Forum: Offline Marketing
24th September 2018, 09:58 PM
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Replies: 29
Views: 2,471 |
Forum: Offline Marketing
28th August 2018, 07:25 AM
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Replies: 29
Views: 2,471 Re: Sell the Offer, NOT the product...
You make some good points. People don't want to buy products, they want to buy results. That's why as a marketer, if you can provide value for free in showing your own results of a product, then you...
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Forum: Offline Marketing
19th August 2018, 02:09 AM
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Replies: 12
Views: 563 |
Forum: Offline Marketing
16th August 2018, 10:55 AM
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Replies: 29
Views: 2,471 RE: Sell the Offer, NOT the product...
What a great training on how to sell. You made aware the problem, you grasped the readers' attention, and you closed the sell with an irresistible promotional offer. I took note of it! Thanks Peter.
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Forum: Offline Marketing
26th July 2018, 09:38 AM
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Replies: 9
Views: 267 |
Forum: Offline Marketing
25th July 2018, 12:01 PM
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Replies: 29
Views: 2,471 |
Forum: Offline Marketing
23rd July 2018, 04:05 PM
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Replies: 29
Views: 2,471 |
Forum: Offline Marketing
23rd July 2018, 10:24 AM
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Replies: 29
Views: 2,471 RE: Sell the Offer, NOT the product...
I’m going to go buy this hvac unit right now and I don’t even need it! Great job with this example. I have to constantly remind myself of this principle because it’s so easy to focus on the wrong...
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Forum: Offline Marketing
18th July 2018, 01:00 AM
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Replies: 29
Views: 2,471 Re: Sell the Offer, NOT the product...
This is perfect. We get so stuck on selling the product like everyone else, but FORGET that the offer is literally what makes people buy in that moment.
It's the reason why people click Facebook...
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Forum: Offline Marketing
16th July 2018, 07:58 PM
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Replies: 47
Views: 2,861 Re: Finding emails in bulk for free
Just to clarify this even further. I know many of you are thinking you cant send emails without a prior ok... And you get this from the mail services that require so when list building. What they...
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Forum: Offline Marketing
16th July 2018, 10:17 AM
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Replies: 29
Views: 2,471 |
Forum: Offline Marketing
15th July 2018, 11:48 AM
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Replies: 29
Views: 2,471 |
Forum: Offline Marketing
15th July 2018, 06:11 AM
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Replies: 29
Views: 2,471 Re: Sell the Offer, NOT the product...
As the old adage goes "Sell the sizzle, not the steak"
Most successful sales people, usually offers bonus products to drive the sale.
Packaging a number of products and services together as an...
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Forum: Offline Marketing
14th July 2018, 02:48 AM
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Replies: 29
Views: 2,471 |
Forum: Offline Marketing
14th July 2018, 01:13 AM
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Replies: 29
Views: 2,471 Re: Sell the Offer, NOT the product...
I totally agree with you. And to add to what you said, in my business I create my product cost too flexible depending upon who is my client. If I have a regular client who gives me regular orders,...
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Forum: Offline Marketing
14th July 2018, 12:45 AM
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Replies: 29
Views: 2,471 |
Forum: Offline Marketing
13th July 2018, 02:01 PM
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Replies: 29
Views: 2,471 Re: Sell the Offer, NOT the product...
I dig selling myself too Peter. Other folks can sell the same product. Other folks can even make the same offer. How can you stand out? Nobody on earth can be me and can share my genuine take so I...
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Forum: Offline Marketing
13th July 2018, 02:03 AM
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Replies: 29
Views: 2,471 |
Forum: Offline Marketing
13th July 2018, 12:04 AM
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Replies: 29
Views: 2,471 |
Forum: Offline Marketing
12th July 2018, 06:35 PM
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Replies: 47
Views: 2,861 Finding emails in bulk for free
I discovered a way to get the most from Manta.
The challenge was it was slow and messy.
Yesterday I discovered I can create my own custom search engine
for any website, including Manta.
...
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Forum: Offline Marketing
12th July 2018, 05:15 PM
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Replies: 29
Views: 2,471 Re: Sell the Offer, NOT the product...
You are also telling a story. You are also pre-answering any buying objections.
You are also setting yourself up as the "go to guy" in your industry...
And...
By building an offer instead of a...
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Forum: Offline Marketing
12th July 2018, 03:00 PM
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Replies: 29
Views: 2,471 Re: Sell the Offer, NOT the product...
Looks like I've tatooed onto your brain this...
"Don't Buy Until ..."
Then layout the options a buyer has, then knock em' out of the ring.
Or called, Resetting The Buying Criteria.
Ewen...
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Forum: Offline Marketing
12th July 2018, 08:45 AM
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Replies: 29
Views: 2,471 |
Forum: Pay Per Click/Search Engine Marketing (PPC/SEM)
6th July 2018, 12:06 PM
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Replies: 1
Views: 112 |
Forum: Offline Marketing
11th June 2018, 06:55 PM
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Replies: 14
Views: 703 Post 4000
I have mulled over this post for a few days now... want to be profound and all of that, but just not feeling it for some reason.
I guess a good place to start is by thanking the many fine members...
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Forum: Offline Marketing
16th May 2018, 01:12 PM
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Replies: 26
Views: 2,713 |
Forum: Offline Marketing
10th July 2017, 01:38 PM
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Replies: 10
Views: 528 Re: How To Sell Fleas To Dog Owners!
