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Forum: Copywriting 12th July 2017, 04:06 AM
Replies: 21
Views: 738
Posted By BudaBrit
RE: A little knowledge is a dangerous thing, but a smitten more...

Sales copy is just like any other form of writing when you get down to it. There are some great tips that can make your writing better, some great techniques to blow your competitors out of the...
Forum: Copywriting 12th July 2017, 02:25 AM
Replies: 5
Views: 382
Posted By BudaBrit
Your favorite ever sales letter

Hey all,

Now I know this is a topic that's probably been covered 100 million times. But I really cannot navigate the new WF layout (yeah, I know it's not that new, but I've not been posting on it...
Forum: Copywriting 15th May 2017, 06:51 AM
Replies: 2
Views: 159
Posted By BudaBrit
Landing Page plus headline changes

Hey all,

Got a real basic landing page here, and would love some feedback on how to spruce it up. No real data on it yet as we don't have the traffic numbers to judge. So fire away.

Also, below...
Forum: Copywriting 21st December 2016, 09:08 AM
Replies: 2
Views: 109
Posted By BudaBrit
Re: Join Our Waiting List

Reserve, of course. Thanks.
Forum: Copywriting 21st December 2016, 05:04 AM
Replies: 2
Views: 109
Posted By BudaBrit
Join Our Waiting List

Hey guys,

How would you say: Join Our Waiting List

Doing a minimalist page with sign up, got limited time to finish it, and I have a headline and sub, but no copy for the CTA other than the...
Forum: Main Internet Marketing Discussion Forum 25th October 2016, 06:39 AM
Replies: 1
Views: 74
Posted By BudaBrit
Competitor Audience demographics

Hey guys,

Does anyone know any free tools to find out competitor audience demographics?

So far, the only tool I've found is Alexa, which you need to sign up for with a credit card. Are there...
Forum: Main Internet Marketing Discussion Forum 12th October 2016, 11:56 AM
Replies: 4
Views: 75
Posted By BudaBrit
Content Trend Prediction/Forecasting

Hi guys,

I'm looking for an article or more information on content trend forecasting. Basically, compiling data in order to predict future audience trends.

I have a rough idea, but I'm...
Forum: Copywriting 15th November 2015, 07:54 AM
Replies: 10
Views: 895
Posted By BudaBrit
Re: Copywriter, Make it exclusive, but don't LIE!

I'm just about to start taking on outside clients again, so this is a real thing for me.

TBH, I am just going to be completely honest. I work full time in an agency, I have a young family, so I...
Forum: Copywriting 17th July 2015, 02:27 PM
Replies: 5
Views: 1,071
Posted By BudaBrit
Re: What do you end your sentences with?

Think of any rules to writing as mere guidelines. So long as your text is easy to understand, clear in its purpose, and full of life, it will be read, digested, and even loved.

Rigidity is no...
Forum: Copywriting 13th February 2015, 08:34 AM
Replies: 11
Views: 1,381
Posted By BudaBrit
Re: what a copywriter does and does not do

So why talk about it so, then?

I don't doubt your DR skills. Mine are lacking somewhat, although I still want to polish them I don't have much chance to use them right now.
Forum: Copywriting 13th February 2015, 04:56 AM
Replies: 11
Views: 1,381
Posted By BudaBrit
Re: what a copywriter does and does not do

I'm sorry Rogzan, but that's being entirely flippant.

True, there's a lot of advertising that doesn't work. There's also a lot of advertising that seriously works.

The most important thing you...
Forum: Copywriting 10th February 2015, 02:54 AM
Replies: 8
Views: 1,667
Posted By BudaBrit
Re: The Power of Habit (The Story Behind Pepsodent)

Interesting that the 2nd article features brand loyalty so highly. For me, the most important thing about toothpaste is taste...yet you have to get that taste in front of people.

It made me think...
Forum: Copywriting 5th February 2015, 02:42 AM
Replies: 36
Views: 3,779
Posted By BudaBrit
Re: Copywriters soon to go the way of toll both collectors!

This is relevant: The robot cookbook: can a supercomputer write recipes? | Life and style | The Guardian...
Forum: Copywriting 4th February 2015, 08:29 AM
Replies: 36
Views: 3,779
Posted By BudaBrit
Re: Copywriters soon to go the way of toll both collectors!

I thought Upworthy already used this...
Forum: Copywriting 29th January 2015, 09:44 AM
Replies: 6
Views: 1,267
Posted By BudaBrit
Re: Becoming an ad agency copywriter

I didn't read this exact one, but the same advice over a few different sources. However, Dave Trott is always worth a read in my book.
...
Forum: Copywriting 28th January 2015, 11:08 AM
Replies: 9
Views: 1,312
Posted By BudaBrit
Re: How much business do you get through your personal copywriting website?

