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Search: Posts Made By: Alex Makarski
Forum: Offline Marketing 28th May 2013, 10:20 PM
Replies: 6
Views: 522
Posted By Alex Makarski
Re: Have you built a marketing team? (Looking for input)

Question 4 was supposed to read...

- Is your team local or virtual?
Forum: Offline Marketing 28th May 2013, 09:00 PM
Replies: 6
Views: 522
Posted By Alex Makarski
Re: Have you built a marketing team? (Looking for input)

Awesome! Thanks for contributing. I hope more guys give their 2 cents and more.

Perry Marshall has this free test at www.MarketingDNAtest.com (http://www.MarketingDNAtest.com). I took is the...
Forum: Offline Marketing 28th May 2013, 06:38 PM
Replies: 33
Views: 925
Posted By Alex Makarski
Re: What advantage would you want?

Hmmm.... how does that prayer go?

"...serenity to accept the things I cannot change, the courage to change the things I can, and wisdom to know the difference."

...but then does it mean I'm...
Forum: Offline Marketing 28th May 2013, 06:31 PM
Replies: 6
Views: 522
Posted By Alex Makarski
Have you built a marketing team? (Looking for input)

Just a quick shout out to the "offlines" on WF who have gone from doing everything by themselves to scaling their business and building a team around them.

Questions for you:

- At which point...
Forum: Offline Marketing 28th May 2013, 06:23 PM
Replies: 16
Views: 1,439
Posted By Alex Makarski
Re: How to generate off-line insurance leads?

Hardly anyone ever looks for "insurance services". Good luck trying to break even on an ad like this. They say you have to enter the conversation your prospects are having in their head. I can bet...
Forum: Offline Marketing 28th May 2013, 06:11 PM
Replies: 21
Views: 1,114
Posted By Alex Makarski
Re: Google is at it again

Google is certainly screwing things up a lot. And that's one way to look at things.

The other side of the coin is, we as consultants only have a job because GOOG keeps screwing things up for...
Forum: Offline Marketing 28th May 2013, 06:05 PM
Replies: 47
Views: 1,126
Posted By Alex Makarski
Re: US Postal Service Gone Within One Year?

This conversation has been going on for quite some time now. Can't see USPS going away. As long as Obama in the office, it probably won't get privatized either. They will find a way to push the bill...
Forum: Offline Marketing 22nd April 2013, 03:10 PM
Replies: 11
Views: 791
Posted By Alex Makarski
Re: Creating Profiles in Directories For Business Owners

James, what's the issues with outsourcing it to the Philippines?
Forum: Offline Marketing 16th April 2013, 09:42 PM
Replies: 8
Views: 954
Posted By Alex Makarski
Re: Report: yelp.com extorting small businesses.

For what it's worth, here's a thread going on right on the yelp forum
Yelp Extortion | Toronto | Yelp (http://www.yelp.ca/topic/toronto-yelp-extortion)

Yelp certainly doesn't like 5-star...
Forum: Offline Marketing 2nd April 2013, 02:22 PM
Replies: 2
Views: 345
Posted By Alex Makarski
Re: Suggestions on Plugin Needed

Sounds like you need a membership script / plugin, possibly with some minor tweaks. There are a lot of them out there. Wishlist Member is the one I've used on a bunch of site and there are many to...
Forum: Offline Marketing 22nd December 2012, 06:33 PM
Replies: 2
Views: 418
Posted By Alex Makarski
Re: Event Management - Bit Of Help

Maybe you need to good sales letter template rather than a template of a proposal to send to a club owner?

Google "david frey 12-step sales letter formula". I believe it's all you need here. Or...
Forum: Offline Marketing 17th December 2012, 10:25 PM
Replies: 10
Views: 524
Posted By Alex Makarski
Re: Can't get prospects to pay for hosting

When you target bottom-of-the-barrel customers, don't get too surprised when they start acting like bottom-of-the-barrel customers.
Forum: Offline Marketing 9th November 2012, 11:22 PM
Replies: 4
Views: 610
Posted By Alex Makarski
Re: Cost-Per-Phone (CPP) - Are You Taking Advantage of This?

I much prefer using my own Twilio number instead. That brings my cost down quite a bit.
Forum: Offline Marketing 9th November 2012, 11:18 PM
Replies: 5
Views: 592
Posted By Alex Makarski
Re: Boots On The Ground

Most printers I've come across think that copywriters are IP lawyers.
Forum: Offline Marketing 3rd November 2012, 08:19 AM
Replies: 22
Views: 3,062
Posted By Alex Makarski
Re: Success with PayPerCall ?

