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Search: Posts Made By: Hesster
Forum: Offline Marketing 25th February 2013, 01:45 AM
Replies: 16
Views: 759
Posted By Hesster
Re: Client taking long time to reply?

I'm reminded of a video I saw on YouTube of someone ice fishing with one of those underwater cameras. A fish came right up to the guy's lure, nibbled on the end without the hook, then spit it out and...
Forum: Offline Marketing 23rd February 2013, 04:09 PM
Replies: 13
Views: 2,182
Posted By Hesster
Re: Awesome Android power dialer

Same places you get them for other types of marketing. Business databases (accessible through my local library), sites like Manta and Jigsaw, trade show exhibitor lists, etc.
Forum: Offline Marketing 22nd February 2013, 05:34 PM
Replies: 12
Views: 1,415
Posted By Hesster
Re: salesgenie is giving away all their info for free for 3 day

Like I said, the local library web site.

King County Library System - Databases (http://www.kcls.org/databases/subject_categories.cfm#4)
Forum: Offline Marketing 22nd February 2013, 05:18 PM
Replies: 12
Views: 1,415
Posted By Hesster
Re: salesgenie is giving away all their info for free for 3 day

Check the local library web site. They often have free access to business databases with all the information you need. I can browse D&B and InfoUSA and export records in small batches all I want for...
Forum: Offline Marketing 22nd February 2013, 04:47 PM
Replies: 13
Views: 2,182
Posted By Hesster
Re: Awesome Android power dialer

Just wanted to add something here...

I emailed the developer yesterday with a couple of suggestions about the screen you get after a call. Before you could only dial a predefined alternate number...
Forum: Offline Marketing 22nd February 2013, 03:02 PM
Replies: 32
Views: 1,461
Posted By Hesster
Re: How to Make Clients See the Importance of Marketing?

Peter Bowerman wrote about the salad dressing rule. It's easier to get people who eat salad to buy your dressing than it is to convince people who don't eat salad to start and buy your dressing.
...
Forum: Offline Marketing 19th February 2013, 06:05 PM
Replies: 35
Views: 2,263
Posted By Hesster
Re: Case Study MUST READ: If you prospect with Craigslist, you NEED to read this

I don't have the listing or email anymore, but as I recall the listing specifically asked for someone local so that's what I stressed. I live in Boise, which has a metro area of around 650,000 so I...
Forum: Offline Marketing 19th February 2013, 03:01 AM
Replies: 35
Views: 2,263
Posted By Hesster
Re: Case Study MUST READ: If you prospect with Craigslist, you NEED to read this

I'm not surprised at the amount of replies you got. I replied to a listing in my local area asking for a copywriter and got a phone interview. During the interview I asked the person how many replies...
Forum: Offline Marketing 18th February 2013, 10:54 PM
Replies: 13
Views: 2,182
Posted By Hesster
Re: Awesome Android power dialer

I don't have an iPhone so I'm not sure what's available. I've heard several CRM companies have released iPhone apps. Maybe one of them has sales dialing functionality?

I know there's a version of...
Forum: Offline Marketing 18th February 2013, 05:25 PM
Replies: 13
Views: 2,182
Posted By Hesster
Awesome Android power dialer

I don't have a land line, so I make calls from my Android smartphone. VoIP has not been kind to me, so I looked high and low for an app that would make the process quicker. It was surprisingly...
Forum: Offline Marketing 18th February 2013, 03:30 PM
Replies: 0
Views: 587
Posted By Hesster
Any Android apps that will play a prerecorded VM response?

I use an Android phone and a wired headset to make my cold calls. Since voice mail is a fact of life when cold calling, I'm curious to know if there are any apps out there where I can prerecord my...
Forum: Offline Marketing 14th February 2013, 05:12 PM
Replies: 4
Views: 386
Posted By Hesster
Re: Any tips on making it past information passers?

To be honest, I don't get it all that often. Most of the companies I call have some kind of automated directory system so if I have a name, I try to avoid the receptionist/operator altogether. If I...
Forum: Offline Marketing 14th February 2013, 04:26 PM
Replies: 4
Views: 386
Posted By Hesster
Any tips on making it past information passers?

You know the type. You call and they want to take down your information or have you email them so they can pass it along to whoever. They won't give you the name or the contact info of the person you...
Forum: Offline Marketing 13th February 2013, 05:16 PM
Replies: 17
Views: 952
Posted By Hesster
Re: In top 5% of LinkedIn profile and 0 clients later...

