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Search: Posts Made By: Kyle Tully
Forum: Main Internet Marketing Discussion Forum 29th June 2013, 06:51 PM
Replies: 50
Views: 4,824
Posted By Kyle Tully
Re: WTH! Aweber S.O.S.

There is a template called "Plain". By default it's set to center aligned. Click the little icon underneath the main template -- usually used for selecting color options -- and you can switch to...
Forum: Copywriting 11th October 2009, 08:41 PM
Replies: 94
Views: 4,793
Posted By Kyle Tully
Re: Now We're Going To See Who Can REALLY Write Copy?

In the cases I've heard of where people were prosecuted it's BOTH the company and the copywriter that get done. Doesn't matter what your agreement says, if you write it then you back it.
Forum: Copywriting 10th October 2009, 03:44 PM
Replies: 4
Views: 660
Posted By Kyle Tully
Re: Should I sell to the demographic or to people searching for what I am offering?

You should sell to the people who buy that type of product ;)

What does your research tell you? Who buys this type of business plan? Is it new people or people already in the market? Don't guess....
Forum: Copywriting 31st August 2009, 03:20 AM
Replies: 15
Views: 1,346
Posted By Kyle Tully
Re: Can you help me improve my sales letter?

While that might be technically correct from a grammar perspective, it's much more persuasive to use "your".

NLP'ers call it a referential index shift ;)
Forum: Main Internet Marketing Discussion Forum 29th August 2009, 03:55 PM
Replies: 51
Views: 4,293
Posted By Kyle Tully
Re: Offline Consulting - Where to Start?

I'm only sending 10 letters at a time so I do everything myself.

Damn lazy letter shops won't take my business!
Forum: Main Internet Marketing Discussion Forum 29th August 2009, 01:20 AM
Replies: 10
Views: 965
Posted By Kyle Tully
Re: What if you could contact your list 365 days per year...

It's always funny to see people saying you shouldn't send an email everyday.

According to what test results?

EVERY test result I've gotten, seen or heard of, says emailing MORE often makes you...
Forum: Search Engine Optimization 28th August 2009, 09:45 PM
Replies: 4
Views: 678
Posted By Kyle Tully
Re: Offline/Online SEO Consultant...How Long Do You...

That all depends on how it's positioned and sold...

$10k + 15% for a specific project with $250,000 projected revenue is usually an easier sale than $5000 per month for "seo" services with no...
Forum: Search Engine Optimization 28th August 2009, 08:42 PM
Replies: 4
Views: 678
Posted By Kyle Tully
Re: Offline/Online SEO Consultant...How Long Do You...

I usually work on a project-by-project basis, and try to keep the first one as short as possible. (Usually 1-2 months.) Mostly because at this stage neither of us wants to be tied into a long-term...
Forum: Copywriting 28th August 2009, 06:34 PM
Replies: 13
Views: 891
Posted By Kyle Tully
Re: What's your sales process for copy clients?

Hey Kevin

Yup it's too much.

I did something similar when I first started freelancing and it kills you -- too much time invested in people who haven't committed to you.

I remember one week...
Forum: Copywriting 28th August 2009, 06:21 PM
Replies: 12
Views: 1,480
Posted By Kyle Tully
Re: Whats the simplest and best converting sales page you ever seen?

The simplest and best letter has to be the Wall St Journal letter (2 pages, billions in sales). Or Halbert's coat of arms (1 page, millions in sales).

They've both been posted numerous times.
Forum: Copywriting 28th August 2009, 06:19 PM
Replies: 15
Views: 1,346
Posted By Kyle Tully
Re: Can you help me improve my sales letter?

Hi David

I use a similar licensing strategy in my own business. Sure beats writing a new salesletter every month :)

Personally I think the free offer weakens your approach...

1. It puts the...
Forum: Main Internet Marketing Discussion Forum 28th August 2009, 12:26 AM
Replies: 51
Views: 4,293
Posted By Kyle Tully
Re: Offline Consulting - Where to Start?

I get a letter, put it in an envelope, put a stamp on it, then put it in a post box :)
Forum: Copywriting 27th August 2009, 05:22 PM
Replies: 15
Views: 740
Posted By Kyle Tully
Re: How To Create Authority

Sure you can, it's all about perception.

There are a TON of strategies available to imply/borrow credibility, and a whole bunch of tactics you can use to strengthen/enhance every single little...
Forum: Internet Marketing Product Reviews & Ratings 26th August 2009, 08:52 PM
Replies: 8
Views: 2,353
Posted By Kyle Tully
Re: Offline question: AWeber vs Interspire?

