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Search: Posts Made By: videolover7
Forum: Copywriting 15th August 2012, 11:35 AM
Replies: 12
Views: 920
Posted By videolover7
Re: What is this called...

It also goes by the name "yes momentum".

VL
Forum: Copywriting 12th August 2012, 03:14 PM
Replies: 25
Views: 1,930
Posted By videolover7
Re: World's Best Copywriting Membership Site?

I second Jason's suggestion.

Each month, if you took a sales piece that was currently crushing it on the internet, and explained in detail why, that would be wonderful.

Also, give members the...
Forum: Copywriting 2nd August 2012, 10:12 AM
Replies: 12
Views: 989
Posted By videolover7
Re: Case Study of Chick-fil-A: A lesson in exetremes: [Buyers vs Haters]

What you believe about the issue is totally irrelevant to your point. This is not the forum to espouse views on same-sex marriage... pro or con.

VL
Forum: Copywriting 1st August 2012, 08:12 PM
Replies: 45
Views: 1,700
Posted By videolover7
Re: I know you're here somewhere.

That's obviously your MO.

But it's not true for most business owners. Past results are the name of the game for them. The "Can you write for my business" question and answer is usually two or...
Forum: Copywriting 1st August 2012, 01:39 PM
Replies: 26
Views: 2,692
Posted By videolover7
Re: The Most Expensive Piece of Copy

Crissie,

Keep in mind that many copywriters are very good at positioning themselves.

"I don't need you, you need me" is part of their positioning strategy.

VL
Forum: Copywriting 28th July 2012, 06:52 PM
Replies: 6
Views: 595
Posted By videolover7
Re: what would you do...

Have you run the specifics past her?

"If we run x amount of traffic, your expenses will be y. Assuming a x% conversion rate, minus my percentage, you will net z."

As you well know, specifics...
Forum: Copywriting 28th July 2012, 10:49 AM
Replies: 18
Views: 972
Posted By videolover7
Re: Do You Find This Headline Offensive?

Polarity can be an effective technique in sales copy. As a marketer, you just have to ask yourself, "Who am I offending?" and weigh the cost.

Good thing Hogan's Heroes was on TV so long ago, eh? ...
Forum: Copywriting 27th July 2012, 12:09 AM
Replies: 42
Views: 3,169
Posted By videolover7
Forum: Copywriting 24th July 2012, 04:42 PM
Replies: 2
Views: 624
Posted By videolover7
Re: Copywriting Newbie Alert

A very important part of copywriting (some say the most important) is research.

Prospect research. Product research.

Since you intend to become a copywriter, try to get in the habit of...
Forum: Copywriting 24th July 2012, 04:32 PM
Replies: 12
Views: 1,278
Posted By videolover7
Re: Speaking of Bencivenga and Testimonials...

Demonstration goes back a long way and hasn't lost its effectiveness.

I found myself thinking back to the old Timex commercials with John Cameron Swayze. Even today, in our "sophisticated" age,...
Forum: Copywriting 24th July 2012, 11:17 AM
Replies: 14
Views: 1,377
Posted By videolover7
Re: Interesting Case Study - Axe

Contrary to the prevailing opinion on this forum, not all copywriting is direct response. Nor does it have to be.

So good on you.

What did you find interesting about it?

VL
Forum: Copywriting 21st July 2012, 02:11 PM
Replies: 9
Views: 1,076
Posted By videolover7
Re: You've Got to Know WHO Your Ideal Client or Customer IS!

A memorable example of your exception is Gary Halbert's Coat-Of-Arms Letter.

The only targeting he did in his mailings was by last name. Beyond that, his prospects were simply names from the...
Forum: Copywriting 20th July 2012, 10:16 PM
Replies: 6
Views: 1,031
Posted By videolover7
Re: Most Important Differences Between "Article" Style Sales Copy & "Sales Letter" Style Copy

Here's an idea for ya...

Research the framework of winning advertorials, write an info-product on the subject, and market it to copywriters.

VL
Forum: Copywriting 18th July 2012, 04:05 PM
Replies: 6
Views: 890
Posted By videolover7
Re: Company recruiter recruiting freelance copywriters ?!?!

Sounds like a good idea for a high-ticket coaching offer. Especially if you pitch it is as the difference maker between being a low-paid freelancer and a high-paid freelancer.

