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Search: Posts Made By: Andy The Copywriter
Forum: Copywriting 20th January 2016, 12:18 PM
Replies: 12
Views: 764
Posted By angiecolee
Re: Are claims like these even legal?

To know that for sure, you'd be better asking lawyers.

Our job is to sell the dream. The client should (hopefully) be vetting everything and making sure it's above board.
Forum: Copywriting 24th June 2015, 12:48 PM
Replies: 6
Views: 1,018
Posted By RickDuris
Re: Headlines That Just State The Product

Andy, it works better when the name of the product is self-evident. I use the structure when I have a hand in the naming of the product or when the name is already pretty good.

- Rick Duris
Forum: Copywriting 30th May 2015, 01:49 PM
Replies: 71
Views: 4,419
Posted By Randall Magwood
Re: Sales Letter pricing

You can charge $997 for a sales letter, but make sure you prove it to yourself first.

Go out and find a product to sell (ebook or whatever), and sell the heck out of it. I mean crazy sales -...
Forum: Main Internet Marketing Discussion Forum 17th May 2015, 04:28 PM
Replies: 38
Views: 1,835
Posted By Willie Crawford
Re: USA traffic converts better or is a myth?

It depends upon what you are selling, but for me, and the things that I sell, I
get better conversions with traffic for the U.S., Canada, the U.K., Australia,
and Singapore.

I make sales to...
Forum: Copywriting 13th April 2015, 02:57 PM
Replies: 2
Views: 1,382
Posted By shawnlebrun
Great article by one of the best copywriters alive: getting into the head of your prospect

Gary Bencivenga praises Doug D'Anna and vice versa... and I loved Doug's 24 Hour Cash Flow Miracle book on licensing,

As a copywriter, well worth checking out, in terms of licensing out winning...
Forum: Copywriting 7th April 2015, 11:24 AM
Replies: 10
Views: 1,315
Posted By DABK
Re: Need Advice On An Ebook Title

I vote no. I wouldn't pick up a book with that title.

Though, Profit With Words... would work on me.
Forum: Copywriting 7th April 2015, 10:21 AM
Replies: 10
Views: 1,315
Posted By Andrew Gould
Re: Need Advice On An Ebook Title

Content isn't copy.
Forum: Copywriting 6th March 2015, 03:20 PM
Replies: 37
Views: 8,122
Posted By angiecolee
1,000th post: my best advice to aspiring copywriters

So you want to be a copywriter, eh?

Cover your private parts, ladies and gents. This is a rough field to play. But sticking with it can be rewarding in the most unimaginable ways.

I'd love to...
Forum: Copywriting 5th March 2015, 08:12 AM
Replies: 9
Views: 2,389
Posted By Oziboomer
Re: Writing For Women's Health Niche--Advice?

I'd look at a lot of the social media particularly Facebook and pinterest for what women are sharing and talking about.

I could never really get my head around leveraging those channels until I...
Forum: Copywriting 4th March 2015, 04:16 AM
Replies: 9
Views: 2,389
Posted By ewenmack
Re: Writing For Women's Health Niche--Advice?

Andy, have a landing page which gives 2 options,
Male, Female.

Your title says female market, yet the images
are of men.

That confusion needs to be cleared up.

Ok the author has named the...
Forum: Main Internet Marketing Discussion Forum 10th February 2015, 02:03 PM
Replies: 100
Views: 2,339
Posted By The Niche Man
Re: Does money make you happy?

On the surface most people would say yes of course. But I wouldn't say money itself ... but what money can buy or relieve you from has the "potential" to make you happy temporarily. But then you...
Forum: Copywriting 14th January 2015, 10:27 AM
Replies: 25
Views: 2,779
Posted By BudaBrit
Re: Is Copywriting the most important aspect of Marketing?

And in order to get all 3, you need top notch research.
Forum: Copywriting 8th September 2014, 11:33 AM
Replies: 10
Views: 836
Posted By RickDuris
Re: Ever Contact Silicon Valley Startups?

If I was going after this market, I'd be at this event:

Techmanity | Technology For The People (http://techmanity.com/)

I'd turn it into a total immersion experience.
Forum: Copywriting 8th September 2014, 10:45 AM
Replies: 10
Views: 836
Posted By angiecolee
Re: Ever Contact Silicon Valley Startups?

The problem is in targeting those that are funded versus those that are camped out in their cars dreaming of glory. But finding press releases on those newcos can help you verify whether they're...
Forum: Copywriting 8th September 2014, 10:30 AM
Replies: 10
Views: 836
Posted By KreativCopy
Re: Ever Contact Silicon Valley Startups?