Ha, indeed. In the last year and a half, no one who contacted me through my site was a worthwhile potential client. I know a large chunk of that is my fault, but I don't care right now.

Sometime,...
Forum: Copywriting 28th January 2015, 05:12 AM
Replies: 12
Views: 1,396
Posted By BudaBrit
Re: What do you think about these headlines for the graphic pack?

Pain.

For me, at least.

One point, though. I don't know whether you tested this with and without the 's on the end of Graphic, but my impression is that it's a bit of a...stop.

Otherwise,...
Forum: Copywriting 22nd January 2015, 03:55 AM
Replies: 7
Views: 1,364
Posted By BudaBrit
Re: Is this really the best beer ad ever?

The XXXX ads always get held up as greats because of the catchphrase. It works.
Forum: Copywriting 21st January 2015, 09:46 AM
Replies: 7
Views: 1,364
Posted By BudaBrit
Re: Is this really the best beer ad ever?

Again: how is someone going to remember the beer because of that ad?
Forum: Copywriting 21st January 2015, 02:08 AM
Replies: 7
Views: 1,364
Posted By BudaBrit
Re: Is this really the best beer ad ever?

I remember liking that when I saw it...but.

Where's the message? For me, the best ads were:
http://youtu.be/VUSpjZEhNU8

Everyone remembers 'Ave It and thinks of John Smith

or the Bud...
Forum: Copywriting 19th January 2015, 08:25 AM
Replies: 18
Views: 1,881
Posted By BudaBrit
Re: Can you pro's critique my sales letter?

Seriously. Write down that headline. Then read it. Does it make any sense to you? It sure doesn't to me.

Oh, and your first sentence is 4 lines long!!!
Forum: Copywriting 19th January 2015, 03:53 AM
Replies: 10
Views: 1,385
Posted By BudaBrit
Re: Selling to Demographic twins...but one is a virgo, the other aquarius.

I had you pegged as better than just flippant...

Astrology is right some of the times for the same reason good copy sells.

I'm not a believer in things like astrology or tarot or I Ching, but I...
Forum: Copywriting 16th January 2015, 03:40 AM
Replies: 10
Views: 1,385
Posted By BudaBrit
Re: Selling to Demographic twins...but one is a virgo, the other aquarius.

Surely the most important thing about astrology is figuring out why it sometimes works.

Get that and you've suddenly got a direct line to your prospect.
Forum: Copywriting 14th January 2015, 10:27 AM
Replies: 25
Views: 2,777
Posted By BudaBrit
Re: Is Copywriting the most important aspect of Marketing?

And in order to get all 3, you need top notch research.
Forum: Copywriting 14th January 2015, 08:08 AM
Replies: 29
Views: 3,987
Posted By BudaBrit
Re: I'm sorry -- it just gives me THE CREEPS...

Was Chris Rea a grammar troll?

Did you like the song If You Were Me?

If you were me
And I was you
If you had to play my part out
What would you do
Forum: Copywriting 5th January 2015, 02:34 AM
Replies: 7
Views: 1,297
Posted By BudaBrit
Re: Resource: 8 Advanced Writing Skills

Indeed. And: don't be afraid to break the rules if it makes more impact.
Forum: Copywriting 5th January 2015, 01:43 AM
Replies: 44
Views: 3,597
Posted By BudaBrit
Re: An open letter to all DR copywriters who persist in believing content writing is not copywriting

We're not talking about the Kardashians, though. That's not content in this sense, it's journalism. Sure it's no expose on war crimes, but the aim is to drive readers to a publication that makes most...
Forum: Copywriting 2nd January 2015, 04:42 PM
Replies: 44
Views: 3,597
Posted By BudaBrit
Re: An open letter to all DR copywriters who persist in believing content writing is not copywriting

One of my bosses has an interesting take on this. He doesn't separate content from copy...because he says copy is simply another form of content. Which is the truth.

Content writing is simply...
Forum: Copywriting 23rd December 2014, 01:57 AM
Replies: 20
Views: 1,963
Posted By BudaBrit
Re: How To Offer Bad Copywriting Advice That Sounds Legit.

Surely, rather than an exercise in "bad copy tips", this is a perfect example of how different audiences react differently to the same advice.

