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Search: Posts Made By: NickN
Forum: Copywriting 22nd June 2015, 08:25 AM
Replies: 86
Views: 5,738
Posted By NickN
Re: 4 postcards mailed, which was the winner?

The "no trigger" in the first three could be caused by the question in the first line of body copy.

"Would you like me to come banish all the mosquitoes in your yard for the next 3 weeks for...
Forum: Copywriting 9th June 2015, 01:32 PM
Replies: 16
Views: 2,551
Posted By NickN
Re: Does This Sound Like You?

I live in a shack by choice.
Forum: Copywriting 4th June 2015, 09:00 AM
Replies: 42
Views: 2,644
Posted By NickN
Re: A Dog Walker's Sales Letter

This thread is turning into quite the dogfight.

*goes back to being lonely*
Forum: Copywriting 2nd June 2015, 08:52 AM
Replies: 5
Views: 1,551
Posted By NickN
Re: Go buck yourself

The "Give a Buck, Save a Buck" Foundation
Forum: Copywriting 22nd May 2015, 11:17 AM
Replies: 30
Views: 2,830
Posted By NickN
Re: Not strictly COPYWRITING but WOW - great piece of writing

Rick's post is almost as good as the sales letter/content that's the subject of this thread. Accurate and insightful.

Forum: Copywriting 12th December 2014, 09:28 AM
Replies: 3
Views: 1,115
Posted By NickN
Re: How to write a 30 Second Spot

Chad Broude, the copywriter behind this ad, has some serious comedic chops. Here is his portfolio ( I think the Skittles, Venture Card with Alec...
Forum: Copywriting 2nd December 2014, 03:37 PM
Replies: 8
Views: 1,333
Posted By NickN
Re: So stoked

This ad is right -- I am choice.

Forum: Copywriting 20th November 2014, 11:43 AM
Replies: 16
Views: 1,619
Posted By NickN
Re: Being Hilarious...

To summarize the general consensus on humor in copywriting, I'll quote Walt from Breaking Bad: "Tread lightly."
Forum: Copywriting 28th October 2014, 11:37 AM
Replies: 15
Views: 1,704
Posted By NickN
Re: For Copy Newbies - How to Handle Critics

I don't think this advice should be overlooked. The internet is a blackhole of negativity. I've gotten away from a lot of message boards and social media because it's pretty depressing how critical...
Forum: Copywriting 1st October 2014, 04:36 PM
Replies: 10
Views: 780
Posted By NickN
Re: [help] What to do when you're drawing a blank?

Here's one method I use for headlines:

Spill your guts on the paper. Just write without thinking critically about it. Stream of consciousness-type stuff. Whatever comes to mind. Don't worry about...
Forum: Copywriting 18th September 2014, 09:17 AM
Replies: 8
Views: 1,013
Posted By NickN
Re: Your Expert's Critique Needed

Your headline needs a concise way to convey the SPECIFIC benefits of what YOUR digital magazines offer. Just saying a person can benefit from a digital magazine won't make anyone clamor for one.
Forum: Copywriting 11th September 2014, 10:20 AM
Replies: 30
Views: 1,154
Posted By NickN
Re: Student asks me: "What if I don't have a phone?"

I would say he should get a phone. It can't hurt any. Even if it's a flip phone, which are dirt cheap.

Why not have every tool and advantage at your disposal? After all, some clients do prefer...
Forum: Copywriting 24th August 2014, 01:07 PM
Replies: 19
Views: 1,118
Posted By NickN
Re: Your advice, please, about an offer

Same. Specifically, The Well-Fed Writer. (No affiliation.)

It's not the most in-depth copywriting book.

And it focuses a little too much on cold calling for my liking.

But it really opens...
Forum: Copywriting 21st August 2014, 08:14 AM
Replies: 17
Views: 883
Posted By NickN
Re: Crowdsourced copywriting

I once had a client whose daughter was an English teacher. He said he would have her review my copy. :smilies_rolleyes:
Forum: Copywriting 20th August 2014, 10:27 AM
Replies: 24
Views: 1,117
Posted By NickN
Re: Some Copywriting Issues on my squeeze page

I thought this too. But this is an enticing niche for guys. If you're successful, you'll not only make a lot of money but could become a "mini-celebrity" in the process (think that Pickup Artist guy...
Forum: Copywriting 18th August 2014, 05:21 PM
Replies: 20
Views: 827
Posted By NickN
Re: Critique please! Be as blunt as you can, desperately want to improve!

