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Forum: Offline Marketing 10th August 2018, 08:44 AM
Replies: 92
Views: 2,845
Posted By max5ty
Re: What do you think about: many small business owners are stupid?

As someone that owns several businesses I can tell you all business owners are not stupid...

plus adding that I invest in several tech startups that bring new things to marketing, I'm way ahead of...
Forum: Offline Marketing 26th February 2018, 09:22 AM
Replies: 17
Views: 450
Posted By Claude Whitacre
Re: Reactivation Campaign Question

Yes.

In fact, I have noticed the same thing in Chiropractors and doctors. The ones that are the real marketers are never the best practitioners. It's the guy that thinks that "getting better at...
Forum: Offline Marketing 25th February 2018, 02:24 PM
Replies: 17
Views: 450
Posted By Alex Cohen
Re: Reactivation Campaign Question

When I hire a service professional, I find myself hoping he IS NOT a marketing expert. (Yes, I've actually had that thought when sitting in a dentist's chair.)

Why?

Because I want him to be...
Forum: Offline Marketing 25th February 2018, 09:05 AM
Replies: 17
Views: 450
Posted By Claude Whitacre
Re: Reactivation Campaign Question

And most business owners are intelligent.

My personal experience is that they aren't exposed to marketing ideas.
It isn't that they reject marketing, it's that the concepts are completely...
Forum: Offline Marketing 25th February 2018, 08:43 AM
Replies: 17
Views: 450
Posted By JohnMcCabe
Re: Reactivation Campaign Question

SC, a lot of the folks you mentioned are confused themselves. They don't know the difference between "stupidity" and "ignorance."

As others have said, many business owners know they should be...
Forum: Offline Marketing 22nd February 2018, 07:17 PM
Replies: 17
Views: 450
Posted By JohnVianny
RE: Reactivation Campaign Question

Yes, they are stupid.

As you, as us, as all.

Everyone is STUPID for SOME THINGS: i mean, we cannot infere all, know all.

Something in our profession or life wich is really obvious to...
Forum: Offline Marketing 22nd February 2018, 09:15 AM
Replies: 17
Views: 450
Posted By Claude Whitacre
Re: Reactivation Campaign Question

Another reason that the business owner should call customers to re-activate them....

Many people think of business owners as celebrities...or at least important people.

This is especially true...
Forum: Offline Marketing 21st February 2018, 09:26 PM
Replies: 17
Views: 450
Posted By savidge4
Re: Reactivation Campaign Question

Why this works... yes I am sure there is skeptism... BUT there is a free visit ( insurance coverage considered) The added tho this... Forget the average check up, and start thiking wellness... ...
Forum: Offline Marketing 21st February 2018, 01:49 PM
Replies: 17
Views: 450
Posted By DABK
Re: Reactivation Campaign Question

Once upon a time, I opened a real estate appraising company. Because I got pissed off at the one I had been working at and thought, the hell with them, I can do better.

I entered the competition...
Forum: Offline Marketing 21st February 2018, 01:16 PM
Replies: 17
Views: 450
Posted By Claude Whitacre
Re: Reactivation Campaign Question

Absolutely. Most business owners think of advertising/marketing as an expense...not the driving force in their business. They think of it as a necessary evil that can be delegated.

Ask any...
Forum: Offline Marketing 21st February 2018, 09:35 AM
Replies: 17
Views: 450
Posted By max5ty
Re: Reactivation Campaign Question

I run about 5 miles a day. Eat healthy food and exercise daily...and still currently own 7 businesses (which means anyone has time).

But I wonder why I see so many out of shape...can't hardly...
Forum: Offline Marketing 21st February 2018, 05:32 AM
Replies: 17
Views: 450
Posted By Jason Kanigan
Re: Reactivation Campaign Question

They are not marketers.

They do not think of themselves as being in the marketing business.

My last corporate role, six years ago, was at an Inc. Top 1000 franchisor. They had plenty of...
Forum: Offline Marketing 21st February 2018, 03:45 AM
Replies: 17
Views: 450
Posted By animal44
Re: Reactivation Campaign Question

Lots of reasons... excuses :-)

"Email marketing doesn't work any more"
"I'll be seen as a spammer"
"You've got to have a huge list"
"I once sent out an email and got no response"
"I don't have...
Forum: Offline Marketing 19th February 2018, 03:51 PM
Replies: 38
Views: 1,205
Posted By Claude Whitacre
My Direct Mail Vacuum Cleaner Ad.

This is a full page (8 1/2 X 11") Town Money Saver Ad that went to 25,000 people last Thursday. So far, 6 vacuums were sold at $489. Everything in the ad is true.

I don't know how to post the...
Forum: Copywriting 6th February 2018, 02:10 PM
Replies: 6
Views: 246
Posted By GordonJ
Could you maybe do us a favor?

