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Search: Posts Made By: Jay White
Forum: Copywriting 2nd December 2015, 08:50 AM
Replies: 3
Views: 609
Posted By Jay White
Re: A Tribute and still a great Copywritng resource: CopywritersBoard

Oh MAN that's a blast from the past! Thanks for posting that Ray...

Michel was instrumental in my career as well. In October 2005, I drove 12 hours each way to a copywriter seminar in Denver and...
Forum: Copywriting 30th November 2015, 03:38 PM
Replies: 10
Views: 932
Posted By Jay White
Re: Client Question

Thank you Miss Angie. For the record, those charges were dropped and the video footage was declared inadmissable in court.

Oh wait...were you talking about copywriting? Well, then...uh nevermind....
Forum: Copywriting 30th November 2015, 03:26 PM
Replies: 86
Views: 4,956
Posted By Jay White
Re: Advice needed...

Okay, first of all, kudos to you for reaching out for help. 95% of other struggling copywriters will never do this. So good for you. :)

I agree that a mindset tweak is certainly needed. And...
Forum: Copywriting 30th November 2015, 02:52 PM
Replies: 10
Views: 932
Posted By Jay White
Re: Client Question

I was an in-house guy for years before freelancing, local radio then catalogs. Wrote for Bass Pro Shops mostly. Tons of fun. I can tell you 100 different ways to say "this lure catches big fish". :)...
Forum: Copywriting 27th November 2015, 12:31 PM
Replies: 10
Views: 930
Posted By Jay White
Tip Free Replay) Top 10 Places to Find Copywriting Clients (and 3 to Avoid Like the Plague)...

Hey fellow scribes--hope your holiday season is off to a great start...

Just wanted to throw this out there. It's a replay of a recent webinar I did on marketing yourself reactively, with my top...
Forum: Email Marketing 16th August 2014, 04:11 PM
Replies: 13
Views: 1,784
Posted By Jay White
Re: Best Email Subject Lines - When Emailing Potential Clients

"Quick Question..."

That's it. Intriguing enough to get opened. "Quick" means it won't take them long. "Question" refers to some information needed (and we're all pre-conditioned to answer...
Forum: Copywriting 14th August 2014, 09:22 AM
Replies: 2
Views: 440
Posted By Jay White
Re: Using different URLs that go to the same place in emails?

I've found that 3-5 links, placed in specific places in the email, offer the best chance for a click through. The first one is usually the most-clicked, in my experience.

In the past, I've...
Forum: Copywriting 13th August 2014, 11:19 AM
Replies: 36
Views: 1,503
Posted By Jay White
Re: P.S: Don't Put It At The End of Every E-mail In An AR Series...

I've used (and taught my students to use) to the P.S. in a couple of different situations...

First off, if they've got to the P.S., chances are they looked at all the other links and never...
Forum: Email Marketing 26th July 2014, 08:04 AM
Replies: 14
Views: 982
Posted By Jay White
Re: Email Copywriting Clients?

The "original" Jay White...that's hilarious (although I do share my name with an MMA fighter and the world's most renowned Neil Diamond impersonator)...

Appreciate the kind words. And love to have...
Forum: Email Marketing 25th July 2014, 09:58 PM
Replies: 14
Views: 982
Posted By Jay White
Re: Email Copywriting Clients?

Thanks for the shout out Ray (and if anyone's in the market for a killer autoresponder copywriter, Ray's your guy). :)

Really sort of stumbled into this. Wrote radio spots on the late 90's, then...
Forum: Copywriting 23rd July 2014, 09:20 AM
Replies: 31
Views: 1,628
Posted By Jay White
Re: Who's Had Experience with AWAI? (Doing an informal study)

Okay, let's see if I can help shine some light on this from a so-called Insider's point of view...

First of all, I am NOT an employee of AWAI. I went to them in 2009 with an idea for a...
Forum: Copywriting 3rd July 2014, 07:46 AM
Replies: 20
Views: 1,402
Posted By Jay White
Re: Working for an ad agency as a direct response copywriter

I started out on this path (sort of)...worked for about 8 years in a couple of in-house agency types before going freelance. One for outdoor catalogs, another for the LASIK industry. A great...
Forum: Copywriting 21st April 2014, 08:02 AM
Replies: 10
Views: 1,562
Posted By Jay White
Re: Question About AWAI And DirectResponseJobs

There's an email copywriting course is there that gets great reviews (wink wink)... :)
Forum: Copywriting 19th March 2014, 08:27 AM
Replies: 13
Views: 1,126
Posted By Jay White
Re: Catalog Copy: How to Get Experience/Samples?

