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Search: Posts Made By: John_S
Forum: Copywriting 27th February 2012, 05:04 PM
Replies: 10
Views: 935
Posted By John_S
Re: A Freelance copywriting site?

Don't get me wrong. I do not believe this kind of site can't work.

I just have not seen anybody with clue one on making it work.

It's all "wow there's a 99bottomfeeders site ... let's do one...
Forum: Copywriting 27th February 2012, 04:53 PM
Replies: 10
Views: 935
Posted By John_S
Re: A Freelance copywriting site?

Do you mean anything like...

99copywriters (http://99copywriters.com/)

Getcopywritingjobs (http://www.getcopywritingjobs.com/)

The AWAI board. Copywriting board's job section. Etc. For a...
Forum: Copywriting 25th February 2012, 03:35 AM
Replies: 26
Views: 852
Posted By John_S
Re: Copy or Graphics, which one is the better option?

They can. The question is do they? Do most people, in the majority of cases, just naturally pick out the best graphics?

Problem being most people pick pretty stock photos that fail to CONVERT...
Forum: Copywriting 12th February 2012, 04:02 PM
Replies: 22
Views: 967
Posted By John_S
Re: Your Copy SHOULD Change HOW People Think, Part II…

I think there's a good and a bad way to look at this topic.

Let's take the starving crowd. If your timing is right, you can influence people who know only that they are hungry to go for Italian...
Forum: Copywriting 4th February 2012, 04:07 PM
Replies: 7
Views: 1,116
Posted By John_S
Re: The Lost Cat Poster Theory

http://www.27bslash6.com/images/missing_missy2.jpg


Don't worry about whether the cat is actually found or not ....it's building the brand.
Forum: Copywriting 28th January 2012, 04:02 AM
Replies: 70
Views: 5,101
Posted By John_S
Re: Here's Why You Can't Sell Your Stupid E-Book.

Seth Godin = Purple Cow = USP.

Yes. Genius. Seth gets it how nothing exists, unless the online crowd invents it. The is no movie industry, just YouTube. No infomercials, just online sales...
Forum: Copywriting 28th January 2012, 03:25 AM
Replies: 70
Views: 5,101
Posted By John_S
Re: Here's Why You Can't Sell Your Stupid E-Book.

I think the answer is telegraphed by the term stupid e-book. (http://www.buymystupidebook.com/)

The page I linked isn't funny because it is so unlike every single stupid e-book out there, ever.
...
Forum: Copywriting 20th January 2012, 04:40 PM
Replies: 18
Views: 1,011
Posted By John_S
Re: What's the Best Way to Formulate a Killer Offer?

1. Develop a killer product.

2. Write a press release for a full hands-on by press, select reviewers, influential bloggers, etc.

3. Video the press event and participant interaction with the...
Forum: Copywriting 15th January 2012, 10:06 AM
Replies: 3
Views: 582
Posted By John_S
Re: Copywriting Help! Apology

These are questions that people with sound judgement -- educated by poor judgement -- only come to understand after a long hard road.

Let me put it this way: The less you know, the more it costs....
Forum: Copywriting 2nd January 2012, 08:36 AM
Replies: 5
Views: 805
Posted By John_S
Re: Satirical Copywriting / Copywriting Satire

Buy my Stupid eBook!!! (http://www.buymystupidebook.com/)
Forum: Copywriting 24th December 2011, 04:07 AM
Replies: 27
Views: 1,313
Posted By John_S
Re: Interesting swipe

Ever notice Ogilvy's...



Is similar to the 1933 Pierce-Arrow...



This guy probably did (http://www.earlytorise.com/2010/01/04/the-man-in-the-hathaway-shirt/). And maybe these guys...
Forum: Copywriting 23rd December 2011, 06:21 AM
Replies: 24
Views: 984
Posted By John_S
Re: What is Copy Writing?

So ... not about adding that (C) thingy at the end?

Huh.
Forum: Copywriting 10th December 2011, 10:35 AM
Replies: 46
Views: 1,679
Posted By John_S
Re: F*** it: Would you mind reviewing my homepage copy? (I'll even do ya a favor.)

Okay. You talked to 60,000 customers.

So what?

Your headline doesn't tell me you sold them anything ...or learned anything ...or anything.

Paco Underhill has learned something about...
Forum: Copywriting 10th December 2011, 09:51 AM
Replies: 5
Views: 705
Posted By John_S
Re: What is this type of writing called?