I poked around MF and I'm not quite sure what I'd gain there by joining. Say, I want to get into the pay-per-call game...I call a few plumbers (the category discussed in the video on MF), get a few...
Forum: Offline Marketing 24th October 2012, 09:46 AM
Replies: 21
Views: 1,105
Posted By Alex Makarski
Re: Do any of you cold callers use skype?

Any VOIP service is going to be only as good as your Internet connection. Have been using Skype for years with no issues. Had someone make calls for me, and she used Skype from overseas. I have...
Forum: Offline Marketing 24th October 2012, 09:32 AM
Replies: 49
Views: 2,461
Posted By Alex Makarski
Re: Best offline sales books?

Many great books mentioned above (one that I don't have and will probably get now).

When you get into high-ticket stuff, I recommend David Sandler's (of the Sandler Sales Institute) You Can't...
Forum: Offline Marketing 16th October 2012, 01:51 PM
Replies: 35
Views: 1,954
Posted By Alex Makarski
Re: google adwords consulting?

You can charge them per lead.

You can charge them a flat amount per month based on the number of leads you have committed to sent them.

You can charge them a flat fee for managing their...
Forum: Offline Marketing 16th October 2012, 01:31 PM
Replies: 5
Views: 568
Posted By Alex Makarski
Re: How to Separate Good Sales Candidates from Bad

I think your comment has a lot of merit. There are many a beast out there in the sales world.

And obviously, you have an opinion in you that wants to get out. Why don't you give us a few...
Forum: Offline Marketing 16th October 2012, 01:24 PM
Replies: 33
Views: 2,559
Posted By Alex Makarski
Re: Favorite Offline Guerrilla Marketing Tactics

Gimmicks have their place because sometimes they do work.

It would help if you told the forum what type of website it is. Then it would be easier to come up with a gimmick that is more likely to...
Forum: Offline Marketing 16th October 2012, 12:43 PM
Replies: 11
Views: 525
Posted By Alex Makarski
Re: Tool?

That would be called a "scraper" and there are so many of them I hesitate to recommend a specific one until know a bit more about what you're trying to do.
Forum: Offline Marketing 14th October 2012, 08:25 AM
Replies: 15
Views: 3,217
Posted By Alex Makarski
Re: How do you get rid of bad reviews on Yelp?

That would seem so...if only Yelp didn't filter the good reviews out:

Think Yelp is Unbiased? Think Again!! - Forbes...
Forum: Offline Marketing 14th October 2012, 08:20 AM
Replies: 11
Views: 764
Posted By Alex Makarski
Re: Online Conference platform?

It all depends of what you really need.

Skype is adequate for up to 5-7 people depending on the quality of their Internet connection. Any more than that and it gets choppy, echoey, etc. One of you...
Forum: Offline Marketing 12th October 2012, 11:09 PM
Replies: 35
Views: 1,954
Posted By Alex Makarski
Re: google adwords consulting?

The way many agencies work is by charging a percentage of the client's monthly ad spend. This way you don't risk anything.
Forum: Offline Marketing 12th October 2012, 02:43 PM
Replies: 35
Views: 1,954
Posted By Alex Makarski
Re: google adwords consulting?

You can make as much as you can sell. So the best way to find out is to go and sell some. If you don't know enough about Adwords yet to deliver a decent service, get another Warrior from here and...
Forum: Offline Marketing 12th October 2012, 02:40 PM
Replies: 36
Views: 2,189
Posted By Alex Makarski
Re: Most Important Thing You Will Ever Read On WF.

I sure hope it's one of very many still to come, John LOL

Your comments are worth more than most WSOs.
Forum: Offline Marketing 12th October 2012, 02:31 PM
Replies: 3
Views: 593
Posted By Alex Makarski
Re: any ideas for client approaching script

Not trying to rain on your parade but the #1 rule of marketing / selling is that you need to find NOT those who need your stuff the most but those who WANT it the most.

If they don't have a...
Forum: Offline Marketing 12th October 2012, 02:27 PM
Replies: 35
Views: 1,954
Posted By Alex Makarski
Re: google adwords consulting?

Yeah...has been and is being done by many. In fact, you'll do better than most WSO buyers here who jump from one thing to the next all the time (that includes yours truly).
Forum: Offline Marketing 12th October 2012, 01:38 PM
Replies: 12
Views: 2,361
Posted By Alex Makarski
Re: MAKE MONEY OFF YELP APP... CRAZZZY EASY!!!

