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Search: Posts Made By: AlanCarr
Forum: Copywriting 15th November 2018, 05:20 AM
Replies: 29
Views: 702
Posted By AlanCarr
Re: How to write copy for skin care products?

Well one thing to consider is that this is an extremely old and jaded market. Heck, skin care goes back to the Egyptians!

Normally a market goes through various stages. In the earliest stage you...
Forum: Copywriting 25th September 2018, 07:41 PM
Replies: 22
Views: 483
Posted By AlanCarr
Re: Confusing, syntax-abusing text lost in poor layout seeks help

The copy is terrible.

The site design is pretty awkward (and your cookie thing obscures the headline).

You really need to sell the concept itself more, and currently you're not answering ANY of...
Forum: Copywriting 12th July 2018, 10:04 AM
Replies: 27
Views: 648
Posted By AlanCarr
Re: Does copywriting require research or expertise for the products you are going to promote?

Why would you need a picture in the store?

And researching the product is one of the most important parts of copy, right after researching the intended buyer.
Forum: Copywriting 27th June 2018, 05:08 AM
Replies: 17
Views: 436
Posted By AlanCarr
Re: Critique First Copy Draft Please, Suggestions for Draft #2, expert or not.

FYI the images are missing.

There's a whole bunch of punctuation errors all over the place.

The writing itself is bad.

None of the above are necessarily deal-breakers. Sometimes ugly sells,...
Forum: Copywriting 6th July 2016, 08:40 AM
Replies: 29
Views: 323
Posted By AlanCarr
Re: What do you do when a client says no to your quote?

I just opened this forum in order to give a tire-kicker the link, noticed this thread and scrolled straight to the bottom...

Anyone asking for an hourly or per word rate is not looking for a...
Forum: Copywriting 22nd April 2016, 07:53 PM
Replies: 15
Views: 1,276
Posted By AlanCarr
Re: Why I HATE Video Sales Letters...

They certainly can work very well, for the right product or service to the right audience.

Preventing the user from fast-forwarding is a feature, not a bug ;)

Someone may be too lazy to read a...
Forum: Copywriting 21st April 2016, 10:31 AM
Replies: 37
Views: 2,026
Posted By AlanCarr
Re: Where Have All the "Gurus" Gone?

Meh is like a shrug, but with less enthusiasm....


;)


PS: the private forum was not part of the WF, instead a private little place with about a dozen or so copywriters in it.


AC
Forum: Copywriting 21st April 2016, 09:55 AM
Replies: 37
Views: 2,026
Posted By AlanCarr
Re: Where Have All the "Gurus" Gone?

Dunno if I'd come under guru status but I generally shy away due to the dick-waving and attempts to impress rather than help.

Ironically I was accused of that myself recently, whilst questioning...
Forum: Main Internet Marketing Discussion Forum 17th April 2016, 10:30 PM
Replies: 47
Views: 1,679
Posted By AlanCarr
Re: Anyone Else Hate Webinars

I loathe the things, and consider them the worst of all options.

In a real meet-up you can mingle with others, form relationships, and really get the buzz from it.

Online you can skip boring...
Forum: Copywriting 9th September 2014, 11:16 PM
Replies: 11
Views: 949
Posted By AlanCarr
Re: A few tips on selling SOFTWARE ...

Software is my speciality as a copywriter and IDoTheLegWork makes a valid point.

Many people make the mistake of thinking that free demos of software will make the sale for you, but there are HUGE...
Forum: Copywriting 11th February 2014, 11:07 AM
Replies: 35
Views: 2,053
Posted By AlanCarr
Re: Where do you copywriters find work?

I often here Linkedin talked about but have always found that site to be a waste of time.

Admittedly I have little idea what to do with it, but it seems I just get hounded by other writers,...
Forum: Copywriting 21st February 2012, 10:01 AM
Replies: 52
Views: 2,804
Posted By AlanCarr
Re: 8 Things That P*** Me Off About Copywriters

Ah, and there's me strolling in here for some light relief... after dealing with a nightmare client...

Don't get me started, no, don't even go close to that place!

I mean who, what kind of......
Forum: Copywriting 6th January 2012, 12:36 PM
Replies: 6
Views: 755
Posted By AlanCarr
Re: Ellipses...Best Practices?

Annoying the reader is not a problem, providing you don't actually lose them...

Yes, they're usually used in copy to suggest there's more coming (or at least there could be) and I just used...
Forum: Search Engine Optimization 9th November 2011, 12:27 AM
Replies: 33
Views: 1,358
Posted By AlanCarr
Re: No One Else Sees a MAJOR Problem in October Finalized Earnings?

Yep, mine fixed too now, with a difference of $0.00 :)

Regarding the idea that the income I earned is a "gift", it was me that did the research into the market to find gaps, me that supplied the...
Forum: Copywriting 25th January 2011, 05:39 AM
Replies: 52
Views: 2,757
Posted By AlanCarr
Re: Women Are Better Copywriters Than Men

I certainly feel there is plenty of room for good women copywriters - because there aren't that many of them.

