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Search: Posts Made By: sanjaypande
Forum: Copywriting 5th May 2012, 03:39 PM
Replies: 35
Views: 3,243
Posted By sanjaypande
Re: What do you think of Ted Nicholas?

Yet, the book was just a front-end for the company corporation - which went on to become the largest incorporating company ...
Forum: Copywriting 5th May 2012, 12:06 PM
Replies: 35
Views: 3,243
Posted By sanjaypande
Re: What do you think of Ted Nicholas?

The question is what do you think of Ted Nicholas?

I've been in a closed room with him and I think he's brilliant.

He's self-taught. Was an entrepreneur before becoming a copywriter. Was forced...
Forum: Copywriting 5th April 2012, 11:56 AM
Replies: 9
Views: 900
Posted By sanjaypande
I Call Bull do-do

I've been hearing this phrase in way too many places ...

"People don't like to be sold too ..."

What a crock of you know what.

People LOVE to be sold to. People hate NOT to be sold to.
...
Forum: Copywriting 30th January 2012, 06:23 PM
Replies: 8
Views: 1,373
Posted By sanjaypande
Re: Here's What's Working Today: 5 Plenty Of Fish Ads

I was choosing between the winner and the girl and finally chose the winner.

My logic was ...

The background which made the difference. The winner stands out like a sore thumb on a white page....
Forum: Copywriting 30th January 2012, 12:47 PM
Replies: 0
Views: 551
Posted By sanjaypande
How to Make Your VSLs *Pop*!

So, this is my 100th post on the warrior forum and I wanted it to be something interesting.

If you've seen video sales letters in action, you'll notice 90% of them are ... just bad. The worst ones...
Forum: Copywriting 29th January 2012, 08:56 PM
Replies: 59
Views: 3,145
Posted By sanjaypande
Re: Fiction recommendations?

Forget short stories.

Read absolutely anything by PG Wodehouse. I recommend absolutely anything with the character "Lord Ickenham".

I've never seen anyone else entertain, engage and show...
Forum: Copywriting 15th January 2012, 11:39 PM
Replies: 29
Views: 4,499
Posted By sanjaypande
Re: Making $3,000 In 30 Days From Copywriting…

Personally, I don't like pressure (even self-inflicted). It works for some people, it doesn't for some.

Lot's of creative ideas up above, so here's a twist.

Your budget - 100 bucks.
Your...
Forum: Copywriting 29th December 2011, 04:48 PM
Replies: 21
Views: 801
Posted By sanjaypande
Re: what are the MUST haves in a sales page

"How To Order" is the most important whether it's a buy now button or something else. Without it, nothing actually can happen.

Now you're talking about conversions (I'm assuming sales).

Lots of...
Forum: Copywriting 21st December 2011, 04:37 PM
Replies: 12
Views: 695
Posted By sanjaypande
Re: Copywriting and Heatmaps ... Help or Hinder?

Heat maps are more important to study behaviour for clicks (IMO). Yes, they can pinpoint attention but I'm assuming your sales letters are already slippery slides and there are really a few different...
Forum: Copywriting 9th December 2011, 02:49 PM
Replies: 31
Views: 943
Posted By sanjaypande
Re: UK English versus US English

Sometimes the way you learn a language affects you.

My first language was English in the UK when I was 4. I even had the localized verbiage and pronunciations when I returned to India at the age...
Forum: Copywriting 29th November 2011, 04:58 PM
Replies: 4
Views: 470
Posted By sanjaypande
Re: Advertising to IT service providers; any suggestions?

Sounds like you're working in the dark here. So, step 1 would be illumination.

Create an audience/profile questionnaire and go back to your client. Ask them to fill it out. Ask them to give you...
Forum: Copywriting 29th November 2011, 02:41 PM
Replies: 4
Views: 470
Posted By sanjaypande
Re: Advertising to IT service providers; any suggestions?

That's a fairly broad segment. Can you narrow it down.

Are you targeting software vendors? (Even that is too broad fyi).

Are you targeting hardware vendors?

Are you targeting integrators?
...
Forum: Warrior Special Offers 25th November 2011, 09:00 AM
Replies: 2,333
Views: 157,349
Posted By sanjaypande
Re: (URGENT-COSING=Last BUMP) 1,000's + 1,000's of Websites Sold to WF=(ONLY Few slots Left)=Final B

They do the keyword research for you.
They find you a domain
They install wp for you
They optimize and install plugins for you
They optimize and add content for you
They optimize and add images...
Forum: Copywriting 23rd November 2011, 11:45 AM
Replies: 9
Views: 667
Posted By sanjaypande
Re: My magazine ad, your thoughts?

Hi Nick,
You have a few problems you may want to fix which should get you a better response.

1. It looks like an ad. That is problem one. It's best if it looks like content matching the layout of...
Forum: Copywriting 6th October 2011, 10:14 PM
Replies: 8
Views: 1,342
Posted By sanjaypande
Re: The "Big Leagues" of Copywriting

You want to copy Bencivenga ...

Here you go Bencivenga 100 Seminar (http://marketingbullets.com/b100dvd.htm)

That's around 30,000 words or 72 pages in print. Hand-written you should be able to...
Forum: Copywriting 6th October 2011, 03:50 PM
Replies: 23
Views: 1,356
Posted By sanjaypande
Re: Imagine If You Wrote Copy For Steve Jobs...

There is a LOT that Steve Jobs did behind the scene and both his love of design and perfectionist attitude helped Apple.

He took many "risky" decisions that paid off very well.

When they...
Forum: Copywriting 5th October 2011, 05:02 PM
Replies: 21
Views: 1,550
Posted By sanjaypande
Video Sales Letters - Player Control Hiding And Other Blunders

Sales 101 - Let the prospect think and feel like they are in control (even when you are).