I suppose it would depend on your market, but in my experience LinkedIn is best used for finding people you should reach out to and keeping tabs on them. I use LinkedIn a lot, but getting leads to...
Forum: Offline Marketing 13th February 2013, 04:25 PM
Replies: 25
Views: 1,275
Posted By Hesster
Re: I've Plateaued. How to cold call for 2 hours per day?

Check out your local library's web site. Many of them have online business databases you can access right from your computer at home. If your library doesn't, check the library systems where...
Forum: Offline Marketing 7th February 2013, 04:17 PM
Replies: 109
Views: 4,395
Posted By Hesster
Re: I freeze, justy the thought of cold calling...

I was in the same boat when I started cold calling. The mere thought of picking up the phone made me want to throw up. I read a bunch of books on cold calling, but most of them were focused on the...
Forum: Offline Marketing 6th February 2013, 03:38 PM
Replies: 4
Views: 659
Posted By Hesster
Re: URL shortener for phone messages?

There's a few reasons I was thinking about using a URL shortener instead of another domain.

Some URL shorteners allow you to set a custom word instead of a random mix of numbers and letters. I...
Forum: Offline Marketing 5th February 2013, 05:50 PM
Replies: 8
Views: 683
Posted By Hesster
Re: Who's YOUR provider? Phone service :p

I call from my cell phone using a headset. I have tried VoIP but was not satisfied with the call quality. If you decide to go this route, do not use a Bluetooth headset or a headset meant for cell...
Forum: Offline Marketing 5th February 2013, 04:33 PM
Replies: 4
Views: 659
Posted By Hesster
URL shortener for phone messages?

I have my own domain of course, but the name has an N in it and when I leave voice mail messages I'm worried the listener might hear M instead. I have been just leaving my phone number, but I'm...
Forum: Offline Marketing 10th January 2013, 05:25 PM
Replies: 4
Views: 413
Posted By Hesster
Cold calling when you have multiple names?

When cold calling, my first tactic to find the right person is to ask the operator/receptionist. I'll usually get transferred to the marketing department, but sometimes the person routing the calls...
Forum: Offline Marketing 10th January 2013, 03:27 AM
Replies: 12
Views: 778
Posted By Hesster
Re: anyone promoted on bill boards?

Most of the billboard advertising I see in my local area is absolutely terrible unless it's for some major corporation doing branding advertising. Too many words that are too small to read when...
Forum: Offline Marketing 18th December 2012, 03:39 AM
Replies: 55
Views: 2,823
Posted By Hesster
Re: Does It EVER Get EASIER?!?

If you want to go that route, I'd recommend checking out a book called The Pumpkin Plan by Mike Michalowicz. It's an entertaining read, and it describes your situation perfectly. Non affiliate link:...
Forum: Offline Marketing 10th December 2012, 02:03 AM
Replies: 27
Views: 1,770
Posted By Hesster
Re: How to get clients (resource)

Trade show web sites are also a great source. Most trade shows have exhibitor lists on their site that tell you the company's contact information, and if you're really lucky the list will have a...
Forum: Offline Marketing 8th December 2012, 04:26 AM
Replies: 8
Views: 672
Posted By Hesster
Re: Liquore Stores???

Depends on what state you live in. If you live in a state where all the liquor stores are run by the state, then no.
Forum: Offline Marketing 8th December 2012, 04:20 AM
Replies: 18
Views: 1,017
Posted By Hesster
Re: Yelp reviewer blasts business, gets sued for $750,000

I see ads on Craigslist constantly soliciting people to write paid Yelp reviews. There's no way I would trust anything on that site.
Forum: Offline Marketing 6th December 2012, 04:16 AM
Replies: 16
Views: 853
Posted By Hesster
Re: What SHOULD be printed on your business card?

I have business cards, but I only really use them for my thank you cards.

Sometimes I call and get prospects who don't want to give out their email addresses for one reason or another. I was doing...
Forum: Offline Marketing 6th December 2012, 01:25 AM
Replies: 3
Views: 510
Posted By Hesster
My strategy for getting a name from gatekeepers

I sell copywriting, but more along the lines of case studies and brochures than direct marketing. My target prospect is marketing managers, directors and VPs of marketing at small to medium sized...
Forum: Offline Marketing 5th December 2012, 08:11 PM
Replies: 10
Views: 723
Posted By Hesster
Re: Cold calling – Knowing a named person at the company Vs not

I'm no cold calling expert, but in the few thousand calls I've made in my experience how you present yourself is at least as important what you say.

