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Forum: Growth Hacking 10th September 2015, 02:21 PM
Replies: 15
Views: 2,976
Posted By statusengage
Re: How to Validate your Start-Up Idea - FAST

What you really need is a MVA - Minimum Viable Audience. You need to get some Alpha customers on board that you can actually have a conversation with. Connect over email, phone, Skype and share the...
Forum: Copywriting 30th August 2015, 02:53 PM
Replies: 49
Views: 3,380
Posted By Memetics
Re: Do you Use NLP/Hypnotic Writing in your Sales Copy/Ads?

This ones pretty good.


The Language Pattern Bible: Indirect Hypnotherapy Patterns of Influence: Amazon.co.uk: Kerin P Webb, Gill M Webb, Andrea JM Lindsay: 9780955037412: Books
Forum: Copywriting 30th August 2015, 12:36 PM
Replies: 49
Views: 3,380
Posted By Andrew Gould
Re: Do you Use NLP/Hypnotic Writing in your Sales Copy/Ads?

Thanks for the link, Memetics.



Thanks for the clarification, Greg.

If I want to study NLP for the purpose of written communication, is there a book you'd recommend?
Forum: Copywriting 30th August 2015, 11:55 AM
Replies: 49
Views: 3,380
Posted By gregw
Re: Do you Use NLP/Hypnotic Writing in your Sales Copy/Ads?

I was just "trolling" the internet and noticed this link from one of Seth Czerepak's LinkedIn pages:

Google: NLP, Hypnotic Copywriting...what's the REAL "secret sauce" of persuasion?
Forum: Copywriting 30th August 2015, 11:41 AM
Replies: 49
Views: 3,380
Posted By gregw
Re: Do you Use NLP/Hypnotic Writing in your Sales Copy/Ads?

Andrew,

I would say that "one of" the pieces of "NLP" is about "redefining" concepts. The applications for "NLP" go way beyond copywriting.

Since it's a "communications methodology" it can...
Forum: Copywriting 30th August 2015, 11:31 AM
Replies: 49
Views: 3,380
Posted By Memetics
Re: Do you Use NLP/Hypnotic Writing in your Sales Copy/Ads?

Here's a better explanation than mine.

http://www.hypnosis101.com/nlp/hypnotic-language/nominalizations/

It doesn't go into the actual neuroscience but you can get the gist of how the brain...
Forum: Copywriting 30th August 2015, 10:34 AM
Replies: 49
Views: 3,380
Posted By Memetics
Re: Do you Use NLP/Hypnotic Writing in your Sales Copy/Ads?

In a way it's more to do with changing the meaning and classification of certain words in the prospects mind.

You take the "concept" of the word and alter it in a way that it links to new semantic...
Forum: Copywriting 29th August 2015, 11:50 PM
Replies: 49
Views: 3,380
Posted By gregw
Re: Do you Use NLP/Hypnotic Writing in your Sales Copy/Ads?

Andrew, the short version is...

John and Rich studied people they considered to be "geniuses" in their fields. Through their study, they discovered some patterns these people used which...
Forum: Copywriting 29th August 2015, 06:14 PM
Replies: 49
Views: 3,380
Posted By Andrew Gould
Re: Do you Use NLP/Hypnotic Writing in your Sales Copy/Ads?

That's a classic sales technique known as the alternative close.

What makes it NLP? And what is NLP? Or at least what is it as it relates to copy?
Forum: Copywriting 27th August 2015, 08:40 AM
Replies: 49
Views: 3,380
Posted By Andrew Gould
Re: Do you Use NLP/Hypnotic Writing in your Sales Copy/Ads?

My opinion on anything like this is very simple: try it.

You can spend hours, days, even months reading threads, asking for advice, and trying to work out if it's legit.

Or you can just start...
Forum: Growth Hacking 16th August 2015, 11:47 PM
Replies: 15
Views: 2,976
Posted By michaeloslier
Re: Startup Idea - How do you validate?

The purpose of a MVP is to prove that an assumption you have is correct. What is biggest assumption that you have made in regards to your app idea?

For example if you're looking to create a...
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