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Forum: Copywriting 28th August 2016, 10:01 PM
Replies: 21
Views: 289
Posted By Jennie Heckel
Re: How much Experience do I need to get a job as a copywriter?

Hi Bobby,

I read the thread... and I looked at your website.

I would recommend a new design as this website is not as professional looking as you need it to be to be hired for more money by...
Forum: Copywriting 28th August 2016, 09:27 PM
Replies: 15
Views: 567
Posted By Jennie Heckel
Re: Would you write for 10 hours a week for 6,950.00 a month?

Hi All,

I guess this thread was good for me to read too...

Copywriters that make money are so busy they are sometimes guilty of letting their websites go to "seed"...

It only makes common...
Forum: Copywriting 28th August 2016, 09:10 PM
Replies: 24
Views: 236
Posted By Jennie Heckel
Re: Need Your Expert Help With LP

Hi Athena,

You need to dig deeper, all you have is surface reasons...

The app you described goes deeper that's why it works.

Who does this work the best for... and why does it work so well?...
Forum: Copywriting 28th August 2016, 08:53 PM
Replies: 24
Views: 236
Posted By Jennie Heckel
Re: Need Your Expert Help With LP

Hi Athena.

I looked this over too... Sadly Rick Duris is right.

You have to put yourself in the shoes of your perfect customer.

The perfect customer who is...

1. The woman who doesn't...
Forum: Copywriting 5th May 2016, 10:05 PM
Replies: 32
Views: 1,712
Posted By Jennie Heckel
Re: Plan to persuade ...

Many excellent thoughts and comments... I enjoyed reading them.

I have to agree with Rick Duris on many of his comments...

Split testing and properly understanding your split test results and...
Forum: Conversion Rate Optimization 15th April 2016, 04:07 PM
Replies: 36
Views: 3,716
Posted By Jennie Heckel
Re: High traffic, no money! Any ideas?

Hey Cbrook6,

A fast way to make more money - $15 to $20 per sale is to promote Clickbank offers from the Pets area. All you need to do is sign up for Clickbank (it's free) get the affiliate link...
Forum: Copywriting 15th April 2016, 03:33 PM
Replies: 8
Views: 1,037
Posted By Jennie Heckel
Re: How to charge premium prices without losing any sales... and make high-prices seem cheap!

Hi All,

One thing I have always found works for pricing anything.

Compare the price to something the client WANTS and is WILLING TO PAY TOP DOLLAR FOR.

For instance...like a doubling of...
Forum: Copywriting 6th April 2016, 04:59 PM
Replies: 15
Views: 2,979
Posted By Jennie Heckel
Re: The Ultimate Video Sales Letter Guide

Hi Silvestru,

Interesting comments... and I have a few things to add to answer your questions.

I have several VSLs which are selling well and have been selling well on Clickbank for the last 2...
Forum: Main Internet Marketing Discussion Forum 9th September 2015, 08:50 PM
Replies: 40
Views: 1,486
Posted By Jennie Heckel
Re: Clickbank product dissaproved? What to do?

Your site is probably made with wishlist.

It is why i don't use wish list. 9 times out of a 10 if it is sitting on a pirated site, it was secured with wish list. Personally I use Digital Access...
Forum: Copywriting 9th September 2015, 07:25 PM
Replies: 32
Views: 2,879
Posted By Jennie Heckel
Re: Do Experienced Copywriters really make good money

Dear Jim,

To answer your question...

Do skilled and experienced copywriters really make top dollar?

Yes and No... it all depends on what you mean by top dollar.

If you mean a job...
Forum: Copywriting 9th September 2015, 06:08 PM
Replies: 17
Views: 2,045
Posted By Jennie Heckel
Re: Fair Pay For Copywriters

Hi All... Great insight on the posts in this thread...

Now, a few of the things I feel really hit me between the eyes when I read this...

First, all the time wasted you can't get back (and...
Forum: Copywriting 10th September 2014, 01:04 PM
Replies: 7
Views: 4,760
Posted By Jennie Heckel
Re: Jon Benson Video Saleletter Swipe

Hey Mike,

This is one of Jon Benson's most famous sales letters... (Jon says it made over $5 mill a year for the last couple years.) It is worth a look.