We would love to hear back from you in a month and learn what you did. Can you do that for us, give us an update.

It rarely happens, and many times the original poster doesn't even respond.
...
Forum: Copywriting 4th February 2018, 07:46 PM
Replies: 6
Views: 246
Posted By marciayudkin
Re: EDDM Mailing for Chorus Non-Profit?

I do not believe that a mailing to the general public would be a good investment of scarce resources. For one thing, you'd be spending money to reach households that have no men in them. For...
Forum: Offline Marketing 3rd February 2018, 07:37 PM
Replies: 21
Views: 851
Posted By Oziboomer
Re: Carpet cleaning

Apart from all the great advice you've already received you might like to add this to your friend's longer term strategy.

All around where I live there are many retail properties.

Most of these...
Forum: Offline Marketing 3rd February 2018, 06:39 PM
Replies: 21
Views: 851
Posted By littlejimmy
RE: Carpet cleaning

We own a commercial cleaning business in Canberra AU, it's been a successful business for 28 years and still going strong.

We also do carpet cleaning.

99% of our work comes via...
Forum: Offline Marketing 3rd February 2018, 06:22 AM
Replies: 21
Views: 851
Posted By Tom Addams
RE: Carpet cleaning

Hi Rose,

Great thread!

You can do a roaring trade in carpet cleaning. I run other offline businesses myself but I know a chap in the cleaning trade. Some excellent advice already. I'll try...
Forum: Offline Marketing 2nd February 2018, 08:21 PM
Replies: 59
Views: 2,556
Posted By savidge4
Re: If you are willing to share...

Bought it outright... basically stole the thing really. Its a Heidelberg SM 74-2. A sheet fed press runs basically 20x30 inch sheets. I have been looking at a 4 color press. there are some deals...
Forum: Offline Marketing 16th January 2018, 09:47 AM
Replies: 10
Views: 315
Posted By Claude Whitacre
Re: Don't "Fake It Till You Make It". Use What You Have

Thanks.

In a related idea, saying it's your first sale is good, if it's your first sale.

But I had a "salesman" work for me that was terrible. Finally, one day he comes to the phone (in a...
Forum: Offline Marketing 31st December 2017, 12:10 PM
Replies: 10
Views: 505
Posted By Claude Whitacre
Re: Cold Walk In Approach For Businesses Selling Local Online Marketing Services

Are you asking me?

The second and third line of the first post gives that information.

If you want to know everything that was included, you can just Google Local Profit Geyser and there are...
Forum: Offline Marketing 30th December 2017, 12:09 PM
Replies: 2
Views: 243
Posted By Claude Whitacre
Cold Calling VS Building A Business. Cattle Rustlers VS Owning A Ranch.

If you are selling to small business owners by cold calling, I think you'll find this valuable. It's an expanded story from one of my books on selling. Enjoy

I was selling vacuum cleaners in...
Forum: Offline Marketing 29th December 2017, 10:43 AM
Replies: 10
Views: 505
Posted By Claude Whitacre
Cold Walk In Approach For Businesses Selling Local Online Marketing Services

I think this may help some people.

For several recent years I sold a Local Online Marketing service called Local Profit Geyser.
For a few years the initial cost was $3,999 (plus $199 a month) and...
Forum: Offline Marketing 24th June 2017, 08:29 AM
Replies: 42
Views: 888
Posted By Claude Whitacre
Re: Increasing sales at vacuum cleaner store

See if you can take in the repair yourself, and price it out right then.

For some reason, this entire industry is used to taking in the vacuum and then calling the customer later....when the...
Forum: Offline Marketing 23rd June 2017, 08:17 AM
Replies: 42
Views: 888
Posted By Claude Whitacre
Re: Increasing sales at vacuum cleaner store

If you are just thinking about your individual sales, then marketing advice won't help you. The chances of you convincing your store owner to spend money on marketing are nil. I'm assuming this is...
Forum: Offline Marketing 23rd June 2017, 12:36 AM
Replies: 10
Views: 414
Posted By animal44
Re: How to go about reselling internet services?

One of the things we've done in other areas is persuaded someone to offer the service or product as an addon or bonus that they pay for rather than the customer. So could you approach rental agencies...
Forum: Offline Marketing 20th June 2017, 06:48 AM
Replies: 8
Views: 585
Posted By GordonJ
For your consideration...

OK, one idea: Start a mail service. It will cost you NOTHING to start.

Here is a step by step plan:
A. Drive around town, look for BILLBOARDS. Take a pic or take notes who is advertising.
...
Forum: Offline Marketing 13th December 2016, 01:07 AM
Replies: 102
Views: 2,512
Posted By ewenmack
Re: How to position yourself as an expert?

Helps if the timing is right too.