Yes. It's called marketing communication or institutional copy. There are direct marketers in this space, and it's a specialty like catalog copywriting, with specialty list brokers and so on.


...
Forum: Copywriting 5th December 2011, 02:47 AM
Replies: 12
Views: 1,291
Posted By John_S
Re: Long form Vs Short Form

Client goes to site with long copy examples. Hires writer. Gets long copy. Objects.

Client goes to site with testimonials. Hires writer. Gets request for testimonials. Objects.

Client reads...
Forum: Copywriting 3rd December 2011, 08:45 PM
Replies: 12
Views: 1,291
Posted By John_S
Re: Long form Vs Short Form

When the assumption changes from "people don't read anymore," to "I have my prospect's product/service, and they have my money."

It is not length or word count. You can be under two hundred and...
Forum: Copywriting 21st November 2011, 05:15 PM
Replies: 23
Views: 1,183
Posted By John_S
Re: List-Builder on Crack

Opt-ins. Geez. Lame. You people bore me.

Here's a little story. No WSO. No opt-ins. You pay me nothing.

Let's see if you can figure it out.

Mr Jones is an avid stock investor. He goes to...
Forum: Copywriting 20th November 2011, 02:05 PM
Replies: 42
Views: 1,229
Posted By John_S
Re: Headline Writing Noob. Help please?

If you went out, and did nothing but go after people without a site, who never developed web business, you did well. That's Amish people.

I suspect that business was people who were familiar with...
Forum: Copywriting 19th November 2011, 05:25 AM
Replies: 17
Views: 996
Posted By John_S
Re: Help My Wine Site

What am I trying to do with this? All that is just sell the sizzle, not the steak.

Online content writers seem to think that means an amino acid inventory list, plus a percentage of carbon.
...
Forum: Copywriting 19th November 2011, 04:54 AM
Replies: 17
Views: 996
Posted By John_S
Re: Help My Wine Site

I agree with others here. The site is the web designer's fantasy about what's supposed to sell. Not anything backed up by analytics. You can see that right from the top page.

You need a...
Forum: Copywriting 15th November 2011, 10:11 AM
Replies: 16
Views: 4,841
Posted By John_S
Re: Tagline Ideas for Local Animal Rescue Campaign

Yes. Right now all I've got is...

Buy this coupon book ...or we'll euthanize this dog.
Forum: Copywriting 13th November 2011, 03:40 AM
Replies: 42
Views: 1,229
Posted By John_S
Re: Headline Writing Noob. Help please?

I am not sure what the purpose is here. Let me suggest one: Getting on the phone with the client. Getting in a client pitch meeting. And slitting the throat of cut rate competitors who lowball those...
Forum: Copywriting 12th November 2011, 04:09 AM
Replies: 22
Views: 909
Posted By John_S
Re: Another Long vs Short Copy Question

This is a nonsense issue. Gary Halbert's famed "Coat of Arms" letter -- in many swipe files -- comes in at two hundred and odd change. He dubbed it one of the most successful sales letters of all...
Forum: Copywriting 7th November 2011, 03:22 PM
Replies: 46
Views: 1,753
Posted By John_S
Re: Copywriters Favorite Tool

More customer research.

Less need for booze or digestive bisquit.
Forum: Copywriting 5th November 2011, 05:37 AM
Replies: 46
Views: 1,013
Posted By John_S
Re: Would You Say That Social Proof Outsells Sales Copy?

[quote] The f**cking thing doesn't want to sell. [quote]

...? ...with the whole ...and me wasting my ...and the sides ...with the words and 'splainin'

Serves me right.
Forum: Copywriting 4th November 2011, 01:50 AM
Replies: 46
Views: 1,013
Posted By John_S
Re: Would You Say That Social Proof Outsells Sales Copy?

I think we're straying from Cialdini. What happens online bears little resemblance to Cialdini's writings.

You might to better to look to social marketing, what was reffered to as word-of-mouth...
Forum: Copywriting 31st October 2011, 02:51 AM
Replies: 20
Views: 859
Posted By John_S
Re: Does a coach need to be more skilled than you?

A coach has to have two skill sets. Knowing the subject matter thoroughly. And knowing how to communicate the subject so students improve.

Different skill sets. Both important.

A coach can...
Forum: Copywriting 29th October 2011, 08:18 AM
Replies: 5
Views: 818
Posted By John_S
Re: WF Sales Copy Rockstar

At $2,500 daily, you must be busy wheeling the money to your bank.

Budget?

