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Search: Posts Made By: Alex Cohen
Forum: Copywriting 30th September 2020, 05:03 PM
Replies: 10
Views: 476
Posted By Alex Cohen
Re: How do i find the MOST successful Internet Sales Letters in a niche???????

Nate, while it's true that copywriting principles never change, it's also true that driving emotions and the benefits products provide are different from niche to niche.

So looking at competitor...
Forum: Offline Marketing 1st July 2020, 03:52 PM
Replies: 9
Views: 323
Posted By Alex Cohen
Re: FIVVER IS NOW ADVERTISING ON TV??? WTF???

I've seen TV spots for several Internet startups.

And heard radio spots for make-money-online sites.

Doesn't surprise me in the least that Fiverr has jumped on the bandwagon.

Alex
Forum: Offline Marketing 20th June 2020, 04:01 PM
Replies: 3
Views: 152
Posted By Alex Cohen
Re: Apple Store and Best Buy reopen stores; Microsoft Stores remain closed

Apple currently has $192.8 billion cash on hand. Can't let the pile get too low, you know.

lol

Alex
Forum: Copywriting 11th June 2020, 09:53 PM
Replies: 80
Views: 1,907
Posted By Alex Cohen
Re: Share With Us One Secret You Are So Proud To Know About Writing Good Copy

Combine exclusivity with an irresistible offer.

When you do, the desire is palpable.

Alex
Forum: Copywriting 12th May 2020, 10:47 PM
Replies: 25
Views: 378
Posted By Alex Cohen
Re: Euphonics

The best "book" I've ever read about sounds is Don Martin's Dictionary of Sounds,

https://www.madcoversite.com/dmd-alphabetical.html

For example, if you need a word to describe a man's head...
Forum: Copywriting 30th April 2020, 10:27 PM
Replies: 21
Views: 731
Posted By Alex Cohen
Re: If you were in an elevator with an expert copywriter, what questions would you ask?

The question I get asked the most is, "Do you know what time it is?"

Apparently most people don't wear watches like they used to.

(I don't wear a watch either, so I just make up a time.)

Alex
Forum: Offline Marketing 31st March 2020, 10:41 PM
Replies: 53
Views: 1,530
Posted By Alex Cohen
Re: A quick lesson in Selling 9x12 Post cards

I don't think you've grasped the concept of a Stay At Home order.

Leaving your home to do ANYTHING not on the list of excepted behaviors is a violation of the order.

Who likes being "stuck"...
Forum: Offline Marketing 31st March 2020, 06:27 PM
Replies: 53
Views: 1,530
Posted By Alex Cohen
Re: A quick lesson in Selling 9x12 Post cards

Going from business to business on the street selling ads does not in any way fall into any of those categories.

Not to mention the fact that you're in danger of picking up the virus and then...
Forum: Offline Marketing 31st March 2020, 04:36 PM
Replies: 53
Views: 1,530
Posted By Alex Cohen
Re: A quick lesson in Selling 9x12 Post cards

Many States have Stay At Home Orders in place.

There are, of course, exceptions for various reasons related to health and safety.

I didn't see making sales calls to local businesses on the...
Forum: Offline Marketing 30th March 2020, 02:12 PM
Replies: 53
Views: 1,530
Posted By Alex Cohen
Forum: Offline Marketing 17th March 2020, 12:07 PM
Replies: 14
Views: 823
Posted By Alex Cohen
Re: How To Stand Out In A Crowded Market...

Some service providers are "giving away the store" and doing quite well. They know that many people are looking for a DFY solution, so they give all their secrets away (mostly video). Granted, the...
Forum: Offline Marketing 14th March 2020, 02:32 PM
Replies: 19
Views: 294
Posted By Alex Cohen
Re: Coldest Milk and Positioning and Slogans and Winning

Good reminder. Thanks DABK.

Never underestimate the power of differentiation.

Alex
Forum: Offline Marketing 11th March 2020, 09:38 PM
Replies: 100
Views: 1,741
Posted By Alex Cohen
Re: GAMES MLMers PLAY - And Why Gary Halbert Hated MLMers.

MLM is a business model that gives false hope.

And in many cases it's cult like; turning family members against each other.

Alex
Forum: Copywriting 2nd March 2020, 12:52 PM
Replies: 32
Views: 1,737
Posted By Alex Cohen
Re: Copywriting Courses

Re: Wannabe copywriters

Some are good at learning by deconstructing existing copy.

Others are good at ingesting mass quantities of information and making sense of it all.