Example: Woman sees a great offer for a weight loss program.
Not interested.

4 weeks later she buys it..

Why now?

Because it's her sisters wedding and...
Forum: Offline Marketing 1st December 2016, 09:31 AM
Replies: 102
Views: 2,512
Posted By GordonJ
This is golden.

Yes. Right about NOT the way to expertise, but then, maybe some of you should question whether you want to make money or be an expert.

Consider this: Radio show millionaires, from Rush, to...
Forum: Offline Marketing 30th November 2016, 09:42 AM
Replies: 102
Views: 2,512
Posted By eccj
Re: How to position yourself as an expert?

There actually is a formula you can use if you so desire....

Now the formula is not so much meant to make you an "expert" but rather a leader and influential.

I would say that leadership and...
Forum: Main Internet Marketing Discussion Forum 7th November 2016, 06:39 PM
Replies: 22
Views: 205
Posted By MPPTrainer
RE: What is the best marketing strategy for my client a diving instructor?

Facebook, Youtube, Direct Mail, Advertisements in Diving Magazines, websites, and blogs. Train the Trainer course including Destination Diving Throughout The Year (20 to 30K)

Websites are 2006,...
Forum: Main Internet Marketing Discussion Forum 7th November 2016, 04:58 PM
Replies: 20
Views: 488
Posted By MPPTrainer
Re: Best advice for a fresh newb?

Alright, I'm going to give you the exact answers I wish I had gotten when I was starting out 8 years ago, that could've stopped me from having 4 years (3 1/2, but I'm rounding up cause it felt like...
Forum: Offline Marketing 6th November 2016, 07:34 AM
Replies: 9
Views: 703
Posted By MPPTrainer
My Strategy For 10K Weeks

So, right now, I've had a series of 10K weeks, and my goal is to get up to 100K a month by my birthday in april. Currently, I'm at about 32K so a 1/3 of the way there. So, I get clients through...
Forum: Main Internet Marketing Discussion Forum 20th October 2016, 11:36 PM
Replies: 17
Views: 1,148
Posted By MPPTrainer
My First Ever Over 10K Week

I've been trying my hand on and off with online marketing for about 6 years. I've wracked up more failures than most people would ever care to admit. I had 3 successes. Kindle Books, I sold nearly...
Forum: Offline Marketing 6th May 2016, 10:39 AM
Replies: 4
Views: 885
Posted By LastingLifeSuccess
How To Get New Paying Clients With Cheap Local Magazine Ads.

Hey fellow Warrior,

As you know, getting new clients is critical to your success. But it seems a lot of people struggle in this area. So I'd like to share with you a method I've been using with...
Forum: Copywriting 4th April 2016, 10:59 AM
Replies: 10
Views: 919
Re: Copywriting book with exercises

You could also try -

The Copy Workshop Workbook by Bruce Bendinger (4th Edition).

Available on amazon circa $47.95.


Steve
Forum: Copywriting 4th April 2016, 09:12 AM
Replies: 10
Views: 919
Posted By Andrew Gould
Re: Copywriting book with exercises

Randy Gage's "How To Become A Copywriting Stud" is split into twelve lessons with exercises after each.
Forum: Offline Marketing 22nd March 2016, 01:00 PM
Replies: 2
Views: 846
Posted By gjabiz
Own a business? You might want to test this out.

Sponsor a co-op community postcard.

You get 6 co sponsors to pay for the card, you all distribute for mutual benefits.

Works well with high traffic business as either a host or one of the co...
Forum: Copywriting 18th March 2016, 01:07 AM
Replies: 5
Views: 1,094
Posted By havplenty
Re: How To Get Copywriting Practice

Do this: go to the Gary Halbert Letter. Then click through to the archives and do a search for "Hands On Experience."

Thats a pretty good place to start learning copy.

There are about 2...
Forum: Copywriting 5th March 2016, 12:00 PM
Replies: 25
Views: 2,314
Posted By gjabiz
I offer no useful advice, just a different way of doing.

The past year I have offered a few stored value products (off market, revisions and updates) to Warriors at this forum.

The offer was the same to all, write a promotion, set a price, keep all the...
Forum: Copywriting 2nd March 2016, 11:21 AM
Replies: 25
Views: 2,314
Posted By angiecolee
Re: How to land your first copywriting job?

You need to start digging through Joe's excellent post in the stickies:

http://www.warriorforum.com/copywriting/729604-1000th-post-resources-new-copywriters.html

You are not the only one who's...
Forum: Offline Marketing 10th February 2016, 09:01 AM
Replies: 12
Views: 1,157
Posted By gjabiz
Suggest you visit some of hundreds of EDDM sites.

Yes, from experience.

