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Forum: Copywriting 1st March 2012, 03:30 AM
Replies: 4
Views: 587
Posted By John_S
Re: A Couple Things You Should Know BEFORE You Hire a Copywriter

Well, maybe a different example (http://www.foxnews.com/entertainment/2010/09/30/trump-sure-pick-em-apprentice-winners-sorry-track-record/) would be better...
Forum: Copywriting 27th February 2012, 05:04 PM
Replies: 10
Views: 935
Posted By John_S
Re: A Freelance copywriting site?

Don't get me wrong. I do not believe this kind of site can't work.

I just have not seen anybody with clue one on making it work.

It's all "wow there's a 99bottomfeeders site ... let's do one...
Forum: Copywriting 27th February 2012, 04:53 PM
Replies: 10
Views: 935
Posted By John_S
Re: A Freelance copywriting site?

Do you mean anything like...

99copywriters (http://99copywriters.com/)

Getcopywritingjobs (http://www.getcopywritingjobs.com/)

The AWAI board. Copywriting board's job section. Etc. For a...
Forum: Copywriting 25th February 2012, 03:35 AM
Replies: 26
Views: 852
Posted By John_S
Re: Copy or Graphics, which one is the better option?

They can. The question is do they? Do most people, in the majority of cases, just naturally pick out the best graphics?

Problem being most people pick pretty stock photos that fail to CONVERT...
Forum: Copywriting 24th February 2012, 06:43 PM
Replies: 26
Views: 852
Posted By John_S
Re: Copy or Graphics, which one is the better option?

Crazy idea. Ogilvy figured out a way to use both.

Consider using both (http://blog.kissmetrics.com/shocking-truth-about-graphics/). In the proper way, in the combination that tests out the best....
Forum: Copywriting 12th February 2012, 04:02 PM
Replies: 22
Views: 967
Posted By John_S
Re: Your Copy SHOULD Change HOW People Think, Part II…

I think there's a good and a bad way to look at this topic.

Let's take the starving crowd. If your timing is right, you can influence people who know only that they are hungry to go for Italian...
Forum: Copywriting 4th February 2012, 04:07 PM
Replies: 7
Views: 1,116
Posted By John_S
Re: The Lost Cat Poster Theory

http://www.27bslash6.com/images/missing_missy2.jpg


Don't worry about whether the cat is actually found or not ....it's building the brand.
Forum: Copywriting 28th January 2012, 04:02 AM
Replies: 70
Views: 5,101
Posted By John_S
Re: Here's Why You Can't Sell Your Stupid E-Book.

Seth Godin = Purple Cow = USP.

Yes. Genius. Seth gets it how nothing exists, unless the online crowd invents it. The is no movie industry, just YouTube. No infomercials, just online sales...
Forum: Copywriting 28th January 2012, 03:25 AM
Replies: 70
Views: 5,101
Posted By John_S
Re: Here's Why You Can't Sell Your Stupid E-Book.

I think the answer is telegraphed by the term stupid e-book. (http://www.buymystupidebook.com/)

The page I linked isn't funny because it is so unlike every single stupid e-book out there, ever.
...
Forum: Copywriting 21st January 2012, 04:36 AM
Replies: 11
Views: 801
Posted By John_S
Forum: Copywriting 20th January 2012, 04:45 PM
Replies: 4
Views: 483
Posted By John_S
Re: LAyout once copy is done

Try searching for Wordpress Sales Letter Theme. (http://wp-saleslettertheme.com/)

Google is a modern wonder. Isn't it???
Forum: Copywriting 20th January 2012, 04:40 PM
Replies: 18
Views: 1,011
Posted By John_S
Re: What's the Best Way to Formulate a Killer Offer?

1. Develop a killer product.

2. Write a press release for a full hands-on by press, select reviewers, influential bloggers, etc.

3. Video the press event and participant interaction with the...
Forum: Copywriting 20th January 2012, 04:29 PM
Replies: 11
Views: 801
Posted By John_S
Re: If you want to learn to write copy, pay me £130 a day and I'll give you all the work you want

Delightful. I have seen the Fiverrs, the upaid this, the crowdsourcing that, the 99bottomfeeders. Not to mention the crown jewel of a college education -- the thing you're doing to avoid flipping...
Forum: Copywriting 15th January 2012, 05:05 PM
Replies: 3
Views: 582
Posted By John_S
Re: Copywriting Help! Apology

That's what they pay me for.
Forum: Copywriting 15th January 2012, 10:06 AM
Replies: 3
Views: 582
Posted By John_S
Re: Copywriting Help! Apology

These are questions that people with sound judgement -- educated by poor judgement -- only come to understand after a long hard road.