I use Aweber, I'm not an email list manager and have no plans on becoming one.

(They do a LOT of stuff behind the scenes to make sure your emails get through.)

Just sign up your clients under...
Forum: Main Internet Marketing Discussion Forum 26th August 2009, 08:32 PM
Replies: 9
Views: 786
Posted By Kyle Tully
Re: I didn’t know this was a secret ?

It really is a powerful idea, and one that few people ever really come to terms with. It's ALL about your market.

You can increase the power of everything you do in your business simply by taking...
Forum: Copywriting 22nd August 2009, 02:16 AM
Replies: 24
Views: 1,137
Posted By Kyle Tully
Re: Two times in less than 15 days!

In that case just tell them you're a drug dealer :)

Or stunt man.

Works for me.
Forum: Copywriting 22nd August 2009, 12:20 AM
Replies: 24
Views: 1,137
Posted By Kyle Tully
Re: Two times in less than 15 days!

Hey Dean

While I "call" myself a marketing consultant -- that's NOT what I suggest you say when people ask what you do.

Even if they know what a marketing consultant is, it's pretty much a...
Forum: Main Internet Marketing Discussion Forum 21st August 2009, 06:14 PM
Replies: 9
Views: 762
Posted By Kyle Tully
Re: Attn: Offline Marketers - When Do You Collect Your Payments?

I always get paid up-front.

Check, Paypal or direct deposit.
Forum: Main Internet Marketing Discussion Forum 21st August 2009, 04:52 AM
Replies: 23
Views: 1,298
Posted By Kyle Tully
Re: Competing with the big boys...

Hey Richelo

What I don't see in there is a USP.

What's your positioning? Why should anyone choose you over all other options?

If you're just another "me too" competitor it's going to be an...
Forum: Main Internet Marketing Discussion Forum 20th August 2009, 11:29 PM
Replies: 26
Views: 679
Posted By Kyle Tully
Re: Warriors Help Needed Please!!!!!!

Yes you are missing something.

The point is if you haven't done something before you shouldn't be teaching it.

It's one of the core problems with the IM market today -- the blind leading the...
Forum: Main Internet Marketing Discussion Forum 20th August 2009, 11:27 PM
Replies: 26
Views: 679
Posted By Kyle Tully
Forum: Main Internet Marketing Discussion Forum 20th August 2009, 09:02 PM
Replies: 26
Views: 679
Posted By Kyle Tully
Re: Warriors Help Needed Please!!!!!!

So let me get this straight...

Your first product is going to be a product teaching people how to launch a product?

NEXT!
Forum: Main Internet Marketing Discussion Forum 20th August 2009, 08:59 PM
Replies: 46
Views: 1,342
Posted By Kyle Tully
Re: Why do IMers lie?

Stephen you don't honestly think you have to lie to make more than "low six figures" do you?

That's a self-fulfilling limiting belief if I ever heard one.

Sure there are lots of guys in this...
Forum: Main Internet Marketing Discussion Forum 20th August 2009, 08:42 PM
Replies: 17
Views: 713
Posted By Kyle Tully
Re: Switched To Mac But Now I Can't Get My FTP Program To Work Can Anyone Help?

I love Fetch.

Or Filezilla.

Cyberduck worked for me for a few months then just randomly stopped.
Forum: Warrior Forum Classified Ads 20th August 2009, 05:49 PM
Replies: 4
Views: 946
Posted By Kyle Tully
Re: Brian McElroy Information Marketing Mastery - Exclusive $3000 BONUS Package

Thanks Doug!

Information Marketing Mastery is now LIVE.

Click HERE to grab it and lock in your $3000 bonus. (http://go.securefastlink.com/im-wfca)
Forum: Copywriting 19th August 2009, 09:26 PM
Replies: 5
Views: 655
Posted By Kyle Tully
Re: Helpful copywriting/marketing links

I'll add my man Ben Settle to that list -- BenSettle.com

One of the only blog/email's I read daily without exception.
Forum: Copywriting 19th August 2009, 09:23 PM
Replies: 5
Views: 655
Posted By Kyle Tully
Re: Helpful copywriting/marketing links

Jason (from business of copy) has been putting out KILLER videos the last month or so.

A must-watch for copywriters and consultants.

In fact all those guys are in my RSS feed :)
Forum: Main Internet Marketing Discussion Forum 19th August 2009, 03:54 AM
Replies: 21
Views: 925
Posted By Kyle Tully
Re: I have a list of 100,000, what do i do?

