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Search: Posts Made By: Marvin Johnston
Forum: Main Internet Marketing Discussion Forum 21st July 2018, 11:46 AM
Replies: 40
Views: 2,127
Posted By Kurt
Get Camtasia 9 and Snagit for only $20

Here's a great deal for Camtasia 9 (plus some other programs) for $20. It's a legit offer.
https://www.humblebundle.com/software/upyourgame-software/ <= Not an affiliate link.

This package is...
Forum: Copywriting 9th February 2015, 11:31 AM
Replies: 6
Views: 1,225
Posted By Len Bailey
Tip Makepeace-Bly swipe for your collection...

Found this while cleaning up old jumpdrives, and thought I'd share. It's the bookalog version of collaboration between Clayton Makepeace and Bob Bly. Those of you who used to read The Total Package ...
Forum: Copywriting 11th December 2014, 06:24 PM
Replies: 3
Views: 1,109
Posted By The Copy Nazi
How to write a 30 Second Spot

Beautiful writing. Beautiful production. State Farm Shows You How to Fit 60 Seconds of Story Into a 30-Second Spot | Adweek...
Forum: Copywriting 16th November 2014, 07:56 AM
Replies: 14
Views: 1,736
Posted By The Copy Nazi
Having trouble with headlines and the story?

This will help you enormously. Grab it before Vin comes to his senses and takes it down.

http://www.montellomarketing.com/secret/Seven%20Story%20Secrets-2008.pdf






... thank you...
Forum: Copywriting 2nd October 2014, 03:02 PM
Replies: 5
Views: 996
Posted By The Copy Nazi
I love Copywriting because I love lying

Jerry Seinfeld Gets Brutally Honest About Advertising in This Hilarious Speech at the Clios | Adweek...
Forum: Main Internet Marketing Discussion Forum 22nd September 2014, 03:50 PM
Replies: 13
Views: 592
Posted By Steve B
Re: Buying Bright Shiny Objects (BSOs)

Marvin,

Isn't it called a bright shiney object because of it's outward appearance? It's flashy, slick, appealing, cool, new, unique, gotta have . . . yet, when it's opened up the buyer finds...
Forum: Main Internet Marketing Discussion Forum 22nd September 2014, 03:49 PM
Replies: 13
Views: 592
Posted By pitocus
Re: Buying Bright Shiny Objects (BSOs)

What's scary is to see people detailing how to put together a BSO (this one has a more colloquial meaning than "bright shiny object") a day rewriting stuff with outsourcers in India.
Forum: Main Internet Marketing Discussion Forum 22nd September 2014, 02:54 PM
Replies: 13
Views: 592
Posted By Emir Hayric
Re: Buying Bright Shiny Objects (BSOs)

Hahaha that one truly made me lol. :D
Forum: Main Internet Marketing Discussion Forum 22nd September 2014, 02:41 PM
Replies: 13
Views: 592
Posted By Steve B
Re: Buying Bright Shiny Objects (BSOs)

No.

I think you're getting carried away with your argument. There is a big difference between buying something for it's information value or so you'll know what's going on in the market, vs...
Forum: Main Internet Marketing Discussion Forum 22nd September 2014, 02:23 PM
Replies: 13
Views: 592
Posted By gmarklin
Re: Buying Bright Shiny Objects (BSOs)

virtually all the people selling these BSO'S are just like the people they are selling this junk to. They have not made a nickel either
When you see these sales letters where the guy was maxed out...
Forum: Main Internet Marketing Discussion Forum 22nd September 2014, 02:20 PM
Replies: 13
Views: 592
Posted By Emir Hayric
Re: Buying Bright Shiny Objects (BSOs)

And of course when asked they will always reply "yes this is designed with newbies in mind but your mileage may vary according to how much work you put in". I don't mind now and then picking up a...
Forum: Main Internet Marketing Discussion Forum 22nd September 2014, 12:50 PM
Replies: 13
Views: 592
Posted By onSubie
Re: Buying Bright Shiny Objects (BSOs)

This is a silly statement. Have you been living in a van down by the river or something?

I have picked up some excellent WP Themes for offline clients that are very sharp and easy to use and...
Forum: Main Internet Marketing Discussion Forum 22nd September 2014, 12:34 PM
Replies: 13
Views: 592
Posted By miklanderson2
Re: Buying Bright Shiny Objects (BSOs)

Income claims have always struck me as being on the verge of being unethical. How can someone who doesn't know you and doesn't know what you're capable of make a claim as to how much money you can...
Forum: Main Internet Marketing Discussion Forum 22nd September 2014, 12:30 PM
Replies: 13
Views: 592
Posted By origin
Re: Buying Bright Shiny Objects (BSOs)

BSO's can be addictive, just like gambling and porn. Some personality types will keep going back to the "next fix".

