Forum: Copywriting 
21st January 2014, 05:32 PM
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Replies: 18
Views: 4,096  Re: About Breakthrough Advertising
I was referring to the Bird book on salesletters
but his book on direct marketing is excellent too
and easier to get through than Seven Steps to
Freedom 2, which is rather technical about the...
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Forum: Copywriting
20th January 2014, 09:59 PM
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Replies: 18
Views: 4,096 Re: About Breakthrough Advertising
Drayton Byrd is as pragmatic and experienced as
Schwartz and the other luminaries on the list.
Read the Collier book at least twice before you
allow yourself to take a disliking to it. It is ...
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Forum: Copywriting
20th January 2014, 08:09 AM
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Replies: 31
Views: 1,935 |
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Forum: Copywriting
7th January 2014, 10:32 PM
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Replies: 13
Views: 1,013 Re: White Papers For Dummies
I've read it. It's more up-to-date and broader in
scope that the Stelzner book.
If you're considering going into white papers
as a specialty, definitely read it.
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Forum: Copywriting
11th December 2013, 11:31 AM
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Replies: 20
Views: 975 Re: Developing My USP
Read "Rapid Response Advertising" by Geoff Ayling. Twice.
Or hire somebody to work on it for you.
There's a way of drilling down into the underlying
patterns of desire and need copywriters...
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Forum: Copywriting
18th September 2013, 09:58 PM
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Replies: 27
Views: 1,608 |
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Forum: Copywriting
7th September 2013, 08:02 PM
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Replies: 32
Views: 1,258 Re: Does Just Being Helpful Sell?
yes, in a content marketing scenario.
Creating non-crap content however is not always
simple or easy, especially in crowded content
markets.... like blogs about picking up women
or whatever.
...
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Forum: Copywriting
26th August 2013, 05:51 PM
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Replies: 12
Views: 987 Re: It's Sooo Hard!
Get a colleague to take a look at your product and feed
you some ideas. Creating a product can make one resent
it and start feeling the product is stupid and not worth
much. A fresh set of...
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Forum: Copywriting
14th July 2013, 04:27 PM
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Replies: 25
Views: 1,298 |
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Forum: Copywriting
29th June 2013, 11:57 AM
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Replies: 10
Views: 764 Re: Critique request for mailing
I think you may be overdoing it.
Drayton Byrd's book on copywriting has some
very sensible advice about these sorts of letters.
Worth the $20.
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Forum: Copywriting
24th June 2013, 10:34 AM
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Replies: 23
Views: 1,073 Re: Book Descriptions
Dump the first several paragraphs. I couldn't
stand to read that framing stuff. Get to telling
what their gonna get first and dimensionalize it
(Eugene Schwartz term I think).
Your bullet...
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Forum: Copywriting
22nd May 2013, 09:49 AM
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Replies: 8
Views: 777 |
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Forum: Copywriting
17th May 2013, 01:46 PM
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Replies: 11
Views: 725 Re: How do People want things?
Much spending is aspirational.
People want things which they somehow (emotionally)
believe will help them become more complete. They
want companionship, ipads, nice cars, and so forth. ...
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Forum: Copywriting
10th May 2013, 10:00 AM
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Replies: 13
Views: 1,073 |
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Forum: Copywriting
2nd May 2013, 07:57 PM
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Replies: 3
Views: 663 Re: what font.....
Get your hands on a copy of "Million Dollar Mailings"
and examine the letters.
For direct mail anything by Drayton Bird is gold
as well.
Drew Eric Whitman's "Ca$hvertising" book has good...
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Forum: Copywriting
1st May 2013, 03:42 PM
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Replies: 31
Views: 1,646 |
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Forum: Copywriting
27th April 2013, 10:27 AM
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Replies: 4
Views: 1,082 |
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Forum: Copywriting
1st April 2013, 07:25 PM
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Replies: 1
Views: 566 April Fool copy and video.
This company does these every year. The prototypes
are real.
Veritas® Spider Vise - Lee Valley Tools (http://www.leevalley.com/us/wood/page.aspx?p=70655&c)
Good marketing I'd say. I'm sure...
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Forum: Copywriting
10th February 2013, 10:25 PM
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Replies: 9
Views: 3,114 Re: Kill Yourself (Bill Hicks on Marketing)
Bill Hicks could be a poster boy for the tobacco industry.
...an unpaid, dead poster boy.
... maybe he was trying to say something by indulging
an addiction to a advertising-driven (plus...
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Forum: Copywriting
8th February 2013, 11:54 AM
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Replies: 4
Views: 699 |
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Forum: Copywriting
2nd February 2013, 04:34 PM
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Replies: 7
Views: 927 |
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Forum: Copywriting
28th January 2013, 01:34 PM
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Replies: 29
Views: 2,102 Re: How to come up with your "pen-name"?
Here's an ap that generates a name for you guaranteed
to appeal to the most wealthy copywriter-hiring entrepreneur
types.
The Porn Star Name Generator | Rum and Monkey...
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Forum: Copywriting
19th January 2013, 12:02 AM
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Replies: 31
Views: 1,294 Re: Do Classy Sales Pages Perform?
"classy" as opposed to what? crass?
Sure, classy sells. Read the Dan Kennedy book
he wrote with Sydney Biddle Barrows about how
to use a high-class approach to sell a decidedly
low-class...
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Forum: Copywriting
16th January 2013, 02:11 PM
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Replies: 3
Views: 639 Re: Copywriters who do direct mail
Call your local bulk mailer. They can merge and
purge bulk mail lists to hit those sorts of households.
Results are iffy though. You'll hit your target, but
also a lot of folks out of it...
