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Forum: Offline Marketing 17th July 2022, 12:36 PM
Replies: 50
Views: 969
Posted By SARubin
Re: Guess who is doing really well these days?

Yes, absolutely.

In all honesty I wasn't even thinking about that when I wrote those two words.
I was still thinking short term.

Like when stragglers trickle in after the first few weeks...
Forum: Offline Marketing 16th July 2022, 04:48 AM
Replies: 50
Views: 969
Posted By SARubin
Re: Guess who is doing really well these days?

Hey Gordon,

I couldn't agree more about direct mail being alive and well.

I've never done the 9 X 12 multi-ad like you're talking about, but a friend of mine (friend / client) owns a local...
Forum: Copywriting 15th July 2022, 12:04 PM
Replies: 6
Views: 207
Posted By SARubin
Re: The Heartbeat of Your Copy?

I've always thought your writing had a touch of poetry to it, Steve. Although that could be due to your proper English prose bouncing off my coarse American ears?

I haven't really considered...
Forum: Copywriting 28th June 2022, 12:03 PM
Replies: 10
Views: 352
Posted By SARubin
Re: Exchange = Forevah. Content Is Jus' Crap.

What are you trying to say Dear Princess?

Are you telling us that interesting content is more important than sheer quantity of content?

If that's what you intend, then what you speak is...
Forum: Main Internet Marketing Discussion Forum 30th April 2022, 06:47 AM
Replies: 28
Views: 582
Posted By SARubin
Re: Are these results average or not good at all?

Keep doing what you're doing.

You spent $77 and made $159 sale, plus you got 23 warm leads to follow up with. Those numbers look great.

On your sales page you got 52 sets of eyeballs and...
Forum: Copywriting 20th April 2022, 03:09 PM
Replies: 16
Views: 362
Posted By SARubin
Re: Client hunting.

I hear you Max,

Like most things in life, some people have natural talent that only needs to be nurtured and refined, and some folks are better off suited to other endeavors.

In all fairness,...
Forum: Copywriting 17th April 2022, 02:05 PM
Replies: 16
Views: 362
Posted By SARubin
Re: Client hunting.

I agree with what you're saying Max.

But based on the word usage and broken English in this kids posts, I'm not sure he's ready to dive into the pool without wearing floaties.

On the flip...
Forum: Copywriting 17th April 2022, 08:17 AM
Replies: 16
Views: 362
Posted By SARubin
Re: Client hunting.

I admire your persistence JonasBluu. 2 years of learning and 4 months worth of client prospecting shows more tenacity than most rookies are willing to expend.

I know this might sound obvious, but...
Forum: Copywriting 28th March 2022, 03:29 PM
Replies: 8
Views: 188
Posted By SARubin
Re: Adcopy

I knew you'd understand it, Princess.

It's more of a mindset than a formula. When most of the competition is making generic offers, a little WOW factor goes a long way.

Bless those Wonderfully...
Forum: Copywriting 26th March 2022, 03:21 PM
Replies: 8
Views: 188
Posted By SARubin
Re: Adcopy

My favorite formula to date, and the one that's produced the greatest results is... WOW
Forum: Beginners Area 15th March 2022, 12:06 PM
Replies: 20
Views: 457
Posted By SARubin
Re: How to monetize / what to sell... in the Personal Development Niche?

Books (especially audiobooks), courses, and life coaching are the best sellers for the clients I've worked with in the personal development field.

But finding a product to sell is not your...
Forum: Website Design 28th February 2022, 09:40 AM
Replies: 7
Views: 97
Posted By SARubin
Re: Need help to get my Google Domain pointing to my Google Site.

OK, I'm not sure if it'll help you or not, because as a habit I don't host my sites with the same company where I buy my domains. So I'm not sure how google handles their internal hosting structure....
Forum: Website Design 28th February 2022, 07:06 AM
Replies: 7
Views: 97
Posted By SARubin
Re: Need help to get my Google Domain pointing to my Google Site.

Hey Chris,

I just registered a new domain with google about 2 weeks ago, and started building the website last week.

The site is currently hosted on inmotion servers (that's not a...
Forum: Beginners Area 15th February 2022, 07:08 PM
Replies: 10
Views: 167
Posted By SARubin
Re: First steps in the sales world

Of course. Knowing your audience is one of the biggest parts of the game.
Forum: Beginners Area 15th February 2022, 05:13 PM
Replies: 10
Views: 167
Posted By SARubin
Re: First steps in the sales world

Do You Want to SEE a Brilliant Salesperson... In ACTION?