Jon is working on a new VSL for it ...
Forum: Copywriting 30th June 2014, 01:13 PM
Replies: 19
Views: 1,141
Posted By Jennie Heckel
Re: Best Synonym for "FREE"?

Hi All,

Get "The Synonym Finder" from Nancy LaRoche

This is a book I just ordered which had rave Amazon reviews.

No I'm not an affiliate...

Good luck with your launch.
Forum: Copywriting 30th June 2014, 01:11 PM
Replies: 24
Views: 3,200
Posted By Jennie Heckel
Re: 22 'Nearly Fine' Insights For New Copywriters To Complete The Puzzle

Hi Grain,

Thanks for the info, which will help even ace copywriters learn a thing or two.

I ordered the book.

Get "The Synonym Finder" from Nancy LaRoche

The Amazon reviews were top...
Forum: Copywriting 30th June 2014, 12:50 PM
Replies: 42
Views: 3,926
Posted By Jennie Heckel
Re: The Care and Feeding of Copywriters

Hi Rick,

I have to admit, your thread headline "grabbed me"...

You wrote:
************************************************************************************

"Recently, I was...
Forum: Copywriting 30th January 2014, 01:23 PM
Replies: 25
Views: 3,060
Posted By Jennie Heckel
Re: You are only ONE "swipe" away from becoming rich...and that swipe is:

Hi All,

Interesting comments.

Here's some food for thought...

Why does one WSO sales letter bring in BAGS AND BAGS OF FAST MONEY...

While another...similarly wrote WSO sales letter...
Forum: Copywriting 30th January 2014, 01:00 PM
Replies: 35
Views: 1,471
Posted By Jennie Heckel
Re: How can I get full time income from writing?

Hi All,

Interesting comments.

One of the things most Marketers will agree with me on is -- you need to 'put your own money' where your mouth is...

If you have your own 'skin in the game'...
Forum: Copywriting 30th January 2014, 12:25 PM
Replies: 14
Views: 1,739
Posted By Jennie Heckel
Re: This Swipe will change your life (and make you lots of money)

Hi All,

Totally agree. Super insights here...

Now what do you DO with a SWIPE FILE?

Swipes are to be used for 'brain fodder' to give you IDEAS of great hooks, pre-heads, headlines, lead...
Forum: Main Internet Marketing Discussion Forum 10th January 2014, 12:13 PM
Replies: 54
Views: 2,813
Posted By Jennie Heckel
Re: Clickbank Affiliates - Am I missing something or getting ripped off?

Hi All,

Good comments.

Here are good thoughts to go by...

1. Do not promote products without checking and buying the product yourself. Because you need to buy the product to be able to...
Forum: Main Internet Marketing Discussion Forum 10th January 2014, 11:55 AM
Replies: 18
Views: 1,558
Posted By Jennie Heckel
Re: OptimizePress 1 getting hacked ever day.. what's the answer?

Hi Dan,

This may be a foolish question but as a web programmer and a web developer sometimes it is the SIMPLE thing you forgot to do that is getting your site hacked.

1. Did you disable the...
Forum: Main Internet Marketing Discussion Forum 10th January 2014, 11:45 AM
Replies: 21
Views: 1,467
Posted By Jennie Heckel
Re: Could you lose money like this with clickbank?

Hi All,

Clickbank has instigated new rules a year or so ago that say if a person refunds 3 products in a row they will no longer be able to buy a Clickbank product with that paypal account.
...
Forum: Copywriting 1st January 2014, 03:14 PM
Replies: 9
Views: 792
Posted By Jennie Heckel
Re: You Already Know More Than You Think You Know

Hey Mark,

Awesome...

I agree with your thinking.

For those of you who would LOVE to build your own copywriting business I have a few thoughts for you.

You do NOT have to be a...
Forum: Copywriting 1st January 2014, 02:21 PM
Replies: 6
Views: 667
Posted By Jennie Heckel
Re: Email vs direct mail

Hi All,

The debate on what works best depends totally on your target market.