Let's take a simple example:

You want to buy a car. You go to the dealer and there is a salesman Your...
Forum: Copywriting 4th October 2011, 11:43 PM
Replies: 21
Views: 2,440
Posted By sanjaypande
Re: Video Copywriting So Bad it's Good

Hi Cam,
I usually don't do this for a multitude of reasons, but my gut says - its an honest question.

I'll give you a glimpse on just one of the videos I've done (for a market that is VERY...
Forum: Copywriting 4th October 2011, 09:15 PM
Replies: 21
Views: 2,440
Posted By sanjaypande
Re: Video Copywriting So Bad it's Good

Made me vomit!

The voice is irritating - (I disagree with Cam).

The believability factor is non-existent.

The rest doesn't matter ... but

For video ... It's pretty poorly done IMO
Forum: Copywriting 4th October 2011, 12:50 AM
Replies: 0
Views: 507
Posted By sanjaypande
Conversion Rate Pimps and Flying Squirrels!

STOP talking about your conversion rates ...

... They're meaningless!

I've been here for a short while now. Even released a WSO which was a fun experience.

So, now I think it's time I...
Forum: Copywriting 3rd October 2011, 05:55 PM
Replies: 5
Views: 738
Posted By sanjaypande
Re: Whats next after long form sales letters?

It's a good market. Go for it.

It's easier to sell video to a client than copy (unless the client is already in direct mail).

It's not unusual to get $5K to $25K for a decent sales video (all...
Forum: Copywriting 22nd September 2011, 05:50 AM
Replies: 5
Views: 909
Posted By sanjaypande
Not Even Close ...

... Probably the worst copywriting gig ever (even for a male)

Brand advertising ... strike one!

Your copy will compete with almost nekkid models ... strike two!

You need to understand design...
Forum: Copywriting 19th September 2011, 07:54 AM
Replies: 33
Views: 2,266
Posted By sanjaypande
Re: Best TV Ads Ever

Another one from India. This one was actually funny.

Orbit Man is a social animal - YouTube
Forum: Copywriting 19th September 2011, 07:43 AM
Replies: 33
Views: 2,266
Posted By sanjaypande
Re: Best TV Ads Ever

This ones not very old, but one of the best campaigns I've seen for India tourism. Covers quite a few experiences in a 2 minute spot.

The Latest Incredible India Commercial, Directors Cut - YouTube
Forum: Copywriting 18th September 2011, 08:28 AM
Replies: 36
Views: 2,143
Posted By sanjaypande
Re: Biggest Copywriting Secret - Never Before Revealed!

It took me many years of experimentation to come up with this concoction.

Try it. It's tasty, easy to make and will leave you buzzing with energy ...

1. Julienne a cup of fresh strawberries...
Forum: Copywriting 14th September 2011, 03:46 PM
Replies: 53
Views: 2,677
Posted By sanjaypande
Re: Video Sales Letters Are Wrong..

... and 10 pages is too long for a salesletter?

I'll use a popular "American" response here

Yeah, Whatever!

Ted Nicholas said it best for sales letters:

"It can never be too long, it can...
Forum: Copywriting 12th September 2011, 06:22 PM
Replies: 53
Views: 2,677
Posted By sanjaypande
Re: Video Sales Letters Are Wrong..

You do get some additional options with video besides words and imagery. You can add - motion, sound, music which can make it compelling to watch (or boring if you miss the mark).

It is also a...
Forum: Offline Marketing 11th September 2011, 02:37 PM
Replies: 38
Views: 1,695
Posted By sanjaypande
Re: Potentially lost a new client from being TOO honest - File this under "Lessons Learned"

It depends on how you position yourself. You appear to be someone who is ethical and transparent.

I wouldn't even worry about this prospect. It all happens for the good. Blowing this deal could...
Forum: Copywriting 7th September 2011, 03:18 PM
Replies: 49
Views: 1,826
Posted By sanjaypande
Re: What's your biggest 'copy hate'?

There is a reason I don't work for the large corps anymore. And this video says it best.

The Process (a.k.a. Designing The Stop Sign Video) - ORIGINAL - YouTube
Forum: Copywriting 7th September 2011, 12:49 PM
Replies: 11
Views: 2,008
Posted By sanjaypande
Tip How to Swipe a Million Dollar Headline in 30 Seconds Flat!

Stuck for a headline and need some inspiration. Here's the fastest way to get that noggin workin.

1. Visit Google images -> Google Images (http://www.google.com/imghp?hl=en&tab=ii)

2. Try...
Forum: Copywriting 4th September 2011, 08:31 PM
Replies: 40
Views: 1,446
Posted By sanjaypande
Re: Please Critique My First Draft

Besides the glaring language issues, make note of:

1. Weak headline

2. Grammatical errors

3. High "I" density

4. Tense confusion (without intent)
Forum: Copywriting 4th September 2011, 04:26 PM
Replies: 6
Views: 723
Posted By sanjaypande
Re: Favorite Project Sites for Copywriters?

Or even better ... Use direct mail.

If you are a copywriter, what better way to prove yourself AND get clients. Scalable, non-threatening, only warm leads contact you putting you in the driving...
Forum: Copywriting 31st August 2011, 02:51 PM
Replies: 41
Views: 1,892
Posted By sanjaypande
Re: Why write by hand?

I think it's more of an "old school wisdom" thing that went unchallenged. Then again is it?

Having tried both, I do see benefits of just typing it out as well but tend to get distracted with...
Forum: Copywriting 13th July 2011, 06:40 PM
Replies: 28
Views: 1,110
Posted By sanjaypande
Re: Sales Page Feedback

No matter what I say, please test things for yourself. Many folks have given you very good recommendations. I'm just adding mine to the pile. I'll try not to repeat what others have said.

1. I...
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