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Search: Posts Made By: Andrew Gould
Forum: Copywriting 25th January 2018, 07:22 AM
Replies: 22
Views: 2,027
Posted By Andrew Gould
Re: If you’ve been writing marketing and sales copy for 5 years or more…

By digging up a near six year old post only to miss the point of it and focus on the part the OP said he wasn't interesting in quibbling over?
Forum: Copywriting 9th June 2017, 09:24 PM
Replies: 11
Views: 365
Posted By Andrew Gould
Re: Hello all! I'm new here and I've got some questions.

Start here:

http://www.warriorforum.com/copywriting/729604-1000th-post-resources-new-copywriters.html
Forum: Copywriting 13th February 2017, 10:30 PM
Replies: 8
Views: 218
Posted By Andrew Gould
Re: Outsourcing Product Creation

Make sure you're confident that people will want your manual.

And I'd go for 20-50 pages and write it yourself. It wants to be short so you can get it done quickly. And you want to write it...
Forum: Copywriting 4th January 2017, 10:51 PM
Replies: 20
Views: 498
Posted By Andrew Gould
Re: What is a "true" benefit?

Saving money is fine as a benefit.
Forum: Copywriting 21st December 2016, 06:29 PM
Replies: 1
Views: 86
Posted By Andrew Gould
Re: When reaserching for copy?

Why would you not charge them? It's part of the job, same as the writing.
Forum: Copywriting 19th December 2016, 11:08 PM
Replies: 7
Views: 242
Posted By Andrew Gould
Re: What's a great book on copy that nobody knows about?

That's an easy one: re-read the books you've already read. You'll be amazed at the amount you missed. Both from simply forgetting the information, and from not being able to fully understand it the...
Forum: Copywriting 12th November 2016, 12:32 AM
Replies: 19
Views: 1,036
Posted By Andrew Gould
Re: AWAI or Simple Writing System

1Bryan's (http://www.warriorforum.com/members/1bryan.html) written some good posts about getting started.

And make sure you've checked out this post...
Forum: Copywriting 11th November 2016, 12:37 AM
Replies: 19
Views: 1,036
Posted By Andrew Gould
Re: AWAI or Simple Writing System

Here. (https://www.amazon.com/Crypto-Copywriting-Secrets-profitable-letters-ebook/dp/B008I5Q60W/)

A fraction of the price of the courses. It's a short, fluff-free read that gives you a simple and...
Forum: Copywriting 4th November 2016, 10:51 AM
Replies: 10
Views: 260
Posted By Andrew Gould
Forum: Copywriting 22nd August 2016, 12:18 PM
Replies: 7
Views: 67
Posted By Andrew Gould
Re: What is letter is better or about mistakes

You're heading in the right direction, Alex.

I've highlighted this phrase as it sounds like Victorian-era English. How about "Client Showcase" instead?
Forum: Copywriting 18th August 2016, 09:53 AM
Replies: 32
Views: 293
Posted By Andrew Gould
Re: Do You Have a Copywriting USP?

Not the first time it's been posted, but might be of interest. (http://www.copyideas.com/20071011/secret-to-positioning-yourself-as-the-expert-in-30-seconds/)
Forum: Copywriting 7th August 2016, 06:00 PM
Replies: 45
Views: 736
Posted By Andrew Gould
Re: If you had to recommend one book...

It's not easy to tell you how to get to where you want to be without knowing where you currently are.

That said, for a refresher in the basics Sugarman's book is the one to go with.
Forum: Copywriting 7th August 2016, 05:05 AM
Replies: 19
Views: 239
Posted By Andrew Gould
Re: John Thornhill recommended asking you for a Critique!

You put up a sales page so laughably inept I assumed you were trolling, get a diplomatic reply from one of the nicest guys on the forum, and then try to play the victim.

Pathetic.
Forum: Copywriting 1st August 2016, 06:06 AM
Replies: 11
Views: 401
Posted By Andrew Gould
Re: A master class copy.

Advantages of paying for training from a reputable source:


It's from a reputable source. Not just some guy on a forum who - as we're seeing a lot of here recently - is just regurgitating what...
Forum: Copywriting 22nd June 2016, 12:16 PM
Replies: 16
Views: 1,027
Posted By Andrew Gould
Re: Facebook groups on copywriting?

