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Search: Posts Made By: MarkFSimmons
Forum: Pay Per Click/Search Engine Marketing (PPC/SEM) 30th January 2016, 02:37 AM
Replies: 9
Views: 940
Posted By MarkFSimmons
Re: What delivers the best cost per lead for the service industry?

Honestly, if calls are going to voicemail, this is a process issue. Calls are leads and if they can't handle the current lead volume...

Address the process first.
Forum: Pay Per Click/Search Engine Marketing (PPC/SEM) 19th January 2016, 12:23 PM
Replies: 7
Views: 493
Posted By MarkFSimmons
Re: Feedback on my Facebook Ad

Once I get to the page, I'm not seeing much to build trust in WHO i'm giving my info to. Who is Haskell and why should I care? There's no header, logo, media mentions... I personally wouldn't give my...
Forum: Pay Per Click/Search Engine Marketing (PPC/SEM) 19th January 2016, 12:20 PM
Replies: 6
Views: 402
Posted By MarkFSimmons
Re: Need advice

You also want to think about the follow up process to drive them through your funnel and closer to sale. What type of follow up process do you have for those that supplied their emails? What...
Forum: Pay Per Click/Search Engine Marketing (PPC/SEM) 15th January 2016, 05:13 PM
Replies: 6
Views: 662
Posted By MarkFSimmons
Re: New to PPC - advice requested

Study AdWords training and get Certified. Seek out a mentor, shadow an experience PPC marketer, pay for a legit training course...

It takes hours to understand and years to master. But you can...
Forum: Pay Per Click/Search Engine Marketing (PPC/SEM) 15th January 2016, 05:10 PM
Replies: 20
Views: 1,463
Posted By MarkFSimmons
Re: I'm getting great leads for $0.25 on Facebook. Is that normal?

Normal, no. Cheap, yes. You could improve with optimization and testing as well as boosting similar copy to get more use of budget.

Kudos, you're on the right track.
Forum: Pay Per Click/Search Engine Marketing (PPC/SEM) 15th January 2016, 05:06 PM
Replies: 18
Views: 1,287
Posted By MarkFSimmons
Re: Bing or Facebook?

Not a fair comparison as they each have their own plusses and minuses.

Facebook has an incredible amount of data to use for targeting. Bing is cheap, for traditional PPC and typically convert much...
Forum: Pay Per Click/Search Engine Marketing (PPC/SEM) 15th January 2016, 04:56 PM
Replies: 9
Views: 473
Posted By MarkFSimmons
Re: Should You Add Location Name in Location Intent Adwords Campaigns

I would suggest using 2 separate campaigns.

One that usea geotargeted keywords and is set nationally. The other using non geo targeted keywords and is targeted to people IN Seattle.

This way...
Forum: Pay Per Click/Search Engine Marketing (PPC/SEM) 15th January 2016, 04:50 PM
Replies: 3
Views: 343
Posted By MarkFSimmons
Re: Adwords Conversion & Analytics Goal Issues

The first thing I need to know is are you using GA with or without Google Tag Manager. I prefer GTM since you can control everything from the GTM console, making it simple fo handle AdWords tracking....
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