Catalog is where I cut my copywriting teeth. I wrote for the Bass Pro Shops catalogs for 6 or 7 years. (I could tell you 100 different ways to say "this lure catches big fish" and I assure you, I've...
Forum: Copywriting 21st January 2014, 03:24 PM
Replies: 40
Views: 2,865
Posted By Jay White
Re: Bob Bly: Cold-calling potential clients is a "terrible idea"...

No hairs to split here Mike--you are exactly correct. I didn't catch the whole "phone" part of it. I just thought Bob was calling out cold calling in general. Thanks for clearing that up!
Forum: Copywriting 21st January 2014, 10:26 AM
Replies: 40
Views: 2,865
Posted By Jay White
Re: Bob Bly: Cold-calling potential clients is a "terrible idea"...

First of all, Bob Bly is a tremendous guy who has been instrumental in my career. His book was the first I ever bought on becoming a freelance copywriter, and the first time I spoke on stage about my...
Forum: Copywriting 21st January 2014, 09:22 AM
Replies: 13
Views: 5,704
Posted By Jay White
Re: Ben settle's email players newsletter: have u bought and made money because of it?

Ben's got a great system that works very well for certain types of lists. Andre Chaperon's method works really well for other types. Perry's version is brilliant and makes money for many, my stuff...
Forum: Copywriting 5th December 2013, 10:52 PM
Replies: 9
Views: 822
Posted By Jay White
Re: Copywriter List for Solo Ads?

Hey Mike! Good to hear from you. Hope you're doing well and thanks for the input. :)
Forum: Copywriting 12th December 2012, 08:44 AM
Replies: 9
Views: 1,279
Posted By Jay White
Re: How Long Should An Autoresponder Series Be?

I've always found that 7-10 messages can hit most of the strongest points over a series. Written many that go longer and shorter, but it seems the best results come around these numbers.

The key...
Forum: Copywriting 26th May 2012, 05:13 PM
Replies: 11
Views: 1,709
Posted By Jay White
Re: Looking for feedback on AWAI's Bootcamp

First of all, let me preface this by saying that I have a product with AWAI and I'm one of their annual speakers at their Web Writing Intensive. So take what you will from this.

To me, the...
Forum: Copywriting 27th April 2012, 07:58 AM
Replies: 7
Views: 1,018
Posted By Jay White
Re: A recommended resource for anyone writing lots of emails

Ben Settle's stuff is great. Ray Edwards (Raydal from here on the WF) also has something that a lot of people speak well of.

I've got some free videos that might help too. Check out the Youtube...
Forum: Copywriting 5th March 2012, 10:56 AM
Replies: 23
Views: 1,785
Posted By Jay White
Re: RIP John Ritz...

Great guy. Great writer. And always willing to help others improve their skills while asking nothing in return.

That Philly event was the last time I saw him too, Vin. Man, what a loss.
...
Forum: Copywriting 18th February 2012, 08:39 AM
Replies: 21
Views: 821
Posted By Jay White
Re: How NOT To Craft An E-mail

Lots of people making tons of cash with email--and it's not going away. They're building lists, developing relationships with those lists, and providing good quality content/products related to the...
Forum: Copywriting 7th February 2012, 08:49 AM
Replies: 17
Views: 2,425
Posted By Jay White
Re: Looking for killer "follow up emails" source

Thanks Susan...my AA course is actually targeted more towards copywriters than entrepreneurs ( I added some modules about getting clients, etc) but my Email Copy Made Easy course is geared for the...
Forum: Off Topic Forum 2nd November 2011, 07:42 AM
Replies: 620
Views: 30,259
Posted By Jay White
Re: Attention Warriors: Urgent Update 11/1/2011

Just made a donation. Ken's one of the good guys, always willing to chime in and help somebody out. He also helped me with some copy when I was overloaded with work a while back, and he knocked it...
Forum: Copywriting 27th September 2011, 03:18 PM
Replies: 29
Views: 1,726
Posted By Jay White
Re: Copywriter Wanted...Step Up And Read All About It!

Wow, the backlash on this is astounding...but I guess everyone is a little skittish in this day and age.

Anyway, I just talked to Rich and he wanted to clarify something: He's not just looking for...
Forum: Copywriting 27th September 2011, 08:15 AM
Replies: 29
Views: 1,726
Posted By Jay White
Re: Copywriter Wanted...Step Up And Read All About It!

I wrote for Rich for many years. It was an unforgettable experience, not to mention an incredible marketing education that has multiplied my own business several times over.

If you want to work...
Forum: Copywriting 18th August 2011, 10:48 AM
Replies: 48
Views: 2,238
Posted By Jay White
Re: Your Best Email Writing Tips?