Let me put it this way: The less you know, the more it costs....
Forum: Copywriting 14th January 2012, 03:34 PM
Replies: 10
Views: 673
Posted By John_S
Re: Throw Away the Bloody Rulebook!

I disagree on this point. Depending, of course, on the context this feeling is probably telling you something.

It could be something as unresolved cognitive dissonance. (You only get the sale...
Forum: Offline Marketing 14th January 2012, 03:15 PM
Replies: 15
Views: 573
Posted By John_S
Re: Important

I'd look into the process the philosophy and background and my inspiration there. Anything else will sound clever, gimicky, and ultimately phoney.
Forum: Copywriting 2nd January 2012, 08:36 AM
Replies: 5
Views: 805
Posted By John_S
Re: Satirical Copywriting / Copywriting Satire

Buy my Stupid eBook!!! (http://www.buymystupidebook.com/)
Forum: Copywriting 24th December 2011, 04:07 AM
Replies: 27
Views: 1,313
Posted By John_S
Re: Interesting swipe

Ever notice Ogilvy's...



Is similar to the 1933 Pierce-Arrow...



This guy probably did (http://www.earlytorise.com/2010/01/04/the-man-in-the-hathaway-shirt/). And maybe these guys...
Forum: Copywriting 23rd December 2011, 06:21 AM
Replies: 24
Views: 984
Posted By John_S
Re: What is Copy Writing?

So ... not about adding that (C) thingy at the end?

Huh.
Forum: Copywriting 17th December 2011, 07:29 AM
Replies: 7
Views: 761
Posted By John_S
Re: Hmmm...Hypometer

The Content-Free Buzzword-Compliant Vocabulary List (http://www.secondderivative.com/The_Content_Free_Buzzword_Compliant_Vocabulary_List.html)

My guess is this will flag "Dilbertisms," not...
Forum: Copywriting 10th December 2011, 05:13 PM
Replies: 46
Views: 1,679
Posted By John_S
Re: F*** it: Would you mind reviewing my homepage copy? (I'll even do ya a favor.)

They'll hire a self-confessed werewolf if it'll make profit margins increase. That is pure B.S. It'll change the instant you convince them they are losing money by not hiring you. Not one moment...
Forum: Copywriting 10th December 2011, 02:00 PM
Replies: 46
Views: 1,679
Posted By John_S
Forum: Copywriting 10th December 2011, 11:20 AM
Replies: 46
Views: 1,679
Posted By John_S
Re: F*** it: Would you mind reviewing my homepage copy? (I'll even do ya a favor.)

Not crackpot. ...crackhead? No. That can't be right.
Forum: Copywriting 10th December 2011, 10:35 AM
Replies: 46
Views: 1,679
Posted By John_S
Re: F*** it: Would you mind reviewing my homepage copy? (I'll even do ya a favor.)

Okay. You talked to 60,000 customers.

So what?

Your headline doesn't tell me you sold them anything ...or learned anything ...or anything.

Paco Underhill has learned something about...
Forum: Copywriting 10th December 2011, 09:51 AM
Replies: 5
Views: 705
Posted By John_S
Re: What is this type of writing called?

Yes. It's called marketing communication or institutional copy. There are direct marketers in this space, and it's a specialty like catalog copywriting, with specialty list brokers and so on.


...
Forum: Copywriting 5th December 2011, 02:47 AM
Replies: 12
Views: 1,291
Posted By John_S
Re: Long form Vs Short Form

Client goes to site with long copy examples. Hires writer. Gets long copy. Objects.

Client goes to site with testimonials. Hires writer. Gets request for testimonials. Objects.

Client reads...
Forum: Copywriting 4th December 2011, 05:23 AM
Replies: 12
Views: 1,291
Posted By John_S
Re: Long form Vs Short Form

And that's exactly what some are replying to. It's the assumption behind the writing.

