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Search: Posts Made By: Bredfan
Forum: Offline Marketing 8th June 2012, 08:50 PM
Replies: 99
Views: 6,757
Posted By Bredfan
Re: Going to charge $1,500 Per Month for this...

Nice... Love this. All of it. Well done on many fronts. The cross sell/upsell you describe is a BIG deal. Leading with SMM and getting them into SEO, PPC, etc is exactly the way to get 3k+/month...
Forum: Offline Marketing 26th May 2012, 11:29 AM
Replies: 8
Views: 544
Posted By Bredfan
Re: What is Advanced SEO ???

I wrote this 3 years ago: Advanced SEO - How To Optimize a Website for Search Engines (http://www.localbizbuz.com/2009/06/theres-no-such-thing-as-advanced-seo/)

Nope - no such thing.

Th...
Forum: Offline Marketing 20th May 2012, 09:03 AM
Replies: 5
Views: 805
Posted By Bredfan
Re: Wasting My Time Trying to Get Clients in NYC?

Definitely - branch out into NJ, CT and Long Island. You're close enough to meet face to face if need be and there are huge markets all throughout - restaurants and other verticals. No reason to...
Forum: Offline Marketing 20th May 2012, 08:53 AM
Replies: 33
Views: 1,787
Posted By Bredfan
Re: Looking for a White-hat Manual Link Builder..any Suggestions??

Hey Brandi -

For a good manual link builder, you can hire someone to do the following, or do this yourself to get started (scalability is a tough nut to crack).

1) If your client does not...
Forum: Offline Marketing 6th May 2012, 08:47 AM
Replies: 15
Views: 874
Posted By Bredfan
Re: SEO vs PPC Management

We provide PPC management. It is different for everybody, depending on what your service is and what other services you provide.

For PPC Mgt, we charge 250/month. This is a loss leader. To...
Forum: Offline Marketing 2nd May 2012, 09:19 AM
Replies: 16
Views: 864
Posted By Bredfan
Re: Google Places Now Requesting Business Licenses?

I'm of two minds on this...

First, my default position is that G is a business and can do whatever it wants. Its ubiquity and commercial success doesn't mean it should make everything easy and...
Forum: Offline Marketing 30th April 2012, 01:25 PM
Replies: 8
Views: 697
Posted By Bredfan
Re: make new site while mantaining old site (same domain)?

Just saw that the new site will use a different host.... that makes it easy. Depending on the host, you may be able to go ahead and set it up, but not change the DNS. GoDaddy, for example, has...
Forum: Offline Marketing 30th April 2012, 01:22 PM
Replies: 8
Views: 697
Posted By Bredfan
Re: make new site while mantaining old site (same domain)?

IAmNameLess is right...

Keep in mind - when you launch the new site, you're going to have to modify some of the database tables that will be created with the subdomain. It's just a few lines...
Forum: Offline Marketing 29th April 2012, 08:49 AM
Replies: 96
Views: 7,597
Posted By Bredfan
Re: $24,000 a month from SEO clients...

Nice, Chris. You can do that and it is a perfectly reasonable goal. It's aggressive, but not out of reach.

It'd be great if you can keep it to only SEO clients. That will help you scale and...
Forum: Offline Marketing 28th April 2012, 01:33 PM
Replies: 9
Views: 649
Posted By Bredfan
Re: What do you think the best way to setup a local web design business is?

Well, there is a TON of posts about that here, so do use the search function and start browsing.

The quickest way to get new clients is probably either cold calling or joining a networking...
Forum: Offline Marketing 28th April 2012, 10:05 AM
Replies: 9
Views: 649
Posted By Bredfan
Re: What do you think the best way to setup a local web design business is?

Robert is right....

Still - if you can get a bit more specific in your question, maybe you can get some decent feedback. "How to set up...." could mean a ton of different things:

- How to...
Forum: Offline Marketing 28th April 2012, 09:59 AM
Replies: 39
Views: 1,445
Posted By Bredfan
Re: Offliners- 2 Honest Questions - Okay, well maybe three technically.

First, I'm a total chicken. I'm the guy who wouldn't walk the beam for a million $$.

But....

Metaphorically, I walk not just an i-beam, but a tightrope, and I will continue to do so.
...
Forum: Offline Marketing 25th April 2012, 10:08 AM
Replies: 1
Views: 345
Posted By Bredfan
Re: Resources for sizing up a market

Hmmm... you can try Hoovers. They have some good info on most businesses and general markets. Much of their info is in the paid section - not sure if you'll find your answers with their free info....
Forum: Offline Marketing 25th April 2012, 09:57 AM
Replies: 20
Views: 1,054
Posted By Bredfan
Re: Offline marketing is really taking off now. Goods and Bads

I love this. It is a powerful statement.