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Forum: Copywriting
13th January 2013, 01:12 AM
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Replies: 9
Views: 909 Re: Breaking into the offline community?
The phone call, frightening and time consuming
as it is, is a very effective marketing method.
Targeting, sincerity and initiative are all it
takes. As long as the transaction and/or
lifetime...
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Forum: Copywriting
11th January 2013, 11:12 AM
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Replies: 32
Views: 1,306 Re: Crititique Plz... So close to walking away.
A faceless marketer with no medical degree selling
an ebook in a market saturated with real books
written by real (and well-known) medical doctors
is up against some very stiff competition.
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Forum: Copywriting
10th January 2013, 12:46 PM
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Replies: 184
Views: 13,828 Re: Is NLP Utter Hogwash?
In the NLP literature there is a vocabulary
which I find useful in understanding some
interesting connections between language
and behavior.
I find Satyr categories useful for understanding...
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Forum: Copywriting
9th January 2013, 05:05 PM
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Replies: 6
Views: 770 |
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Forum: Copywriting
5th January 2013, 04:07 PM
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Replies: 15
Views: 2,298 |
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Forum: Copywriting
30th December 2012, 12:21 PM
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Replies: 7
Views: 841 |
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Forum: Copywriting
25th December 2012, 11:31 PM
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Replies: 11
Views: 891 |
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Forum: Copywriting
16th December 2012, 03:50 PM
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Replies: 14
Views: 1,403 |
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Forum: Copywriting
14th December 2012, 08:16 PM
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Replies: 7
Views: 1,780 |
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Forum: Copywriting
13th December 2012, 12:06 PM
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Replies: 13
Views: 913 |
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Forum: Copywriting
30th November 2012, 10:56 AM
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Replies: 13
Views: 969 |
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Forum: Copywriting
17th November 2012, 10:40 AM
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Replies: 10
Views: 1,557 Re: How To Come Up With Taglines?
It's prohibitively priced for many, but this book
offers insights I have not seen elsewhere. It
affected my thinking on advertising deeply.
Rapid Response Advertising: Geoff Ayling, Jeff...
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Forum: Copywriting
17th November 2012, 10:20 AM
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Replies: 23
Views: 1,772 Re: Starting copywriting
Buy some PLR products in a niche you feel confident
you can get some forum sig-line traffic for (video games,
fitness, etc.), write your own sales letters, and drive
traffic to your sales letters...
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Forum: Copywriting
15th November 2012, 07:43 PM
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Replies: 20
Views: 1,741 Re: Direct response flyers
Incentive, incentive, incentive.
You need an offer... no offer, no response.
Tell 'em what they can get and tell 'em how to get it.
"come on in to buy from us" is not an offer.
"NEW!...
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Forum: Copywriting
9th November 2012, 09:39 PM
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Replies: 5
Views: 1,490 |
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Forum: Copywriting
8th November 2012, 11:15 AM
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Replies: 15
Views: 5,170 |
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Forum: Copywriting
7th November 2012, 04:13 PM
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Replies: 6
Views: 1,354 Re: Any Great One-Time-Offer Swipes?
Just buy some basic info-product from Ryan Deiss or somebody
like that and you'll get pulled through a pretty strong
series of OTOs. Take screenshots. Many of the IM
bigshots try to upsell on...
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Forum: Copywriting
4th November 2012, 09:58 AM
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Replies: 38
Views: 1,580 |
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Forum: Copywriting
19th October 2012, 11:23 AM
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Replies: 8
Views: 592 |
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Forum: Copywriting
2nd August 2012, 06:31 PM
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Replies: 14
Views: 3,392 |
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Forum: Copywriting
17th July 2012, 03:03 PM
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Replies: 10
Views: 842 Re: How should I approach these magazines?
The clients are already going to buy. It's like selling food
or pants - the buyers are going to buy.
You'll want to read Dan Kennedy's two books on
marketing to the affluent... the one called...
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Forum: Copywriting
12th July 2012, 02:24 PM
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Replies: 9
Views: 1,966 |
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Forum: Copywriting
9th July 2012, 06:53 AM
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Replies: 48
Views: 2,058 |
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Forum: Copywriting
5th July 2012, 10:11 AM
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Replies: 38
Views: 1,832 |
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Forum: Main Internet Marketing Discussion Forum
4th July 2012, 12:37 PM
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Replies: 29
Views: 1,275 |
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Forum: Copywriting
6th June 2012, 10:28 PM
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Replies: 5
Views: 706 |
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Forum: Copywriting
6th June 2012, 12:20 PM
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Replies: 9
Views: 1,287 |
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Forum: Copywriting
17th May 2012, 11:59 AM
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Replies: 7
Views: 1,574 |
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Forum: Copywriting
16th May 2012, 10:21 PM
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Replies: 35
Views: 1,142 Re: Can you guys give me feedback on my copy?
When I used to "court" architects for my fabrication
business I would mail these cheap text-laden postcards
with an offer of a free info-packet. Basic lead generation
marketing. Only a tiny...
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Forum: Copywriting
15th May 2012, 02:59 PM
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Replies: 35
Views: 1,142 Re: Can you guys give me feedback on my copy?
You're overselling in my opinion.
People who own wineries are likely both smart and busy
and unlikely to respond to this sort of pitch. I would
however expect that they might respond to an...
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Forum: Copywriting
15th May 2012, 12:19 PM
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Replies: 12
Views: 1,270 Re: Emotional Headlines vs Big Benefit Headlines
Tabloid copy works in direct mail magalogs because they
look like.... tabloids!
Direct mail gets to different market segments, some
of which aren't even reachable with the internet, but
they...
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