Print them out and use it as toilet paper.
Forum: Internet Marketing Product Reviews & Ratings 19th August 2009, 03:47 AM
Replies: 3
Views: 589
Posted By Kyle Tully
Re: DL Guard? Anyone used it

Search the forum, you'll find hundreds of happy users.
Forum: Main Internet Marketing Discussion Forum 18th August 2009, 08:06 PM
Replies: 21
Views: 761
Posted By Kyle Tully
Re: Is It Just Me Or Are There More & More Warriors Doing This??

Kelvin if you bothered to do a search you'd see we've already discussed this topic.
Forum: Main Internet Marketing Discussion Forum 17th August 2009, 09:22 PM
Replies: 13
Views: 546
Posted By Kyle Tully
Re: Is This Possible With Teleseminars/Webinars?

The point is listeners don't know it's a recording ;)

Check out replay247.com -- they do exactly what you need for teleseminars.
Forum: Copywriting 17th August 2009, 06:35 PM
Replies: 9
Views: 701
Posted By Kyle Tully
Re: When hiring a copywriter, what exactly does the client provide?

You'd be surprised how many business owners don't have good answers to these questions ;)

Or again, they think they know... but are waaay off from what their customers/market says.

More often...
Forum: Copywriting 17th August 2009, 04:47 PM
Replies: 9
Views: 701
Posted By Kyle Tully
Re: When hiring a copywriter, what exactly does the client provide?

I disagree.

Sometimes the client can be the best source of information.

But in most cases -- as we see here -- the client isn't really sure what he needs nor how to communicate it. And even...
Forum: Copywriting 17th August 2009, 04:41 PM
Replies: 12
Views: 807
Posted By Kyle Tully
Re: First swing at Copy Opinions Please

Hi Shane

You haven't really got a salesletter there... just a few paragraphs of copy :)

Go back to basics and follow a simple proven salesletter formula.

If you don't know any, grab a few...
Forum: Copywriting 17th August 2009, 04:34 PM
Replies: 26
Views: 941
Posted By Kyle Tully
Re: Shred This Before it Goes Live Please

So you ask for a critique, get 2 or 3 really killer breakdowns of a HUGE problem in the copy... and... because you don't "get" it right away you just say "f*ck it I'll just go with what I've got".
...
Forum: Copywriting 17th August 2009, 01:53 AM
Replies: 22
Views: 3,141
Posted By Kyle Tully
Re: Deciding how much to charge for copywriting services?

If the guy you're writing for has any decency he'll write you a recommendation when you're ready to go out on your own.

As for how much to charge... what are you worth? Only you (and the market)...
Forum: Main Internet Marketing Discussion Forum 15th August 2009, 08:30 PM
Replies: 10
Views: 1,214
Posted By Kyle Tully
Re: What's a good verified/unverified email ratio for Aweber?

I've never gone below 90%.

But like anything, it's going to depend on your market, your offer, and how you "sell" the confirmation.
Forum: Main Internet Marketing Discussion Forum 15th August 2009, 08:00 PM
Replies: 10
Views: 1,214
Posted By Kyle Tully
Forum: Copywriting 15th August 2009, 07:01 PM
Replies: 37
Views: 1,008
Posted By Kyle Tully
Re: The word crap?

It's about connecting with your audience... where ever they are at.

It's about talking to them in their own language. (Believe it or not, teenagers use swear words ;) )

And it's about waking...
Forum: Main Internet Marketing Discussion Forum 15th August 2009, 06:51 PM
Replies: 17
Views: 986
Posted By Kyle Tully
Re: A Word of Caution to Offline Sellers

What's that saying...

"A person who is nice to you but rude to the waiter, or to others, is not a nice person."
Forum: Copywriting 15th August 2009, 04:50 PM
Replies: 11
Views: 846
Posted By Kyle Tully
Re: Need suggestions for a copy rewrite...

You say you've tested different versions of the sales page, what about different headlines, sub heads, offers, guarantee's, fonts etc on the winning page?

You can usually get a decent bump simply...
Forum: Warrior Forum Classified Ads 14th August 2009, 09:22 PM
Replies: 4
Views: 946
Posted By Kyle Tully
Re: Brian McElroy Information Marketing Mastery - Exclusive $3000 BONUS Package

Thanks Sean :)

Brian's got such a comprehensive program that the only bonus I could possibly offer was personal help to actually implement all his strategies.

The last thing you need is more...
Forum: Main Internet Marketing Discussion Forum 14th August 2009, 09:13 PM
Replies: 2
Views: 393
Posted By Kyle Tully
Re: Question about Merchant Opt In Affiliate Tracking

Search the forums, there are a few threads showing the exact code you need to store an affiliate ID in your autoresponder, and how to use that in your emails.

