Posted By PaulintheSticks
Re: "Over Qualifying People" For An Appointment -Dedicated To PaulInTheSticks

I'm guessing its going to come down to ROI. Seems like if you're not pre-qualifying well enough, you're conversions won't be very good. And maybe if you're over-qualifying, you won't get enough...
Forum: Offline Marketing 28th February 2013, 09:33 PM
Replies: 13
Views: 586
Posted By PaulintheSticks
Re: What's the Best One You've Heard?

The guy was proud to let me know he does all of his own marketing. So he's either delusional or a liar and either way, I wouldn't want to work with him. Plus he obviously doesn't need my help if he's...
Forum: Offline Marketing 27th February 2013, 08:07 PM
Replies: 10
Views: 785
Posted By PaulintheSticks
Re: Do you have your calendar handy?

Note to self: Make sure you have a reason to meet before asking for a meeting. :rolleyes:
Forum: Offline Marketing 25th February 2013, 02:09 PM
Replies: 60
Views: 2,439
Posted By PaulintheSticks
Re: What is the #1 Reason Brick and Mortar Small Businesses Struggle?

How about commoditization or lack of differentiation?

I'm sure we'd all agree there are quite a few important components of a successful business. My guess is if you get even half of them right,...
Forum: Mobile Marketing 19th February 2013, 06:10 PM
Replies: 73
Views: 4,694
Posted By PaulintheSticks
Re: In Truth, Has Anyone Made Money Selling Mobile Sites to Offline Clients?

Sounds more like Steffan's doing market research and trying to find out if there is a need for the product.

So IMO if (big if) Steffan has a good script, a good offer and a targeted list, a week...
Forum: Offline Marketing 12th February 2013, 11:35 PM
Replies: 40
Views: 1,484
Posted By PaulintheSticks
Re: Pricing Results Based Consulting

So let me make sure I understand this. I started my business 6 weeks ago, have little experience and you believe that the majority of my time shouldn't be spent setting up the proper business...
Forum: Offline Marketing 12th February 2013, 06:17 PM
Replies: 40
Views: 1,484
Posted By PaulintheSticks
Re: Pricing Results Based Consulting

Mak,

I wish you nothing but the best in everything.
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