Hi,

I don't know if you have ever heard of Tech London Advocates (yes I know its UK) but these guys are doing something. Below is a brief clip of Russ Shaw on Silicon Real, you can watch the...
Forum: Copywriting 15th August 2014, 09:46 AM
Replies: 13
Views: 1,456
Posted By RickDuris
Re: Selling a Philosophical Work? Any ideas?

You may want to look at Saul Alinsky's Rules for Radicals. I'm currently reading it. Political philosophy. But I'm looking at its relevancy to marketing.
Forum: Copywriting 14th August 2014, 12:59 PM
Replies: 27
Views: 2,370
Posted By JohnRussell
Re: How Much Should I Ask For? (Copywriting Jobs)

You forgot to add in the cost of paying for the stiffs above who - in bureaucratic fashion - murder your copy even though they've never written a piece of copy that's sold anything.

Those people...
Forum: Copywriting 14th August 2014, 12:13 PM
Replies: 27
Views: 2,370
Posted By angiecolee
Re: How Much Should I Ask For? (Copywriting Jobs)

This is damn great advice

Desired salary range is one figure - that's just how business goes. As you've seen, the company has a lot of back end stuff to consider, plus the cost of attracting,...
Forum: Copywriting 8th August 2014, 12:27 PM
Replies: 43
Views: 1,608
Posted By joe golfer
Re: Why We're Not Entering a Dark Age Of Copywriting

That's what I'm saying. There is no downside other than the usual freelancer challenges of managing clients and projects.

In terms of market demand for copywriting, there is no downside. From...
Forum: Copywriting 4th August 2014, 06:11 AM
Replies: 10
Views: 751
Posted By Raydal
Re: What would a "Copywriting Club" look like?

You may also consider doing some market research on the copywriting forum.
You know, find out what copywriters want and then give it to them.

-Ray Edwards
Forum: Copywriting 4th August 2014, 05:08 AM
Replies: 16
Views: 2,585
Posted By ewenmack
Re: Direct Mail: Example on how to land Big Clients

You bring up a great point Andy.

If what you are selling is a bit complicated, haven't used before
and normally difficult to get access to a decision maker,
then this is certainly a great foot...
Forum: Copywriting 16th July 2014, 12:42 PM
Replies: 5
Views: 690
Posted By Matt Poc
Re: What inspired you to be a copywriter?

I think that everything you do in life requires copy writing / selling skills.

For me, it's just a way of living.

You wanna hang out with friends, you gotta convince them to go out instead of...
Forum: Copywriting 9th May 2014, 12:24 PM
Replies: 5
Views: 998
Posted By sethczerepak
Re: Copywriting for law firms.

Just looking at his site, I can tell you that guy's got his s**t together. If you're going to target him, I'd suggest sending an info package with some ideas, things he hasn't thought of.

I'd...
Forum: Copywriting 29th April 2014, 05:41 PM
Replies: 9
Views: 710
Posted By Cool Hand Luke
Re: What you think of my £1million note style copy

You completely missed the point of attaching money to an offline mailing piece.

It's not the same with monopoly money.
Forum: Copywriting 23rd April 2014, 02:18 PM
Replies: 20
Views: 1,815
Posted By angiecolee
The one TRUE method to making it as a copywriter...

...doesn't exist.

Unless you count "writers write" as the essential part of that equation. It IS true, after all...you'll never be a copywriter if you only study, never write.

The funny thing...
Forum: Copywriting 22nd April 2014, 03:31 PM
Replies: 12
Views: 1,082
Posted By RickDuris
Forum: Copywriting 15th March 2014, 03:35 PM
Replies: 3
Views: 542
Posted By joe golfer
Re: Pitching Services To Brand Agencies... Best Approach?

Most major brand agencies do a ton of direct marketing. For example, here is Ogilvy and Mather talking about it on their capabilities page:

Direct Marketing | Ogilvy & Mather...
Forum: Copywriting 12th March 2014, 11:38 AM
Replies: 25
Views: 1,598
Posted By Mark Pescetti
Write Like You Talk (Email Writing 101 In 8 Steps)

I'm on a lot of people's lists - like I'm sure everyone here is.

Right now, my two favorite entrepreneurs I get emails from are Sonia Ricotti and Trace Haskins (The Doodle Video Dude.)