VL
Forum: Copywriting 13th July 2012, 10:10 PM
Replies: 15
Views: 1,057
Posted By videolover7
Re: position of testimonials

Not to pick a fight Steve (really), but what a copywriter "likes" or "hates" is fairly irrelevant.

It's what works that matters.

And there are times when putting loads of testimonials right...
Forum: Copywriting 12th July 2012, 09:45 PM
Replies: 5
Views: 1,051
Posted By videolover7
Re: Double edged sword question... What kind of main headlines...?

I like headlines that include an incongruency.

Why?

Because when accompanied by a strong benefit, they're real good at compelling prospects to continue reading.

Example?

This famous one...
Forum: Copywriting 12th July 2012, 12:32 AM
Replies: 2
Views: 865
Posted By videolover7
Re: Tools to help identify features and benefits?

Sorry to say, David, you're spitting upwind. You'll have to do it manually.

As you're reading through each sales piece, here's a fairly easy way to recognize features and benefits:

Feature -...
Forum: Copywriting 11th July 2012, 11:26 AM
Replies: 48
Views: 2,054
Posted By videolover7
Re: Need help: getting a past due client to pay up

A few years ago, I had a client who refused to pay.

I contacted a collection attorney in the city where the client lived and turned the case over to him. His fee was 33% if the client payed...
Forum: Copywriting 10th July 2012, 07:07 PM
Replies: 20
Views: 1,944
Posted By videolover7
Re: Dan Kennedy's 8 Steps To Influence...

A new language element... big whoop. Same-o, same-o.

Note to copywriters: don't let yourself be played like a fiddle at the Saturday night square dance.

VL
Forum: Copywriting 8th July 2012, 03:40 PM
Replies: 40
Views: 2,801
Posted By videolover7
Re: The Mentality of Choosing Your Price Point

Nice one Mark... what you've explained is the very essence of setting value-based fees.

VL
Forum: Copywriting 8th July 2012, 03:28 PM
Replies: 38
Views: 1,831
Posted By videolover7
Re: How Do You Slow Down The Sales Letter Skimmer?

Yeah, that was more helpful than sarcasm.

VL
Forum: Copywriting 7th July 2012, 11:29 AM
Replies: 28
Views: 2,783
Posted By videolover7
Re: You Have A Gun To Your Head - Which ONE Would You Choose?

Eben's Guru Mastermind product consists of three sections. Two versions exist that I know of, each significantly different:

Content Summit
Conversion Summit
Customer Summit

There's also a...
Forum: Copywriting 5th July 2012, 10:03 PM
Replies: 56
Views: 2,959
Posted By videolover7
Re: Please critique my sales page for my cougar seduction guide - input needed!

I gave him great marketing advice. Don't lie and don't sell products that are morally reprehensible.

VL
Forum: Copywriting 2nd July 2012, 10:34 PM
Replies: 23
Views: 2,272
Posted By videolover7
Re: How to catch my first real client?

Very much so.

With a mentor, you have someone who works personally with you, one-on-one. He/she has a deeper level of commitment to your success than the random people who respond to posts on a...
Forum: Copywriting 2nd July 2012, 09:58 PM
Replies: 8
Views: 1,193
Posted By videolover7
Re: Please critique my sales page - particularly difficult demographic

Yes, a squeeze page. A proven format is to have a compelling headline, three bullets, a text box for the email address, a submit button, and a "secure and confidential" statement.

Many internet...
Forum: Copywriting 2nd July 2012, 07:12 PM
Replies: 23
Views: 2,272
Posted By videolover7
Re: How to catch my first real client?

That's an absurd plan.

Read 50 books? You'll get yourself so confused, you won't know which way is up.

Instead, find an e-book or course that teaches you how to write copy in an organized,...
Forum: Copywriting 2nd July 2012, 02:50 PM
Replies: 15
Views: 1,340
Posted By videolover7
Re: Signs you're a wannabe copywriter

It's basic human nature... people don't like leaving their comfort zone.

Not worth getting upset over IMO.

VL
Forum: Copywriting 1st July 2012, 12:47 PM
Replies: 10
Views: 3,625
Posted By videolover7
Re: What's the Best Way to Break Into the Copywriting Business?

I wrote copy for my own product (a high-ticket lead generation system in a professional niche) and leveraged that experience to start writing copy for others.