Some people (i.e. non-computer literate) of course could not be marketed with email like some of the older crowd...
Forum: Copywriting 1st January 2014, 02:14 PM
Replies: 9
Views: 837
Posted By Jennie Heckel
Re: Veteran "newbie" here... Care to have a look at my stuff?

Hi Split Test,

I PM'd you I am curious to see what you have, we can chat about if you like.

I am off from writing today and back at the forum to give my 2 cents where needed.

Let me know...
Forum: Copywriting 31st December 2013, 08:39 PM
Replies: 6
Views: 802
Posted By Jennie Heckel
Re: New to Forum - Becoming Full Time Copywriter

Hi Michael,

The comments you made about what to do first, 2nd 3rd are spot on. So do them and get started and get the ball rolling down the hill so it can gain speed and get you writing copy...
Forum: Copywriting 31st December 2013, 08:32 PM
Replies: 14
Views: 1,413
Posted By Jennie Heckel
Re: Why So Few Copywriters Are Successful

Hi All,

I have to admit that is the difference between the SUCCESSFUL COPYWRITERS (THE WINNERS) that HAVE IT ALL...

...and the ones that don't quite make the cut -- IS THEY SACRIFICE FOR...
Forum: Copywriting 31st December 2013, 08:21 PM
Replies: 17
Views: 1,027
Posted By Jennie Heckel
Re: Help a confused rookie today

Hi Marketing Static,

We all have to start SOMEWHERE, right?

With that thought in mind...

Here are some things I would recommend for you to do to boost your training and future success as...
Forum: Copywriting 31st December 2013, 07:47 PM
Replies: 3
Views: 596
Posted By Jennie Heckel
Re: Untapped niche.

Hi Shelly,

You have them sign an NDA form so they can't disclose it or use the info for 5 years.

Contact me for a copy of the NDA I use and no obligation at all.

Jennie
Forum: Copywriting 31st December 2013, 07:20 PM
Replies: 22
Views: 1,879
Posted By Jennie Heckel
Re: If you had no copywriting clients and needed money today...

Hi All,

I noticed this thread and thought I would chime in.

This is a hard question I am often asked from new copy cubs and new copywriters who don't know how to sell their own services well...
Forum: Copywriting 10th November 2013, 02:10 PM
Replies: 19
Views: 1,120
Posted By Jennie Heckel
Re: I want to give the right person $1000.00

Hey SEO DON,

I looked at this site...

The domain is www.crushbusiness.com (http://www.crushbusiness.com)

It's an interesting layout and sure-fire method to grab low hanging fruit which...
Forum: Copywriting 24th October 2013, 03:04 PM
Replies: 36
Views: 1,860
Posted By Jennie Heckel
Re: Why Good Copywriters Are Broke

Hi All,

I have to agree with Bambi Fox.

SHE WROTE: "People who CAN write often live entirely different lives than others, because they can."

I TOTALLY AGREE AND I SURE DO!

The...
Forum: Copywriting 24th October 2013, 02:41 PM
Replies: 9
Views: 999
Posted By Jennie Heckel
Re: 25 Secrets Of Great Copywriting From Classic Literary Masters

Hi Rick and All,

“Easy reading is damn hard writing.” – Nathaniel Hawthorne

I loved that one!

Especially when writing in new niches you are not familiar with!

Thanks for sharing!
Forum: Copywriting 24th October 2013, 02:36 PM
Replies: 15
Views: 1,489
Posted By Jennie Heckel
Re: Has anyone thought about teaching copy online?

Hi Shawn,

Yes that is a good idea, but the only thing is...

Most of the high end copywriters and marketing clients I know and work with don't have the time to invest in putting on an online...
Forum: Copywriting 2nd July 2013, 06:47 PM
Replies: 27
Views: 1,636
Posted By Jennie Heckel
Re: GRAPHIC DESIGN QUESTION: Does butt UGLY sell?

Hi All,

My 2 cents.