Judging from the drivel you write - absolutely nothing.
Forum: Copywriting 17th June 2016, 09:33 AM
Replies: 12
Views: 335
Posted By Andrew Gould
Re: Nobody wants to read your stuff

Just to clarify, Volodymyr, you believe that a post with a link to a free book by a respected author on how to improve your writing has nothing to do with copywriting?

And you believe:



But...
Forum: Copywriting 12th June 2016, 09:48 AM
Replies: 3
Views: 265
Posted By Andrew Gould
Re: Ryan Deiss vs.Jay White or neither?

I don't know about those two, but here's a recent thread about AR courses (http://www.warriorforum.com/copywriting/1174283-autoresponder-sequence-copywriting-course.html).
Forum: Copywriting 7th June 2016, 04:44 PM
Replies: 4
Views: 228
Posted By Andrew Gould
Re: How to check the quality of your ordered articles: Free and Efficiently?

From the very first paragraph: "At the first glance, it looks as it supposed to be."

I know we've been circling the drain for a while now. And with all these junk articles appearing it looks like...
Forum: Copywriting 30th April 2016, 03:33 PM
Replies: 32
Views: 1,649
Posted By Andrew Gould
Re: Plan to persuade ...

Thanks for coming back, Art. I thought I might have been a touch too blunt.



No. I mean you wrote it for yourself, not your reader.



In that case, let me re-write:
Forum: Copywriting 30th April 2016, 01:52 PM
Replies: 32
Views: 1,649
Posted By Andrew Gould
Re: Plan to persuade ...

After reading it I'm none the wiser as to who you are and how you can help me.

I don't know your values, what you stand for and against, why I should trust you, and what I should have learned.
...
Forum: Copywriting 21st April 2016, 10:04 AM
Replies: 6
Views: 603
Posted By Andrew Gould
Re: May I borrow your expertise for 5 minutes?

I don't have any expertise. But I do have a passable understanding of the basics, so that'll have to do:

I don't know what you're selling or what it does.

I assume it's some sort of software,...
Forum: Copywriting 19th April 2016, 08:25 AM
Replies: 37
Views: 1,996
Posted By Andrew Gould
Re: Where Have All the "Gurus" Gone?

All the cool kids hang out at the The Cult of Copy (https://www.facebook.com/groups/cultofcopy/) now.
Forum: Copywriting 7th April 2016, 11:40 AM
Replies: 14
Views: 1,337
Posted By Andrew Gould
Re: Best Copywriting Books That Must Read

http://www.warriorforum.com/copywriting/52476-top-copywriting-books-ever.html
Forum: Copywriting 6th April 2016, 09:37 AM
Replies: 21
Views: 1,969
Posted By Andrew Gould
Re: Autoresponder Sequence Copywriting Course

I've been through both Daniel Levis's and Andre Chaperon's email training, both focus on the what to do, rather than the how to do it. Which might be fine if you're looking to add some new tricks to...
Forum: Copywriting 4th April 2016, 09:12 AM
Replies: 10
Views: 885
Posted By Andrew Gould
Re: Copywriting book with exercises

Randy Gage's "How To Become A Copywriting Stud" is split into twelve lessons with exercises after each.
Forum: Copywriting 13th March 2016, 11:19 PM
Replies: 13
Views: 1,336
Posted By Andrew Gould
Re: How to analyse winning sales letter

Knowing why certain elements are used requires you to understand those elements.

Meaning it's a skill that will naturally grow as you expand your knowledge of copywriting.

So I'd advise you...
Forum: Copywriting 29th February 2016, 12:19 AM
Replies: 10
Views: 922
Posted By Andrew Gould
Re: Looking for an Agent/Business Partner

You're right, I don't understand how that changes the principles of good copy.

Please enlighten me.
Forum: Copywriting 26th February 2016, 10:26 PM
Replies: 10
Views: 922
Posted By Andrew Gould
Re: Looking for an Agent/Business Partner

It's all about you. You even managed to make the payment about you.

And whoever you're going to be sending this to doesn't care about you. They don't care about your problems and they don't care...
Forum: Copywriting 18th February 2016, 06:45 PM
Replies: 16
Views: 1,490
Posted By Andrew Gould
Forum: Copywriting 17th February 2016, 12:42 AM
Replies: 8
Views: 962
Posted By Andrew Gould
Re: Fresh New Copywriter - looking for USP/site review

A few very quick thoughts:

I don't know what your USP is.