There is an element of excitement when buying the BSO. The "expectation" of...
Forum: Main Internet Marketing Discussion Forum 22nd September 2014, 12:26 PM
Replies: 13
Views: 592
Posted By AmanD
Re: Buying Bright Shiny Objects (BSOs)

It's a time and money draining mistake to stay well clear of.

These days I only buy information products on the specific areas I'm working on.
Forum: Main Internet Marketing Discussion Forum 22nd September 2014, 12:24 PM
Replies: 13
Views: 592
Posted By Sarevok
Re: Buying Bright Shiny Objects (BSOs)

When I have a need, I'll try to find a solution.

That's all.

I buy a boatload of PLR content + tools + services these days.

Because they are practical, and I actually USE them.

I think...
Forum: Main Internet Marketing Discussion Forum 22nd September 2014, 10:25 AM
Replies: 22
Views: 931
Posted By gjabiz
Yes, thank so much to both for advancing the thread.

Good for you taking the time to figure this out. Well done. gOOD EXAMPLE OF A WISE USE OF TIME.
Forum: Main Internet Marketing Discussion Forum 22nd September 2014, 09:53 AM
Replies: 22
Views: 931
Posted By gjabiz
100 days left in 2014..how much money will you make?

DEPENDING ON WHERE YOU LIVE...THERE ARE

99, 100 OR 101 days left until 2015.

Make 100 bux a day, you'll have 10,000 in your pocket.

So, today is a good day to ask yourself some, How am...
Forum: Copywriting 22nd September 2014, 03:47 AM
Replies: 19
Views: 1,606
Posted By BrianMcLeod
Re: Ten Golden Secrets For Killer Web Site Copy That Pumps Money Into Your Business

Because some copywriters respect the craft...

...and they see an oversold link-drop fluff article for what it is.

Personally, I'm glad there are still folks here who'll call B.S. when they see...
Forum: Copywriting 28th August 2014, 12:46 AM
Replies: 26
Views: 2,742
Posted By ThePromotionalGuy
Re: The Gary Halbert Letters All-Star Audio Series...

Marvin,



Couldn't agree more. So many applications. How about "Move instead of Meditate". May not be the exact way Brian said it, but that's my approach.

Sort it out later. Just get the ball...
Forum: Copywriting 27th August 2014, 09:44 PM
Replies: 26
Views: 2,742
Posted By ThePromotionalGuy
Re: The Gary Halbert Letters All-Star Audio Series...

Who loved the Gold Records? Brilliant!!
Forum: Copywriting 27th August 2014, 09:36 PM
Replies: 26
Views: 2,742
Posted By angiecolee
Re: The Gary Halbert Letters All-Star Audio Series...

Great stuff. When you stopped Kevin for the wrap up, I was driving. I wanted to pull over and slap you because it was pure, solid gold.

LOL

If you can get your hands on this recording, do it....
Forum: Copywriting 27th August 2014, 08:52 PM
Replies: 26
Views: 2,742
Posted By ThePromotionalGuy
Forum: Copywriting 22nd August 2014, 08:23 AM
Replies: 10
Views: 846
Posted By max5ty
Re: I failed. And now want to get back on it.

Killing a little time here so I looked over what you have so far.

If you were to pay my usual upfront fee of $145,000.00 for marketing advice...Bentley payments aren't cheap...this is what I'd...
Forum: Copywriting 20th August 2014, 04:07 PM
Replies: 26
Views: 2,742
Posted By BrianMcLeod
The Gary Halbert Letters All-Star Audio Series...

I've been chomping at the bit for close to a year now, keeping a HUGE secret and waiting to share something amazing with you.

Just a few minutes ago, I hung up the phone with Bond Halbert and was...
Forum: Copywriting 20th August 2014, 01:31 PM
Replies: 1
Views: 623
Posted By RickDuris
The genius of Don Pardo

Don Pardo: Use Shorter Words - YouTube

R.I.P.
Forum: Copywriting 20th August 2014, 06:16 AM
Replies: 10
Views: 846
Posted By ewenmack
Re: I failed. And now want to get back on it.

Around the middle of last century there was a research company
which tested phrases on what probably was the largest number of people.

They tried different approaches in retail stores
to see...
Forum: Copywriting 17th August 2014, 10:46 PM
Replies: 4
Views: 551
Posted By IDoTheLegWork
Re: Power of Words

To really tie this back to copywriting, this parody is inspired by
a video that borrowed from a story in a book by Elmer Wheeler
titled Tested Sentences That Sell
...
Forum: Copywriting 14th August 2014, 09:41 AM
Replies: 2
Views: 440
Posted By BudaBrit
Re: Using different URLs that go to the same place in emails?