Assumptions about who's reading. Assumptions about the product. These assumptions govern a certain style. You...
Forum: Copywriting 3rd December 2011, 08:52 PM
Replies: 14
Views: 947
Posted By John_S
Re: Tag LIne help required

That's only used by a few hundred companies in this space. Who'd know?
Forum: Copywriting 3rd December 2011, 08:45 PM
Replies: 12
Views: 1,291
Posted By John_S
Re: Long form Vs Short Form

When the assumption changes from "people don't read anymore," to "I have my prospect's product/service, and they have my money."

It is not length or word count. You can be under two hundred and...
Forum: Copywriting 3rd December 2011, 03:02 PM
Replies: 14
Views: 947
Posted By John_S
Re: Tag LIne help required

A long time ago a potato chip company was going bankrupt. The reason was simple. They did what you're supposed to to.

Clever slogan. Fancy bag design. Logo. The works.

In their desperation...
Forum: Copywriting 3rd December 2011, 02:43 PM
Replies: 14
Views: 947
Posted By John_S
Re: Tag LIne help required

Traditional Snacks - Classic Taste is redundant. You're repeating yourself.

Old Tradition - with a twist. Rather than provoke curiousity it's boring and meaningless.

Nimco snacks? If you have...
Forum: Copywriting 21st November 2011, 06:02 PM
Replies: 42
Views: 1,229
Posted By John_S
Re: Headline Writing Noob. Help please?

Yeah. I'm all mad ... ? ...and ... some stuff.

Let's see ... um ...grrr? No. No. Wait. GRRR!!


Please.
Forum: Copywriting 21st November 2011, 05:38 PM
Replies: 23
Views: 1,183
Posted By John_S
Re: List-Builder on Crack

Fair enough.

Still bored.
Forum: Copywriting 21st November 2011, 05:15 PM
Replies: 23
Views: 1,183
Posted By John_S
Re: List-Builder on Crack

Opt-ins. Geez. Lame. You people bore me.

Here's a little story. No WSO. No opt-ins. You pay me nothing.

Let's see if you can figure it out.

Mr Jones is an avid stock investor. He goes to...
Forum: Copywriting 21st November 2011, 11:56 AM
Replies: 42
Views: 1,229
Posted By John_S
Re: Headline Writing Noob. Help please?

First off, yes, I'm skewed.

Next, to evidence this skew further, I do not believe you're allowed to talk about sound business principles or wholistic web development on the web.

That's...
Forum: Copywriting 20th November 2011, 02:05 PM
Replies: 42
Views: 1,229
Posted By John_S
Re: Headline Writing Noob. Help please?

If you went out, and did nothing but go after people without a site, who never developed web business, you did well. That's Amish people.

I suspect that business was people who were familiar with...
Forum: Copywriting 20th November 2011, 04:04 AM
Replies: 21
Views: 1,083
Posted By John_S
Re: The Serious Advertisement Or The Explosively Entertaining?

Wish it didn't but it does.

I would like to offer, seeing a few of these video sales letters, that "live person" is debatable.

My suggestion is, when one of the options is a person saying...
Forum: Copywriting 19th November 2011, 05:25 AM
Replies: 17
Views: 996
Posted By John_S
Re: Help My Wine Site

What am I trying to do with this? All that is just sell the sizzle, not the steak.

Online content writers seem to think that means an amino acid inventory list, plus a percentage of carbon.
...
Forum: Copywriting 19th November 2011, 04:54 AM
Replies: 17
Views: 996
Posted By John_S
Re: Help My Wine Site

I agree with others here. The site is the web designer's fantasy about what's supposed to sell. Not anything backed up by analytics. You can see that right from the top page.

You need a...
Forum: Copywriting 15th November 2011, 10:11 AM
Replies: 16
Views: 4,841
Posted By John_S
Re: Tagline Ideas for Local Animal Rescue Campaign

Yes. Right now all I've got is...

Buy this coupon book ...or we'll euthanize this dog.
Forum: Copywriting 13th November 2011, 01:15 PM
Replies: 42
Views: 1,229
Posted By John_S
Forum: Copywriting 13th November 2011, 06:24 AM
Replies: 5
Views: 739
Posted By John_S
Re: Entertaining Sales Copy

There's a jewelry store offering a "if she dumps you" guarantee. This ties into the business proposition.

