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Search: Posts Made By: Mark McClure
Forum: Copywriting 10th January 2011, 10:19 PM
Replies: 8
Views: 893
Posted By Mark McClure
Re: white papers and copywriting

For good info on writing b2b white papers check out Michael Stelzner and Jonathan Kantor. Both these guys are very experienced and have blogs and books to learn from.

And, as Collette says, google...
Forum: Mind Warriors 6th January 2011, 06:38 AM
Replies: 1
Views: 477
Posted By Mark McClure
Solid Advice For Serial Procrastinators

If you're finding it tough to get started and even tougher to keep going, this article might help.

Short on time? Skip to the conclusions at the end.

How to Avoid Procrastination: Think...
Forum: Copywriting 1st January 2011, 05:50 AM
Replies: 19
Views: 910
Posted By Mark McClure
Re: Software for writing copy

I like this one... clackety-clack.... Q10 (http://www.baara.com/q10/)
Forum: Off Topic Forum 14th July 2010, 07:19 AM
Replies: 96
Views: 2,735
Posted By Mark McClure
Re: Feel Good Music

A great band from Liverpool (nope, not the fab Four)

YouTube - Arizona Sky Video (China Crisis)


And here's that classic 80s Stock, Aitken and Waterman sound (think of the Rick Astley rick...
Forum: Off Topic Forum 14th July 2010, 07:05 AM
Replies: 96
Views: 2,735
Posted By Mark McClure
Re: Feel Good Music

Nick Heyward: Whistle Down The Wind:

YouTube - Nick Heyward - Whistle Down The Wind
Forum: Copywriting 29th December 2009, 08:18 AM
Replies: 25
Views: 3,549
Posted By Mark McClure
Re: My Interview With Craig Garber...

Scott,
Good job. You did well - just let your guest talk and out comes some useful info.

I'd say Craig had great belief in his abilities - honed over many years and much effort (What he said...
Forum: Copywriting 27th December 2009, 05:12 AM
Replies: 11
Views: 745
Posted By Mark McClure
Re: Benefits in Non How To

Nathan,

Re: "War history":
There are niche markets out there for battlefield tours ("historical holidays") who are really into well-researched info on their chosen campaigns, generals, uniforms...
Forum: Mind Warriors 24th December 2009, 04:44 AM
Replies: 211
Views: 16,177
Posted By Mark McClure
Re: I hate my life

If nothing else, it's great to watch and listen to.

Speaking of blackholes -

"The beauty of a living thing is not the atoms that go into it... but the way those atoms are put together."
...
Forum: Copywriting 17th December 2009, 11:18 PM
Replies: 17
Views: 1,245
Posted By Mark McClure
Re: How to get a little more "edge" in your copy

Loren, I love the "edge" that Gary V brings to his wine broadcasts.

While not the written word, it's great marketing/entertainment to people who think they don't belong to (or are excluded from)...
Forum: Copywriting 23rd November 2009, 02:13 AM
Replies: 18
Views: 1,347
Posted By Mark McClure
Re: Need A Great Copywriting Course To Follow & Learn

Jason Fladlien's "Copywriting Success Shortcut System" is a great bargain for people aiming to produce "near world class copywriting in just a couple of hours".

(Can't recall his exact words but...
Forum: Main Internet Marketing Discussion Forum 20th November 2009, 07:43 PM
Replies: 70
Views: 2,618
Posted By Mark McClure
Re: Am I Seeing Things Or Are We Getting An Influx Of "New" Members That.......

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Forum: Main Internet Marketing Discussion Forum 5th November 2009, 07:15 AM
Replies: 17
Views: 2,750
Posted By Mark McClure
Re: Monetizing the Math Niche

OP,

TeacherTube - Teach the World | Teacher Videos | Lesson Plan Videos | Student Video Lessons | Online Teacher Made Videos | TeacherTube.com (http://teachertube.com/) may give you a few ideas.
Forum: Copywriting 20th October 2009, 07:18 AM
Replies: 10
Views: 1,631
Posted By Mark McClure
Re: Anybody Here Provide Copywriting Mentoring?

Sam,

Mentoring can work wonders - the 'trick' is to find someone you are 'tune with' and respect because they 'walk the talk'.

One way to find your mentor is to frequent forums like this one...
Forum: Main Internet Marketing Discussion Forum 20th October 2009, 04:10 AM
Replies: 38
Views: 1,245
Posted By Mark McClure
Re: Who thinks mind control is good?

I, for one, welcome our new mind control overlords ;-)
Forum: Main Internet Marketing Discussion Forum 9th October 2009, 06:33 AM
Replies: 23
Views: 854
Posted By Mark McClure
Re: Testimonial troubles

CD,

Play it by the book... and say something like:

"In my opinion as a professional writer, this product has passed the 1st draft stage and is now ready for proofreading. Once that's complete...
Forum: Copywriting 16th September 2009, 08:49 AM
Replies: 8
Views: 746
Posted By Mark McClure
Re: Corporate Copywriting - your advice and skills required?

Simo,

I guess "online content producer" could be anything but it sounds (as Marcia noted) like 'articles / white papers' rather than the direct response copy the folks here love to adore ;-)
...
Forum: Copywriting 28th August 2009, 07:56 AM
Replies: 6
Views: 837
Posted By Mark McClure
Re: Basic framework for business sales copy

Thomas,

Re: the white paper:

Is the paper aimed at techies or C-level / middle mgt? That's going to influence the style and content.