And given all your copy is crammed into the left margin, perhaps killer layout skills too.
Forum: Copywriting 26th October 2011, 08:50 AM
Replies: 34
Views: 2,107
Posted By John_S
Re: Drilling down to the slogan

All these different businesses have a common thread. That thread is they believe in what they sell. And the product or service is merely a vehicle for a larger cause.

On the copywriting business...
Forum: Copywriting 26th October 2011, 06:04 AM
Replies: 22
Views: 782
Posted By John_S
Re: What Kind of Proof Factors Work The Best?

A lot of these are, as your sleeve reference suggests, just tricks.

Testimonials are notoriously poorly done. Don't count testimonials out as undiscovered territory. Even using first and last...
Forum: Copywriting 26th October 2011, 01:53 AM
Replies: 28
Views: 1,349
Posted By John_S
Forum: Copywriting 25th October 2011, 11:13 AM
Replies: 1
Views: 913
Posted By John_S
Re: The right phrase to use for donating to charity?

My personal preference would be not to discuss the charity -- just the work they do.

From time to time charities pop up as inefficient, or worse. You don't want Murphy's law in control of your...
Forum: Copywriting 24th October 2011, 09:23 AM
Replies: 7
Views: 1,413
Posted By John_S
Re: How to Make the Jump from Content to Copy...

I agree with Cam to a certain extent. For example, chances are few of your current clients even know the difference between content and copy. And fewer still think the price should be any different. ...
Forum: Copywriting 23rd October 2011, 08:32 AM
Replies: 4
Views: 718
Posted By John_S
Re: Need Copywriter Please Help

There is always pure dumb luck. Works in Russian Roulette.

I suggest you add success with email marketing. And you'd really up your chances had you developed the software in collaboration with...
Forum: Copywriting 16th October 2011, 08:19 AM
Replies: 29
Views: 1,946
Posted By John_S
Re: Psychic Predictions for 2012

I, for one, hope it will be the discovery of infomercials and that moving pictures existed before the animated GIF.

However, I fear it will be The Psychic Video Salesletter master course launch....
Forum: Copywriting 16th October 2011, 05:32 AM
Replies: 23
Views: 886
Posted By John_S
Re: I Want You To Want Me - Why Trying To Create Awareness Of A Problem Costs You Money

My own experience. Just from the pont of view of isolating out the headline: A problem, articulated in the right way, pulled several hundred percent better. Not two or three hundred percent -- start...
Forum: Copywriting 15th October 2011, 05:50 AM
Replies: 10
Views: 1,134
Posted By John_S
Re: How to Write a Lucrative Sales Letter

Should your letter not convert -- because you do not know how to write an effective one -- then hire. Or start reading some books on the subject....
Forum: Copywriting 8th October 2011, 01:05 PM
Replies: 10
Views: 639
Posted By John_S
Re: What Do You Guys Code Your Sales Pages In?

Hand code. A syntax hylighting code editor. Your preference with vary on which one you want to be using. Some let you rewrite the UI and command menus yourself, and I like that.

Similar to...
Forum: Copywriting 7th October 2011, 02:21 PM
Replies: 13
Views: 1,110
Posted By John_S
Re: Photos, Clip Art, Illustrations for re-sale

I illustrate my projects by doing my own illustration unique to the project.

One of the benefits of having an artist for a father is some of it does rub off.

Possibly (?) you want to do a...
Forum: Copywriting 6th October 2011, 04:01 PM
Replies: 23
Views: 1,356
Posted By John_S
Re: Imagine If You Wrote Copy For Steve Jobs...

Apple competitor misjudgements (many times about Apple success) is one major reason Apple is successful.



Keep in mind every Apple product launch had been greeted as dead on arrival -- a...
Forum: Copywriting 6th October 2011, 02:27 AM
Replies: 21
Views: 2,440
Posted By John_S
Re: Video Copywriting So Bad it's Good

I've bought thousands of dollars in product like this. Well, not entirely unlike this one.

I buy just because I'm curious. I buy to take a look at the whole selling system. If it makes me feel...
Forum: Copywriting 30th September 2011, 07:14 AM
Replies: 5
Views: 1,808
Posted By John_S
Re: 100 million books sold with these headlines

That is interesting. Reminds me of a little story.

The American Booksellers Association, concerned about declining book sales during the Roaring Twenties, approached Edward L. Bernays, the Claude...
Forum: Copywriting 20th September 2011, 11:48 PM
Replies: 22
Views: 1,104
Posted By John_S
Re: Is copywriting the same as marketing?