I may be reading too much into your choice of...
Forum: Offline Marketing 5th December 2012, 05:23 PM
Replies: 10
Views: 723
Posted By Hesster
Re: Cold calling – Knowing a named person at the company Vs not

Trying to deceive the gatekeeper can come back and bite you in the butt. Imagine the gatekeeper putting you on hold, then calling the decision maker and telling him/her your false reason or it's a...
Forum: Copywriting 1st October 2010, 02:50 AM
Replies: 39
Views: 1,964
Posted By Hesster
Re: Why Did You Start Copywriting?

I got started due to my job. I was making $15.25 an hour (in an area where that's a pretty decent, livable wage) answering tech support calls for Verizon, and then they decided to cut our pay. I saw...
Forum: Off Topic Forum 3rd August 2010, 11:51 PM
Replies: 2
Views: 335
Posted By Hesster
Can anyone recommend a good digital voice recorder?

I need one that is compatible with Dragon NaturallySpeaking's dictation feature and works well for recording phone interviews.

Anyone have any suggestions?
Forum: Copywriting 29th July 2010, 10:44 PM
Replies: 4
Views: 551
Posted By Hesster
Re: Any Suggestions Would Be Greatly Appreciated

I'd probably go with something like:

Our $100 registration fee is credited towards your first purchase. But for a limited time only, you'll receive a $200 credit instead. We're so sure you'll love...
Forum: Copywriting 28th July 2010, 03:01 PM
Replies: 4
Views: 1,519
Posted By Hesster
Re: Choose your words carefully or get your mind out of the gutter!

Reminds me of this:

YouTube - Tiddy Bear - Funny Infomercial

How all of these actors and the VO artist got through this thing without cracking up laughing, I'll never know.
Forum: Copywriting 25th July 2010, 05:08 AM
Replies: 10
Views: 845
Posted By Hesster
Re: Completely new to copywriting and need advice

Working 5 9 hour days and writing 20,000 words a week sounds like a fast track to the world of burnout. What you have now is better than what you had, but you're still way under what you should be if...
Forum: Copywriting 23rd July 2010, 03:59 PM
Replies: 14
Views: 865
Posted By Hesster
Re: Zero risk or No risk?

No risk sounds better to me, but it's one of those things you're probably going to have to split test to be sure. They both mean the same thing.

As far as capitalization, it's an important phrase....
Forum: Copywriting 22nd July 2010, 08:43 PM
Replies: 17
Views: 1,391
Posted By Hesster
Re: Ever Deal With An Obnoxious Client?

If you read the reviews, the one bad one is from someone who bought the book and never received it. So they weren't even reviewing the actual product.
Forum: Copywriting 21st July 2010, 06:31 PM
Replies: 41
Views: 3,037
Posted By Hesster
Re: WHY Does This Website Convert?

I agree with the consensus. It works because it's cheap and there's a sucker born every minute.

It did remind me of this:

YouTube- Internet Marketing Parody: Johnny Come Lately Remix
Forum: Copywriting 16th July 2010, 06:08 PM
Replies: 8
Views: 669
Posted By Hesster
Re: Could you review a squeeze page?

I think you're right.
Forum: Copywriting 16th July 2010, 04:53 PM
Replies: 18
Views: 968
Posted By Hesster
Re: Frustrated! Have No Idea What Else I Can Do

I would think that would piss people off. I know if someone kept sending me double emails with different headlines, I'd be getting off their list pronto.
Forum: Copywriting 14th July 2010, 04:54 PM
Replies: 32
Views: 1,398
Posted By Hesster
Re: Are Copywriters Mind Control Merchants?

Mind control merchants? No. If the reader doesn't want what you're selling, there's no way you're going to make them buy it.

You could have the best sales letter imaginable selling a book/ebook on...
Forum: Copywriting 14th July 2010, 02:40 AM
Replies: 16
Views: 864
Posted By Hesster
Re: Critique my first ever sales page

OK, first thing your headline doesn't read well. It's like two headlines smooshed together.

Second, twist the emotional screws and make them squirm. Make them feel the pain of not knowing the...
Forum: Copywriting 13th July 2010, 09:30 PM
Replies: 19
Views: 1,845
Posted By Hesster
Re: "Long form" versus "short form" salesletter

Looks like your standard Nigerian scam email. You have to wonder if those things still work, but I suppose they must if they're still being sent out after all these years. I guess there really is a...
Forum: Copywriting 12th July 2010, 09:56 PM
Replies: 20
Views: 2,242
Posted By Hesster
Re: Wanna "Go" Poop Every Day?