Because techs will tend to pick apart factual errors and...
Forum: Copywriting 21st August 2009, 08:07 AM
Replies: 18
Views: 3,744
Posted By Mark McClure
Re: Specializing in writing autoresponder copy?

Jay's had a long apprenticeship as a catalog copywriter and in writing radio ad spots.

He's having a dam% good go of creating a category and leading it - and that's autoresponder copy for the high...
Forum: Copywriting 1st August 2009, 06:15 PM
Replies: 11
Views: 942
Posted By Mark McClure
Re: Free Product in Exchange for Sales Letter Critque

Brad,

Your offer needs a 'hook' to pull me in e.g. Jason Fladlien's 7 minute articles and Jeff Herring's article templates come to mind.

If you highlight 'writer's burnout' as your market's...
Forum: Main Internet Marketing Discussion Forum 31st July 2009, 06:07 PM
Replies: 43
Views: 2,687
Posted By Mark McClure
Re: Is the Christian Market Viable?

OP - check out Sean Mize.

He started off with articles for the Christian market but ascended to bigger things and is now a demi-god in the IM world ;-)

Here's one of his 2006 articles on...
Forum: Main Internet Marketing Discussion Forum 23rd July 2009, 05:42 PM
Replies: 17
Views: 910
Posted By Mark McClure
Social Media - That'll Cost You $180 million

Musician Dave Carroll, fed up with the 'customer service' he was getting, decided to use his talents and write a song about it...
YouTube - United Breaks Guitars

3 million hits later on YouTube...
Forum: Copywriting 23rd July 2009, 04:00 AM
Replies: 15
Views: 1,548
Posted By Mark McClure
Re: 2 videos about Joe Sugarman's copywriting

Thanks for posting these videos.

Funny thing about the outdoor smoking ads.
I'm not a smoker and don't like being around it in bars or restaurants (still common in Japan).

But I do like...
Forum: Copywriting 5th July 2009, 01:50 AM
Replies: 10
Views: 807
Posted By Mark McClure
Re: Need honest Opinions on my Letter... Get the Lead or Sell?

Joshua,

This is a long post :-)

Some thoughts - all 11 of them:

1- The start's missing a headline that clearly suggests the (potential) performance benefits and (possible, if very uncertain)...
Forum: Main Internet Marketing Discussion Forum 29th June 2009, 07:03 AM
Replies: 13
Views: 943
Posted By Mark McClure
Re: My exact blueprint for writing reviews that gets both conversions AND credibility

Harry,
That's a very concise and helpful description. Thx.

Do you only write your reviews or have you applied this format to reviewing via video or audio tools?
Forum: Main Internet Marketing Discussion Forum 29th June 2009, 06:55 AM
Replies: 12
Views: 574
Posted By Mark McClure
Re: I would like to start writing articles

Samuel,

You'll learn lots at the copywriting forum about writing copy... not so much about writing content articles (which is what I think your post is referring to.)

When you pop over there...
Forum: Main Internet Marketing Discussion Forum 27th June 2009, 07:45 AM
Replies: 67
Views: 2,438
Posted By Mark McClure
Re: The Mentoring "Issue"

If you want a provocative view on why many people don't 'follow through' in mentoring or coaching programs, read George Leonard's book, Mastery.

He describes very concisely (and without being...
Forum: Main Internet Marketing Discussion Forum 22nd June 2009, 09:14 PM
Replies: 60
Views: 4,727
Posted By Mark McClure
Re: Anyone know of a Procrastination Killing Application? I'm DONE with this...

Peter,

If you have the apps you need locally, go hard core and pull the network cable from the PC (or disable the wireless connection.)

I use FireFox plugin 'LeechBlock' and configure it to...
Forum: Mind Warriors 22nd June 2009, 03:17 AM
Replies: 8
Views: 601
Posted By Mark McClure
Re: Inspirations

Some writers swear by (not at!) this approach:

1- Get a simple timer (on your computer or a real product)

2- Pick any word you like as long as it's nothing to do with the writing gig you're...
Forum: Mind Warriors 9th May 2009, 07:46 AM
Replies: 2
Views: 897
Posted By Mark McClure
The BioCentric Universe (Robert Lanza)

Anyone read this yet?

Robert Lanza is a leading stem cell research scientist, among other achievements.

Robert Lanza Blog Archive Biocentrism: How Life and Consciousness Are the Keys to...
Forum: Main Internet Marketing Discussion Forum 25th December 2008, 08:35 PM
Replies: 7
Views: 611
Posted By Mark McClure
Re: The Irony of it All

Hi Tess,

I like stories like this - where goal achieving goes hand in hand with course correction. Nice positive feedback loops are fun to learn and earn from, aren't they! ;-)

BTW - are you...
Forum: Main Internet Marketing Discussion Forum 25th December 2008, 07:11 PM
Replies: 41
Views: 1,120
Posted By Mark McClure
Re: Full-Time Marketers- When Is The Right Moment to Quit My Job?

@Kevin - you're doing the right thing by asking for advice/comments but apply reasonable caution before acting on any of it. There are some good people here who've successfully done what you're...
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