I couldn't watch it, sorry. I got as far as a few...
Forum: Copywriting 22nd December 2014, 04:30 AM
Replies: 29
Views: 2,000
Posted By BudaBrit
Re: Need Help in Choosing a Headline Please...

Maybe you should stop and think whether you're going to trust the words of 100 WF posters parroting your own viewpoint or the 1 expert source (backed up by another) who tells you you're wrong.

I...
Forum: Copywriting 17th December 2014, 07:21 AM
Replies: 27
Views: 1,880
Posted By BudaBrit
Re: Review my "about me" page / landing page

Yeah, you're wrong on that one. My job title is "Creative Writer", not copywriter. I got my job because I told the CD what I could do, what I was an expert at. I didn't pretend I was an experienced...
Forum: Copywriting 16th December 2014, 07:41 AM
Replies: 18
Views: 2,992
Posted By BudaBrit
Re: Including graphic "As seen on TV" vs none?

Problem being, in this case, that unless it's Oprah or Ellen, most Brits over 55 won't have a clue about who the personality is :p

Report back, Pines, will be interesting to see your results :)
Forum: Copywriting 15th December 2014, 09:58 AM
Replies: 11
Views: 1,555
Posted By BudaBrit
Re: Sainsbury's Video...Incredible!

For anyone interested, this ad got some negative press thanks to its "profiteering from WW1".

This is an interesting take on that: WHAT’S A CONNECTION? | davetrott | Campaign Blogs...
Forum: Copywriting 11th December 2014, 09:23 AM
Replies: 52
Views: 3,930
Posted By BudaBrit
Re: To the best copywriters on the forum

I've been reading a lot of Dave Trott recently. He talks about Predatory Thinking, about getting one up on your competitors by thinking differently.

Most beginner copywriters charge nothing, $100,...
Forum: Copywriting 11th December 2014, 02:33 AM
Replies: 52
Views: 3,930
Posted By BudaBrit
Re: To the best copywriters on the forum

The art of identifying your target market...is quite an important one for copywriters.

No matter how good your writing basics are, if you can't identify who you should be targeting, then all that...
Forum: Copywriting 4th December 2014, 08:18 AM
Replies: 43
Views: 3,167
Posted By BudaBrit
Re: Dare I Ask...? Yet Another WFH Critque Thread

I'm not the big expert you'll want commenting first, but I immediately think...where's the hook?

You have price as a selling point in your headline but don't mention it. Then the bolded sections...
Forum: Copywriting 3rd December 2014, 02:49 AM
Replies: 7
Views: 935
Posted By BudaBrit
Re: The BEST Ad of the year...

Sure, if there weren't already ads showing a similar ideal running for all the other beers.

Surely the aim, in this case, is to stand out. Especially when theirs is one of the few different beers...
Forum: Copywriting 2nd December 2014, 09:33 AM
Replies: 7
Views: 935
Posted By BudaBrit
Re: The BEST Ad of the year...

But to sell beer?

We had the bank ad, someone posted it on here, too, I think. Now that could work as someone may then keep that bank in mind (although the CTA was lacking, whoever pointed it...
Forum: Copywriting 2nd December 2014, 06:04 AM
Replies: 7
Views: 935
Posted By BudaBrit
The BEST Ad of the year...

Hello again everyone. Things have changed around here, let's try to spice it up again!

Adweek, that great purveyor of promoting crappy advertising has proclaimed its top ad of 2014. According to...
Forum: Copywriting 13th November 2014, 11:00 AM
Replies: 18
Views: 2,118
Posted By BudaBrit
Re: If You Were to Hire a Copywriting Pup, What Would You Look For?

Hi all.

I have been absent from here since this thread, so I thought I'd give an update.

The meeting I had with that creative director went well, but they didn't have a full time position...
Forum: Copywriting 13th October 2014, 10:09 AM
Replies: 18
Views: 2,118
Posted By BudaBrit
Re: If You Were to Hire a Copywriting Pup, What Would You Look For?

:)

Thanks guys.

Interestingly, I had a meeting this morning with someone from a hotel about social media marketing. I went in there and explained exactly what I would do, showed interest in her...
Forum: Copywriting 10th October 2014, 06:01 AM
Replies: 18
Views: 2,118
Posted By BudaBrit
Re: If You Were to Hire a Copywriting Pup, What Would You Look For?

I want to be brutally honest with everything nowadays, so here goes.

I've got myself an interview with the creative director at a major marketing firm.

If truth be told, I have close to zero...
Forum: Copywriting 10th October 2014, 04:47 AM
Replies: 18
Views: 2,118
Posted By BudaBrit
If You Were to Hire a Copywriting Pup, What Would You Look For?