But most wannabes...
Forum: Offline Marketing 29th February 2020, 06:21 PM
Replies: 6
Views: 382
Posted By Alex Cohen
Re: HOW TO BUY A BUSINESS FOR $1 DOWN

I'm amazed that you found 6 businesses for sale where the owners were willing to finance all or part of the purchase price.

I did a short stint as a business broker (1 year), and every business...
Forum: Offline Marketing 27th February 2020, 01:32 PM
Replies: 16
Views: 513
Posted By Alex Cohen
Re: I Sell A Commodity

As savidge4 and Claude stated: Selection.

There's also two other reasons: Unique Mechanism and Story.

Unique Mechanism: Their Made in America campaign (unique among major retailers at the time)...
Forum: Offline Marketing 26th February 2020, 05:44 PM
Replies: 7
Views: 568
Posted By Alex Cohen
Re: I Feel It Needs To Be Said…

Creating a "Common Enemy" is a fairly common persuasion technique. Frankly, I would be very surprised if you've never done it in copy you've written.

Alex
Forum: Main Internet Marketing Discussion Forum 24th February 2020, 10:43 PM
Replies: 9
Views: 172
Posted By Alex Cohen
Re: "Information" used to be a good market. Now it's a commidity like table salt.

Not really.

Information products that use a unique mechanism to fulfill the big promise are still very much in demand and fetch high prices.

Study the Agora Financial model. On the back end,...
Forum: Main Internet Marketing Discussion Forum 24th February 2020, 10:33 PM
Replies: 2
Views: 50
Posted By Alex Cohen
Congruence: a marketing funnel’s best friend

Marketing funnels can be simple or complicated, but in their simplest form, they contain three elements...

Ad, Optin-Page, and Sales Page.

The ad is clicked, the optin-page is submitted, and...
Forum: Offline Marketing 21st February 2020, 01:27 PM
Replies: 9
Views: 234
Posted By Alex Cohen
Re: Should an agency website have the keyword ‘Agency’ in it?

One thing to keep in mind is "mental opt out".

It occurs when a person has developed a negative connotation in his mind about a given product or service.

For example, if a prospect has had a...
Forum: Main Internet Marketing Discussion Forum 15th February 2020, 11:51 AM
Replies: 3
Views: 70
Posted By Alex Cohen
Re: narrow audience more expensive in fb ppc?

If done correctly, it's cheaper.

Facebook will waste fewer clicks figuring out who your best prospects actually are.

Alex


[Moderator's note: please refer to sig file rules]
Forum: Main Internet Marketing Discussion Forum 15th February 2020, 11:44 AM
Replies: 10
Views: 235
Posted By Alex Cohen
Use curiosity to make more sales

Curiosity is a great way to motivate your prospects.

People go to great lengths to satisfy their curiosity, and because they do, you can include curiosity in your marketing funnel to generate...
Forum: Copywriting 6th February 2020, 01:30 PM
Replies: 28
Views: 641
Posted By Alex Cohen
Re: The Scent of a Successful Headline

The best headlines are those that stoke the emotion driving the prospect to buy. Add a benefit and curiosity, and you've got a winner. This Clayton Makepeace headline and subhead illustrate...
...
Forum: Offline Marketing 14th October 2019, 11:56 AM
Replies: 30
Views: 556
Posted By Alex Cohen
Re: Hot Prospects - Bill Good

Steve,

Start a payday loan company! lol

Alex
Forum: Offline Marketing 13th September 2019, 05:57 PM
Replies: 14
Views: 225
Posted By Alex Cohen
Re: Do trade shows still drive profits up?

Why wouldn't they be?

Sure, the internet has added a new dimension to marketing. But the old ones still work.

A lot of babies have been thrown out with the bath water unnecessarily.

Alex
Forum: Copywriting 26th August 2019, 03:50 PM
Replies: 14
Views: 334
Posted By Alex Cohen
Re: Which title would you choose? See details

Diana, the suggestions offered above are good. "How To" Headlines and Titles have proven their worth over the years and continue to work well to the present day.

Since people are more apt to run...
Forum: Offline Marketing 26th August 2019, 03:00 PM
Replies: 28
Views: 2,282
Posted By Alex Cohen
Re: Dan Kennedy about to exit if not already has

Interestingly, he talks about the "Grim Reaper" coming for him someday in Part 2.

Alex
Forum: Copywriting 23rd August 2019, 05:49 PM
Replies: 18
Views: 931
Posted By Alex Cohen
Re: Guaranteed Way To Be A Spectacular Copywriter...even if you're ugly...