I don't get your deck copy.

You switch from second person to third person from page to page.

Your headline says "everyday...
Forum: Copywriting 10th February 2016, 03:45 PM
Replies: 18
Views: 560
Posted By Andrew Gould
Re: New Writer Wants Baptism by Fire

It's 2016.

Forums have been around for a good few years now.

People quoting entire posts only to add a sentence or two should have their fingers broken and their internet access removed.
Forum: Copywriting 2nd February 2016, 08:21 PM
Replies: 1
Views: 451
Posted By Andrew Gould
Re: British Radio DJ and Copywriting

Nice quote, Jimbo.

I grew up with Terry, first on the TV and then on the radio.

I think if he were a copywriter and his radio show a daily email, he'd be regarded as one of the all-time greats....
Forum: Copywriting 25th January 2016, 07:49 PM
Replies: 33
Views: 1,759
Posted By Andrew Gould
Re: I want to specialize in Web Copy. How can I find prospects?

I was hoping you'd answer your own question.

But if you really want to be told, here's my advice:

Be cautious taking career advice from random strangers on an internet message board.

Change...
Forum: Copywriting 14th January 2016, 02:48 PM
Replies: 7
Views: 473
Posted By Andrew Gould
Re: Wisdom

http://www.warriorforum.com/copywriting/729604-1000th-post-resources-new-copywriters.html

You become successful in copywriting the same way as you do in any other endeavor.

You work hard, you...
Forum: Copywriting 13th January 2016, 11:35 AM
Replies: 9
Views: 723
Posted By Andrew Gould
Re: Wannabe Neophyte Copywriter Seeks Critique

I'm not the person to help you with this Geno, as you're about as far from my ultra-conservative style as it's possible to get.

But I did tell you I'd give you my thoughts:

Don't work for free....
Forum: Copywriting 23rd December 2015, 04:46 PM
Replies: 3
Views: 713
Posted By Andrew Gould
Re: 12 Step Sales Letter

Yes, it's far from unique.



Depends what you mean. If you mean would I start with it, then no. If you mean should a beginner start with it, then yes, it's fine (though I'd recommend starting...
Forum: Copywriting 17th December 2015, 07:33 PM
Replies: 4
Views: 442
Posted By Andrew Gould
Re: Is This The Best Book To Get On Copywriting?

Really. Best is subjective.

It depends on where you are now and where you want to go.

You wrote you want to master the craft, but that's too vague to give you a single definitive answer.

For...
Forum: Copywriting 17th December 2015, 06:10 PM
Replies: 4
Views: 442
Posted By Andrew Gould
Re: Is This The Best Book To Get On Copywriting?

There is no absolute best book.

Ray compiled a good reading list here. (http://www.warriorforum.com/copywriting/1135317-copywriters-books-reading-list.html)
Forum: Copywriting 10th December 2015, 09:56 AM
Replies: 43
Views: 4,620
Posted By Andrew Gould
Re: How do You Freakin' Know ????

Come on, Mosd. You started a thread about this, have you not done anything yet?

Think about a kid who wants to become a footballer when he grows up. He doesn't worry about playing in teams, the...
Forum: Copywriting 30th November 2015, 07:43 PM
Replies: 86
Views: 4,943
Posted By Andrew Gould
Re: Advice needed...

Asking for paragraphs from an "accomplished writer" is now trolling?

"The problem isn't that Johnny can't read. The problem isn't even that Johnny can't think. The problem is that Johnny doesn't...
Forum: Copywriting 14th November 2015, 12:30 PM
Replies: 21
Views: 1,161
Posted By Andrew Gould
Re: is your copywriting client gonna be a pain in the A$$?

"I want you to work for almost nothing now in exchange for nothing in the future."



"Despite having zero copywriting success, I know better than you and will be micro-managing this project."...
Forum: Copywriting 29th October 2015, 09:16 PM
Replies: 33
Views: 2,259
Posted By Andrew Gould
Re: When should a new copywriter get a mentor?

Show up, do the work, succeed.

Because most people who go into teaching/mentoring aren't doing it for the money. They're doing it to help others and pass along their skills.