Like old Mike Murdock used to say...

"If some people would only think twice, they'd be the smartest person in the group".

I...
Forum: Copywriting 11th February 2022, 07:47 AM
Replies: 27
Views: 1,709
Posted By SARubin
Re: Copywriting For Absolute Beginners

Well John, my Elfin to English translation is a bit rusty these days so I'm not exactly sure what Princess is saying. (it depends on which dialect she's using)

But I believe she means we should...
Forum: Main Internet Marketing Discussion Forum 7th February 2022, 04:56 PM
Replies: 8
Views: 167
Posted By SARubin
Re: Question: Conversion Ratio!

Before you go changing too much Arif, one thing you can try is putting the Profollica part with the link at the end of the post.

After people read about your all natural home remedies it may...
Forum: Main Internet Marketing Discussion Forum 7th February 2022, 11:45 AM
Replies: 8
Views: 167
Posted By SARubin
Re: Question: Conversion Ratio!

I just visited your reddit page Arif, and I can tell you right now...

The biggest issue I see is that your message is way off point.

You're not promoting the benefit of Profollica in any of...
Forum: Copywriting 5th February 2022, 07:27 AM
Replies: 9
Views: 207
Posted By SARubin
Re: Shaming the Prospect

I agree. I'm not a spring rooster myself anymore.

And I still like the positive copy better than the negative (although I have to admit that negative headlines do sell a lot of eyeballs :()
Forum: Copywriting 5th February 2022, 07:18 AM
Replies: 9
Views: 207
Posted By SARubin
Re: Shaming the Prospect

Personally I'm a bigger fan of positive and uplifting copy. Mostly because I figure there's enough negativity in this world without me adding to it.

But I'm also a big proponent of letting the...
Forum: Copywriting 29th January 2022, 05:18 AM
Replies: 8
Views: 249
Posted By SARubin
Re: Does this pass the ETHICAL test?

My thoughts, Raydal...

It sucks when this happens (I know that's not a very deep or profound thought) but I'm not sure how much you can do about it now.

To answer your headline question......
Forum: Copywriting 20th January 2022, 04:23 AM
Replies: 27
Views: 1,709
Posted By SARubin
Re: If one takes the quizzes in Vic Schwab's book at the end of each chapter.

I like this idea, Gordon.
Many of the visitors to my little hobby site seem to be copywriting newbies, and I'll bet they would love to see something like this.

If you decide to move forward...
Forum: Mind Warriors 16th January 2022, 09:29 AM
Replies: 261
Views: 4,201
Posted By SARubin
Re: A lifetime of Woo-Woo, and how and why it can be helpful.

Well Gordon,

When it comes to woo-woo thinking I bought my ticket for the crazy train a long time ago (chuga chuga, chuga chuga - Woo Woo!)

Granted, many woo woo thinkers might in fact be...
Forum: Beginners Area 16th January 2022, 09:10 AM
Replies: 15
Views: 420
Posted By SARubin
Re: Real Noob here but am struggling with conversion from landing page

Agreed Savidge, I can't even count how many times I've had to tell someone this exact same thing. Sometimes more than once to the same person.

Simply put... Whatever the ad says, that gets people...
Forum: Copywriting 15th January 2022, 03:29 PM
Replies: 27
Views: 1,709
Posted By SARubin
Re: Copywriting For Absolute Beginners

Creatively said, oh Princess

I don't always understand the poetry in your writing. But the posts I can decipher, I find you have the most interesting way of expressing solid copywriting...
Forum: Copywriting 13th January 2022, 04:16 AM
Replies: 27
Views: 1,709
Posted By SARubin
Re: Copywriting For Absolute Beginners

Good primer John,

I'm just glad you didn't mention customer research or market research. If newbies ever found out about that secret the competition might become fierce.

Oh crap, I think I...
Forum: Mind Warriors 11th January 2022, 04:39 AM
Replies: 35
Views: 648
Posted By SARubin
Re: "Giving Any New Advice to Self... is a Tough A$$ Sell!"

I struggle with these questions everyday, Art. Not just for myself, but for the world at large.

I find meditating with purpose helps. I start by naming the problem, then I let my subconscious...
Forum: Main Internet Marketing Discussion Forum 8th January 2022, 08:11 AM
Replies: 41
Views: 1,201
Posted By SARubin
Re: Why do some make it and some do not?

Thanks for the shoutout, Max. I feel honored to just sit beside the other names you mention here

Hope you're having a good new year too.

All the best,
Steve
Forum: Copywriting 28th December 2021, 06:05 AM
Replies: 13
Views: 358
Posted By SARubin
Re: What's the most challenging part of copywriting for yo?