Sometimes, I talk about the weeds of SEO if the client is interested, but for the most part, the conversation centers around what getting new customers,...
Forum: Offline Marketing 25th April 2012, 09:37 AM
Replies: 7
Views: 565
Posted By Bredfan
Re: How does your SEO client portfolio look?

I don't have any contracts that are not month to month. I use this as a big selling point...

If we are 4 or 5 months into an engagement (or however long) and the client wants to separate, I don't...
Forum: Offline Marketing 23rd April 2012, 09:03 AM
Replies: 29
Views: 1,306
Posted By Bredfan
Re: Let's face it..many offline bizz do not need Int marketing

This is true. Well, to a certain point....

I had a meeting with a company a couple months ago who has some very bleeding edge security technology...all kinds of facial recognition and biometric...
Forum: Offline Marketing 22nd April 2012, 05:05 PM
Replies: 12
Views: 786
Posted By Bredfan
Re: Advice needed for hiring sales reps!

Not sure I am the right person to chime in....I have not hired commission only sales people successfully. But I have done it, so maybe my mistakes can help??

I've hired 3 times (in three years)...
Forum: Offline Marketing 22nd April 2012, 04:49 PM
Replies: 28
Views: 2,203
Posted By Bredfan
Re: Local SEO Pricing

Yes, we're still charging for monthly SEO, but the type of work we do monthly has changed... a LOT.

It used to be that automated social bookmarks, directory links, a couple of articles submitted...
Forum: Offline Marketing 22nd April 2012, 10:12 AM
Replies: 4
Views: 624
Posted By Bredfan
Re: Suggestions needed in promoting a fashion blog.

There are some decent courses out there for popularizing and monetizing a blog. Yaro Starak and David Risely come to mind. There are many others, all different in terms of content and quality.

I...
Forum: Offline Marketing 22nd April 2012, 09:06 AM
Replies: 3
Views: 371
Posted By Bredfan
Re: What Would You Use?

Do you mean how to get free traffic?

I guess it depends on what type of company you're dealing with.

Still, I don't know that businesses would be easily wow'd by a free traffic report. Why...
Forum: Offline Marketing 22nd April 2012, 08:55 AM
Replies: 19
Views: 1,112
Posted By Bredfan
Re: Unpaid Invoices Make Me Sad

Go credit card billing.

In my first year, I did the check thing and it was awful, as you're finding out. Cash flow - especially when you're first starting out - is key, and waiting on checks is...
Forum: Offline Marketing 20th April 2012, 08:45 AM
Replies: 28
Views: 2,203
Posted By Bredfan
Re: Local SEO Pricing

You're welcome! The way I see it...this market is so big, there is plenty of room for us all.

I would reiterate that this is just what I do. It's not the only way to do it, and probably not...
Forum: Offline Marketing 19th April 2012, 03:05 PM
Replies: 42
Views: 1,382
Posted By Bredfan
Re: Trying to take action...can't get out of my head

@beeswarn - Wow! Ignore me and don't listen! Come on dude - that's ridiculous.

I have been running a successful marketing company for 3 years. I replaced my corporate income in 2 months from...
Forum: Offline Marketing 19th April 2012, 01:02 PM
Replies: 5
Views: 600
Posted By Bredfan
Re: Google Places Acting Up?

Sounds to me like one of two things happened (is happening):

1) Someone with the password is monkeying around in the Places page

2) Google is playing with how they display results in the SERP...
Forum: Offline Marketing 19th April 2012, 11:12 AM
Replies: 7
Views: 662
Posted By Bredfan
Re: Creating a new website for a high ranking business

Hi - Carl above is the only one giving you good advice.

Launching a new site in place of one that is currently ranking is a big deal and you'll need to do it right, or you WILL mess up the...
Forum: Offline Marketing 19th April 2012, 10:32 AM
Replies: 16
Views: 585
Posted By Bredfan
Re: Restaurant-1 Location-Wordpress or html?

My vote is for WordPress - almost always!

There are lots of reasons... It's very easy to set up and customize and the importance of a CMS - it makes it super easy for you or the customer to...
Forum: Offline Marketing 19th April 2012, 10:06 AM
Replies: 28
Views: 2,203
Posted By Bredfan
Re: Local SEO Pricing

Hey Luke -

my company charges different prices for different clients. But I can tell you what and how. (I'm not on board completely with the 'whatever you're worth' idea - there are some...
Forum: Offline Marketing 18th April 2012, 05:36 PM
Replies: 42
Views: 1,382
Posted By Bredfan
Re: Trying to take action...can't get out of my head

If you're having that much trouble.... don't do it.