I have holy water that I imported from a monastery in Lourdes, France. It is well known that this water has incredible healing powers.
Because of it's rarity, I only have a little I can part with,...
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Forum: Offline Marketing
10th July 2017, 12:20 PM
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Replies: 10
Views: 528 |
Forum: Offline Marketing
8th July 2017, 01:03 AM
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Replies: 10
Views: 528 Re: None for me Thank You!
The thread is about copy, but you could ask the same question for most forms of marketing.
Ironically, the greater the gap between the prospect's and the seller's expertise, the greater the...
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Forum: Offline Marketing
7th July 2017, 08:21 AM
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Replies: 10
Views: 528 Re: How To Sell Fleas To Dog Owners!
Pete,
It always comes back to your own experience, doesn't it?
Because of your experience, you know what works...and what doesn't.
You know what to look for in those you'll be working with....
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Forum: Offline Marketing
6th July 2017, 05:01 PM
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Replies: 10
Views: 528 Re: How To Sell Fleas To Dog Owners!
Wow eccj, that's a little bit harsh.
I agree, the copy above probably couldn't sell a cancer treatment at an oncology convention. But that doesn't mean you gotta throw all copywriters under the...
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Forum: Offline Marketing
6th July 2017, 03:59 PM
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Replies: 10
Views: 528 Re: How To Sell Fleas To Dog Owners!
Eh, it seems the example of copy wouldn't work unless the story was actually true. In that case, ability to make things die and then have the cure would trump copy.
If someone's dog was going to...
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Forum: Offline Marketing
6th July 2017, 02:41 PM
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Replies: 10
Views: 528 None for me Thank You!
Like selling us on taxes, eh, Pete?
Well, that may have had more to do with the THREAT of fines and jail time.
Circumcision comes to mind. No matter how good the copy, don't know that they'd...
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Forum: Offline Marketing
6th July 2017, 12:54 PM
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Replies: 15
Views: 738 |
Forum: Offline Marketing
5th July 2017, 06:51 PM
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Replies: 15
Views: 738 |
Forum: Pay Per Click/Search Engine Marketing (PPC/SEM)
22nd May 2017, 01:59 PM
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Replies: 4
Views: 298 |
Forum: Pay Per Click/Search Engine Marketing (PPC/SEM)
18th May 2017, 07:29 AM
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Replies: 4
Views: 298 |
Forum: Offline Marketing
15th May 2017, 08:37 AM
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Replies: 13
Views: 650 Re: Will Gyms pay premium fees for FB ad services?
No. It's only $1,000 a month...for a year. Every month, you are bringing in a fresh batch of customers, and the gym is still making money from the last month's batch.
So, at the end of a year, the...
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Forum: Offline Marketing
11th May 2017, 06:44 PM
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Replies: 9
Views: 798 Re: Prospecting - A Modern approach?
You don't want to spend that much time "touching" people who don't want to be touched. Savidge mentioned giving them something they all actually want, like a white paper. Something more in line with...
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Forum: Offline Marketing
30th April 2017, 10:58 AM
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Replies: 23
Views: 729 |
Forum: Offline Marketing
28th April 2017, 07:37 PM
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Replies: 1
Views: 416 |
Forum: Offline Marketing
22nd April 2017, 12:02 PM
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Replies: 17
Views: 1,050 |
Forum: Offline Marketing
22nd April 2017, 02:25 AM
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Replies: 17
Views: 1,050 |
Forum: Offline Marketing
21st April 2017, 07:28 PM
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Replies: 17
Views: 1,050 |
Forum: Offline Marketing
21st April 2017, 04:52 PM
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Replies: 17
Views: 1,050 |
Forum: Offline Marketing
21st April 2017, 12:44 PM
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Replies: 17
Views: 1,050 |
Forum: Offline Marketing
21st April 2017, 11:42 AM
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Replies: 17
Views: 1,050 |
Forum: Offline Marketing
21st April 2017, 10:59 AM
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Replies: 14
Views: 710 |
Forum: Offline Marketing
21st April 2017, 10:16 AM
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Replies: 14
Views: 710 |
Forum: Offline Marketing
21st April 2017, 05:57 AM
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Replies: 15
Views: 493 Re: When a farmer sows a seed
Personally, I'm a big fan of relationship building / nurturing.
I have a number of clients who have been with me for many years. I'd like to think they see me as a trusted friend, and advisor.
...
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Forum: Offline Marketing
20th April 2017, 06:40 PM
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Replies: 4
Views: 220 |
Forum: Offline Marketing
20th April 2017, 10:57 AM
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Replies: 15
Views: 493 Re: When a farmer sows a seed
I believe this strategy is called "winning in the last three feet." It comes from the department stores where P&G Spends 2 Bills a year advertising to bring someone in the store and the small guy...
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Forum: Offline Marketing
18th April 2017, 09:05 AM
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Replies: 15
Views: 493 When a farmer sows a seed
When you place an advertisement or start an advertising campaign how long are you prepared to cultivate?
Here's the thing. . .
When we can all target buyers in our market.
When we know where...
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Forum: Pay Per Click/Search Engine Marketing (PPC/SEM)
30th March 2017, 12:29 PM
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Replies: 4
Views: 469 |
Forum: Offline Marketing
24th March 2017, 02:24 PM
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Replies: 23
Views: 624 |
Forum: Offline Marketing
24th March 2017, 01:41 PM
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Replies: 23
Views: 624 |