Does it sell the most, though?

I'd be interested in this one...as I would imagine that the person clicking on the last link is more likely to buy than the one who clicked on the first...
Forum: Copywriting 14th August 2014, 09:22 AM
Replies: 2
Views: 440
Posted By Jay White
Re: Using different URLs that go to the same place in emails?

I've found that 3-5 links, placed in specific places in the email, offer the best chance for a click through. The first one is usually the most-clicked, in my experience.

In the past, I've...
Forum: Main Internet Marketing Discussion Forum 10th August 2014, 06:46 AM
Replies: 9
Views: 574
Posted By Tim R
Re: Outsourcing & Fiverr

You've created two new threads asking the exact same question, which has literally nothing to do with copywriting.
Forum: Copywriting 9th August 2014, 05:57 PM
Replies: 37
Views: 1,504
Posted By gjabiz
There is one guy with a great "relateed" work, and I think it has more depth than most think...

One of the best "superficial" in-depths look at the subject as regards persuasion (and copywriting) is...

The Blair Warren tome; Forbidden Keys to Persuasion. It is (in my opinion) a highly...
Forum: Copywriting 7th August 2014, 06:35 PM
Replies: 13
Views: 1,256
Posted By Cam Connor
An Oldie and a CLASSIC. This'll Help You Close More Clients, And Perhaps Enhance Your Copy To Boot

This is an olden classic. An hour of solid gold from none other than the sales king himself:


Use it to enhance your Copy... Use it to close more deals.

24 closing techniques - Brian Tracy on...
Forum: Copywriting 7th August 2014, 05:52 PM
Replies: 43
Views: 1,595
Posted By angiecolee
Re: Why We're Not Entering a Dark Age Of Copywriting

When you haven't experienced something someone else has, it's pretty easy to be skeptical. After all, it hasn't happened to you. They're lucky. They have something you don't - a pedigree, connections...
Forum: Mobile Marketing 6th August 2014, 12:37 AM
Replies: 22
Views: 1,492
Posted By Charlottie
Re: Is Mobile Marketing Important to Offline Businesses?

I think one basic mobile marketing technique every business with a physical location that customers or clients visit should have, is a listing with Google Local or Google Business. This allows...
Forum: Copywriting 4th August 2014, 06:05 PM
Replies: 27
Views: 1,533
Posted By Jason Kanigan
Re: Convincing People To Buy

LOL I appreciate that. I spent a good 40 minutes on that post this morning before I had to head out to the tv studio, and thought, "Am I wasting my time? Will this just be inflammatory for most...
Forum: Copywriting 4th August 2014, 08:12 AM
Replies: 27
Views: 1,533
Posted By Jason Kanigan
Re: Convincing People To Buy

@OP: your problem is right in your thread title.

And I believe many of the people replying have got it wrong as well.

You can't convince people to buy.

You cannot motivate another person....
Forum: Mobile Marketing 4th August 2014, 04:07 AM
Replies: 22
Views: 1,492
Posted By vacurect
Re: Is Mobile Marketing Important to Offline Businesses?

mobile marketing is not too much popular in India at that time .So there is number of people using apps are less in compression to computer webs . So mobile marketing takes some time in this...
Forum: Mobile Marketing 4th August 2014, 03:43 AM
Replies: 22
Views: 1,492
Posted By amcg
Re: Is Mobile Marketing Important to Offline Businesses?

It's kind of self-perpetuating in that most folks will access the net using mobile devices; this is undisputable. I think like Adwords and other online advertising products, you need to know what...
Forum: Mobile Marketing 3rd August 2014, 03:05 PM
Replies: 22
Views: 1,492
Posted By novalj30
Re: Is Mobile Marketing Important to Offline Businesses?

Just put it like this, ask your friends for example in an existing restaurant, If they got some promotions, how will they tell their new and existing customers?

If they have an App, then it's easy...
Forum: Mobile Marketing 2nd August 2014, 02:07 PM
Replies: 22
Views: 1,492
Posted By qowb
Re: Is Mobile Marketing Important to Offline Businesses?

Since your friend seemed to have "enough" business, he may not have the flexibility to listen (I know, it happens, when I met clients who do not 'feel' the need of having a business website) what...
Forum: Copywriting 31st July 2014, 07:29 PM
Replies: 34
Views: 1,277
Posted By MikeHumphreys
Re: College...sick of it

I took a year off and worked after high school. At my undergraduate schooling, I was 1-2 years older than my classmates. At my associates degree schooling, I was 5-7 years older. In both instances, I...
Forum: Copywriting 31st July 2014, 12:19 PM
Replies: 34
Views: 1,277
Posted By splitTest
Re: College...sick of it

yeah, but I always reason it through too. He asked for advice. It's not like I'm evangelizing.