From your sales letter:

Whoop-de-doo. A "very insightful lady." Let me grab my wallet now.

This sentence is an example of one of the majorly wrong things with the copy: It's vague. There are no...
Forum: Copywriting 5th August 2014, 12:01 PM
Replies: 37
Views: 2,185
Posted By NickN
Re: Letter for my copywriting business

Ewen is right: The people you are targeting with this paragraph are the exact people you want to avoid.

When you target this particular group, you are essentially selling yourself AND copywriting...
Forum: Copywriting 3rd August 2014, 05:54 PM
Replies: 46
Views: 1,460
Posted By NickN
Re: Critique Requested (thank you in advance)

"Witchcraft" is not the word you're looking for. It's too strong and doesn't put the reader in the right mind frame. As soon as I read the headline, I started thinking of cauldrons, Sabrina the...
Forum: Copywriting 29th July 2014, 07:31 AM
Replies: 103
Views: 10,022
Posted By NickN
Re: "Titans of Direct Response" Event - Great Sales Letter?

This is where nail meets head. (Duh, indeed.)

Still, it's fun to deconstruct the letter and have a USEFUL discussion going on here. Especially when some of the TITANS of the Copywriting Forum are...
Forum: Copywriting 22nd July 2014, 10:09 AM
Replies: 15
Views: 2,159
Posted By NickN
Re: Lessons from the Titans of Direct Response

I completely agree. As a babyface myself, this copy from your website is especially relevant:

"I’m an underdog.

Just like you.


Because of my...
Forum: Copywriting 21st May 2014, 07:13 AM
Replies: 6
Views: 825
Posted By NickN
Re: An example to show that headline possibilities are endless

I've noticed a recent trend of headlines (especially in my Facebook feed) that go like this:

"How these 15 kids freaked out their babysitters is insane. #4 will haunt my dreams forever."

Forum: Copywriting 13th May 2014, 08:25 AM
Replies: 25
Views: 1,459
Posted By NickN
Re: Destroy My Copy! Please critique my copy assignments as I learn.

Chriswrighto is right-o.

As a recreational B-ball player, I don't care about the material it's made of, necessarily. I just want the grip on the ball to last longer and be more durable on outdoor...
Forum: Copywriting 30th March 2014, 01:30 PM
Replies: 24
Views: 1,160
Posted By NickN
Re: I Wonder If This Email Is Any Good

Being not too far removed from college myself, I thought of one word while reading your email: cheesy.

Sorry, just being honest.

Take this sentence for example:

"Well, here we go! Your...
Forum: Copywriting 24th March 2014, 08:08 AM
Replies: 17
Views: 778
Posted By NickN
Re: How Would You Explain These Split Testing Results?

The tested version is clearer and the benefit is more apparent. It makes me feel more powerful or something -- like I'm John Cusack controlling Malkovich's brain in Being John Malkovich.

Forum: Copywriting 15th March 2014, 08:56 AM
Replies: 16
Views: 2,500
Posted By NickN
Re: Possibly the most important lesson I've learned in this business

I could be wrong, but I think Alex means that Confucius wouldn't know what a car was. Not that the Chinese are piss-poor.
Forum: Copywriting 1st November 2013, 05:31 PM
Replies: 1
Views: 558
Posted By NickN
Copywriters Battle to the Death (semi-literally)

Tea Copywriter Cage Match @ (
Forum: Copywriting 26th January 2013, 08:15 PM
Replies: 3
Views: 564
Posted By NickN
Truth in Advertising: A Novel

Hey everyone,

A new fiction book set in the advertising world came out to rave reviews last week.

It's called Truth in Advertising. The main character is a copywriter for a Madison Avenue ad...
Forum: Copywriting 22nd January 2013, 10:27 AM
Replies: 69
Views: 6,725
Posted By NickN
Re: $10,000 Copywriting Challenge

As the runner-up in the last $10,000 contest, I strongly recommend up-and-comers giving this a shot.