I'm curious about the rest of the package. Are the other components available anywhere? What format was it? Magalog I assume?

Anyone know if it was split tested with different headlines or...
Forum: Copywriting 12th July 2010, 05:05 AM
Replies: 20
Views: 2,242
Posted By Hesster
Re: Wanna "Go" Poop Every Day?

I have to admit, I laughed at this.

Is it just me, or does that guy's head look too big?
Forum: Copywriting 12th July 2010, 05:03 AM
Replies: 23
Views: 1,289
Posted By Hesster
Re: do you turn down copy clients with poor products?

Yeah, it's really nice when you can get really excited about the project. Makes it a lot more fun, too. I've had a few like that. I was having trouble getting to sleep one night because every time...
Forum: Copywriting 11th July 2010, 10:31 AM
Replies: 9
Views: 816
Posted By Hesster
Re: Need A Press Release Done. Should I hire someone here?

You have to ask yourself, is your ebook newsworthy? If you think media outlets are going to be interested just because you wrote an ebook, you're dreaming. They barely pay attention to actual...
Forum: Copywriting 10th July 2010, 01:43 AM
Replies: 12
Views: 1,490
Posted By Hesster
Re: *REVISED* Sales Letter For My Offline Business - What Do You Think?

I think you need to rethink your offer. Where's the incentive to spend $1000-$1400 a year on this?

If their car is under 3 years and 36,000 miles, people can buy an extended warranty up to 7...
Forum: Copywriting 8th July 2010, 11:22 PM
Replies: 13
Views: 1,108
Posted By Hesster
The importance of proofreading

Yup, even the big sites sometimes take a... Well, you know.

http://i10.photobucket.com/albums/a126/Arklier/Other%20stuff/newzealanddollar.jpg
Forum: Copywriting 8th July 2010, 08:38 PM
Replies: 11
Views: 796
Posted By Hesster
Re: What sorts of writing does Copywriting cover?

Similar in what way? They're both writing and generally follow the same rules of language. Other than that, not so much.

In my opinion, the difference is the purpose why the writing was created....
Forum: Copywriting 8th July 2010, 12:44 AM
Replies: 11
Views: 796
Posted By Hesster
Re: What sorts of writing does Copywriting cover?

In the broadest terms, copywriting is any type of commercial or business writing. It doesn't necessarily have to be to sell something. A company might hire a copywriter to write an article for their...
Forum: Copywriting 7th July 2010, 08:41 PM
Replies: 47
Views: 2,834
Posted By Hesster
Re: Why does copywriting seem so scammy?

Criminey... That reminds me of a thread I saw on the DP forums where the subject was 'your worst copy job'. Someone posted they wrote a serious review for a site selling a ring with a magical, wish...
Forum: Copywriting 7th July 2010, 04:06 PM
Replies: 12
Views: 826
Posted By Hesster
Re: Sales Page missing that 'POP'

It's like that question someone supposedly asked Abraham Lincoln: "How long should a man's legs be?" He answered, "Long enough to reach the ground." Your copy should be long enough to answer all of...
Forum: Copywriting 7th July 2010, 03:51 PM
Replies: 66
Views: 3,655
Posted By Hesster
Re: Copywriting — 10% Art and 90% Science?

It's 1% inspiration and 99% perspiration, IMHO.

Anyone can get good at just about anything if they work at it. Can everyone swim like Michael Phelps or jump like Michael Jordan? No, but they can...
Forum: Copywriting 7th July 2010, 04:35 AM
Replies: 12
Views: 826
Posted By Hesster
Re: Sales Page missing that 'POP'

This is a product selling a system that ends writer's block to internet marketers, correct? Now, I'm by no means an expert, and IM is not really my preferred niche, but here's my feedback: the whole...
Forum: Copywriting 6th July 2010, 04:49 AM
Replies: 23
Views: 1,289
Posted By Hesster
Re: do you turn down copy clients with poor products?

Personally, I can't write for poor products. I have too much sympathy for the people who might end up buying them.

When I was looking around on clickbank for a product to promote, I ran across a...
Forum: Copywriting 2nd July 2010, 07:54 PM
Replies: 9
Views: 795
Posted By Hesster
Re: Looking To Hire A Copywriter

Well, notice I did say DECENT copywriters. I certainly would think twice about the skills of anyone who would accept a deal like this.
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