I truly enjoy your beautiful chaos, Princess. You're an island of wild and curious color, in an otherwise dark and tedious sea of normal.

And when you hold your shattered mirror up to the world I...
Forum: Copywriting 24th December 2021, 05:38 AM
Replies: 13
Views: 358
Posted By SARubin
Re: What's the most challenging part of copywriting for yo?

Editing my work and deciding which words to delete is one of the more painful / challenging parts for me.

For a commodity writer it might not make any difference, but for those of us who actually...
Forum: Beginners Area 24th December 2021, 05:26 AM
Replies: 15
Views: 420
Posted By SARubin
Re: Real Noob here but am struggling with conversion from landing page

Hard to say what's wrong based on your description here.

Lots of things could be off

You might be attracting the wrong prospects with your ad?
The best promotion should attract your ideal...
Forum: Main Internet Marketing Discussion Forum 3rd December 2021, 06:40 AM
Replies: 5
Views: 141
Posted By SARubin
Re: What to do with 32 ebooks designed to promote a new app?

Your question:





My Answer: YES


They're all viable possibilities, so try each one with a couple thousand visitors and see what happens.
Forum: Copywriting 17th November 2021, 05:55 AM
Replies: 31
Views: 739
Posted By SARubin
Re: Daily Practices to rapidly increase copywriting skills?

That's a tough question, John.

Mostly because what I find entertaining, might be a complete snore fest to you.


I'm a firm believer that perceptions and bias allows us to see what we want to...
Forum: Copywriting 13th November 2021, 09:46 AM
Replies: 31
Views: 739
Posted By SARubin
Re: Daily Practices to rapidly increase copywriting skills?

Maybe not a "daily" practice but...

I'm constantly looking for new ways to increase response rates by testing and tweaking different elements of an offer. (Then measuring and analyzing results to...
Forum: Beginners Area 13th November 2021, 09:28 AM
Replies: 5
Views: 195
Posted By SARubin
Re: 3 considerations for new Warriors and beginner Internet Marketers

Good stuff, Gordon.

I'd be curious to know how many beginners will take the time to understand the nugget of wisdom you just laid down at their feet.
Forum: Copywriting 11th November 2021, 06:52 AM
Replies: 26
Views: 1,185
Posted By SARubin
Re: How to start writing my funnel?

I can't guarantee my process will work for you like it does for me, but I guess I can share a few broad strokes with you (of course if I was trying to sell this to you then I'd find a way to offer...
Forum: Copywriting 9th November 2021, 05:57 AM
Replies: 40
Views: 809
Posted By SARubin
Re: Would you use AI for copywriting?

Oh Princess my Princess, I have a question...

Did you use AI to write this post?

I only ask because while it's all very concise, it seems to be missing the unique fingerprint of your dramatic...
Forum: Copywriting 9th November 2021, 05:28 AM
Replies: 26
Views: 1,185
Posted By SARubin
Re: How to start writing my funnel?

Scale what? You're at zero. You can't scale zero (zero times 1,000,000 is still zero). You need to start with at least 1 before you can scale anything.




This might not be what you want to...
Forum: Main Internet Marketing Discussion Forum 7th November 2021, 06:01 AM
Replies: 31
Views: 753
Posted By SARubin
Re: $300 to $700 per 1K word writers? Oops! Why that's the case?!!!

Yup!

Someone recently asked how long it took me to write a particular sales page.

My answer was simple... It took me 25 years to write it.
Forum: Copywriting 2nd October 2021, 04:10 AM
Replies: 30
Views: 1,048
Posted By SARubin
Re: Things to study as a newbie copywriter

Here's a lesson I learned about 20 years ago from one of the greatest copywriters who ever lived... Gary Halbert

When I first learned this lesson it turned my entire world upside down. Because up...
Forum: Search Engine Optimization 25th September 2021, 02:38 PM
Replies: 11
Views: 246
Posted By SARubin
Re: Web Sales Enquiries Have Stopped

Cool. At least you can take that one off the table now.


I still don't know what market you're in, so all I can do is guess. But I'll toss out one more generic question for you...

If your...
Forum: Search Engine Optimization 25th September 2021, 06:58 AM
Replies: 11
Views: 246
Posted By SARubin
Re: Web Sales Enquiries Have Stopped

Hard to know what's wrong without more info, and without seeing the before and after changes of the website. Also I have no idea what you're selling or who your market is.