The control I beat in that contest was already converting well. And if this one is converting...
Forum: Copywriting 23rd December 2012, 08:14 AM
Replies: 79
Views: 70,134
Posted By NickN
Re: 1000th Post: Quick Links for New Copywriters

Joe, you just gave every new copywriter a road map to success. I vote this thread should be stickied.
Forum: Copywriting 11th December 2012, 09:58 AM
Replies: 144
Views: 7,366
Posted By NickN
Re: Copywriting Contest

Congrats to Laura, Tony, and Jason.

All good letters with different approaches.

J-Lo's rump would be proud.
Forum: Copywriting 27th November 2012, 09:59 PM
Replies: 109
Views: 6,441
Posted By NickN
Re: Top 10 list of overused words for 2012

"Cash sucking" just sounds gross.
Forum: Copywriting 26th November 2012, 09:55 AM
Replies: 17
Views: 1,388
Posted By NickN
Re: What skills should a copywriter have?

You need at least five posts.
Forum: Copywriting 25th November 2012, 06:00 PM
Replies: 10
Views: 1,402
Posted By NickN
Live Face on Web -- a cool way to present sales copy? Or just creepy?

I clicked on an ad for Factor 2 supplements, and as I was reading the page, some good-looking chick pops up in the right corner and starts talking to me. It's pretty much a mini-VSL in sexy-woman...
Forum: Copywriting 19th November 2012, 09:58 AM
Replies: 5
Views: 614
Posted By NickN
Re: For business owners hiring copywriters

I like the "Questions you must ask [so-and-so] before you hire them" headlines. It can give the prospect a sense of power, among other things.

I also like the upsells Kennedy has set up here.
Forum: Copywriting 8th November 2012, 11:17 AM
Replies: 5
Views: 879
Posted By NickN
Forum: Copywriting 4th November 2012, 07:08 PM
Replies: 53
Views: 2,506
Posted By NickN
Re: To All The Ugly People...

This post will surely light a fire... not that we'd expect anything less. :)
Forum: Copywriting 2nd November 2012, 09:03 AM
Replies: 38
Views: 1,570
Posted By NickN
Who Wins In A Fight: Copywriters Or Marketers?

Got this controversial, potentially explosive email in my inbox today. Comes from Ben Settle. You can see the full blog post here...
Forum: Copywriting 29th October 2012, 11:07 AM
Replies: 23
Views: 1,371
Posted By NickN
Re: Thank God for RedBull

If you only want to make $100-$200 per project, then you can't go wrong with the Warrior For Hire section. Lots of cheapskates around those parts. :)

You can write for peanuts now, since you're...
Forum: Copywriting 25th October 2012, 02:21 PM
Replies: 10
Views: 813
Posted By NickN
Re: Are any copywriters here doing this?

I'm accidentally becoming pretty good in the dating niche.

Since that $10,000 contest on this board awhile back, I've figured out I'm pretty good at writing for that market.

I've written some...
Forum: Copywriting 24th October 2012, 08:01 AM
Replies: 3
Views: 1,087
Posted By NickN
Re: RookieJR

It's not overkill, man. It's work.

(And earning a 4-year college degree isn't a cakewalk, either.)

There's no easy way to get good at something. You have to put in the time and effort.

Forum: Copywriting 22nd October 2012, 06:54 PM
Replies: 91
Views: 4,475
Posted By NickN
Re: My Copy Formula that gets me 3% covnersion rates

And just "sales copy" gets you over 1.4 million results. The results of your searches just show how many bad "copywriters" are out there.

And the copy on the copywriting website is terrible. I...
Forum: Copywriting 19th October 2012, 03:39 PM
Replies: 26
Views: 1,185
Posted By NickN
Re: What do you think about my sales page...

Mark is creeping me out right now...
Forum: Copywriting 11th October 2012, 09:50 AM
Replies: 17
Views: 1,053
Posted By NickN
Re: Is a DAILY autoresponder follow up too much for you?

It depends on the content and, yeah, the entertainment value for me.