Got 7 free videos that might help. Check out the Youtube link at the left.
Forum: Copywriting 4th August 2011, 09:33 AM
Replies: 14
Views: 1,295
Posted By Jay White
Re: Optimum emails in an autoresponder series

What he said. :)

Actually, is there a "magic" number? Nope. I chose 7 because that's what's worked best for my clients. 7 sent over about a 3 week period, with nice bookend emails at #1 and #7...
Forum: Main Internet Marketing Discussion Forum 2nd August 2011, 06:20 AM
Replies: 23
Views: 1,610
Posted By Jay White
Re: What Are Some Good Motivational Internet Marketing/Money Making Related Movies?

Glengarry Glen Ross

If anything, it will inspire you to never want to work for someone else ever again (especially Alec Baldwin, who is brilliant in his role).
Forum: Main Internet Marketing Discussion Forum 12th July 2011, 04:38 PM
Replies: 10
Views: 845
Posted By Jay White
Re: Auto Responder Terror, A warrior in need!

Agreed. I've always focused on writing my emails using "water cooler talk"--the stuff people chat about when they're gathered together. Then I pull a tidbit from that conversation to tie into a...
Forum: Copywriting 30th June 2011, 07:33 AM
Replies: 6
Views: 743
Posted By Jay White
Re: Which thesaurus are you using?

Synonym Finder by J.I. Rodale. Absolutely the best resource I've ever seen. (And I've seen a LOT). My dog-eared copy will never be far from my reach.
...
Forum: Copywriting 27th June 2011, 08:45 AM
Replies: 18
Views: 1,468
Posted By Jay White
Re: How viabler is autoresponder writing as a specialty?

Hey Art--great question. One that I get frequently...

You can go about it two ways--specialize in ARs and make that your bread and butter or add this talent to your toolbelt. If you DO specialize,...
Forum: Main Internet Marketing Discussion Forum 15th June 2011, 07:54 AM
Replies: 8
Views: 548
Posted By Jay White
Re: Your Email series....which style works for you? (from these Models)

Mine is sort of a hybrid...

Each email focuses around a want/need/desire/problem that the prospect is experiencing, and positions the product as the solution. But I don't go rushing into a sales...
Forum: Main Internet Marketing Discussion Forum 10th May 2011, 07:52 AM
Replies: 8
Views: 572
Posted By Jay White
Re: Autoresponders to sell your product?

Here's what's always worked well for my clients: a welcome email the moment they sign up, the strongest email of your series the next day, then space out the rest of your messages once every 3 days...
Forum: Copywriting 4th May 2011, 09:40 PM
Replies: 5
Views: 1,039
Posted By Jay White
Re: Ever attended a Michael Fortin seminar?

YES. Michel spoke at the first copywriting seminar I ever attended, in Denver back in 2005. I drove almost 12 hours both ways to get there.

What transpired that weekend changed my life. I knew...
Forum: Copywriting 7th March 2011, 04:53 PM
Replies: 11
Views: 1,251
Posted By Jay White
Re: Marketing Experiments

Agreed. Just met a lot of these guys at the Marketing Sherpa event in Vegas earlier this year, including Flint McGlaughlin who spoke on email copy and it was BRILLIANT. They definitely know what...
Forum: Copywriting 15th February 2011, 02:27 PM
Replies: 22
Views: 1,490
Posted By Jay White
Re: I am Only Getting a 10% Open Rate with My 6-Pack Abs/Weight Loss Email Subject Lines

Try phrasing some of your subject lines in question format. Something like:

Is this the REAL reason you don't wear a bikini?
Sexy Abs can't be THIS easy...can they?
Did you miss this crucial...
Forum: Copywriting 22nd September 2010, 07:21 AM
Replies: 13
Views: 1,190
Posted By Jay White
Re: Lazy copy - subject lines

No kidding. The more emails I get, the less I'm inclined to open them. And when I do, I'm usually disappointed.

One thing that's always helped me (and my students) is to not start with a subject...
Forum: Main Internet Marketing Discussion Forum 30th July 2010, 09:38 AM
Replies: 18
Views: 778
Posted By Jay White
Re: Develop a Relationship w/ Your Email list?

Open the door to you and your life...give them a little peek inside.

They'll eat it up and draw "closer" to you because of your willingness to be open and honest. This is how you can go from...
Forum: Copywriting 23rd March 2010, 08:32 PM
Replies: 10
Views: 810
Posted By Jay White
Re: Email- Making the urls Isolated VS flowing within the sentence?

I've had better luck with Way 2. But there's an art to where to put the links, how to present them, etc that helps your click through rate.

It's all about posing a problem, then telling them the...
Forum: Main Internet Marketing Discussion Forum 1st December 2009, 08:20 AM
Replies: 6
Views: 852
Posted By Jay White
Re: Hard to Find Customized Autoresponder Messages Service

Hey Jack--check these copywriters out. They're personally trained by me in autoresponder writing.