Now, I'm...
Forum: Copywriting 26th February 2014, 05:53 PM
Replies: 22
Views: 1,354
Posted By RickDuris
Re: Throw the book out on web design: this is crazy sh!t

She left out the dancing skulls.

http://img1.wikia.nocookie.net/__cb20110722104417/glee/images/0/06/Dancing_skull.gif
Forum: Copywriting 21st August 2013, 11:35 AM
Replies: 45
Views: 2,228
Posted By Mark Pescetti
Re: Dating Copywriters

We live in a society where people always feel like they need to prove their worth. "You're not good enough - unless you know a lot."

That makes a lot of people (and copywriters are people)...
Forum: Copywriting 15th July 2013, 05:21 AM
Replies: 25
Views: 1,292
Posted By flowerz
Re: Long form sales letters getting negative reactions?

long vs short debate is useless.

It all depends on the "style" of your customer base and their likings. Its not like there is a universal form that works. You have to test your customers to know...
Forum: Copywriting 9th June 2013, 03:32 PM
Replies: 16
Views: 1,064
Posted By RickDuris
Re: Hey George, I've Gotta Tell You About This New Gig I'm Working On...

"Levenson was famous among up-and-coming admen and women for advising them on how to write copy: "Start off with 'Dear Charlie,' then say 'this is what I want to tell you about. Make believe that...
Forum: Copywriting 5th June 2013, 10:53 AM
Replies: 8
Views: 767
Posted By alvinchua91
Re: How A 15-Year-Old Used Direct Mail To Get Her Product Into Nordstrom

I believe Ludwig is those kind of person who drags others down when he/she is jealous. Why don't we all make use of our jealousy to work up towards riches instead? :)
Forum: Main Internet Marketing Discussion Forum 16th August 2012, 05:07 AM
Replies: 58
Views: 2,844
Posted By sbucciarel
Re: 3 Ugly But Amazingly Successful Websites

I like highly functional sites that deliver exactly what people are visiting them for. I never considered those sites to be ugly at all. They're highly established brands that deliver exactly what...
Forum: Copywriting 9th August 2012, 07:07 AM
Replies: 18
Views: 2,072
Posted By shawnlebrun
How to command the fees you deserve as a pro copywriter

let's face it, as copywriters... we all run into prospects who will ask us if we can lower our fee and do the project for less.

I'm not a big fan in lowering fees because it rewards the "cheaper"...
Forum: Main Internet Marketing Discussion Forum 7th August 2012, 11:05 PM
Replies: 51
Views: 1,505
Posted By Colin Theriot
Re: Is There a Link Between School Grades and Internet Income?

I ended up as a professional copywriter by accident. I say that because I want to stress that I didn't put any extra effort into learning spelling or grammar or basic composition. I just paid...
Forum: Main Internet Marketing Discussion Forum 1st August 2012, 01:56 AM
Replies: 7
Views: 625
Posted By hometutor
Re: Ever notice that spending money on nice things feels good?

Nice work Andy,

So many people are stuck on free everything. They don't take heir own businesses serious enough to invest any money in them and then they wonder why they are failing.

Rick
Forum: Main Internet Marketing Discussion Forum 1st August 2012, 01:13 AM
Replies: 4
Views: 352
Posted By hometutor
Re: Minor Issue I have with Wordpress.

My wp blog GodsBusinessWay.com allows others to post. I used a plugin to change the rights contributors have and made everyone who signed up for an account a contributor by default.

I then added a...
Forum: Main Internet Marketing Discussion Forum 11th July 2012, 10:39 AM
Replies: 18
Views: 13,410
Posted By JustLemons
Re: Paypal Payment Has Been Pending For 24 HOURS!

Oh in that case it takes about 24 hours for the payment to your bank to clear from pending to complete, about 2-3 days from then you will see it in your bank account. My transfers to Wells Fargo...
Forum: Main Internet Marketing Discussion Forum 11th July 2012, 05:16 AM
Replies: 9
Views: 634
Posted By Digital Deepak
Re: Internet Marketing And Communication Skills

Yes, communication is the key to success in internet marketing.

Because good marketing is just good communication.

Marketing is communicating about your product or service in an effective way....
Forum: Main Internet Marketing Discussion Forum 11th July 2012, 01:42 AM
Replies: 9
Views: 634
Posted By jaggyjay
Re: Internet Marketing And Communication Skills

Hi Andy, you may be on to something here. Not in the general sense; as I know communications is the key to good relationships. But specifically in terms of success.