So your success...
Forum: Copywriting 28th October 2015, 07:12 PM
Replies: 10
Views: 1,273
Posted By Andrew Gould
Re: Newspapers Are Hot Again

Here's the long copy that leads to the webinar sign up page. (http://www.multichannelmarketing.com/blog/the-best-traffic-source-in-2016/)
Forum: Copywriting 28th October 2015, 04:34 PM
Replies: 52
Views: 2,666
Posted By Andrew Gould
Re: Has COPY become a "COMMODITY"?

Indeed. And he won't be the only person with a differing view (and I'm sure that Alex is fully aware of the 40-40-20 rule).

But it doesn't change my point.
Forum: Copywriting 28th October 2015, 03:49 PM
Replies: 17
Views: 890
Posted By Andrew Gould
Re: I want to please, not tease... >:^(

No idea. I don't do direct mail. I remembered reading this and thought it was relevant to the thread.



I wasn't try to convince you either way, just offering a different opinion.

My view on...
Forum: Copywriting 27th October 2015, 01:52 PM
Replies: 17
Views: 890
Posted By Andrew Gould
Re: I want to please, not tease... >:^(

From Denny Hatch's excellent Million Dollar Mailings:

In the opposite camp [to Halbert] is the dean of American copywriters, West Coast freelancer Bill Jayme, who believes that it is wrong to...
Forum: Copywriting 6th September 2015, 11:27 AM
Replies: 3
Views: 728
Posted By Andrew Gould
Re: Which Writer would you choose to write articles for your PLR Store

Are you sure providing content is the right venture for you if you can't tell the good from the bad?

To answer your question: Number two is the best by some margin, then number five. The others...
Forum: Copywriting 30th August 2015, 12:36 PM
Replies: 9
Views: 688
Posted By Andrew Gould
Forum: Copywriting 30th August 2015, 12:36 PM
Replies: 49
Views: 3,052
Posted By Andrew Gould
Re: Do you Use NLP/Hypnotic Writing in your Sales Copy/Ads?

Thanks for the link, Memetics.



Thanks for the clarification, Greg.

If I want to study NLP for the purpose of written communication, is there a book you'd recommend?
Forum: Copywriting 29th August 2015, 06:14 PM
Replies: 49
Views: 3,052
Posted By Andrew Gould
Re: Do you Use NLP/Hypnotic Writing in your Sales Copy/Ads?

That's a classic sales technique known as the alternative close.

What makes it NLP? And what is NLP? Or at least what is it as it relates to copy?
Forum: Copywriting 27th August 2015, 08:40 AM
Replies: 49
Views: 3,052
Posted By Andrew Gould
Re: Do you Use NLP/Hypnotic Writing in your Sales Copy/Ads?

My opinion on anything like this is very simple: try it.

You can spend hours, days, even months reading threads, asking for advice, and trying to work out if it's legit.

Or you can just start...
Forum: Copywriting 26th August 2015, 07:56 PM
Replies: 49
Views: 3,052
Posted By Andrew Gould
Re: Do you Use NLP/Hypnotic Writing in your Sales Copy/Ads?

There's been some pretty heated discussion before about NLP:

http://www.warriorforum.com/copywriting/177678-do-you-use-nlp-your-salesletters.html
...
Forum: Copywriting 15th August 2015, 09:09 AM
Replies: 12
Views: 2,319
Posted By Andrew Gould
Re: Dan Kennedy "I'll buy everything" advanced purchasing program

I received this not too long ago which sorta fits the bill:

EDIT - link removed as it had my email address in it, and Marcia's thanked the post so I assume she's downloaded it.
Forum: Copywriting 31st July 2015, 08:35 PM
Replies: 17
Views: 2,476
Posted By Andrew Gould
Re: With the rise of mobile, are long sales letters still in?

Now radio's arrived, do long form sales letters still work?

TV's shortened everyone's attention, do long form sales letter still work?

No one reads on the internet, do long form sales letter...
Forum: Copywriting 16th July 2015, 05:18 PM
Replies: 26
Views: 3,000
Posted By Andrew Gould
Re: Best Book on Copy writing?

If those are affiliate links in your sig, SplitTest, you might want to get rid of them before a mod does for you.
Forum: Copywriting 11th June 2015, 08:21 PM
Replies: 18
Views: 3,730
Posted By Andrew Gould
Re: How did you land your first copywriting gig?

If you couldn't find this thread in the stickies (http://www.warriorforum.com/copywriting/729604-1000th-post-resources-new-copywriters.html#post7510666) your chances of making it as a freelancer...
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