What I say there makes sense for most. A college degree is a damn good backup in case you want to...
Forum: Copywriting 29th July 2014, 04:50 PM
Replies: 14
Views: 1,132
Posted By sethczerepak
Re: Copywriting...Future Survival

CORRECTION.

Things are NOT drying up for the Freelance Copywriter who knows how to think and to sell. They're drying up for the confused person thinks they're a copywriter because they have a lap...
Forum: Copywriting 26th July 2014, 08:55 AM
Replies: 6
Views: 562
Posted By Mark Pescetti
Re: Your new uniform?

Here's the link... I had just cropped the Facebook ad.

Limited Edition - BAMF! | Teespring (http://teespring.com/bamfcopywriter)

Mark
Forum: Copywriting 25th July 2014, 10:24 PM
Replies: 19
Views: 1,497
Posted By ThePromotionalGuy
Re: How Do You Find The Story In a Product or Service?

TNM,

This is a little out there but my approach stemmed from asking young people about their tattoos. Stay with me.

I use to think tattoos were stupid. But then my kids grew up and started...
Forum: Copywriting 24th July 2014, 10:06 PM
Replies: 18
Views: 1,459
Posted By Cam Connor
Re: What do you guys think of "subliminal advertising"?

The Media's MASTERED subliminal advertising... not by popping up pictures of popcorn and soda, but by constantly displaying how people are "supposed to behave".

What's right, what's wrong, and so...
Forum: Copywriting 24th July 2014, 08:31 PM
Replies: 18
Views: 1,459
Posted By Raydal
Re: What do you guys think of "subliminal advertising"?

I guess you have to be very sublime. :)

Take a look at this TED talk and see how the "magician" used
suggestions to get his results. Interesting how the mind can be
influenced.

David Kwong:...
Forum: Copywriting 21st July 2014, 06:59 AM
Replies: 1
Views: 1,064
Posted By RickDuris
1500+ Swipe Ready Words and Phrases for Make Money Online, Internet Marketing & Biz Opp Markets:

1500+ Swipe Ready Words and Phrases for Make Money Online, Internet Marketing and Business Opportunity Markets | CopyRanger.com...
Forum: Copywriting 17th July 2014, 05:07 AM
Replies: 24
Views: 2,005
Posted By BudaBrit
Re: Ultimately i started awesome opt in page

Yet it's got nothing to do with copywriting and the OP is unlikely to get the desired response on here. There is a CRO forum nowadays, that would seem a more intuitive place to put it.

I think the...
Forum: Suggestion Forum 16th July 2014, 03:54 PM
Replies: 3
Views: 743
Posted By Paul Myers
Re: Why is "Find More Messages by ..." Still Broken?

Marvin,

No idea where it sits on the list. I'm just explaining what I've seen happen.

It looks like they've got new problems, but they're intermittent. Still, it's a LOT better overall than the...
Forum: Copywriting 15th July 2014, 02:44 PM
Replies: 7
Views: 998
Posted By gjabiz
A good blog post it is.

A secret weapon I use and teach the few people I do work with is similar to this wheel. Only, I use a Modified Maslow Pyramid, and identify several "feelings" that go with each level, and then the...
Forum: Copywriting 10th July 2014, 11:40 AM
Replies: 29
Views: 2,105
Posted By BrianMcLeod
Re: Can A Non-Sleazy Dating Sales Page Work? Critiques Please!

When it comes to critiques, bad advice with good intentions is ultimately destructive, not constructive. When you give advice based not on experience, but your own projected values, you're not...
Forum: Copywriting 10th July 2014, 09:58 AM
Replies: 7
Views: 998
Posted By RickDuris
Re: This numpty is making me furious and hostile

Joe,

I created a blog post using your find:

Emotional Copywriting Words & a Nifty Tool | CopyRanger.com (http://copyranger.com/emotional-copywriting-words-and-a-really-nifty-tool/)

PS: Gave...
Forum: Copywriting 10th July 2014, 06:46 AM
Replies: 4
Views: 812
Posted By joe golfer
Daily routines of famous creative people

How does your daily routine stack up to Voltaire's?

https://podio.com/site/creative-routines

Hover your mouse over the grid to get the details.
Forum: Copywriting 8th July 2014, 08:46 PM
Replies: 7
Views: 998
Posted By joe golfer
This numpty is making me furious and hostile

Ever struggle for the right emotional word for your sales copy? Here is a quick-glance chart to help you narrow it down to just the right tone:

Love this chart of wonderful words | Writing...
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