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Search: Posts Made By: rennsport
Forum: Copywriting 14th February 2017, 04:50 PM
Replies: 5
Views: 147
Posted By Alex Cohen
Re: What Perspective Should I Write My Copy In?

Try using a proven sales letter format.

Perry Belcher has a good one...

21 Step Salesletter - PERRY BELCHER (http://perrybelcher.com/21-step-salesletter/)

Craig Ballantyne explains each step...
Forum: Copywriting 14th February 2017, 03:55 PM
Replies: 5
Views: 147
Posted By SARubin
Re: What Perspective Should I Write My Copy In?

Don't waste a ton of your time worrying about what others are doing, unless you know for sure that what they're doing is actually working?

They might be getting crap for response. So copying them...
Forum: Copywriting 14th February 2017, 02:37 PM
Replies: 5
Views: 147
Posted By DABK
Re: What Perspective Should I Write My Copy In?

Hard to tell without seeing the copy. If you were telling your Mom about whatever you're selling, how would you tell her? (This is one of the things that gets me in the right direction, pretending...
Forum: Copywriting 14th February 2017, 10:31 AM
Replies: 5
Views: 147
Posted By Diana S
Tip Re: What Perspective Should I Write My Copy In?

It's great that you've done your research, but it's important to remember that user experience is #1.

My tip would be pretending as if you are explaining the benefits of the product to a friend,...
Forum: Copywriting 8th January 2017, 03:49 AM
Replies: 20
Views: 661
Re: What is a "true" benefit?

As Alex said, what you're talking about here are more accurately described as "strong" and "weak" benefits. Calling weak benefits "fake" is a bit overboard; they aren't of ZERO value, they just don't...
Forum: Copywriting 7th January 2017, 02:25 PM
Replies: 20
Views: 661
Posted By Alex Cohen
Re: What is a "true" benefit?

Benefit descriptions start with a verb, so I'd call "eliminate traffic" a weak benefit.

Sometimes features and weak benefits are interchangeable. For example, if the device has an automatic...
Forum: Copywriting 6th January 2017, 02:07 AM
Replies: 20
Views: 661
Posted By darkclaw3000
Re: What is a "true" benefit?

Here's my take with what limited knowledge I have of your product.

Feature: Eliminate Traffic
Weak Benefit:Make driving to the city easier and less frustrating for residents so they can get to...
Forum: Copywriting 5th January 2017, 06:18 PM
Replies: 20
Views: 661
Posted By Alex Cohen
Re: What is a "true" benefit?

Here's a good way to look at it...

Feature - What the product HAS
Weak benefit - What the product DOES for the customer
Strong benefit - What the product MEANS to the customer

As an example,...
Forum: Copywriting 5th January 2017, 01:50 PM
Replies: 20
Views: 661
Posted By DABK
Re: What is a "true" benefit?

I'd say it's not 'fake' but overused. Or, maybe, used instead of other, more appropriate.

I've seen copy that assumed that all I, the prospect, cared about was saving money. Yes, I wanted to...
Forum: Copywriting 5th January 2017, 02:37 AM
Replies: 20
Views: 661
Posted By outscrape
RE: What is a "true" benefit?

In my mind it's more like -

Feature - Lower cost

Benefit - You have more money

Better benefit - You have more money to buy the things in life that you need

even better benefit - You have...
Forum: Copywriting 5th January 2017, 12:01 AM
Replies: 20
Views: 661
Posted By DKCopywriter
Re: What is a "true" benefit?

Saving money is a great benefit.

The feature is a low price, the benefit is saving money.
Forum: Copywriting 4th January 2017, 10:51 PM
Replies: 20
Views: 661
Posted By Andrew Gould
Re: What is a "true" benefit?

Saving money is fine as a benefit.
Forum: Copywriting 5th August 2016, 12:29 PM
Replies: 2
Views: 135
Posted By vovanfree
Re: Local Service Company Description

Please go through this article. it will be helpful to write a better description for homepage.
16 of the Best Website Homepage Design Examples...
Forum: Copywriting 3rd August 2016, 05:48 PM
Replies: 2
Views: 135
Posted By LocalWebStrategies
Re: Local Service Company Description

You should briefly describe your service with links to other pages on your site that give more details. I don't get too crazy with content here, but I also wouldn't just provide a list of links. On...
Forum: Pay Per Click/Search Engine Marketing (PPC/SEM) 25th July 2016, 10:25 PM
Replies: 3
Views: 93
Posted By dreamcoder
Re: Keyword Structuring

Here are my 2 cents on why the advertiser is doing so:
1. Targeting keyword "masonry" in phrase match: The advertiser wants to show ads on all those search queries which have the term "masonry" in...
Forum: Pay Per Click/Search Engine Marketing (PPC/SEM) 24th July 2016, 08:24 PM
Replies: 3
Views: 93
Posted By marketingplaybook
Re: Keyword Structuring

I used to have all 4 keyword groups inside 1 adgroup

Exact
Phrase
Broad
BMM

since Adwords has changed how exact match keywords work I no longer add in Phrase keywords as Exact and BMM will...
Forum: Pay Per Click/Search Engine Marketing (PPC/SEM) 24th July 2016, 07:18 PM
Replies: 3
Views: 93
Posted By solarwarrior
Arrow Re: Keyword Structuring

Bidding on a phrase match of "masonry" does make bidding on other phrase match that contained "masonry" unnecessary ONLY if you are placing them in the same ad group.

My guess is he is looking for...
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