I find that I'm a better...
Forum: Off Topic Forum 10th July 2012, 07:01 PM
Replies: 92
Views: 1,832
Posted By A.Green
Re: The Most Over-rated, Over-valued Industry On the Planet!

Men and sports. 'nuff said. Women may spend money, but I rarely see them neglect their families or get into brawls over fashion. Plus, plenty of men spend a ton of money on suits and other business...
Forum: Main Internet Marketing Discussion Forum 25th June 2012, 09:30 PM
Replies: 50
Views: 13,049
Posted By IMFury
Re: Are any freelance sites other than elance and odesk worth using?

Freelance Switch listed a bunch of it: freelanceswitch.com/finding/the-monster-list-of-freelancing-job-sites/
Forum: Copywriting 22nd June 2012, 07:23 AM
Replies: 26
Views: 1,495
Posted By travlinguy
Re: WSO Sales Letters With Like 30+ Testimonials...

WSOs are a special animal sold to a very warm market here. You'd think that you didn't need as many testimonials in that venue but just the opposite is the case. I think it's really hard to overdo it...
Forum: Main Internet Marketing Discussion Forum 29th April 2012, 10:22 PM
Replies: 8
Views: 804
Posted By Paul Myers
Re: How long should a Warrior For Hire thread take to get approved?

How many licks does it take to get to the chocolatey center of a Tootsie Roll Tootsie Pop?

The world may never know. But, for starters, that doesn't change on the weekends. Approval time for ads...
Forum: Copywriting 29th April 2012, 04:41 PM
Replies: 13
Views: 1,389
Posted By joe golfer
Re: Are there any *good* COPYWRITING-SPECIFIC graphic design courses?

Some leads here:
http://www.warriorforum.com/copywriting-forum/486298-resources-learn-direct-response-graphic-design-concepts.html
Forum: Copywriting 29th April 2012, 04:37 PM
Replies: 13
Views: 1,389
Posted By TonyLaTorre
Re: Are there any *good* COPYWRITING-SPECIFIC graphic design courses?

I don't know if you can classify this as "copywriting specific" but it is a good starting point for Clickbank style sales graphics. I have the course and like it. Google: "Photoshop Minisite Graphics...
Forum: Main Internet Marketing Discussion Forum 28th April 2012, 01:48 PM
Replies: 77
Views: 2,959
Posted By ShayB
Writers - How I Earn $3 Per Word (or more)

It hurts my heart to see so many writers struggling. :(

I started out as a freelance writer. Made a whopping $6 per article for my first gig. :D

BUT - the topic was one I knew a lot about, and...
Forum: Copywriting 23rd April 2012, 12:41 AM
Replies: 4
Views: 953
Posted By arfasaira
Re: "Warrior For Hire" thread questions

Answers in situ above...

Best of luck Andy :)
Forum: Main Internet Marketing Discussion Forum 4th April 2012, 12:20 PM
Replies: 4
Views: 760
Posted By JohnMcCabe
Re: Two separate blogs OR one blog w/ two types of articles?

One thing about pure how-to blogs, at least judging by my own behavior, is that once I've solved a problem or learned a process I seldom go back unless I need more info.

If they have an RSS feed,...
Forum: Main Internet Marketing Discussion Forum 4th April 2012, 12:20 PM
Replies: 4
Views: 760
Posted By Alexa Smith
Re: Two separate blogs OR one blog w/ two types of articles?

I hear you, Andy. This is exactly what large numbers of us are doing.

You don't need two blogs, to do this.

To be fair, it is also possible to achieve some further syndication to relevant...
Forum: Main Internet Marketing Discussion Forum 21st March 2012, 05:43 PM
Replies: 35
Views: 2,078
Posted By jpeddler
Re: $1.25 Per 500 Words? REALLY?!

By any chance has anyone considered the concept that a very good writer can also be a superior salesperson?

There must be something to the way I do business too – since I’ve been a professional...
Forum: Main Internet Marketing Discussion Forum 17th March 2012, 05:38 AM
Replies: 7
Views: 564
Posted By ryanmilligan
Re: Direct, hyped copywriting vs long term branding

Mix it up; have a bit of both.

If you're any good at it, conversions should blow through the roof.
Forum: Main Internet Marketing Discussion Forum 15th March 2012, 05:56 PM
Replies: 3
Views: 471
Posted By alcymart
Re: Two "Why I Left ______" articles with lessons for IMers.

It's a fact, corporate greed is on the rise and customer care on the decline.

In 2000, the Internet was in its infancy stage with few competitors, but as we are getting closer to everyone owning a...
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