I get emails everyday from some marketers, roll my eyes, and usually click "delete." I don't stay subscribed to them for long....
Forum: Copywriting 9th October 2012, 09:08 AM
Replies: 8
Views: 753
Posted By NickN
Re: ANY help whatsoever will be greatly appreciated! Need some extra tips for improving page convers

Hi Vitaliy,

-Your headline is super weak and vague. When I read it, I thought, "Half of what information?"

-Your copy contains no benefits.

-It's not a good idea to say you've only been in...
Forum: Copywriting 26th September 2012, 08:15 AM
Replies: 23
Views: 1,108
Posted By NickN
Re: 10,000 visitors, 5 affiliate sales/month

Read this to see the basics on how to form a sales letter:
David Frey’s 12 Step Foolproof Sales Letter Template (

Forum: Copywriting 22nd September 2012, 07:13 AM
Replies: 88
Views: 8,541
Posted By NickN
Re: A new unique original word to replace copywriting

Your snarky quips are partly why I keep coming to this forum.
Forum: Copywriting 15th September 2012, 07:57 PM
Replies: 88
Views: 8,541
Posted By NickN
Re: A new unique original word to replace copywriting

When I say I'm a copywriter, people either...

A) ...think of the legal concept of "copyrighting"


B) ...understand that I write, but don't know what kind of writing I do. That's when I...
Forum: Copywriting 11th September 2012, 12:58 PM
Replies: 12
Views: 914
Posted By NickN
Re: What is this called...

Thanks, Steve. :)
Forum: Copywriting 6th September 2012, 10:57 AM
Replies: 4
Views: 780
Posted By NickN
Re: Cosmo Headline Worth Swiping

The people at Cosmo who write those headlines would probably be lethal copywriters.
Forum: Copywriting 31st August 2012, 09:59 AM
Replies: 60
Views: 2,847
Posted By NickN
Re: Why Isn't This Squeeze Page Converting?

Squeeze pages typically have the opt-in box above the fold.

The word "metabolism" in your headline doesn't sound "sexy" enough. Sure, boosting metabolism is a benefit--but it's a weak one. Tell...
Forum: Copywriting 29th August 2012, 04:41 PM
Replies: 7
Views: 1,249
Posted By NickN
Re: Free Copy Critique For Warriors By $1,000,000 Copywriter!

I don't think 1robert should get beaten up too bad here.

Though he missed the stickied checklist, and though his post count is low, he still gave some decent advice.
Forum: Copywriting 13th August 2012, 04:34 PM
Replies: 19
Views: 1,057
Posted By NickN
Re: Critique my landing page!

Yeah, there's too much "learning" in your bullets. I don't want to learn -- that makes me use my brain!

Here is a great, FREE guide on how to write awesome bullets:

21 Bullet Secrets That...
Forum: Copywriting 3rd July 2012, 01:00 PM
Replies: 46
Views: 1,515
Posted By NickN
Re: Would appreciate some critique for 'Product Creation' copy

Like other folks, I'm confused as to what you're actually selling.

Perhaps you can expand on your bullet points. So don't just say, "You get how-to guides, WordPress themes, tutorials, and so on!"...
Forum: Copywriting 22nd June 2012, 09:23 AM
Replies: 31
Views: 1,722
Posted By NickN
Re: I think my sales letter is great. You?

This letter is a lot better than most of the "sales copy" that gets posted here.

There are a few tweaks the OP can make, but it's pretty good for a first try.

Forum: Copywriting 21st June 2012, 07:52 AM
Replies: 31
Views: 1,722
Posted By NickN
Re: I think my sales letter is great. You?

When I saw the title of your post and that The Copy Nazi had responded, I feared you were in for one hell of a verbal smackdown.

But your letter is...quite good.

It looks like you could be a...
Forum: Copywriting 7th June 2012, 06:22 PM
Replies: 173
Views: 14,772
Posted By NickN
Re: $10,000 Prize To Beat This Control

Yeah, I'm a happy camper right now. :)

Congrats to Sean!

Dan is a sweetheart and a pleasure to work with.

This might seem cheesy, but I want to thank all the copywriters here for all the...
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