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Search: Posts Made By: James Clouser
Forum: Copywriting 15th April 2014, 09:19 AM
Replies: 4
Views: 1,316
Posted By James Clouser
Re: McLeod on Psych Insights

Most people don't realize what a big role Brian plays in the podcast. Heck, I didn't even know until I started working back stage with these guys a couple months ago.

Techie... musician......
Forum: Copywriting 13th April 2014, 01:49 PM
Replies: 14
Views: 1,023
Posted By James Clouser
Re: Sales page critique

Hi Doc,

Not a bad go for your first time. Congrats for putting pen to paper and making it happen.

You need a much stronger big idea for the sales letter. An irresistible hook. You're already...
Forum: Copywriting 11th April 2014, 10:50 AM
Replies: 11
Views: 875
Posted By James Clouser
Re: Sales letter critique please

Seth nailed it. This letter needs to be completely rewritten with new positioning.

You're losing them at the headline, which is where the greatest battle for sales is fought.

Are you making...
Forum: Copywriting 8th April 2014, 09:49 AM
Replies: 17
Views: 1,169
Posted By James Clouser
Re: FASCINATING research article on how are people reading, scanning, skimming online

It makes sense that people are, by default, scanning information. The time no longer exists when the only content you had access to were those 1 or 2 home delivered newspapers and/or magazines. And...
Forum: Copywriting 5th April 2014, 09:02 PM
Replies: 26
Views: 1,364
Posted By James Clouser
Re: Salespage critique request

I agree with Mark.

You need to put a "hard shell" around the message. Part of that is calling out BS. The other part is providing scientific evidence of your claims.

It's not going to be...
Forum: Copywriting 4th April 2014, 09:59 AM
Replies: 63
Views: 3,403
Posted By James Clouser
Re: Helping a homeless guy out...

I may be able to help there. One of my big clients is a former biz partner of Bob's. My client is now a leader in the coaching industry.

Send me the emails, Mark, and I'll pitch them to my...
Forum: Copywriting 3rd April 2014, 07:39 PM
Replies: 2
Views: 526
Posted By James Clouser
Re: Novel way to test out a website

I've used this tool several times now. It's extremely helpful... especially when you're gauging response to your USP/website headline... or the clarity of the message overall.
Forum: Copywriting 3rd April 2014, 07:35 PM
Replies: 24
Views: 1,159
Posted By James Clouser
Re: I Wonder If This Email Is Any Good

You're doing a lot of throat clearing in the beginning. It doesn't grab attention or compel interest in what you have to say.

Your story about the bank robber would make a much better lede. A lot...
Forum: Copywriting 3rd April 2014, 07:29 PM
Replies: 23
Views: 1,416
Posted By James Clouser
Forum: Copywriting 3rd April 2014, 07:09 PM
Replies: 63
Views: 3,403
Posted By James Clouser
Re: Helping a homeless guy out...

Wow... very cool. I just got my copy.

Podcast and radio interviews come to mind. The question is: what does he do AFTER the book? Can he work as a consultant to non-profits to further their work...
Forum: Mind Warriors 29th March 2014, 07:23 PM
Replies: 23
Views: 755
Posted By James Clouser
Re: Who is the most inspiring Mentor/Teacher of them all?

I'm probably a little biased, since he's a client. :)

But... David Neagle is an incredible teacher.
Forum: Copywriting 24th January 2014, 03:30 PM
Replies: 26
Views: 3,451
Posted By James Clouser
Forum: Copywriting 13th November 2013, 10:11 PM
Replies: 10
Views: 694
Posted By James Clouser
Re: What to look for in a GOOD Copywriter?