My first year out I joined a BNI group. You can try that and I guarantee two things will happen: 1) You'll get sales and 2) You'll polish up...
Forum: Offline Marketing 16th April 2012, 05:08 PM
Replies: 6
Views: 621
Posted By Bredfan
Re: Offline Joint Venture with stranger

I'm glad you got something out of the comment, Noob. You know...if you have the time and you can set this up without much risk - other than the aforementioned time - go for it.

If it's his idea,...
Forum: Offline Marketing 16th April 2012, 04:11 PM
Replies: 10
Views: 540
Posted By Bredfan
Re: Overcoming SEO common questions?

Hi Steve -

For my "less sophisticated" clients I don't talk about rankings, linking, SERPs, or anything like that at all.

I talk about new customers.

Get the prospect talking about his...
Forum: Offline Marketing 16th April 2012, 11:44 AM
Replies: 6
Views: 621
Posted By Bredfan
Re: Offline Joint Venture with stranger

Do you need someone else to start? If so, why?

You may well need someone to help you. If you REALLY do need help from the get-go, here are some things that I learned (some the hard way). This...
Forum: Offline Marketing 16th April 2012, 11:23 AM
Replies: 40
Views: 3,333
Posted By Bredfan
Re: I freakin hate cold calling - so I did this and it worked...

Just saw this pop back up...I had forgotten about it....

I sent out a few more like this...maybe 6-7. I made one other appointment from it with a concrete company in my town. It was a good...
Forum: Offline Marketing 15th April 2012, 08:27 AM
Replies: 56
Views: 4,892
Posted By Bredfan
Re: Why Cold Emails Won't Work (Real Life Evidence)

I had a meeting last week with a home improvement company off a cold email.

It works for some, doesn't for others. Must we beat this dead horse?

We know for sure won't work for the OP's Dad. ...
Forum: Offline Marketing 11th April 2012, 03:55 PM
Replies: 13
Views: 9,055
Posted By Bredfan
Re: Customer wants monthly e-newsletter written for him - what to charge?

Hehe - thanks, David. I appreciate that very much. :-)
Forum: Offline Marketing 11th April 2012, 03:50 PM
Replies: 14
Views: 1,083
Posted By Bredfan
Re: Ungrateful clients

Have a talk with her.

I don't think that it's anything you did overtly, but she may just consider you someone who is freelancing for small jobs. She may not think you have the capacity or know...
Forum: Offline Marketing 11th April 2012, 03:37 PM
Replies: 13
Views: 9,055
Posted By Bredfan
Re: Customer wants monthly e-newsletter written for him - what to charge?

I do this for several clients, and have been offering this for 3 years...

I charge $500 up front. For this, I create a nice Constant Contact newsletter template to match the look and feel of...
Forum: Offline Marketing 8th April 2012, 08:06 AM
Replies: 9
Views: 641
Posted By Bredfan
Re: Best WordPress Package for Offline Marketing?

I do everything with WordPress. Drupal is great - but as mentioned, has a tougher learning curve.

My company uses StudioPress almost exclusively. Genesis is an awesome platform with a support...
Forum: Offline Marketing 8th April 2012, 07:47 AM
Replies: 5
Views: 998
Posted By Bredfan
Some Pointers From 3 Years of Offline

Hi -

An email came through the web form on my company website from a guy with some questions about starting an offline marketing company. I found myself sending him an answer with more detail...
Forum: Offline Marketing 7th April 2012, 07:58 AM
Replies: 15
Views: 1,918
Posted By Bredfan
Re: What offline business niches respond best?

I have worked 3 law firm clients:

Client 1: We did SEO for about 5 months. The client did not see the value. Although rankings and traffic increased a good bit, proper tracking (phone) was not...
Forum: Offline Marketing 6th April 2012, 03:23 PM
Replies: 9
Views: 467
Posted By Bredfan
Re: Is this forum right for me?

Hey Andy -

This is a great place to discuss marketing ideas. I check in here to lurk or comment at least once a day.

I would also suggest that you create a fantastic LinkedIn profile and...
Forum: Offline Marketing 6th April 2012, 03:17 PM
Replies: 15
Views: 1,918
Posted By Bredfan
Re: What offline business niches respond best?

Right! Dentists are good. But...

First, I have a dentist client - my sister...so I have a good bit of inside scoop here.

The toughest part for dentists or any doctor's office is getting to...
Forum: Offline Marketing 6th April 2012, 03:10 PM
Replies: 29
Views: 1,364
Posted By Bredfan
Re: Meeting with an Auto Dealership -$1500/mo?

Don't forget about SERVICE! :-)

I worked with a high end auto dealer here in northern Virginia for about a year. We did local SEO, no PPC. After a few months I did a newsletter for him. It was...
Forum: Offline Marketing 6th April 2012, 02:58 PM
Replies: 15
Views: 1,918
Posted By Bredfan
Re: What offline business niches respond best?

