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Search: Posts Made By: Paul Bottoms
Forum: Offline Marketing 29th September 2012, 11:07 AM
Replies: 27
Views: 5,205
Posted By Paul Bottoms
Re: 9x12 success and more...

My problem is finding a printer to print a mock-up.
Most don't print anything that size, or require a large quantity when I only need two.

Go to Staples. They did mine for nothing. First,...
Forum: Offline Marketing 25th September 2012, 03:40 PM
Replies: 13
Views: 639
Posted By Paul Bottoms
Re: Article in Local Newspaper about my client

Well, as a former reporter, I've seen countless press releases and other pitches. Most of them are worthless with little apparent thought done before writing them.

You don't say what the business...
Forum: Copywriting 19th July 2012, 05:45 PM
Replies: 8
Views: 779
Posted By Paul Bottoms
Re: Headlines---Headlines---get your headline information

Ken,

I don't know but did it hurt anything to post it?

Frankly, the reason why I went to the trouble of taping it to the cards was to have something to give me an idea when I got stuck. But...
Forum: Copywriting 19th July 2012, 03:17 PM
Replies: 8
Views: 779
Posted By Paul Bottoms
Headlines---Headlines---get your headline information

I condensed a lot of information about writing headlines to two double-sided 3x5 cards. I didn't do a good job of recording who said what because I was trying to get a lot of info in a small space....
Forum: Offline Marketing 17th July 2012, 03:24 PM
Replies: 73
Views: 5,884
Posted By Paul Bottoms
Re: BOB ROSS!!! Where's the damned thread?!?

I can't begin to tell you what a great thing I thought that original thread was. It was brimming with positive energy.

First it was Bob freely sharing a great idea and others jumping in with...
Forum: Copywriting 17th July 2012, 01:42 PM
Replies: 21
Views: 1,179
Posted By Paul Bottoms
Re: I thought his ads sucked---and told him so

I just heard from the guy::)

Paul,

I am willing to give it a try. I will need to have the 45 days due to
corporate having to review. Please let me know how we should get started.

Man, I...
Forum: Copywriting 13th July 2012, 07:22 AM
Replies: 21
Views: 1,179
Posted By Paul Bottoms
Re: I thought his ads sucked---and told him so

Paul Bottoms
A&E
Random Hospital

Dan,
That joke went completely over my head. Is there a show on the A&E cable channel called Random Hospital with a character named Paul Bottoms. I even...
Forum: Copywriting 12th July 2012, 12:35 PM
Replies: 21
Views: 1,179
Posted By Paul Bottoms
I thought his ads sucked---and told him so

I keep reading people getting their start in copywriting by telling somebody with a bad ad how to make it better. I finally tried it on Monday, the guy emailed me back a few hours later and said...
Forum: Copywriting 7th July 2012, 04:50 PM
Replies: 1
Views: 828
Posted By Paul Bottoms
Inspirational Bruce Barton story

I finally found the story that I heard Brian Keith Voiles refer to in an interview with Michael Senoff. He said reading this story convinced him to become a copywriter.


Anyway, it's from...
Forum: Copywriting 30th May 2011, 06:15 AM
Replies: 10
Views: 652
Posted By Paul Bottoms
Re: Feedback on a Press Release

Maybe you didn't have a lot to work with so I'll give you the benefit of the doubt. But I see a lot of hype and no news. It's all features, all about the company, and no benefits for the reporter or...
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