I always suggest clients split test a PLAIN JANE PAGE = i.e. with no header and just plain text on white with navy blue subheads and no photos and just product images versus...
Forum: Copywriting 2nd July 2013, 06:41 PM
Replies: 5
Views: 584
Posted By Jennie Heckel
Re: Getting Conversion Rate Stats from Clients?

Hi All,

On conversion rates...

Most clients who are new to marketing don't know how to split test, check conversion rates, do conversion rate math or set up site analytics or track sales etc.
...
Forum: Copywriting 2nd July 2013, 06:21 PM
Replies: 13
Views: 1,372
Posted By Jennie Heckel
Re: If you often wonder why you don't get chosen for copy jobs, you need to read this

Hi All,

When I get a client request for a quote from one of my websites, or a referral from a past client or even for a repeat project from a past client this is what I do.

The 'sweet part' of...
Forum: Copywriting 17th June 2013, 05:27 PM
Replies: 4
Views: 1,385
Posted By Jennie Heckel
Re: Pre-head vs. 2 line headline

Dear Deezn,

The reason you use a pre-head is several fold.

1. Identify the person who is supposed to be reading it = For Accident Victims


2. Remove people who are not = NON Accident...
Forum: Copywriting 10th June 2013, 01:01 PM
Replies: 18
Views: 995
Posted By Jennie Heckel
Re: Short copy vs. Long copy? Think again...

Hi All,

I find the length of the copy totally depends on these things...

1. Where is the traffic coming from? Cold PPC, Optin, SEO or Organic, Warm List... this will make a huge difference on...
Forum: Copywriting 18th April 2013, 08:21 PM
Replies: 15
Views: 4,199
Posted By Jennie Heckel
Re: Clayton Makepeace

Hi,

I love Clayton Makepeace's Desktop Copy Coach.

His was the 5th copywriting course I purchased over 7 years ago and it is the one I feel helped me the most to learn the right way to layout...
Forum: Copywriting 18th April 2013, 08:13 PM
Replies: 50
Views: 2,979
Posted By Jennie Heckel
Re: What would you call writers with no formal copywriting experience calling themselves "copywriter

Hi All,

This is an interesting discussion.

FYI: I know clients are impressed with portfolios of proven sales letters and rock-solid conversion stats.

Many clients will only hire you if...
Forum: Copywriting 18th April 2013, 07:47 PM
Replies: 4
Views: 1,419
Posted By Jennie Heckel
Re: Some interesting split-test results in the biz-opp niche...

Hi Shawn,

For me, my sales letter headlines have to pass my "newbie believeablity test".

What that means is THE BIG PROMISE IN YOUR HEADLINE... Is it really believeable?

Does what I say...
Forum: Main Internet Marketing Discussion Forum 9th February 2013, 10:34 PM
Replies: 9
Views: 1,030
Posted By Jennie Heckel
Re: What is a good conversion rate?

Hi All,

Most sales letters should rock in around 2 to 4% conversions or more, usually a good copywriter can do better. Launches and WSOs should be even higher in the 30% or so conversion rate.
...
Forum: Main Internet Marketing Discussion Forum 9th February 2013, 10:01 PM
Replies: 41
Views: 2,634
Posted By Jennie Heckel
Re: Do Whiteboard Or Slideshow Videos Convert Better?

Hi All,

With my own copywritiing clients I find the best solution is to do the PowerPoint style videos first, get them converting well and then after the client HAS THE MONEY He/She MADE FROM...
Forum: Main Internet Marketing Discussion Forum 9th February 2013, 09:52 PM
Replies: 25
Views: 600
Posted By Jennie Heckel
Re: Are horizontal banners worth it?

Hi,

You know you could probably make a lot more money if you used an ad for someone else's website as a PAID AD. If you are getting a good traffic you can charge a lot more money and each page...
Forum: Main Internet Marketing Discussion Forum 9th February 2013, 09:41 PM
Replies: 42
Views: 1,414
Posted By Jennie Heckel
Re: I quit my coach

Hi All,

I read most of the posts and the one thing I noticed was missing was -- A REWARD!