Be sure to measure your results so...
Forum: Copywriting 1st July 2012, 12:41 PM
Replies: 8
Views: 1,193
Posted By videolover7
Re: Please critique my sales page - particularly difficult demographic

Rather than direct linking, have you considered two-step marketing?

Get prospects on a list (via a squeeze page offering a freebie) and then get them to know, like and trust you via an...
Forum: Copywriting 29th June 2012, 02:27 PM
Replies: 43
Views: 3,940
Posted By videolover7
Re: New Slogan for Head

Your slogan isn't edgy. It's immature. Sounds like something one hears in a male, high-school locker room.

VL
Forum: Copywriting 28th June 2012, 09:23 AM
Replies: 61
Views: 5,839
Posted By videolover7
Re: I'll Pay You $2,000 To Write Me This Sales Letter...

No need to get vulgar Matt.

Most likely outcome: for $2,000 you'll get mediocre copy at best. For a percentage of sales, you'd get quality copy.

Hopefully your prospects won't read this thread...
Forum: Main Internet Marketing Discussion Forum 27th June 2012, 09:52 PM
Replies: 30
Views: 875
Posted By videolover7
Re: I'm Surprised by the Clickbank and Google Bashing.

That's because one of Google's algorithm changes hasn't destroyed your business overnight.

If one does, you'll sing a different tune.

VL
Forum: Copywriting 22nd June 2012, 09:11 PM
Replies: 9
Views: 1,159
Posted By videolover7
Re: SEO vs Copywriting

You ever heard of paid traffic?

Trying to write a sales letter to both persuade AND rank high in the search engines is a fools errand.

Do one or the other.

VL
Forum: Copywriting 21st June 2012, 05:54 PM
Replies: 7
Views: 852
Posted By videolover7
Re: Review My Copy, Get a FREE Cookie!

Whoever told you that had their head firmly planted in their buttocks.

Most people will not buy from you unless they know, like and trust you.

VL
Forum: Copywriting 17th June 2012, 08:24 PM
Replies: 15
Views: 941
Posted By videolover7
Re: How do people trust a copywriter?

To help build trust, give potential clients the opportunity to speak with you via Skype.

VL
Forum: Copywriting 17th June 2012, 11:22 AM
Replies: 5
Views: 713
Posted By videolover7
Re: What are some ways you go about finding Facts and Statistics to use for proof elements?

About a year ago, I found a guy on fiverr.com to do some research for me. He did a good job.

oDesk.com would be another good place to find a sub-contractor.

VL
Forum: Copywriting 16th June 2012, 12:55 PM
Replies: 21
Views: 994
Posted By videolover7
Re: Are you a copywriter?

Kay,

Copywriters write conversationally.

And whew, that's been such a relief these last few years. The writing snobs lost me a long time ago with sentence diagramming.

VL
Forum: Copywriting 16th June 2012, 12:28 PM
Replies: 11
Views: 854
Posted By videolover7
Re: Painting themselves as morons

My apologies.

My intention was to talk in generalities, not single any specific person out.

VL
Forum: Copywriting 15th June 2012, 12:54 PM
Replies: 15
Views: 1,333
Posted By videolover7
Forum: Copywriting 14th June 2012, 10:09 PM
Replies: 21
Views: 994
Posted By videolover7
Are you a copywriter?

Are you a copywriter?

If not, please stop posting your opinions on this sub forum.

Not to be rude, but the fact is, you don't know what you're talking about.

Thanks.

VL
Forum: Copywriting 14th June 2012, 08:44 PM
Replies: 11
Views: 854
Posted By videolover7
Painting themselves as morons

Ever notice how some marketers paint themselves as morons when creating urgency?

Consider this one...

What's that supposed to be... seller's regret? LOL

VL

(Yes, I understand it...
Forum: Copywriting 14th June 2012, 11:34 AM
Replies: 20
Views: 891
Posted By videolover7
Re: Life story in sales copy!?

Those words are way too overused. They come across as insincere and condescending.

In your story, demonstrate that you've walked in their shoes, but don't state it directly.

VL
Forum: Copywriting 13th June 2012, 07:29 PM
Replies: 3
Views: 567
Posted By videolover7
Forum: Copywriting 10th June 2012, 10:29 AM
Replies: 3
Views: 1,478
Posted By videolover7
Re: Killer Copywriting Course

Hiring a mentor is by far the best approach. Pretty tough to get feedback from an info product.

