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Search: Posts Made By: drewcer
Forum: Copywriting 9th December 2015, 11:52 AM
Replies: 43
Views: 4,277
Posted By shawnlebrun
How to ATTRACT more Copy Clients and Get Them Coming To You...

There have been a few posts recently by newer writers who are asking how to get clients.

This post is just my 2 cents...

There are 2 ways to get clients... go after them and chase them, or have...
Forum: Copywriting 25th November 2015, 09:58 AM
Replies: 17
Views: 1,524
Posted By MikeHumphreys
Re: Is This Ethical?

This should not be considered legal advice. I'm not an attorney and do not have any aspirations of playing one either.

Having said that, here's my take on testimonials as a copywriter:


It's...
Forum: Copywriting 24th November 2015, 06:49 PM
Replies: 17
Views: 1,524
Posted By RichBeck
Lightbulb Re: Is This Ethical?

Ray,

You were blessed with a VERY wise Mother.

My grandfather used to ask, "Is that a lie or a true lie?" That was his "gentle" way of calling someone out. :-)

All The Best,

Rich
Forum: Copywriting 24th November 2015, 02:01 PM
Replies: 17
Views: 1,524
Posted By marciayudkin
Re: Is This Ethical?

Based on what you told us, it's quite possible there's a misunderstanding here. Before you draw the conclusion that this famous marketer is asking for something unethical, ask for clarification and...
Forum: Copywriting 24th November 2015, 01:25 PM
Replies: 17
Views: 1,524
Posted By shawnlebrun
Re: Is This Ethical?

You'd be amazed how many people do this.

I've worked with some big name marketers that most people would know... and several of them asked me to "write testimonials" for the product.
...
Forum: Copywriting 24th November 2015, 12:50 PM
Replies: 17
Views: 1,524
Posted By Raydal
Re: Is This Ethical?

99% of the times when you are impressed to ask that question, it is because
the answer is, "No". If you are using fake testimonials, then that's not just unethical,
it is WRONG and even illegal. ...
Forum: Copywriting 28th October 2015, 10:11 AM
Replies: 52
Views: 2,691
Posted By RickDuris
Re: Has COPY become a "COMMODITY"?

Interesting perspective. In my opinion, what we've got here is a classic case of a false-positive.

If you tend to operate in the world as a spectator, superficially looking at what's...
Forum: Copywriting 22nd October 2015, 03:32 PM
Replies: 3
Views: 451
Posted By joe golfer
Re: How "Different" Is E-Commerce Copy?

Story-based copy works best when it is part of a larger narrative of the ecommerce site. The stories and appeals weave the product in with the "big picture" of the brand story and personality. It...
Forum: Copywriting 22nd October 2015, 02:37 PM
Replies: 3
Views: 451
Posted By Alex Cohen
Re: How "Different" Is E-Commerce Copy?

Based on your example and comments, the client wants benefit copy. You want story-based copy.

I'd give her what she wants and suggest that she test story-based copy for a product or two.

I'd...
Forum: Copywriting 15th October 2015, 10:46 AM
Replies: 52
Views: 2,691
Posted By shawnlebrun
Re: Has COPY become a "COMMODITY"?

Not to bring up an old post... but I really think a lot of copywriters here would get a lot of
use/value from this book... as it relates to making sure you don't end up in the commodity
bin.

For...
Forum: Copywriting 27th July 2015, 12:47 PM
Replies: 8
Views: 1,305
Posted By RickDuris
Re: How do I do this?

You want to write enough to get the idea across.

For instance, I wrote some copy for this guy:

http://www.warriorforum.com/copywriting/1093507-abuse-my-sales-page.html

There's no way I'd...
Forum: Copywriting 27th July 2015, 11:25 AM
Replies: 8
Views: 1,305
Posted By MontelloMarketing
Re: How do I do this?

Companies like Agora and other big mailers will ask for a "hook" and "direction" document before you get tothe meat of the writing.

A pain in the ass up front, but in the end it makes the work...
Forum: Copywriting 21st May 2015, 05:46 AM
Replies: 27
Views: 2,600
Posted By sethczerepak
Re: I Hate MLM, BUT....

Neither.

There's a third option that beats both.

Sell the person making the offer.

In the past 18 years, I've met a total of four people who were wildly successful at MLM. NONE of them led...
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