Hi Aaron -

Tough to say. This is off the very top of my head (not looking at my files). These are the industries I have worked with in my 3 years offline:

Home decor (first client)...
Forum: Offline Marketing 29th March 2012, 05:14 PM
Replies: 14
Views: 818
Posted By Bredfan
Re: How would you handle this dentist prospect?

Well...we all have different business models and to each his own. I'll tell you what seems to work for me....

For local SEO, my setup fee is $500.00. If the prospect gets PPC also, I waive it...
Forum: Offline Marketing 28th March 2012, 12:29 PM
Replies: 36
Views: 1,133
Posted By Bredfan
Re: What do you do with clients who don't pay up on time?

I do all my billing monthly in advance and stopped taking checks. I do all my billing through credit cards. I integrated a credit card authorization into my service agreement, so I capture the...
Forum: Offline Marketing 27th March 2012, 01:56 PM
Replies: 105
Views: 6,011
Posted By Bredfan
Re: if you act like a 2 dollar whore, your going to get treated like one.

Uggghh. I whore'd myself out this month. I admit it.

Guy calls me after finding me online (a little local SEO for myself). The guy has a 1 page vistaprint site and wants SEO done. We talked...
Forum: Offline Marketing 26th March 2012, 05:53 PM
Replies: 7
Views: 895
Posted By Bredfan
Re: Anyone Doing an Adwords Management Business Model?

I've never used the coupons. I handle several clients Adwords campaigns... over the past 3 years maybe 15 or 20 accounts. 3 of them are still going all by themselves. A few more are still going as...
Forum: Offline Marketing 26th March 2012, 05:09 PM
Replies: 6
Views: 427
Posted By Bredfan
Re: Pay On Results Seo

Hi Dave - I have not done this, so I can't answer your question directly. BUt I can tell you that I won't do this. G is way too fickle. I make a big deal out of not holding any clients to a long...
Forum: Offline Marketing 26th March 2012, 04:51 PM
Replies: 40
Views: 3,333
Posted By Bredfan
Re: I freakin hate cold calling - so I did this and it worked...

The headline I used was "Local Business Contact."

We'll see how it goes - we're booked for Wednesday morning. I've sent onesy twosy emails before never with all that much success. Phone calls...
Forum: Offline Marketing 26th March 2012, 03:00 PM
Replies: 40
Views: 3,333
Posted By Bredfan
I freakin hate cold calling - so I did this and it worked...

I sat down to make calls this morning. I was using a couple local papers to find good prospects. I was just not feeling it for cold calling. So I sent this (copied exactly except the name):


...
Forum: Offline Marketing 24th March 2012, 05:20 PM
Replies: 11
Views: 682
Posted By Bredfan
Re: Need Help Taking Website Designs From Clients

Hey - If you're working with a good designer - off shore or whatever - you should be able to long hand the requirements.

I went into my mail and found this actual example of a site that I had...
Forum: Offline Marketing 19th March 2012, 04:44 PM
Replies: 6
Views: 710
Posted By Bredfan
Re: Anyone know where I can get a contract to use (selling leads to offline companies)?

Hi -

I posted this on another thread some time ago... Use at your own risk - I'm not a lawyer and this isn't legal advice. It is just an example of what I do. I use this on my one-page SEO/PPC...
Forum: Main Internet Marketing Discussion Forum 10th March 2012, 03:33 PM
Replies: 2
Views: 411
Posted By Bredfan
Re: Can Anyone Explain Why My Wordpress Directoey folders show in google..?

What theme are you using? Also - what exactly did you search for in G?

That's weird. Not sure why that would happen.

But... G can crawl any file. It's up to us to direct the crawling...
Forum: Main Internet Marketing Discussion Forum 5th March 2012, 06:21 PM
Replies: 4
Views: 612
Posted By Bredfan
Re: Your Thoughts on iFrames

iFrames are fine, but they are not something that should impact your SEO because of the way they are used. iframes are usually used to pull content into a page that exists someplace else - think...
Forum: Main Internet Marketing Discussion Forum 4th March 2012, 09:57 AM
Replies: 21
Views: 523
Posted By Bredfan
Re: Can someone take a look a look at my site, and tell me what I need to fix

First glance it looks pretty good.

What is your traffic like? Might just be a simple matter of not enough of it.

I did notice that the title tag on the Lasko 6435 page is very long. If you're...
Forum: Main Internet Marketing Discussion Forum 4th March 2012, 09:47 AM
Replies: 5
Views: 611
Posted By Bredfan
Re: WP-Slider Plugin

Hey Stew - I don't know about the "best." But I've used a couple different ones. I just installed Slidedeck on a newish site and I really like it. You can see how I used it at localbizbuz.com (the...
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