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Search: Posts Made By: Andrew Gould
Forum: Copywriting 25th January 2018, 07:22 AM
Replies: 22
Views: 2,027
Posted By Andrew Gould
Re: If you’ve been writing marketing and sales copy for 5 years or more…

By digging up a near six year old post only to miss the point of it and focus on the part the OP said he wasn't interesting in quibbling over?
Forum: Copywriting 9th June 2017, 09:24 PM
Replies: 11
Views: 365
Posted By Andrew Gould
Re: Hello all! I'm new here and I've got some questions.

Start here:

http://www.warriorforum.com/copywriting/729604-1000th-post-resources-new-copywriters.html
Forum: Copywriting 7th May 2017, 09:02 AM
Replies: 2
Views: 190
Posted By Andrew Gould
Re: Product availability

Should be, it's still on his site: The Seductive Selling System: push your prospect's buy-buttons and laugh all the way to the bank! (http://www.kingofcopy.com/seductive/)

And there's currently a...
Forum: Copywriting 13th February 2017, 10:30 PM
Replies: 8
Views: 218
Posted By Andrew Gould
Re: Outsourcing Product Creation

Make sure you're confident that people will want your manual.

And I'd go for 20-50 pages and write it yourself. It wants to be short so you can get it done quickly. And you want to write it...
Forum: Copywriting 4th January 2017, 10:51 PM
Replies: 20
Views: 498
Posted By Andrew Gould
Re: What is a "true" benefit?

Saving money is fine as a benefit.
Forum: Copywriting 21st December 2016, 06:29 PM
Replies: 1
Views: 86
Posted By Andrew Gould
Re: When reaserching for copy?

Why would you not charge them? It's part of the job, same as the writing.
Forum: Copywriting 19th December 2016, 11:08 PM
Replies: 7
Views: 242
Posted By Andrew Gould
Re: What's a great book on copy that nobody knows about?

That's an easy one: re-read the books you've already read. You'll be amazed at the amount you missed. Both from simply forgetting the information, and from not being able to fully understand it the...
Forum: Copywriting 14th December 2016, 08:31 AM
Replies: 76
Views: 39,910
Posted By Andrew Gould
Re: All-In-One: The Copywriting Swipe File

It's a seven year old link.

And if you search for the name of the book "Make Your Words Sell!" rather than the subtitle, it's the first link in Google.

You can find it here....
Forum: Copywriting 13th November 2016, 12:31 AM
Replies: 28
Views: 404
Posted By Andrew Gould
Re: New website - copy critique please!

Looking at your headline above the horizontal red line, what stands out is the lack of focus.

Each element is talking about something else: You start with a personal story, jump to the failure of...
Forum: Copywriting 12th November 2016, 11:48 PM
Replies: 19
Views: 1,035
Posted By Andrew Gould
Re: AWAI or Simple Writing System

You're welcome to, Mike.
Forum: Copywriting 12th November 2016, 12:32 AM
Replies: 19
Views: 1,035
Posted By Andrew Gould
Re: AWAI or Simple Writing System

1Bryan's (http://www.warriorforum.com/members/1bryan.html) written some good posts about getting started.

And make sure you've checked out this post...
Forum: Copywriting 11th November 2016, 12:37 AM
Replies: 19
Views: 1,035
Posted By Andrew Gould
Re: AWAI or Simple Writing System

Here. (https://www.amazon.com/Crypto-Copywriting-Secrets-profitable-letters-ebook/dp/B008I5Q60W/)

A fraction of the price of the courses. It's a short, fluff-free read that gives you a simple and...
Forum: Copywriting 4th November 2016, 10:51 AM
Replies: 10
Views: 260
Posted By Andrew Gould
Forum: Copywriting 22nd August 2016, 12:18 PM
Replies: 7
Views: 67
Posted By Andrew Gould
Re: What is letter is better or about mistakes

You're heading in the right direction, Alex.

I've highlighted this phrase as it sounds like Victorian-era English. How about "Client Showcase" instead?
Forum: Copywriting 18th August 2016, 09:53 AM
Replies: 32
Views: 293
Posted By Andrew Gould
Re: Do You Have a Copywriting USP?