Copy can be decidely scientific, meaning going on intuition (men call it "gut...
Forum: Copywriting 13th February 2010, 04:38 AM
Replies: 13
Views: 2,910
Posted By AlanCarr
Re: Copywriter - Client contract

Getting a client to sign something that is not clear and understandable could be a whole different matter.

eQuus, email me my site's contact form and I'll send you my standard agreement.


...
Forum: Copywriting 11th February 2010, 08:59 PM
Replies: 6
Views: 759
Posted By AlanCarr
Re: Seeking Help On Last Leg of Home Study Course

Why order the covers and then find a printer? There's places out there that do both.

For creating manuals I use Help and Manual, but at around $500 it might be more than your budget?

You can...
Forum: Copywriting 8th February 2010, 05:43 AM
Replies: 21
Views: 1,047
Posted By AlanCarr
Re: Product Works Like A Dream but Copy Doesn't Convert - Any Ideas???

Everything about the letter reeks of unbelievability.



AC
Forum: Copywriting 6th February 2010, 01:25 PM
Replies: 33
Views: 2,175
Posted By AlanCarr
Re: Split-testing & Copywriting Tools

Cheers Mike.

I didn't think my post had gone through, had some thing about a database error come up.

One thing I like to recommend to my clients is Crazy Egg, their heat maps are very...
Forum: Copywriting 3rd February 2010, 08:47 AM
Replies: 14
Views: 1,039
Posted By AlanCarr
Re: Best tool for creating brochures?

Printshop Pro Publisher

If you're on a budget try Serif Pageplus.

Microsoft Publisher blows chunks.



AC
Forum: Copywriting 7th September 2009, 12:28 PM
Replies: 34
Views: 1,516
Posted By AlanCarr
Re: Video sales letter -- why they are using it?

Over the last 2 years I've only done 6 salesletters with vids, but from talking to others as well, my impression is video has already peaked.

Was a time it was novel and dramatic, a sign the...
Forum: Copywriting 6th September 2009, 09:40 AM
Replies: 25
Views: 1,569
Posted By AlanCarr
Re: How Do You Write Your Sales Copy

Mmm.

I prefer the 'preparation is key' approach.

IMHO you should already know exactly where you're going. Any inspiration half-way through is either a distraction or something that can easily...
Forum: Copywriting 6th September 2009, 03:54 AM
Replies: 25
Views: 1,569
Posted By AlanCarr
Re: How Do You Write Your Sales Copy

See, this I don't understand. The headline is your big promise, the big benefit, the big story - it's everything.

So to me, writing the headline after is like drawing a map to say where you went,...
Forum: Copywriting 5th September 2009, 02:48 PM
Replies: 25
Views: 1,569
Posted By AlanCarr
Re: How Do You Write Your Sales Copy

I'll answer, if only to get the thread moving...

First I select the template that best suits the product. My templates are just plain Word docs with some raw headers, such as "Pre-head, headline,...
Forum: Copywriting 8th August 2009, 09:29 AM
Replies: 90
Views: 6,672
Posted By AlanCarr
Re: Embedded Commands

Bluntly, peering deeply into someone else's copy and declaring you can see some mysterious pattern... well it reminds me of how we "see" faces in curtain patterns or the moon.

You're seeing what...
Forum: Copywriting 30th July 2009, 06:27 PM
Replies: 27
Views: 1,186
Posted By AlanCarr
Re: The Order Button Mystery

I'm off to bed but I'll skim over it for ya..

Headline is too long.

Image is on the wrong side.

'Dear friend' - speak to Kyle...

You introduce yourself before grabbing the readers...
Forum: Copywriting 30th July 2009, 06:07 PM
Replies: 31
Views: 1,271
Posted By AlanCarr
Re: How do you handle slow paying clients?

I often hear this but here's a question.

If you had a client selling a service, would you advise THEM to demand full money in advance?



B.
Forum: Copywriting 30th July 2009, 09:16 AM
Replies: 31
Views: 1,271
Posted By AlanCarr
Re: How do you handle slow paying clients?

I actually go the opposite, asking for quite a low deposit as it lowers the barrier.

Then I work WITH the client as much as possible, building a relationship and letting them see that I leave no...
Forum: Copywriting 7th May 2009, 05:51 AM
Replies: 51
Views: 13,636
Posted By AlanCarr
Re: How Much To Pay a Copywriter?

Jakpt, you may wish to look over there... *points someplace to the left*

Regarding the $15k jobs, these tend to be direct response, (usually mail order) and heavily tested by comparing the same...
Forum: Copywriting 27th April 2009, 12:34 PM
Replies: 33
Views: 1,699
Posted By AlanCarr
Re: Does humor sell more than serious dry copy?

The problem Leah, is you keep demanding advice and critique, if only as a means of pimping yet another advert for yourself, then ignoring it.

You take it as a matter of pride it seems?

Why?
...
Forum: Copywriting 25th April 2009, 02:39 PM
Replies: 34
Views: 1,415
Posted By AlanCarr
Re: Fierce B*tch or lame dog? Critque my site please

I suspect Leah is still smarting from the same roasting on a different forum ;)

You know girl, when I first saw your pic a few weeks back, I did a double take. Your hair is longer (and probably...
Forum: Copywriting 30th March 2009, 09:34 AM
Replies: 16
Views: 893
Posted By AlanCarr
Re: My first Sales Page ever: A trainwreck?

