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Search: Posts Made By: Paul Bottoms
Forum: Offline Marketing 29th September 2012, 11:07 AM
Replies: 27
Views: 5,205
Posted By Paul Bottoms
Re: 9x12 success and more...

My problem is finding a printer to print a mock-up.
Most don't print anything that size, or require a large quantity when I only need two.

Go to Staples. They did mine for nothing. First,...
Forum: Offline Marketing 26th September 2012, 08:55 AM
Replies: 13
Views: 639
Posted By Paul Bottoms
Re: Article in Local Newspaper about my client

Yep...small town papers have their own angle. I thought of something since my last post that may help the OP. What is the biggest problem that his clients are having? What is their major pain...
Forum: Offline Marketing 25th September 2012, 07:39 PM
Replies: 13
Views: 639
Posted By Paul Bottoms
Re: Article in Local Newspaper about my client

OK, A tree business. I'm just thinking out loud. I'm kind of hampered by the fact I know nothing about that business.

Maybe your guy could warn about trees falling during storms. How would I...
Forum: Offline Marketing 25th September 2012, 03:40 PM
Replies: 13
Views: 639
Posted By Paul Bottoms
Re: Article in Local Newspaper about my client

Well, as a former reporter, I've seen countless press releases and other pitches. Most of them are worthless with little apparent thought done before writing them.

You don't say what the business...
Forum: Offline Marketing 3rd August 2012, 09:04 AM
Replies: 18
Views: 2,162
Posted By Paul Bottoms
Re: Do Coupon-postcards have enough response-rate te be profitable?

I talked to a friend of mine yesterday who owns an advertising agency. He's just done or is doing Every Door Direct for a supermarket with the 12x15 card in two zipcodes where they are having a...
Forum: Copywriting 19th July 2012, 05:45 PM
Replies: 8
Views: 779
Posted By Paul Bottoms
Re: Headlines---Headlines---get your headline information

Ken,

I don't know but did it hurt anything to post it?

Frankly, the reason why I went to the trouble of taping it to the cards was to have something to give me an idea when I got stuck. But...
Forum: Copywriting 19th July 2012, 03:17 PM
Replies: 8
Views: 779
Posted By Paul Bottoms
Headlines---Headlines---get your headline information

I condensed a lot of information about writing headlines to two double-sided 3x5 cards. I didn't do a good job of recording who said what because I was trying to get a lot of info in a small space....
Forum: Offline Marketing 18th July 2012, 12:24 PM
Replies: 11
Views: 633
Posted By Paul Bottoms
Re: Need Help Perfecting My Email Pitch

I've seen this a lot in this forum---where people start an marketing email with "I am Joe Blow." That is one weak lead. I can look down at the bottom and see your name. Until you tell him what you...
Forum: Copywriting 18th July 2012, 08:42 AM
Replies: 21
Views: 1,179
Posted By Paul Bottoms
Re: I thought his ads sucked---and told him so

Rich,

Thanks! I had thought of the screencast idea but put it on the back burner. Your reminder helped me think of a couple of additional ways I can use it.
Forum: Offline Marketing 17th July 2012, 03:37 PM
Replies: 0
Views: 406
Posted By Paul Bottoms
Looking for person involved with landscapers

There was a recent message, on the big postcard thing I think, where someone mentioned they had just waged a campaign with a landscaper. They had written a two page letter and had it hand delivered...
Forum: Offline Marketing 17th July 2012, 03:24 PM
Replies: 73
Views: 5,884
Posted By Paul Bottoms
Re: BOB ROSS!!! Where's the damned thread?!?

I can't begin to tell you what a great thing I thought that original thread was. It was brimming with positive energy.

First it was Bob freely sharing a great idea and others jumping in with...
Forum: Copywriting 17th July 2012, 02:50 PM
Replies: 21
Views: 1,179
Posted By Paul Bottoms
Re: I thought his ads sucked---and told him so

Dan,

Thanks! And travlinguy----thanks for the bit about starting with a weakness. I was just trying to tip toe around the situation but maybe I went a little far. I'll work on a rewrite for...
Forum: Copywriting 17th July 2012, 02:00 PM
Replies: 23
Views: 1,885
Posted By Paul Bottoms
Re: How to approach on email marketing?

Turtle,

Good question on email. Below is something I posted in this forum about a year ago. Below that are the emailing sequences of several other marketers.
Hope this helps.

How many...
Forum: Copywriting 17th July 2012, 01:42 PM
Replies: 21
Views: 1,179
Posted By Paul Bottoms
Re: I thought his ads sucked---and told him so

I just heard from the guy::)

Paul,

I am willing to give it a try. I will need to have the 45 days due to
corporate having to review. Please let me know how we should get started.