Not the first time it's been posted, but might be of interest. (http://www.copyideas.com/20071011/secret-to-positioning-yourself-as-the-expert-in-30-seconds/)
Forum: Copywriting 7th August 2016, 06:00 PM
Replies: 45
Views: 736
Posted By Andrew Gould
Re: If you had to recommend one book...

It's not easy to tell you how to get to where you want to be without knowing where you currently are.

That said, for a refresher in the basics Sugarman's book is the one to go with.
Forum: Copywriting 7th August 2016, 05:05 AM
Replies: 19
Views: 239
Posted By Andrew Gould
Re: John Thornhill recommended asking you for a Critique!

You put up a sales page so laughably inept I assumed you were trolling, get a diplomatic reply from one of the nicest guys on the forum, and then try to play the victim.

Pathetic.
Forum: Copywriting 1st August 2016, 06:06 AM
Replies: 11
Views: 401
Posted By Andrew Gould
Re: A master class copy.

Advantages of paying for training from a reputable source:


It's from a reputable source. Not just some guy on a forum who - as we're seeing a lot of here recently - is just regurgitating what...
Forum: Copywriting 22nd June 2016, 12:16 PM
Replies: 16
Views: 1,027
Posted By Andrew Gould
Re: Facebook groups on copywriting?

Judging from the drivel you write - absolutely nothing.
Forum: Copywriting 17th June 2016, 09:33 AM
Replies: 12
Views: 335
Posted By Andrew Gould
Re: Nobody wants to read your stuff

Just to clarify, Volodymyr, you believe that a post with a link to a free book by a respected author on how to improve your writing has nothing to do with copywriting?

And you believe:



But...
Forum: Copywriting 12th June 2016, 09:48 AM
Replies: 3
Views: 265
Posted By Andrew Gould
Re: Ryan Deiss vs.Jay White or neither?

I don't know about those two, but here's a recent thread about AR courses (http://www.warriorforum.com/copywriting/1174283-autoresponder-sequence-copywriting-course.html).
Forum: Copywriting 7th June 2016, 04:44 PM
Replies: 4
Views: 228
Posted By Andrew Gould
Re: How to check the quality of your ordered articles: Free and Efficiently?

From the very first paragraph: "At the first glance, it looks as it supposed to be."

I know we've been circling the drain for a while now. And with all these junk articles appearing it looks like...
Forum: Copywriting 1st May 2016, 09:35 AM
Replies: 14
Views: 898
Posted By Andrew Gould
Re: Why didn't this convert

What did I tell you, Mike?

Fundamentals, fundamentals, fundamentals.

Maybe you should have paid attention instead of brushing it off.
Forum: Copywriting 30th April 2016, 03:33 PM
Replies: 32
Views: 1,649
Posted By Andrew Gould
Re: Plan to persuade ...

Thanks for coming back, Art. I thought I might have been a touch too blunt.



No. I mean you wrote it for yourself, not your reader.



In that case, let me re-write:
Forum: Copywriting 30th April 2016, 01:52 PM
Replies: 32
Views: 1,649
Posted By Andrew Gould
Re: Plan to persuade ...

After reading it I'm none the wiser as to who you are and how you can help me.

I don't know your values, what you stand for and against, why I should trust you, and what I should have learned.
...
Forum: Copywriting 21st April 2016, 10:04 AM
Replies: 6
Views: 603
Posted By Andrew Gould
Re: May I borrow your expertise for 5 minutes?

I don't have any expertise. But I do have a passable understanding of the basics, so that'll have to do:

I don't know what you're selling or what it does.

I assume it's some sort of software,...
Forum: Copywriting 19th April 2016, 05:17 PM
Replies: 7
Views: 662
Posted By Andrew Gould
Re: Read this — can you tell if it's non-native English?

So can I have a few volunteers to take a quick look at a couple of my articles and tell me how easy, or hard, it is for you to tell they aren't written by a native English speaker?



I'd rather...
Forum: Copywriting 19th April 2016, 08:25 AM
Replies: 37
Views: 1,996
Posted By Andrew Gould
Re: Where Have All the "Gurus" Gone?