That said, if your funds are limited, Randy Gage's "How To Become A Copywriting Stud!" is the best...
Forum: Copywriting 9th June 2012, 04:53 PM
Replies: 17
Views: 883
Posted By videolover7
Re: S T U C K!!

Like you, I'm self taught.

And I remember experiencing the same confusion... at one point, it all just seemed like one, gigantic glob of information.

I finally gained clarity when I began...
Forum: Copywriting 4th June 2012, 10:42 PM
Replies: 11
Views: 929
Posted By videolover7
Re: First Solo Ad Copy - I'm Looking for Input

Here's a solo ad you can model. I received it a few days ago (names and URL changed):Hi Herman,

Ya... this guy will coach you... on HIS dime. And you only have
to pay AFTER you've made...
Forum: Copywriting 4th June 2012, 07:53 PM
Replies: 11
Views: 929
Posted By videolover7
Re: First Solo Ad Copy - I'm Looking for Input

Most solo ad providers won't accept ads that try to sell or drive prospects to a web site that sells.

Instead, they expect you to drive prospects to a squeeze page that offers a freebie.

The...
Forum: Copywriting 3rd June 2012, 09:33 AM
Replies: 9
Views: 2,693
Posted By videolover7
Re: CALLING: All Copywriters Who Demand Royalty Payments Tied to Their Results

Yes. 20% of gross sales with no upfront fee. This arrangement worked for me, because I already had a stream of income supporting my lifestyle.

If you negotiate an upfront fee, the percentage...
Forum: Copywriting 2nd June 2012, 11:05 PM
Replies: 9
Views: 2,693
Posted By videolover7
Re: CALLING: All Copywriters Who Demand Royalty Payments Tied to Their Results

Your opinion is based on your concept of fairness.

But it doesn't work that way... it's based on supply and demand.

If the demand for your service exceeds the available supply, you have...
Forum: Copywriting 2nd June 2012, 07:34 PM
Replies: 21
Views: 1,345
Posted By videolover7
Re: “Can You Help Me Make My Copy Convert?”

Nah, not really.

An irresistible offer can overcome poor copy.

VL
Forum: Copywriting 30th May 2012, 08:35 PM
Replies: 9
Views: 963
Posted By videolover7
Re: I Love This Little SWIPE, What Do You Think of It?

That wasn't obvious to me, but apparently I'm not the target market.

Me too. Over the years, I've studied a lot of full-page space ads, and I find them helpful for the same reason.

I mostly...
Forum: Copywriting 30th May 2012, 11:16 AM
Replies: 3
Views: 768
Posted By videolover7
Re: Trigger Happy

If you're new to copywriting and want to learn from a hugely-successful, modern-day copywriter who's also an excellent teacher, check out Clayton Makepeace's articles here:
...
Forum: Copywriting 30th May 2012, 10:53 AM
Replies: 16
Views: 833
Posted By videolover7
Re: headline needs looking at

The headline is awkward.

I'd take out the words "Course" and "From" and make it a dual headline:

“FREE Secret Revealed: How To Create A
Passive Income Selling On Amazon Kindle!”

Outsource...
Forum: Copywriting 24th May 2012, 07:33 PM
Replies: 13
Views: 1,365
Posted By videolover7
Re: WSO Sales Letter Image

A Firefox add-on called "FireShot" converts an entire webpage into a PNG, GIF, JPEG or BMP file. It's free, and you can get it here...

https://addons.mozilla.org/en-US/firefox/addon/fireshot/
...
Forum: Copywriting 21st May 2012, 10:45 AM
Replies: 57
Views: 4,417
Posted By videolover7
Re: Help With Story Telling

Story telling for conversion requires a unique skill set. Your best bet would be to learn it from an accomplished copywriter.

Troy White offers a product, "Story Selling... The Art & Science of...
Forum: Copywriting 20th May 2012, 12:38 AM
Replies: 1
Views: 589
Posted By videolover7
Re: "The Case Against Copywriters..."

Definition of copywriter: A person who writes the text of advertisements or publicity material.

Clients believe that "nothing happens until the copy gets written" (John Carlton).

So why would...
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