As a copywriter SOMETIMES get a dreary product to write about... one that I just can't seem to get my...
Forum: Main Internet Marketing Discussion Forum 9th February 2013, 09:19 PM
Replies: 7
Views: 505
Posted By Jennie Heckel
Re: Do you block search engines from indexing your sales letter sites?

Hi All,

Just add this code to the page in the html

<meta name="robots" content="noarchive">

If the site is already indexed then you have to go to Google Webmaster Tools and then have the...
Forum: Copywriting 2nd February 2013, 07:22 PM
Replies: 184
Views: 13,440
Posted By Jennie Heckel
Re: Is NLP Utter Hogwash?

Hi All,

Please be aware this is my own personal opinion so please take it as this.

This is my own personal experience with two recent WSOs I wrote, which were launched within the last quarter...
Forum: Copywriting 7th January 2013, 09:22 PM
Replies: 15
Views: 2,247
Posted By Jennie Heckel
Re: Is this copywriting course worth $500?

Hi All,

I agree with Mike Humphreys.

I own many of the 'old copywriting master books' copywriting manuals and old swipe files... They are irreplaceable for background knowledge of...
Forum: Copywriting 4th January 2013, 08:05 PM
Replies: 18
Views: 1,626
Posted By Jennie Heckel
Re: Copywriting - An obvious sales letter? or disguise it as an article?

Hi All,

Brian and Laura are right on target.

TO HYPE OR NOT TO HYPE --- THAT is the question...

Split testing a hyped copy versus a non-hyped copy (in a true split test) will give you...
Forum: Copywriting 4th January 2013, 07:07 PM
Replies: 7
Views: 1,018
Posted By Jennie Heckel
Re: Writing Copy or Create Sales Video First?

Sven,

I normally write the sales copy first, then take the 'meat' out of the sales copy and create the video script.

I do an outline first, and then write the sales letter copy.

Next,...
Forum: Copywriting 4th January 2013, 06:16 PM
Replies: 9
Views: 942
Posted By Jennie Heckel
Re: Stalled prospect? This may help you

Hi All,

On the subject of Copywriting Guarantees...

As far as a guarantee I usually give a 'free copy edit to boost conversions' if they don't hit a certain level of $$ gross sales with 1,000...
Forum: Copywriting 1st January 2013, 07:44 PM
Replies: 9
Views: 942
Posted By Jennie Heckel
Re: Stalled prospect? This may help you

Hi Philip,

That's a catch 22.

Many of my copy cubs are very hesitant to charge what they are really worth!

(My copy cubs quote way too low for their work and I always tell them to...
Forum: Copywriting 1st January 2013, 06:35 PM
Replies: 27
Views: 1,619
Posted By Jennie Heckel
Re: What I Do INSTEAD of Writing For Clients

Hi Harlan,

I totally agree with you! Loved your idea, it is so sweet and unique!

(That's an interesting story about how your new USP popped up!)

The fact is...

The 'smart copywriters'...
Forum: Main Internet Marketing Discussion Forum 16th December 2012, 12:46 PM
Replies: 122
Views: 5,876
Posted By Jennie Heckel
Re: Going to be homeless soon

Hi Mark,

Yes, as we agreed per PMB.

He is working on research for me and some article writing and he will work up to writing some emails and web copy in time. I have no intention of giving...
Forum: Copywriting 16th December 2012, 11:45 AM
Replies: 50
Views: 3,078
Posted By Jennie Heckel
Re: Stop The Wedding! 99 cents eBook sells 3,500 copies a day

Hi All,

My thoughts on the Kindle publisher and this info came from a high end Kindle Marketing course I purchased.

1. You create a teaser book for .99 to get the VISITOR COUNT UP! And to...
Forum: Main Internet Marketing Discussion Forum 16th December 2012, 11:17 AM
Replies: 122
Views: 5,876
Posted By Jennie Heckel
Re: Going to be homeless soon

Hi CHPA,

Hi, this is Jennie...

Mark contacted me via PMB to tell me about this thread.

Please contact me for some copy work. Mark told me he feels you can do copy work as a copy cub for...
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