All the cool kids hang out at the The Cult of Copy (https://www.facebook.com/groups/cultofcopy/) now.
Forum: Copywriting 7th April 2016, 11:40 AM
Replies: 14
Views: 1,336
Posted By Andrew Gould
Re: Best Copywriting Books That Must Read

http://www.warriorforum.com/copywriting/52476-top-copywriting-books-ever.html
Forum: Copywriting 6th April 2016, 09:37 AM
Replies: 21
Views: 1,969
Posted By Andrew Gould
Re: Autoresponder Sequence Copywriting Course

I've been through both Daniel Levis's and Andre Chaperon's email training, both focus on the what to do, rather than the how to do it. Which might be fine if you're looking to add some new tricks to...
Forum: Copywriting 4th April 2016, 09:12 AM
Replies: 10
Views: 883
Posted By Andrew Gould
Re: Copywriting book with exercises

Randy Gage's "How To Become A Copywriting Stud" is split into twelve lessons with exercises after each.
Forum: Copywriting 16th March 2016, 08:10 PM
Replies: 13
Views: 1,336
Posted By Andrew Gould
Re: How to analyse winning sales letter

While Collier's book is a classic and the principles in it timeless, the implementation of those principles has come a long, long way since it was written. Meaning that the examples in it are...
Forum: Copywriting 16th March 2016, 10:16 AM
Replies: 13
Views: 1,336
Posted By Andrew Gould
Re: How to analyse winning sales letter

Good job, Seudo. I'll post my thoughts my later.
Forum: Copywriting 13th March 2016, 11:19 PM
Replies: 13
Views: 1,336
Posted By Andrew Gould
Re: How to analyse winning sales letter

Knowing why certain elements are used requires you to understand those elements.

Meaning it's a skill that will naturally grow as you expand your knowledge of copywriting.

So I'd advise you...
Forum: Copywriting 29th February 2016, 12:19 AM
Replies: 10
Views: 922
Posted By Andrew Gould
Re: Looking for an Agent/Business Partner

You're right, I don't understand how that changes the principles of good copy.

Please enlighten me.
Forum: Copywriting 26th February 2016, 10:26 PM
Replies: 10
Views: 922
Posted By Andrew Gould
Re: Looking for an Agent/Business Partner

It's all about you. You even managed to make the payment about you.

And whoever you're going to be sending this to doesn't care about you. They don't care about your problems and they don't care...
Forum: Copywriting 18th February 2016, 06:45 PM
Replies: 16
Views: 1,490
Posted By Andrew Gould
Forum: Copywriting 18th February 2016, 10:00 AM
Replies: 1
Views: 398
Posted By Andrew Gould
Re: Apostrophe Question

Typographic Tips: Apostrophes & Quotation Marks - CreativePro.com (http://creativepro.com/typographic-tips-apostrophes-quotation-marks/)
Forum: Copywriting 17th February 2016, 12:42 AM
Replies: 8
Views: 961
Posted By Andrew Gould
Re: Fresh New Copywriter - looking for USP/site review

A few very quick thoughts:

I don't know what your USP is.

I don't get your deck copy.

You switch from second person to third person from page to page.

Your headline says "everyday...
Forum: Copywriting 10th February 2016, 03:45 PM
Replies: 18
Views: 560
Posted By Andrew Gould
Re: New Writer Wants Baptism by Fire

It's 2016.

Forums have been around for a good few years now.

People quoting entire posts only to add a sentence or two should have their fingers broken and their internet access removed.
Forum: Copywriting 2nd February 2016, 08:21 PM
Replies: 1
Views: 451
Posted By Andrew Gould
Re: British Radio DJ and Copywriting

Nice quote, Jimbo.

I grew up with Terry, first on the TV and then on the radio.

I think if he were a copywriter and his radio show a daily email, he'd be regarded as one of the all-time greats....
Forum: Copywriting 29th January 2016, 09:50 AM
Replies: 33
Views: 1,759
Posted By Andrew Gould
Re: I want to specialize in Web Copy. How can I find prospects?

"The Ultimate Marketing Plan" and "No B.S. Direct Marketing" by Dan Kennedy are easy reads and should give you a good grasp of the fundamentals.

"Commonsense Direct and Digital Marketing" by...
Forum: Copywriting 29th January 2016, 12:57 AM
Replies: 33
Views: 1,759
Posted By Andrew Gould
Re: I want to specialize in Web Copy. How can I find prospects?