If I were looking for someone to outsource copy to (which I'm not), this is who I'd look for:

- Someone who has a portfolio with tested sales/lead gen results
- Who consistently delivers...
Forum: Copywriting 1st November 2013, 07:25 AM
Replies: 9
Views: 698
Posted By James Clouser
Re: Ok this is my first attempt at the black art

Yes. Dan's Magnetic Marketing has a large binder of copyright-free lead generation letters for professional practices. Plus, it comes with the Holiday Promotions swipe file.
Forum: Copywriting 31st October 2013, 07:27 PM
Replies: 47
Views: 2,265
Posted By James Clouser
Re: Copywriting Help For

It depends entirely on the type of customer you wish to attract.

Green Pasture's customers are going to be Westin Price devotees. They have no use for fish oil pressing "technology". They want it...
Forum: Copywriting 25th October 2013, 07:43 PM
Replies: 25
Views: 1,753
Posted By James Clouser
Re: NLP and other psychological tactics in sales copy

I use NLP language patterns in my copy.

For example:

[Bad news], but [good news].

This coaching program is not easy, but it will help you get the results you desire.

Notice how the phrase...
Forum: Copywriting 23rd October 2013, 10:34 AM
Replies: 7
Views: 667
Posted By James Clouser
Re: After Months of Lurking and Studying, I'm Ready For a Critique

Get to the point right away. It took me a while to "get" the product. For me, the body of the letter really starts:

Dear Friend,

One chilly autumn evening...

Which news outlet covered that...
Forum: Copywriting 23rd October 2013, 10:01 AM
Replies: 12
Views: 1,006
Posted By James Clouser
Re: Just started learning Copywriting. Please critique my first work

I agree. I was in the wedding biz during my first career in classical music.

Have you pre-sold this? If so, what are you sales numbers like?
Forum: Copywriting 22nd October 2013, 01:39 PM
Replies: 3
Views: 602
Posted By James Clouser
Re: Reviews of This Letter Greatly Appreciated

Have you considered making the headline a mock bad review, personalized with the name of the prospect's business?

Then use the opening to talk about how reviews like that happen all the time, and...
Forum: Copywriting 20th October 2013, 07:28 PM
Replies: 16
Views: 688
Posted By James Clouser
Re: Feedback on a sales page?


Can you get before/after photos of your friends? You need more social proof. Instead of saying you helped your wife and friends, show the results of your other *clients*.

Also, your...
Forum: Copywriting 16th October 2013, 03:29 PM
Replies: 11
Views: 800
Posted By James Clouser
Re: Musical Genius

I agree that natural talent helps.

AND... I know many top performers who don't have an ounce of natural talent in their bones. They don't deny the fact, either.

It's more often THOSE people...
Forum: Copywriting 13th October 2013, 05:10 PM
Replies: 10
Views: 876
Posted By James Clouser
Re: Do you use 'The Elements of Style' in your copywriting?

That's a great comparison. I agree, and would add that - like music - you should learn the rules before you break them.

By the way, you rockers aren't the only ones who break the rules in music! :)
Forum: Copywriting 8th October 2013, 11:08 AM
Replies: 13
Views: 709
Posted By James Clouser
Re: The Strange Relationship Between Copywriter and Client

It's much better to turn down a "bad" gig than to take it and resent the client for the rest of the project.

I agree, Mark: sometimes the chemistry just isn't there - and that's OK.

Forum: Copywriting 4th October 2013, 07:53 PM
Replies: 18
Views: 1,182
Posted By James Clouser
Re: Is Copywriting Dying?

I second the notion that copy is copy, regarding of the media used to deliver it. Video has its pros and cons, just like every other form of media.

I like how Dan Kennedy frames it. He says that...
Forum: Copywriting 27th September 2013, 04:28 PM
Replies: 38
Views: 1,919
Posted By James Clouser
Re: The Benefits of An Orgasm

Reduces your risk of prostate cancer.
Forum: Copywriting 26th August 2013, 08:01 AM
Replies: 9
Views: 1,425
Posted By James Clouser
Re: How to pitch your idea on a crowdfunding site without giving the idea away?

You're asking the wrong questions. Pre-sell your idea and make some money first.

All the funding in the world won't help you if you don't know how to sell & market your stuff. Just sayin'...
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