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Search: Posts Made By: jdchis2
Forum: Copywriting 19th August 2014, 05:18 AM
Replies: 37
Views: 2,202
Posted By sethczerepak
Re: Letter for my copywriting business

You're probably not going to like this, but a lack of testimonials isn't your problem. Your writing is the problem. It's got no punch...no presence and it looks like you're still finding your voice. ...
Forum: Copywriting 15th August 2014, 07:42 PM
Replies: 37
Views: 2,202
Posted By ewenmack
Re: Letter for my copywriting business

Third point as to what's wrong, you are selling the
service instead of selling the appointment.

Give the reader a easier decision to make,
which is to find out more.

The more difficult the...
Forum: Copywriting 14th August 2014, 04:51 PM
Replies: 37
Views: 2,202
Posted By ewenmack
Re: Letter for my copywriting business

The reader doesn't know it's for him.

There's no clue you understand his situation.
( He always thinks his situation is special)

Therefore he fails to see what you've got
can benefit him.
...
Forum: Copywriting 14th August 2014, 03:55 PM
Replies: 37
Views: 2,202
Re: Letter for my copywriting business

There's a client looking for a copywriter.

They read spiel after spiel.

Story after story.

Promise after promise.

Ego after ego (and that tends to be relentless).
Forum: Copywriting 8th August 2014, 09:52 AM
Replies: 37
Views: 2,202
Posted By angiecolee
Re: Letter for my copywriting business

Steve's right. Testimonials are great, but they're not the be-all end-all form of proof.

Here's a handy hint: your expertise is proof if you show it in action. Just like Steve told you about...
Forum: Copywriting 8th August 2014, 01:47 AM
Replies: 37
Views: 2,202
Re: Letter for my copywriting business

Lets put a finite end to the "testimonial problem" because it isn't one.

I've been in the wonderful world of copywriting for 28 and a bit years.

And have bucket loads of glowing testimonials (I...
Forum: Copywriting 6th August 2014, 11:20 PM
Replies: 37
Views: 2,202
Posted By skyreader7
Re: Letter for my copywriting business

The writing and re-writing of an ad requires hours of time to be done well, hours which could be more efficiently invested in other aspects of your business. Imagine the amount of your work hours...
Forum: Copywriting 6th August 2014, 10:05 PM
Replies: 37
Views: 2,202
Posted By Matt Ausin
Re: Letter for my copywriting business

As a copywriter, especially when you get to mid-tier and upwards ($$ per sales letter or however you want to measure it) you're paid to come up with unique angles. Often in insanely saturated...
Forum: Copywriting 6th August 2014, 10:51 AM
Replies: 37
Views: 2,202
Re: Letter for my copywriting business

The bit about not "educating" the good people and explaining what copywriting is makes sense.

But it is a touch skewered.

Now, put down the AK47's and I'll explain why.

If a client is au...
Forum: Copywriting 6th August 2014, 10:03 AM
Replies: 37
Views: 2,202
Posted By angiecolee
Re: Letter for my copywriting business

Others have said the same thing, but I never pass up an opportunity to share my favorite copywriting quote: sell salad dressing to people who eat salad.

Don't try to convince people salad is...
Forum: Copywriting 5th August 2014, 07:35 PM
Replies: 37
Views: 1,533
Posted By max5ty
Ancient Stuff...

Strong warning: This contains my personal views. Your views may differ. Please feel free to voice your opinion.

I've spent almost 40 years studying hypnosis. The study took me to places I...
Forum: Copywriting 5th August 2014, 06:46 PM
Replies: 37
Views: 2,202
Posted By MikeSm
Re: Letter for my copywriting business

It's a good start with a lot of good thoughts. However:

1. It's too wordy - and too repetitive.
2. To me, it sounds like you're talking down to the potential client. A business owner usually...
Forum: Copywriting 5th August 2014, 12:01 PM
Replies: 37
Views: 2,202
Posted By NickN
Re: Letter for my copywriting business

Ewen is right: The people you are targeting with this paragraph are the exact people you want to avoid.

When you target this particular group, you are essentially selling yourself AND copywriting...
Forum: Copywriting 4th August 2014, 07:31 PM
Replies: 37
Views: 2,202
Posted By ewenmack
Re: Letter for my copywriting business

You are trying to educate an audience that don't
know what copywriting is.

This means you are targeting those that never will
pay you money.

Now if you target those that know what copywriting...
Forum: Copywriting 4th August 2014, 05:38 PM
Replies: 37
Views: 2,202
Posted By sethczerepak
Re: Letter for my copywriting business

Hi there, welcome to the Copywriting forum,

I stopped reading at your opening sentence. It makes no sense. "make sure that your customers do...." what exactly?

Also, the second sentence is...
Forum: Copywriting 12th July 2014, 01:37 PM
Replies: 31
Views: 1,971
Posted By Alex Cohen
Re: Can you please explain to me why this is a good sales letter?

Rob,

You're analyzing the letter based on logic.

Jump into the mind of a middle-aged guy who's been working a job (or jobs) for 20 years and has had it. He's fed up. And he's looking at...
Forum: Copywriting 25th June 2014, 03:29 PM
Replies: 6
Views: 698
Posted By DanTheWordsmith
Re: AWAI Course or Books?

I have heard mixed reviews about AWAI. Some say it's helpful, some say it's a scam. I have't tried them myself, so I couldn't tell you which is accurate.

However, I recommend reading the book,...
Forum: Copywriting 24th June 2014, 08:39 PM
Replies: 6
Views: 698
Posted By Alex Cohen
Re: AWAI Course or Books?

1. Read a couple good books.

2. Take a good course.

3. Work with a good mentor.

In that order.

Alex
Forum: Copywriting 19th June 2014, 02:43 AM
Replies: 20
Views: 1,650
Posted By nmchant
Re: "Email Cocaine" Critique...

Wow Joe, you're new to this?

Could have fooled me! Well I'm new too, so from one newbie to another I'll start by saying i agree with most of your suggestions, with the exception of;

I'm big...
Forum: Copywriting 19th June 2014, 01:21 AM
Replies: 20
Views: 1,650
Posted By RickGueli
Re: "Email Cocaine" Critique...

Indeed, nmchant. And Joe, THANK YOU for the excellent feedback! Will get around those suggestions you made soon.
Forum: Copywriting 18th June 2014, 09:32 PM
Replies: 21
Views: 2,399
Posted By RickDuris
Re: Best Video Sales Letter Script Ever?

The piece lacks drama. Especially the opening.

-----

... Did you hear that?

Dead. Fvcking. Silence.

That was the sound of your message to some hot looking chick you just reached...
Forum: Copywriting 8th May 2014, 07:48 AM
Replies: 31
Views: 4,021
Posted By gjabiz
Here you go...step by step. Slowly I turned.

Here is one step by step course you can use today, OK?

Step 1, make lists.

A-Hobbies or recreational activity, what do you do in your leisure time?
B- Skills and experiences. What jobs have...
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