It's a 5-minute job and means your...
Forum: Main Internet Marketing Discussion Forum 14th August 2009, 08:18 PM
Replies: 101
Views: 7,076
Posted By Kyle Tully
Re: What Are Your Favorite Automation Tools To Get More Things Done In Lesser Time...?

Yup it's one of the built-in Mac apps.

There are similar things for Windows... but the ease of use of Automator makes it accessible to everyone.
Forum: Main Internet Marketing Discussion Forum 14th August 2009, 07:54 PM
Replies: 101
Views: 7,076
Posted By Kyle Tully
Re: What Are Your Favorite Automation Tools To Get More Things Done In Lesser Time...?

If you're on Mac you NEED to learn how to use Automator.

I won't even try and explain it here, but you can do INSANE amounts of automation with it ;)
Forum: Copywriting 14th August 2009, 07:39 PM
Replies: 22
Views: 833
Posted By Kyle Tully
Re: Best Headline?

Like I said, you should brainstorm some different approaches... there are a LOT more angles than "Cash Sucking" or "Massacre The Competition"... and, at least to me, "seduce your market" doesn't...
Forum: Main Internet Marketing Discussion Forum 14th August 2009, 07:33 PM
Replies: 43
Views: 1,405
Posted By Kyle Tully
Re: Do you worry about people stealing your products?

I protect my download links using software, but after that I don't worry about it.

There will always be people who steal/share your stuff and it's mostly a waste of time and energy worrying about...
Forum: Main Internet Marketing Discussion Forum 14th August 2009, 05:35 PM
Replies: 62
Views: 4,350
Posted By Kyle Tully
Re: Offline Case Study: Landscaping Firm or, How I got $50K+ from a company that only does $400K/yr

Awesome post Michael.


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THAT is the key! Everyone is focused on tactics but the real money -- and the real VALUE to business owners -- is at the strategic level.
Forum: Copywriting 14th August 2009, 04:51 PM
Replies: 22
Views: 833
Posted By Kyle Tully
Re: Best Headline?

Hey Jack

Who is your market?

I'm not sure if "seduce your market" is what most people want... or even understand.

All the headlines basically say the same thing, why not brainstorm some...
Forum: Main Internet Marketing Discussion Forum 14th August 2009, 01:50 AM
Replies: 71
Views: 1,813
Posted By Kyle Tully
Re: Be Honest Warriors - how much time do you spend each day on the forum?

Too much :)

I tend to stop by in-between blocks of work, or after I've done my work for the day. Or whenever I'm procrastinating.

As long as you're disciplined about getting your actual work...
Forum: Main Internet Marketing Discussion Forum 14th August 2009, 01:30 AM
Replies: 4
Views: 616
Posted By Kyle Tully
Re: Can I Ban Echeque Payments?

Yup you can turn them off in Paypal.

But if you're using RAP then you might still get echeck payments coming from your affiliates.
Forum: Warrior Forum Classified Ads 14th August 2009, 01:13 AM
Replies: 4
Views: 946
Posted By Kyle Tully
Brian McElroy Information Marketing Mastery - Exclusive $3000 BONUS Package

I don't promote many launches...

But Brian's "Information Marketing Mastery" program is one of the best offers I have EVER seen, and Brian is just about the nicest guy I've ever met, so I've put...
Forum: Main Internet Marketing Discussion Forum 10th August 2009, 09:49 PM
Replies: 10
Views: 500
Posted By Kyle Tully
Re: Merchant Versus Affiliate....

"I would rather earn 1% off a 100 people's efforts than 100% of my own efforts."

-John D. Rockefeller
Forum: Main Internet Marketing Discussion Forum 10th August 2009, 09:33 PM
Replies: 44
Views: 1,098
Posted By Kyle Tully
Re: Why do people buy but not use the products?

Because people buy for emotional reasons.

And it's the buying of the product, NOT the implementation of it, that satisfies that emotional need.
Forum: Main Internet Marketing Discussion Forum 10th August 2009, 07:55 PM
Replies: 33
Views: 1,363
Posted By Kyle Tully
Re: My Niche HATES Sales Pages...

Hi Sean

I doubt very much it's the length of the page that's the issue. More likely it's the tone/style/colors and general "feel" of the page that's not resonating with your audience.

E.g. If...
Forum: Copywriting 10th August 2009, 07:32 PM
Replies: 11
Views: 924
Posted By Kyle Tully
Re: Copywriters: Marketing your own business

When I first started as a freelance copywriter I used Adwords. There weren't many people using it and the competition was poor. The only person of note I even remember "competing" against was Harlan....
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