Anyone can but not everyone will ;)
Forum: Offline Marketing 12th October 2012, 01:04 PM
Replies: 36
Views: 2,189
Posted By Alex Makarski
Re: Most Important Thing You Will Ever Read On WF.

"Nothing happens until somebody sells something" (don't remember the source anymore..may have even been a book title.)

You're right, DK is big on this type of positioning. He has an example of...
Forum: Offline Marketing 12th October 2012, 12:54 PM
Replies: 46
Views: 2,463
Posted By Alex Makarski
Re: Porsche Dealer Gets 32% response to this new style mailer

8 years ago, Martin Howey taught a somewhat similar method when it comes to getting offline clients...

The piece looked like a photocopy of a newspaper article with the picture of the president...
Forum: Social Media 11th October 2012, 09:58 PM
Replies: 8
Views: 817
Posted By Alex Makarski
Re: Have You Tried New Paid Promotion of a facebook status?

In my experience, that's *usually* the best way to advertise on FB. The ad is twice as big as the normal one. You can add a picture to your status update and it will show up in the ad too.
Forum: Offline Marketing 9th October 2012, 01:28 PM
Replies: 3
Views: 697
Posted By Alex Makarski
Re: Thanksgiving Day Newspaper Idea...

It would help if you explained the type of product you plan on selling that way.

IMHO the risk is quite high. There is a lot of competition where I am. I'd have to run it multiple times to cut...
Forum: Offline Marketing 9th October 2012, 01:13 PM
Replies: 5
Views: 798
Posted By Alex Makarski
Re: Twilio sms

The reason it's so hard to do this "simple stuff" is because what you are trying to do can be considered spamming. It's very important to know where and how these phone numbers were collected, how...
Forum: Offline Marketing 8th October 2012, 10:57 PM
Replies: 8
Views: 1,163
Posted By Alex Makarski
Re: Lifetime Value of a Customer - Secret to High $$ Clients

LTV should be a very important metric to any business owner.

You are mixing up profit and sales / revenue. The correct way to calculate LTV is subtract the cost of getting the client, keeping them...
Forum: Offline Marketing 8th October 2012, 10:17 AM
Replies: 8
Views: 6,776
Posted By Alex Makarski
Re: How can I track craigslist views and clicks for my ad?

If you want to track opens, you need to go with image ads and host the image on your own server. Can't think of the easy way to track that but I know it's possible (hope someone will jump in with a...
Forum: Offline Marketing 8th October 2012, 10:13 AM
Replies: 4
Views: 613
Posted By Alex Makarski
Re: What affiliate programs can I market specifically offline?

You can go and sell some ads to local businesses. They pay you, and you print and deliver flyers with their offers in them.
Forum: Offline Marketing 8th October 2012, 10:07 AM
Replies: 12
Views: 934
Posted By Alex Makarski
Re: Here's a way to make some money....

All sports team need more sponsors. If you can create a package that helps them get more sponsors, you'll be welcome there. Not sure if 30% off is going to be palatable enough though because they...
Forum: Offline Marketing 8th October 2012, 10:02 AM
Replies: 25
Views: 830
Posted By Alex Makarski
Re: Is it my first WSO or is it just an ad?

I'm not sure if I'm qualified to interpret the rule of the forum in this particular case. However, you can throw $40 at it, let it show up in the WSO thread and then you won't have to wonder if it's...
Forum: Offline Marketing 8th October 2012, 09:56 AM
Replies: 16
Views: 1,023
Posted By Alex Makarski
Re: Who's Postcard Prospecting In Kentwood?

Did you ask them is the person selling this other postcard left their business card there?
Forum: Offline Marketing 8th October 2012, 09:53 AM
Replies: 6
Views: 635
Posted By Alex Makarski
Re: October Google Adwords/Engage vouchers

I have a bunch of those vouchers if you need them. PM me.

As it was already explained above, Goog now wants you to spend your own $25 BEFORE you can apply the voucher. So once you burn through...
Forum: Offline Marketing 8th October 2012, 09:49 AM
Replies: 25
Views: 830
Posted By Alex Makarski
Re: Is it my first WSO or is it just an ad?

Methiks you can always put it out there as a WSO, limit the number of licenses / copies available, and explain that it's a beta version. Then relaunch it as a later date as a full version with...
Forum: Offline Marketing 6th October 2012, 08:16 PM
Replies: 12
Views: 549
Posted By Alex Makarski
Re: Is the email marketing services niche overcrowded?