A story serves as a container. Fill the container with persuasion elements that touch the reader's buying emotions.

Alex
Forum: Offline Marketing 22nd August 2019, 09:27 PM
Replies: 22
Views: 333
Posted By Alex Cohen
Re: Underrated Marketers/Business People

Houdini would get out of his restraints in seconds (he had a hidden key) but stay underwater for minutes to build suspense.

Cool guy.

Alex
Forum: Copywriting 15th July 2019, 05:27 PM
Replies: 12
Views: 445
Posted By Alex Cohen
Re: Borrowed credibility. Is this right?

Original text that appears in copyrighted material is subject to copyright law and should not be republished without permission.

An exception is the Fair Use Doctrine.

According to Wikipedia......
Forum: Copywriting 4th July 2019, 11:23 AM
Replies: 16
Views: 464
Posted By Alex Cohen
Re: To the word people among you, what does this phrase mean?

In theory, the guy or gal who is worth 200 million worked harder (or smarter) than the person worth 20 million.

And can buyer bigger toys.

Alex
Forum: Copywriting 29th June 2019, 11:13 PM
Replies: 16
Views: 464
Posted By Alex Cohen
Re: To the word people among you, what does this phrase mean?

When I heard Perry use the phrase, it was in the context explained by Rose in the 2nd post of this thread.

Before entering the marketing game, Perry was an engineer. I wouldn't be surprised if...
Forum: Offline Marketing 22nd May 2019, 11:57 PM
Replies: 18
Views: 419
Posted By Alex Cohen
Re: Compelling offer besides a discount?

In your sales presentation, establish the value of your service as being way higher than the amount you will ask for. That anchors a certain number in the prospect's mind. Then when you state the...
Forum: Copywriting 16th May 2019, 01:35 PM
Replies: 20
Views: 442
Posted By Alex Cohen
Re: Steps to Follow After You Got Your First Client

1. When writing anything, put a blank line after each paragraph. Most people recoil at the prospect of reading a big "glob" of text.

2. What Gordon said.

Alex
Forum: Offline Marketing 1st May 2019, 04:49 PM
Replies: 5
Views: 258
Posted By Alex Cohen
Re: Beacon and Proximity Marketing - Anyone using it? Will it become more popular in 2019 and beyond

Expect beacon marketing to go the way of unsolicited faxes and spam emails. Not sure when, but they will.
Forum: Copywriting 28th April 2019, 11:13 PM
Replies: 16
Views: 1,189
Posted By Alex Cohen
Re: Beginner's Copywriting Queries

Get quality FB ad training. There's a lot to them besides copywriting.

Alex
Forum: Copywriting 20th April 2019, 10:13 PM
Replies: 9
Views: 361
Posted By Alex Cohen
Re: What's the name for this linguistic phenomenon (maybe in NLP)?

The guy is obviously angry about something and took it out on you. Or maybe he's one of those guys who hates women. Who knows.

But yes, it's an embedded command.

BTW, as you research, if you...
Forum: Copywriting 15th March 2019, 10:47 AM
Replies: 2
Views: 164
Posted By Alex Cohen
Sell a moisturizer and looking for a new angle?

Then check out this news article...

https://www.sacbee.com/news/local/health-and-medicine/article227547369.html

News sites are great places to find new angles (also known as unique mechanisms)....
Forum: Copywriting 1st March 2019, 05:32 PM
Replies: 23
Views: 1,028
Posted By Alex Cohen
Re: What is the best way to find good clients?

Newer solopreneurs represent your best chance of getting copywriting jobs.

Put together a lead generation strategy that targets them.

Alex
Forum: Copywriting 28th February 2019, 05:32 PM
Replies: 12
Views: 554
Posted By Alex Cohen
Re: The Top 3 Reason Sales Campaigns Fail

Todd Brown has an excellent take on the OP's topic. Based on his results over the years and his position of respect in the industry, his podcast is well worth listening to:

015: The 5 Strategic...
Forum: Offline Marketing 16th February 2019, 12:41 PM
Replies: 53
Views: 1,530
Posted By Alex Cohen
Re: A quick lesson in Selling 9x12 Post cards

Unfortunately, 9x12s are not particularly scalable.

On paper it seems like they should be. The three major costs are design, printing, and mailing. Subtract expenses from the ad revenue, and...
Forum: Offline Marketing 12th February 2019, 06:54 PM
Replies: 21
Views: 489
Posted By Alex Cohen
Re: Google doesn't give results from my blog

Google values video. Might help to blog Youtube videos.