You could try The Cult of Copy Job Board (https://www.facebook.com/groups/copyjobs/).
Forum: Copywriting 26th January 2016, 08:05 PM
Replies: 5
Views: 497
Posted By Andrew Gould
Re: Please review my stuff! I need feedback!

As Gordon said, without knowing the intent of the piece it's difficult to provide accurate feedback. It seems more like a corporate or government fluff piece than direct-response copy.

What I will...
Forum: Copywriting 25th January 2016, 07:49 PM
Replies: 33
Views: 1,759
Posted By Andrew Gould
Re: I want to specialize in Web Copy. How can I find prospects?

I was hoping you'd answer your own question.

But if you really want to be told, here's my advice:

Be cautious taking career advice from random strangers on an internet message board.

Change...
Forum: Copywriting 23rd January 2016, 10:31 PM
Replies: 33
Views: 1,759
Posted By Andrew Gould
Re: I want to specialize in Web Copy. How can I find prospects?

What's helped me a lot is thinking of myself as one of my clients.

So if someone wanted you to write an ad for them in a results-driven industry, but they didn't have any results, what would you...
Forum: Copywriting 20th January 2016, 10:24 AM
Replies: 2
Views: 434
Posted By Andrew Gould
Re: The Story That Ended Yesterday

I wouldn't sink too much effort in then.
Forum: Copywriting 15th January 2016, 10:05 AM
Replies: 7
Views: 473
Posted By Andrew Gould
Re: Wisdom

That's the question you're asking.

And I can only repeat my answer from my first post.

Most people refuse to put the work in. They want a magic bullet, a shortcut, a "weird trick", anything at...
Forum: Copywriting 14th January 2016, 07:57 PM
Replies: 48
Views: 1,290
Posted By Andrew Gould
Re: Attention All Veteran Copywriters - A Mission For You

Sounds like you want someone to do your work for you.

Trying to frame it as anything other than a request for help comes across as manipulative.

The people here who can help you aren't stupid,...
Forum: Copywriting 14th January 2016, 02:48 PM
Replies: 7
Views: 473
Posted By Andrew Gould
Re: Wisdom

http://www.warriorforum.com/copywriting/729604-1000th-post-resources-new-copywriters.html

You become successful in copywriting the same way as you do in any other endeavor.

You work hard, you...
Forum: Copywriting 13th January 2016, 11:35 AM
Replies: 9
Views: 723
Posted By Andrew Gould
Re: Wannabe Neophyte Copywriter Seeks Critique

I'm not the person to help you with this Geno, as you're about as far from my ultra-conservative style as it's possible to get.

But I did tell you I'd give you my thoughts:

Don't work for free....
Forum: Copywriting 12th January 2016, 10:48 AM
Replies: 15
Views: 871
Posted By Andrew Gould
Re: Test Me As a Potential Copywriter?

It's not what you've got. It's what you're willing to do.



Look around you, pick something interesting, write an ad for it, then the post the ad.
Forum: Copywriting 23rd December 2015, 04:46 PM
Replies: 3
Views: 713
Posted By Andrew Gould
Re: 12 Step Sales Letter

Yes, it's far from unique.



Depends what you mean. If you mean would I start with it, then no. If you mean should a beginner start with it, then yes, it's fine (though I'd recommend starting...
Forum: Copywriting 21st December 2015, 09:22 AM
Replies: 6
Views: 651
Posted By Andrew Gould
Re: Creating a story for your salescopy

http://www.warriorforum.com/copywriting/1140917-difference-between-storytelling-lying.html
Forum: Copywriting 17th December 2015, 07:33 PM
Replies: 4
Views: 441
Posted By Andrew Gould
Re: Is This The Best Book To Get On Copywriting?

Really. Best is subjective.

It depends on where you are now and where you want to go.

You wrote you want to master the craft, but that's too vague to give you a single definitive answer.

For...
Forum: Copywriting 17th December 2015, 06:10 PM
Replies: 4
Views: 441
Posted By Andrew Gould
Re: Is This The Best Book To Get On Copywriting?

There is no absolute best book.

Ray compiled a good reading list here. (http://www.warriorforum.com/copywriting/1135317-copywriters-books-reading-list.html)
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