I don't see it being saturated at all. And yes, if you focus on a niche, you can charge more and add more value in the form of pre-built campaigns and done-for-them service.
Forum: Offline Marketing 5th October 2012, 09:21 PM
Replies: 5
Views: 840
Posted By Alex Makarski
Re: software for outsourcing calls! needed

Take a look at freephoneline.ca. It may be what you are looking for.

If you need to set up something a bit more elaborate, try OpenVBX in combination with Twilio. You'll be paying a couple of...
Forum: Offline Marketing 5th October 2012, 12:16 PM
Replies: 22
Views: 855
Posted By Alex Makarski
Re: Free Reports (offline not online): Have you ever...?

Don,

If I jumped through all the hoops to get something "free" that works only after I pay, I'd be P.O.ed and I supposed many of your prospects would be so too. So yeah, I'd say you're stretching...
Forum: Offline Marketing 5th October 2012, 09:07 AM
Replies: 12
Views: 4,934
Posted By Alex Makarski
Re: My killer Voicemail Script that gets prospects Eagerly and Instantly calling you back

What I mean is that I agree with Mwind076. His simple script is about the only one you can use if you hope to get a good number of your prospects to call you back.

If I'm going for a face-to-face...
Forum: Offline Marketing 5th October 2012, 08:51 AM
Replies: 22
Views: 855
Posted By Alex Makarski
Re: Free Reports (offline not online): Have you ever...?

I think someone should swipe this thread and turn it into a special report about special reports ;)
Forum: Offline Marketing 5th October 2012, 08:21 AM
Replies: 5
Views: 517
Posted By Alex Makarski
Re: Ideas for a Bonus to offer small business owners?

There are very few PLR product that's I'd want to send to my clients. Even if it's not junk (which most are) it's still usually written with a marketer and not the business owner in mind.

How...
Forum: Offline Marketing 5th October 2012, 08:13 AM
Replies: 22
Views: 855
Posted By Alex Makarski
Re: Free Reports (offline not online): Have you ever...?

A great discussion here.

I agree that special reports aren't nearly as effective for lead generation as many IMer would think. However, they make you stand out as an expert, someone who knows what...
Forum: Offline Marketing 5th October 2012, 07:54 AM
Replies: 23
Views: 1,638
Posted By Alex Makarski
Re: The FIRST mistake you'll be making on a cold call and how to avoid it.

Jason is the real deal and every aspiring phone marketer should listen to what he says.

There was (and I suppose, is) uber popular book called something like "hot cold calls". DON'T BUY IT!! It...
Forum: Offline Marketing 5th October 2012, 07:20 AM
Replies: 2
Views: 768
Posted By Alex Makarski
Re: Using sales aptitude tests on sales applicants

Dan Kennedy had offered this 4-way test in one of his interviews that should be applied to new salesperson candidates:

1. CAN he sell
2. WILL he sell
3. CAN he sell HERE?
4. WILL he sell HERE?
Forum: Offline Marketing 4th October 2012, 11:05 PM
Replies: 2
Views: 424
Posted By Alex Makarski
Re: Do you want to grow your biz?

Brian, 3 months seems a bit too long of a time lag in between the meetings. I know many groups meet weekly or monthly. How many of the same people do you get to come back in 3 months?
Forum: Offline Marketing 4th October 2012, 10:46 PM
Replies: 27
Views: 1,963
Posted By Alex Makarski
Re: How I Make a minimum of $756 a Day!

ROFL! I'm sure Don is not above taking credit card payments either ;)
Forum: Offline Marketing 4th October 2012, 10:44 PM
Replies: 22
Views: 978
Posted By Alex Makarski
Re: My Offline post card for Online Business

It's better then your ver1 but, frankly, it still still not good. Whatever you pay a good copywriter, you will get back 7-fold in the response you generate.
Forum: Offline Marketing 4th October 2012, 10:37 PM
Replies: 12
Views: 4,934
Posted By Alex Makarski
Re: My killer Voicemail Script that gets prospects Eagerly and Instantly calling you back

If your "home business" happens to be MLM, "flashing your check" is a bad, bad idea and can get your deal shut down pretty fast. At the very least, it probably violates your company's TOS / Policies...
Forum: Offline Marketing 4th October 2012, 10:25 PM
Replies: 25
Views: 1,156
Posted By Alex Makarski
Re: Customer doesn't want to pay...

The real question is not what to do with this leach of a client (that's pretty clear) but how to avoid getting into a situation where you have to deal with clients like them.
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