You'll find a lot of complaints about poor offers, poor products, and so on. That's the job of marketing.

Marketing is the arena copywriters work in. Marketing starts before copy is written,...
Forum: Copywriting 17th September 2011, 11:27 AM
Replies: 8
Views: 623
Posted By John_S
Re: Written Testimonial or Video?

Video. You can also have a photo along with a written testimonial.

What's easy for you really doesn't matter. Unless, of course, readers understand how easy it is and automatically discount the...
Forum: Copywriting 17th September 2011, 10:51 AM
Replies: 53
Views: 2,680
Posted By John_S
Re: Video Sales Letters Are Wrong..

Just look in your swipe file. Oh. Wait. Forgot where I was for a second...

Pair Up Wash Bag (https://pairupwashbag.com/)


Hey ....that's not what the guru video sales letters look like! Just...
Forum: Copywriting 14th September 2011, 07:41 AM
Replies: 53
Views: 2,680
Posted By John_S
Re: Video Sales Letters Are Wrong..

If you wouldn't do it in a sales letter, try not doing it in video.

The hope is, finding a starving crowd, anybody would still try to write the ad or letter well. They would not calculate the...
Forum: Copywriting 13th September 2011, 05:21 PM
Replies: 11
Views: 2,104
Posted By John_S
Re: What kind of copywriting does Coca Cola use?

For direct response types you're not getting what general or image advertisers are selling.

The product is culpable deniability and the impossibility to tie a result to any wide, bureaucratic,...
Forum: Copywriting 12th September 2011, 08:20 AM
Replies: 8
Views: 1,143
Posted By John_S
Re: 3 Things Copywriters Do Wrong -- Fix These And Buy A New Maserati For 2012

The one problem this kind of copywriter has is saying "copy is salemanship in print" like a broken parrot without going out and practicing salesmanship.

... then trying to write copy.
Forum: Copywriting 11th September 2011, 08:19 AM
Replies: 28
Views: 1,550
Posted By John_S
Re: What HOOKS the prospect like a helpless fish to bait?

I cheat.

The USPs I formulate make good on the broken promises of an industry.

People are pissed off during the normal course of most businesses standard operating procedures. Just remind...
Forum: Copywriting 8th September 2011, 05:56 AM
Replies: 3
Views: 819
Posted By John_S
Re: How Mark Twain handled a client's 'corrections'

I pretty much say "you run your version and I'll run my as a split test" when the results are in you won't get a repeat. Some will back down upon the mention of a test.

A lot of people resent you...
Forum: Copywriting 31st August 2011, 08:52 PM
Replies: 22
Views: 1,256
Posted By John_S
Re: An Honest Copywriter?

Read All Marketers Are Liars by Seth Godin.

It is not an anti marketing book.



A psychological study found the ONLY difference between entrepreneurs (the entrepreneur type) and anybody else...
Forum: Copywriting 29th August 2011, 08:23 AM
Replies: 9
Views: 851
Posted By John_S
Re: Here's a FORMULA some copywriters may find useful.

Don't run an ad that reads "A Submarine That Can Fly", and then start the first sentence with "Well, we don't actually have a submarine that can fly, but while I have your attention..."

Attention...
Forum: Copywriting 29th August 2011, 08:12 AM
Replies: 18
Views: 778
Posted By John_S
Re: Do crazy headlines really work?

They work because people think others are stupid. They work to the degree the buyer thinks there are enough stupid people who read these things to make money off of.

Don't fool yourself. A lot of...
Forum: Copywriting 27th August 2011, 10:31 PM
Replies: 10
Views: 837
Posted By John_S
Re: From where/whom are you getting inspiration when you are writing a sales letter ?

The customer or potential customer.

But don't listen to me -- I cheat.
Forum: Copywriting 27th August 2011, 09:50 AM
Replies: 31
Views: 1,716
Posted By John_S
Re: FREE advice. FREE advice. Step right up, get it while it's hot.

The basis of copywriting -- as practiced here -- is the test.

And the basic gist of that kind of copywriting is "...Let's find out."

Now, outsiders think that is an admission of a weakness or...
Forum: Copywriting 26th August 2011, 08:34 AM
Replies: 46
Views: 1,750
Posted By John_S
Re: Disaster Piece to "Masterpiece" for $500? Any TOP Pitchman Up For The Challenge?

Sigh. Something is screwy here.

If it were not, the pitch would succeed in spite of itself. Might be low response. Not no respose.
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