The Word's Best Email And Autoresponder Copywriters (http://www.EmailCopywriters.com)

Or see...
Forum: Main Internet Marketing Discussion Forum 17th November 2009, 08:33 AM
Replies: 23
Views: 981
Posted By Jay White
Re: Email Marketing? Your Opinion Would Be Appreciated....

If you need some help with your autoresponder writing, I've got some free videos in the YouTube link at left that should prove useful.

Also, check my sig. ;)
Forum: Copywriting 24th September 2009, 07:59 AM
Replies: 15
Views: 1,066
Posted By Jay White
Re: Autoresponder Rewriter

Might want to check here.

The Word's Best Email And Autoresponder Copywriters (http://www.EmailCopywriters.com)
Forum: Main Internet Marketing Discussion Forum 10th September 2009, 07:04 AM
Replies: 2
Views: 616
Posted By Jay White
Re: Anyone buying pre-written autoresponder content?

Hey Lisa--I've got some free videos that will show you what I've been doing format-wise with my email copy. They're in the YouTube link at the left.
Forum: Copywriting 24th August 2009, 07:17 PM
Replies: 18
Views: 3,664
Posted By Jay White
Re: Specializing in writing autoresponder copy?

Not all of my ARs are story-based. Sometimes it just doesn't fit, or I don't have something that "jives" well with what I'm trying to get across. But other times I'll come up a story that's...
Forum: Copywriting 24th August 2009, 10:49 AM
Replies: 18
Views: 3,664
Posted By Jay White
Re: Specializing in writing autoresponder copy?

Good stuff Mark. That's the basis of my teaching as well--storytelling. I also suggest using more personal stories and tying them into your prospect's specific want/need/desire/problem that you're...
Forum: Copywriting 21st August 2009, 03:51 PM
Replies: 18
Views: 3,664
Posted By Jay White
Re: Specializing in writing autoresponder copy?

Hey, my ears are burning over here! ;)

Seriously though, I think email copywriting is a great angle to take--especially if you dig that sort of thing (which I do). But in my Autoresponder...
Forum: Ad Networks (CPM/CPL, Display) 17th June 2009, 09:43 PM
Replies: 46
Views: 3,865
Posted By Jay White
Re: any wiews on PPV Coach?

I just joined. It's actually called CPV Coach now, not PPV Coach.

Like what I'm seeing so far...Great video training, good forum, not a lot going on yet but I expect there will be soon.

They...
Forum: Main Internet Marketing Discussion Forum 13th May 2009, 01:21 PM
Replies: 12
Views: 648
Posted By Jay White
Re: How long "should" an email message be?

Got a video that addresses that very question, Kirk (along with a bunch of others)

YouTube - EmailCopyMadeEasy's Channel (http://www.youtube.com/user/EmailCopyMadeEasy)

Have at 'em!

JW
Forum: Main Internet Marketing Discussion Forum 29th April 2009, 07:13 AM
Replies: 3
Views: 534
Posted By Jay White
Re: email mini-course

Not really, Tony. Mine usually run 600 to 700 words and I've never once heard a "too long" comment from a client or one of their customers. As long as your email is doing its job, I think 500 words...
Forum: Main Internet Marketing Discussion Forum 26th April 2009, 01:57 PM
Replies: 11
Views: 2,190
Posted By Jay White
Forum: Main Internet Marketing Discussion Forum 12th April 2009, 06:01 PM
Replies: 8
Views: 542
Posted By Jay White
Re: Setting Up Autoresponder Campaign For Customers?

Max, I have 2 videos that may help you. Each pertains to your EXACT questions.

Just click the YouTube logo in the Social Networking box at the left and you'll find them.
Forum: Main Internet Marketing Discussion Forum 7th April 2009, 01:10 PM
Replies: 25
Views: 1,308
Posted By Jay White
Re: Show Me the Psychology in a Follow Up Autoresponder Series, please...

I have no doubt that's worked well for you Andy. And I'm glad it has. I've just found a slightly different approach based more on building a relationship that has converted well for my clients and...
Forum: Main Internet Marketing Discussion Forum 7th April 2009, 07:31 AM
Replies: 25
Views: 1,308
Posted By Jay White
Re: Show Me the Psychology in a Follow Up Autoresponder Series, please...

Not a problem. I may release it as a stand-alone in the future, if there's enough interest. But feedback like that is exactly what I'm looking for.

And I appreciate your "lack of sleaziness". ;)
Forum: Main Internet Marketing Discussion Forum 6th April 2009, 03:07 PM
Replies: 25
Views: 1,308
Posted By Jay White
Re: Show Me the Psychology in a Follow Up Autoresponder Series, please...

Sorry to hear you say that, P.A. Actually, I tried to come up with a plug-and-play, works-for-any-niche autoresponder template series. Because I knew that if I could find something that works, it...
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