Say I shotgunned, or "sprayed and prayed" 10,000 EDDM cards with just ONE roofer, it is a card for just that roofer. If that card got 100 leads, and I was charging a...
Forum: Offline Marketing 6th February 2016, 02:43 PM
Replies: 10
Views: 743
Posted By gjabiz
Is anyone doing any direct person to person teaching?

I'm testing some new (and old) courses. Starting with craigslist ads and then later in FEB with newspaper ads.

Offering classes/courses and workshops in a variety of subjects.

Already have my...
Forum: Offline Marketing 5th February 2016, 07:53 AM
Replies: 30
Views: 1,486
Posted By Jason Kanigan
Re: Would anyone be kind enough to dissect this for me?

No!

None of this "I know you're busy, let me beg bowed at your feet for just a few alms, master please" business.

You are a VALUABLE EXPERT and it is their problem if they feel you're wasting...
Forum: Offline Marketing 5th February 2016, 06:47 AM
Replies: 30
Views: 1,486
Posted By Oziboomer
Re: Would anyone be kind enough to dissect this for me?

Hi Synnuh,

I just had to reply after I read three "I"s in the first sentence.

It should be about them.

Start with the problem.

"The biggest problem facing XXXXXX contractors is lead...
Forum: Main Internet Marketing Discussion Forum 30th January 2016, 04:18 AM
Replies: 193
Views: 14,509
Posted By MYS
Re: The Fastest Way To Make Money

Well - I would say there is no fastest way. But it all depends on the skills you have. The skills based business is successful and easy when you have mastered a particular skill.

Adsense , FB-...
Forum: Main Internet Marketing Discussion Forum 23rd January 2016, 11:42 AM
Replies: 193
Views: 14,509
Posted By gjabiz
Sell something someone wants, and make it cheap.

50 years of personal experience.

FASTEST way...TV on front porch with a for sale sign, and price. Cars screeching to a halt, sold in about 2 minutes. Sold BECAUSE it was a new TV I had inherited...
Forum: Main Internet Marketing Discussion Forum 23rd January 2016, 07:28 AM
Replies: 193
Views: 14,509
Posted By E. Brian Rose
Re: The Fastest Way To Make Money

Paid advertising to your products or services is the old faithful. Facebook and Adwords make it easy for you to laser target your audience. It's also scalable. I have had many campaigns start...
Forum: Main Internet Marketing Discussion Forum 22nd January 2016, 10:18 PM
Replies: 193
Views: 14,509
Posted By SteveSki
Re: The Fastest Way To Make Money

The fastest way I have found to earn money is turn my computer off for most of the day and go door to door (or use the telephone) offering products or services to those who want what I have to...
Forum: Main Internet Marketing Discussion Forum 10th January 2016, 08:53 AM
Replies: 61
Views: 5,007
Posted By gjabiz
No. Here, I'll sum it up.

NO, this does not sum it up. The answer to your question about it being easy is NO, it isn't!

But, I'll offer a summary.

Internet Marketing can be a way to start and build a business as well...
Forum: Main Internet Marketing Discussion Forum 30th December 2015, 10:19 AM
Replies: 61
Views: 5,007
Posted By gjabiz
how to make quick money with IM vs. a long term IM business.

End of the year food for thought.

Most popular Warrior Forum thread is what to do if you are desperate.

So, let's talk about making money vs building a business.

It begins with a...
Forum: Offline Marketing 26th December 2015, 09:22 PM
Replies: 23
Views: 1,828
Posted By DABK
Re: "I Just Get Paid Commission"

During the height of my appraising business, three pertinent things happened:

1. I paid everyone 50% of what a job brought in. 6 of my 7 people were happy with that. The 7th, a new guy, kept...
Forum: Offline Marketing 26th December 2015, 05:17 PM
Replies: 1
Views: 734
Posted By savidge4
Re: Example Of Squeezing More Money Out Of Direct Mail

This piece is cool in a lot of ways... this is the kind of stuff I personally aspire to achieving. #1 the demographic targeting is WOW.... this piece is hitting on ALL cylinders. First off this...
Forum: Offline Marketing 26th December 2015, 02:00 PM
Replies: 1
Views: 734
Posted By ewenmack
Example Of Squeezing More Money Out Of Direct Mail

Have a look at these postcards and the numbers on the second postcard,
then I'll comment on them.

http://i65.tinypic.com/dw2k4w.png


http://i64.tinypic.com/29n9zyt.png

First of all, who...
Forum: Offline Marketing 26th December 2015, 01:14 AM
Replies: 60
Views: 11,191
Posted By savidge4
Re: I Went From 0 to 25k a Month in 2 Years-Heres 7 Things that Would Have Got Me There in Half the

I know you didn't ask me... but here is what I suggest time and again to guys / gals just starting out. Do it on your own dime. In other words in this scenario, I would really suggest a Amazon...
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