A whole lot of the attempts at entertaining are disconnected from the product, the offer,...
Forum: Copywriting 13th November 2011, 03:40 AM
Replies: 42
Views: 1,229
Posted By John_S
Re: Headline Writing Noob. Help please?

I am not sure what the purpose is here. Let me suggest one: Getting on the phone with the client. Getting in a client pitch meeting. And slitting the throat of cut rate competitors who lowball those...
Forum: Copywriting 13th November 2011, 02:48 AM
Replies: 22
Views: 909
Posted By John_S
Re: Another Long vs Short Copy Question

Cool. Not I don't have to edit. Because "the book" tells me so. (Hey, it's a good book).

Test. Test. Test. Just don't expect a fifteen page postcard to get to the top of the list of things to...
Forum: Copywriting 12th November 2011, 04:09 AM
Replies: 22
Views: 909
Posted By John_S
Re: Another Long vs Short Copy Question

This is a nonsense issue. Gary Halbert's famed "Coat of Arms" letter -- in many swipe files -- comes in at two hundred and odd change. He dubbed it one of the most successful sales letters of all...
Forum: Copywriting 7th November 2011, 03:22 PM
Replies: 46
Views: 1,753
Posted By John_S
Re: Copywriters Favorite Tool

More customer research.

Less need for booze or digestive bisquit.
Forum: Copywriting 5th November 2011, 05:37 AM
Replies: 46
Views: 1,013
Posted By John_S
Re: Would You Say That Social Proof Outsells Sales Copy?

[quote] The f**cking thing doesn't want to sell. [quote]

...? ...with the whole ...and me wasting my ...and the sides ...with the words and 'splainin'

Serves me right.
Forum: Copywriting 5th November 2011, 05:01 AM
Replies: 46
Views: 1,013
Posted By John_S
Re: Would You Say That Social Proof Outsells Sales Copy?

I would disagree on this point.



Uh. No. That is not the reason why.

Ask MLMers or Affiliates making the reported $75 per month, average, the reason why. But you are right, it is the...
Forum: Copywriting 4th November 2011, 04:24 PM
Replies: 46
Views: 1,013
Posted By John_S
Re: Would You Say That Social Proof Outsells Sales Copy?

I own a copy of The Jon$es. Stealth marketing is a good example.



That's why review websites are getting astroturfed by the companies under review. This is information warfare, kids.
...
Forum: Copywriting 4th November 2011, 01:50 AM
Replies: 46
Views: 1,013
Posted By John_S
Re: Would You Say That Social Proof Outsells Sales Copy?

I think we're straying from Cialdini. What happens online bears little resemblance to Cialdini's writings.

You might to better to look to social marketing, what was reffered to as word-of-mouth...
Forum: Copywriting 31st October 2011, 02:51 AM
Replies: 20
Views: 859
Posted By John_S
Re: Does a coach need to be more skilled than you?

A coach has to have two skill sets. Knowing the subject matter thoroughly. And knowing how to communicate the subject so students improve.

Different skill sets. Both important.

A coach can...
Forum: Copywriting 31st October 2011, 02:41 AM
Replies: 14
Views: 1,161
Posted By John_S
Re: Looking for a good copywriter

Refresh content? You are probably looking in the wrong place.

Copywriters do not, as a general rule, refresh content.

Tips If You're Looking For a Copywriter / the Difference Between a...
Forum: Copywriting 29th October 2011, 08:18 AM
Replies: 5
Views: 818
Posted By John_S
Re: WF Sales Copy Rockstar

At $2,500 daily, you must be busy wheeling the money to your bank.

Budget?

And given all your copy is crammed into the left margin, perhaps killer layout skills too.
Forum: Copywriting 29th October 2011, 03:26 AM
Replies: 22
Views: 782
Posted By John_S
Re: What Kind of Proof Factors Work The Best?

Many years. You couldn't be more right.



Popular. Not best.

Proven. Not best.

Works. Not the best.
Forum: Copywriting 28th October 2011, 04:37 PM
Replies: 22
Views: 782
Posted By John_S
Re: What Kind of Proof Factors Work The Best?

Yup.

However, the puppy dog close can be stated different ways. The major focus is not free, but risk reversal. The point being fostering a sense of ownership. You do not necessarily have to use...
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