But I can offer you...
Forum: Copywriting 7th July 2021, 05:19 AM
Replies: 7
Views: 455
Posted By SARubin
Re: The no 1 question that plagues every new copywriter...

As long as we're doing something that moves us in the direction of our definite purpose, yes.

There's a Japanese word "Kaizen" - loosely translated means continual improvement. Even small...
Forum: Offline Marketing 3rd July 2021, 12:27 PM
Replies: 12
Views: 384
Posted By SARubin
Re: Influence, The Psychology of Persuasion

Update: OK, so I went and got the new version of Influence, on audiobook.

I'm about 3 hours into a 20 hour book, and near as I can tell it revolves around the same basic principles as the older...
Forum: Copywriting 3rd July 2021, 07:59 AM
Replies: 7
Views: 455
Posted By SARubin
Re: The no 1 question that plagues every new copywriter...

Interesting. The number 1 question I usually hear is "How do I get clients".

But we probably don't hang out in the same circles, so your group may have a different number 1 question.


As far...
Forum: Copywriting 1st July 2021, 11:43 AM
Replies: 7
Views: 298
Posted By SARubin
Re: For Seasoned Copywriters: What Do You Call Yourself?

I call myself Steve. But only when I'm referring to myself in the third person.

I know - Steve should stop doing that. Yet, here we are...


All kidding aside... I'm a sales professional. I...
Forum: Offline Marketing 1st July 2021, 11:28 AM
Replies: 12
Views: 384
Posted By SARubin
Re: Influence, The Psychology of Persuasion

Interesting. Unfortunately right now my ADHD won't allow me to sit through a 2 hour video, but I did bookmark it for later.



Like you Claude, I read (or listen to) at least 50 or 60 books a...
Forum: Copywriting 16th April 2021, 05:02 PM
Replies: 13
Views: 443
Posted By SARubin
Re: Critique My Copy | What am I missing?

Ah, that makes more sense.

So they're coming into your page "problem aware, looking for a solution".


In this case I would think about what Kay said... Make your copy a story about cats and...
Forum: Copywriting 16th April 2021, 02:12 PM
Replies: 13
Views: 443
Posted By SARubin
Re: Critique My Copy | What am I missing?

I don't know what your google ad says to drive people to your sales page? So I can't address the prospect qualifying part of your ad.

But from a strictly sales point of view, your opening ...
...
Forum: Copywriting 16th April 2021, 12:46 PM
Replies: 15
Views: 312
Posted By SARubin
Re: My Wife Said I Can't But Find Help Here....

Well Tonyna, I'm not sure if my story will help you overcome these things, or make you decide it's not worth it.

But I can at least share with you how I got over the employee mindset and BSO...
Forum: Copywriting 1st April 2021, 04:42 AM
Replies: 6
Views: 467
Posted By SARubin
Re: What types of indutries, products, or services use direct response copy?

In this context the question isn't long vs short, Jeff. The question is interesting vs boring. And the average attention span of the audience on the platform you're advertising on.

When we're...
Forum: Copywriting 27th February 2021, 06:24 AM
Replies: 22
Views: 479
Posted By SARubin
Re: Is this good enough copy for a healthy habits course?

I disagree, James.

Just reading what you've already written tells me you do have what it takes to be a copywriter.

I just visited your webpage and it isn't too bad (the copy definitely looks...
Forum: Copywriting 22nd February 2021, 05:55 AM
Replies: 22
Views: 479
Posted By SARubin
Re: Is this good enough copy for a healthy habits course?

Yeah James,
That headline is not great.

3 powerful ingredients to a high performing headline are...

- Self interest
- Newsworthiness
- Curiosity

Of the 3, self interest is the highest...
Forum: Offline Marketing 10th February 2021, 12:19 PM
Replies: 18
Views: 596
Posted By SARubin
Re: Pink.

Yeah Jonathan, I suppose they might. But again, it really depends on the situation, the audience, and even the tone and hue of color.

A few years ago I spent some time in the study of color...
Forum: Offline Marketing 10th February 2021, 11:38 AM
Replies: 18
Views: 596
Posted By SARubin
Re: Pink.

Thank you for this post Gordon, I needed a good chuckle... and you delivered.

I was thinking the best color is either Red, Blue, or Yellow. And the second best would be a combination, or a...
Forum: Offline Marketing 5th February 2021, 02:41 PM
Replies: 18
Views: 596
Posted By SARubin
Re: What color would most get your attention in direct mail?

I suppose any bright, fun, or out of the ordinary color will attract attention.
In a mail box full of black and white, any color is exciting.

But whether or not I'd use it depends on what we're...
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