Man, I...
Forum: Offline Marketing 14th July 2012, 08:35 AM
Replies: 1
Views: 441
Posted By Paul Bottoms
Re: PR girls

Hardy, could you please provide a little more detail? By pr girls, I don't know if this is the name of a company or (assuming the pr stands for public relations) are you're talking about something...
Forum: Offline Marketing 13th July 2012, 04:46 PM
Replies: 6
Views: 1,069
Posted By Paul Bottoms
Re: "Radio Riches"

I'm going to throw this idea in here even though it is not similar to the idea here but it may touch off some thoughts. Forgive me if I should have started a new thread.

This reminded me of...
Forum: Copywriting 13th July 2012, 09:30 AM
Replies: 21
Views: 1,179
Posted By Paul Bottoms
Re: I thought his ads sucked---and told him so

Yes and no. Did I use the word sucked? No.

So was the headline written a little "over the top" to get attention? I plead guilty. I loved the way it sounded and couldn't resist. I've been...
Forum: Copywriting 13th July 2012, 09:15 AM
Replies: 21
Views: 1,179
Posted By Paul Bottoms
Re: I thought his ads sucked---and told him so

Sean,

We Americans are stubborn too. We certainly didn't take to kilometers.

I remember about 1976 when a handful of radio stations gave both degrees and celsius. About that time, I saw a...
Forum: Copywriting 13th July 2012, 08:41 AM
Replies: 21
Views: 1,179
Posted By Paul Bottoms
Re: I thought his ads sucked---and told him so

Dan,
No problem. Here in the states, the term in reference to hospitals is "the emergency room." Such as "he was in an accident and we took him to the emergency room."

I find it fascinating the...
Forum: Copywriting 13th July 2012, 07:22 AM
Replies: 21
Views: 1,179
Posted By Paul Bottoms
Re: I thought his ads sucked---and told him so

Paul Bottoms
A&E
Random Hospital

Dan,
That joke went completely over my head. Is there a show on the A&E cable channel called Random Hospital with a character named Paul Bottoms. I even...
Forum: Copywriting 12th July 2012, 12:35 PM
Replies: 21
Views: 1,179
Posted By Paul Bottoms
I thought his ads sucked---and told him so

I keep reading people getting their start in copywriting by telling somebody with a bad ad how to make it better. I finally tried it on Monday, the guy emailed me back a few hours later and said...
Forum: Copywriting 7th July 2012, 04:50 PM
Replies: 1
Views: 828
Posted By Paul Bottoms
Inspirational Bruce Barton story

I finally found the story that I heard Brian Keith Voiles refer to in an interview with Michael Senoff. He said reading this story convinced him to become a copywriter.


Anyway, it's from...
Forum: Copywriting 7th July 2012, 04:37 PM
Replies: 7
Views: 1,183
Posted By Paul Bottoms
Re: Who checks your copy?

There's a group of people who are copy editors but I don't think they do much if any advertising copy. They edit things like books, dissertations, etc.

I recently read an interesting thread...
Forum: Copywriting 1st July 2012, 11:56 AM
Replies: 7
Views: 1,183
Posted By Paul Bottoms
Who checks your copy?

I was reminded of the problems that copy mistakes cause when I read a story in National Geographic Magazine in December 2011 about the King James Bible. The story covers how popular this version is...
Forum: Copywriting 11th June 2011, 07:26 PM
Replies: 16
Views: 909
Posted By Paul Bottoms
Re: Sales copy thoughts please?

I'm not sure what context this copy is being used. Is this site (ratipsers) only for
horse racing fans. I see the logo with the horse so maybe it is. But I'd make it clearer in your copy that you...
Forum: Website Design 7th June 2011, 11:14 AM
Replies: 8
Views: 916
Posted By Paul Bottoms
Re: My new site, literally new nothing really like it out there ;)

Interesting concept. I think in the case of places in the U.S., you need to put the state names in. For example, you've got Monroe identified as the
U.S. I'm sure there are a lot of places in...
Forum: Copywriting 30th May 2011, 06:15 AM
Replies: 10
Views: 652
Posted By Paul Bottoms
Re: Feedback on a Press Release

Maybe you didn't have a lot to work with so I'll give you the benefit of the doubt. But I see a lot of hype and no news. It's all features, all about the company, and no benefits for the reporter or...
Forum: Main Internet Marketing Discussion Forum 11th May 2011, 09:06 AM
Replies: 1
Views: 408
Posted By Paul Bottoms
Email fatigue?

This is my first posting on the Warrior Forum and I hope I've picked the best section for it.

How many marketing emails from the same source (things you've signed up for) become too many? I...
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