If you want to "guarantee" that the right people see your blog posts, create a Facebook Page and post there. Then boost a post (Facebook...
Forum: Offline Marketing 3rd February 2019, 09:34 PM
Replies: 35
Views: 544
Posted By Alex Cohen
Re: Educating customers by giving them famous books?

Needs, wants, desires... just three words to describe concepts.

It's much more important to know where the potential customer is in the buying cycle.

1. Oblivious - They're unaware about the...
Forum: Offline Marketing 2nd February 2019, 11:14 PM
Replies: 35
Views: 544
Posted By Alex Cohen
Re: Educating customers by giving them famous books?

Do you offer a high ticket product or service?

Find a short, easy-to-read book in the niche, and buy some of them.

Write a sales letter promoting your high ticket item. Put a copy in each...
Forum: Copywriting 29th January 2019, 04:21 PM
Replies: 9
Views: 238
Posted By Alex Cohen
Re: Is the long form sales letter an endangered species?

Online, long-form sales letters haven't gone away.

The delivery medium has changed, that's all. Video has replaced text.

It takes approximately the same amount of words to write an effective...
Forum: Copywriting 24th January 2019, 08:07 PM
Replies: 10
Views: 472
Posted By Alex Cohen
Re: Copywriting books - reference or read?

Hey c'mon guys...

Reveal the true purpose of copywriting books.

It's so that when you do a video, your viewers will see a bunch of shelves stuffed to the gills with copywriting books in the...
Forum: Copywriting 20th January 2019, 08:39 PM
Replies: 6
Views: 146
Posted By Alex Cohen
Re: Feel like am at ground zero

Research.

See what your successful competitors are doing.

If possible, fill a gap in their marketing. Otherwise, come up with a new angle and copy what they're doing.

Alex
Forum: Offline Marketing 18th January 2019, 12:00 AM
Replies: 63
Views: 1,368
Posted By Alex Cohen
Re: Marketing For Mattress Store

People walk into mattress stores knowing they're going to get ripped off. They just don't know how badly.

Maybe your client is different. He's honest and deals fairly with prospective customers....
Forum: Offline Marketing 17th January 2019, 04:14 PM
Replies: 25
Views: 911
Posted By Alex Cohen
Re: To All The Poor People (2)...

LOL, good one.

Yes, it is strange. We remember only a smattering of our life experiences. For some reason, the mind only holds onto a few of them.

Unless of course you're one of only 12...
Forum: Offline Marketing 16th January 2019, 07:48 PM
Replies: 25
Views: 911
Posted By Alex Cohen
Re: To All The Poor People (2)...

Those guys have to say stuff like that. Helps them get a higher rate.

Once, as my Kung Fu instructor was drinking a bottle of 7-Up, he told me, "You like it; it likes you." For many years, I...
Forum: Copywriting 13th January 2019, 10:22 PM
Replies: 23
Views: 2,440
Posted By Alex Cohen
Re: What are the best books to learn copywriting?

Seriously?

If that's true, why not just go to your board game closet, pull Scrabble out and play a game or two? Before you know it, your sales copy would be written.

But make sure you play...
Forum: Copywriting 11th January 2019, 11:30 PM
Replies: 40
Views: 917
Posted By Alex Cohen
Re: The Secret of Copywriting in 29 Words.

Not to worry Steve... Princess and I are just horsing around.

Hey, speaking of postcards, there's a pretty cool group on Facebook that talks about postcards. PM me if you'd like the URL.

Alex
Forum: Copywriting 11th January 2019, 12:45 PM
Replies: 40
Views: 917
Posted By Alex Cohen
Re: The Secret of Copywriting in 29 Words.

Please don't think I ignore the worthless drivel you post. I do ignore it. Just don't think I do.

Thanks.

Alex
Forum: Copywriting 30th December 2018, 08:17 PM
Replies: 27
Views: 575
Posted By Alex Cohen
Re: Actually, a few did.

Yah, that's the bottom line.

Alex
Forum: Copywriting 30th December 2018, 08:12 PM
Replies: 27
Views: 575
Posted By Alex Cohen
Re: Gary Halbert Came By Last Night...

I get it. You wrote copy for your own stuff... things you were interested in.

You aren't the target for the letter I posted, and because you're not a copywriter, you don't have the patience to...
Forum: Copywriting 29th December 2018, 10:08 PM
Replies: 27
Views: 575
Posted By Alex Cohen
Re: Gary Halbert Came By Last Night...

Gordon,

I share your admiration for the copywriters of old who had to deliver their pitch in a limited amount of space. The pithy manner in which they got their message across.

Reading old...
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