Kill the page's title and use something else. "Sales page" is going to be a turn-off in Google results. Something such as "The Secrets of a Successful DJ" or something would help.

Asides from...
Forum: Copywriting 20th February 2009, 11:50 AM
Replies: 24
Views: 1,008
Posted By AlanCarr
Re: Creative website name needed!

For crying out loud, you're supposed to be web savvy you lot!!

DO NOT EVER search for a domain you want, just to "see if it's free".

Not unless you want "This domain available for $500" as...
Forum: Copywriting 17th February 2009, 07:38 AM
Replies: 17
Views: 918
Posted By AlanCarr
Re: Homepage for corporate website

"i dont think so. the formal way is a better option. like "we offer" rather than "i offer". it displays professionalism" by "John Smith"

Then shouldn't that be "we dont think so"?

Any idea...
Forum: Copywriting 16th February 2009, 05:28 AM
Replies: 17
Views: 918
Posted By AlanCarr
Re: Homepage for corporate website

One simple but powerful tip is to write as the owner.

"I promise first rate service" for example rather than "Acme Corp promises first rate service..".


B.
Forum: Internet Marketing Product Reviews & Ratings 12th February 2009, 02:58 AM
Replies: 21
Views: 1,169
Posted By AlanCarr
Re: Hostgator WTF?

Well as I mentioned the site isn't finished yet, not by any means but if the fact my billing address is in the UK and my IP in Borneo is the problem, a second or two looking at the web site might...
Forum: Internet Marketing Product Reviews & Ratings 11th February 2009, 04:15 AM
Replies: 21
Views: 1,169
Posted By AlanCarr
Re: Hostgator WTF?

I can't believe they closed the account and gave a refund without me even asking or wanting one.

Hosting is hosting but I'd be a lot more concerned if they'd done that with my domain. Happily I...
Forum: Internet Marketing Product Reviews & Ratings 11th February 2009, 01:06 AM
Replies: 21
Views: 1,169
Posted By AlanCarr
Re: Hostgator WTF?

Oh and I had the option of rating the "ticket", so I tried that..

"Only ticket posts after May 26th, 2008 can be rated. Sorry for the trouble!"

Rightio...

*blink*
Forum: Internet Marketing Product Reviews & Ratings 11th February 2009, 01:03 AM
Replies: 21
Views: 1,169
Posted By AlanCarr
Hostgator WTF?

After all the glowing reviews on here I thought I'd start my next site on Hostgator.

My experiences so far..

First I was able to sign up and create an account OK, though the interface was...
Forum: Copywriting 29th January 2009, 01:39 AM
Replies: 7
Views: 640
Posted By AlanCarr
Re: Newbie needs help..please help

You're asking for the sale and then sometime later introducing the actual sales copy.

You're over-qualifying the prospects in your "is this you?" bit

Your headlines are in graphics and text...
Forum: Copywriting 23rd January 2009, 09:04 AM
Replies: 4
Views: 576
Posted By AlanCarr
Re: Please give me your feedback...

Design - too plain. Plain is generally good but this is too plain and too spaced out. White space is a good thing but has it's limits.

Also, why center all the text?

Video takes too long to...
Forum: Copywriting 21st January 2009, 11:17 AM
Replies: 11
Views: 924
Posted By AlanCarr
Re: an example of horrible copywriting

Oh boy, that sucks so bad... it makes me feel all smart and professional :)

Thanks for that!

I wouldn't know where to begin with advice, asides from "start again" and "Have a 2nd look at how...
Forum: Main Internet Marketing Discussion Forum 14th January 2009, 03:02 PM
Replies: 27
Views: 910
Posted By AlanCarr
Re: High paying job vs. Internet marketing

I say don't even try because we both know what will happen...

You'll be spending money on your new business, money you have to accept you cannot afford at this time.

Yes it's an investment...
Forum: Main Internet Marketing Discussion Forum 14th January 2009, 01:09 PM
Replies: 27
Views: 910
Posted By AlanCarr
Re: High paying job vs. Internet marketing

The first thing I have to stress, and hate to be a party pooper but it has to be said, is that what you're reading on the news is fake cr^p.

The economy is tanking and will continue to tank. The...
Forum: Main Internet Marketing Discussion Forum 10th January 2009, 05:22 PM
Replies: 15
Views: 856
Posted By AlanCarr
Re: Getting Frustrated with Spider Web Marketing

MLM doesn't work simply because as you rightfully said, people ARE to darn lazy, plus timid. That's why such a high percentage of people have safe steady jobs working for other people rather than...
Forum: Main Internet Marketing Discussion Forum 5th January 2009, 11:17 AM
Replies: 11
Views: 493
Posted By AlanCarr
Re: Something Strange With My New Domain!

DNS changes can take up to 48 hours as one by one each datacenter updates. It depends where you are, as many people may already be seeing the blog as intended while you're still being directed to the...
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