You're having a meeting with a potential hire who turns out to have very little actual experience.

What could (s)he say or do to make you want to hire her/him? Right then and there.
Forum: Copywriting 30th August 2014, 06:02 AM
Replies: 9
Views: 713
Posted By BudaBrit
Re: How Often Do You Read Your Sales Copy After Writing?

If the latest letter I'm writing is anything to go by...5 times so far, and it's nowhere near ready.

Generally 2-3 times per edit. So 2-3 times, then rewrite, then 2-3 times and rewrite, rinse and...
Forum: Copywriting 28th August 2014, 01:53 AM
Replies: 15
Views: 1,346
Posted By BudaBrit
Re: How do y'all form your customer avatars?

Bingo, for me.

I'm putting together my first real lead generation letter for a service I will be starting up soon. Thanks to this thread, I sat down and did some more research into my target...
Forum: Copywriting 27th August 2014, 01:45 AM
Replies: 15
Views: 1,346
Posted By BudaBrit
Re: How do y'all form your customer avatars?

Well, surely, therefore, the aim is to sell to that leader...that one person.

You'll sell to the actual leaders and to the people who think they are the leaders and the rest will follow.

In...
Forum: Copywriting 26th August 2014, 03:55 PM
Replies: 49
Views: 1,453
Posted By BudaBrit
Re: SURVEY: Are most copywriters married.

My wife doesn't get to edit anything I write...unless it's targeted at a very specific group. Then she can read it :)

On the other hand, I have to constantly edit everything my wife writes,...
Forum: Copywriting 25th August 2014, 08:26 AM
Replies: 7
Views: 1,242
Posted By BudaBrit
Re: Going to the Pro Copywriter's Conference? (uk)

Typically, I'm in London the week before...no I won't be going. Perhaps next year, if I know about it earlier.
Forum: Copywriting 14th August 2014, 09:41 AM
Replies: 2
Views: 440
Posted By BudaBrit
Re: Using different URLs that go to the same place in emails?

Does it sell the most, though?

I'd be interested in this one...as I would imagine that the person clicking on the last link is more likely to buy than the one who clicked on the first...
Forum: Copywriting 14th August 2014, 04:25 AM
Replies: 15
Views: 1,948
Posted By BudaBrit
Re: Free Copywriting Checklist Worth its Weight in Gold....

I like this. I've missed a list like this: even though I know most of what's written there, having it listed in front of me instead of buried inside paragraphs is a great reminder. Especially...
Forum: Copywriting 13th August 2014, 02:08 PM
Replies: 36
Views: 1,511
Posted By BudaBrit
Re: P.S: Don't Put It At The End of Every E-mail In An AR Series...

Doesn't this all boil down to the first principle any sales person is told?

Do what your audience wants, not what you want.

It doesn't matter if you think a PS is a piece of crap if your...
Forum: Copywriting 12th August 2014, 01:40 PM
Replies: 12
Views: 1,185
Posted By BudaBrit
Re: What are your best resume tips?

This is a big cultural difference. In the UK, I never attached a photo, but in Europe, if there's no photo, it won't be read. Simple as.

Professional photo and contact details at the top and then...
Forum: Copywriting 12th August 2014, 08:58 AM
Replies: 43
Views: 1,603
Posted By BudaBrit
Re: Why We're Not Entering a Dark Age Of Copywriting

Lol. I wrote some children's short stories for an Egyptian client previously. At the start there weren't many criteria. After I gave him my outline, some restrictive criteria appeared about sex,...
Forum: Copywriting 12th August 2014, 08:29 AM
Replies: 43
Views: 1,603
Posted By BudaBrit
Re: Why We're Not Entering a Dark Age Of Copywriting

On the fiction marketing...it's all about the product placement. Dan Brown is no different from a 100 other authors, but his books were placed prominently at train stations, airports and petrol...
Forum: Copywriting 12th August 2014, 03:42 AM
Replies: 17
Views: 1,188
Posted By BudaBrit
Re: He's Massaging Her What?

Hysteria (2011) - IMDb (http://www.imdb.com/title/tt1435513/)

Dr Swift's Swift Relief.
Forum: Copywriting 8th August 2014, 01:42 PM
Replies: 13
Views: 1,257
Posted By BudaBrit
Re: An Oldie and a CLASSIC. This'll Help You Close More Clients, And Perhaps Enhance Your Copy To Bo

I've not seen him on video before, but this is pretty much the same stuff I looked at a couple of years back. Very good stuff, although I didn't really know about copywriting back then.

It's funny...
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