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Search: Posts Made By: cuttingedge
Forum: Warriors For Hire 16th May 2015, 04:32 PM
Replies: 1,130
Views: 108,950
Posted By cuttingedge
Re: OMG! I’m really sorry. I can’t BELIEVE writers are doing this to you …

I contacted Taylor to rewrite 4 emails. He rewrote and made them outstanding and he did it in 24 hours. You can hire this guy and he'll bring your project in on time with no worries. Thanks Taylor.
Forum: Main Internet Marketing Discussion Forum 5th October 2012, 03:08 PM
Replies: 1,212
Views: 285,274
Posted By cuttingedge
Re: What to do if you're desperate

Here is what a guy I knew did in 1983 when all he had was an old car and very little cash.

1. Lived in his car. Stated the key was to keep it and the clothes you had in the car clean and neat so...
Forum: Offline Marketing 18th June 2012, 06:49 AM
Replies: 56
Views: 3,241
Posted By cuttingedge
Re: Why Groupon is Poised for A Collapse

Anytime you have a sale, you should have a specific reason for that sale, letting consumers know why you are having the sale.

I'd also have something the customer had to do or give in return for...
Forum: Offline Marketing 1st May 2012, 08:47 AM
Replies: 203
Views: 15,900
Posted By cuttingedge
Re: Directory Site Profits 102- The Continuation- Back To The Basics- and THEN Some!

Hey John,

Really like your 2 threads on directories.

I believe you stated you would sell display ads on your directory. I'd be the first business to take one. Why, I'm new and want to start...
Forum: Offline Marketing 29th April 2012, 01:21 PM
Replies: 1
Views: 585
Posted By cuttingedge
Websites, Directories, & yellow page book viewed from comsumers viewpoint

Why are people using the above? To solve a problem they're having right now.

Doesn't matter if I have a busted pipe or I'm hungry and looking for food, I'm checking for a solution to that...
Forum: Offline Marketing 25th April 2012, 04:10 PM
Replies: 45
Views: 3,775
Posted By cuttingedge
Re: One Call Closing

Good advise. This puts pressure on the propect to answer, but it also puts pressure on you, the salesman, to wait until they have answered and this is where a lot of us mess up,we talk first thus...
Forum: Offline Marketing 23rd April 2012, 05:24 PM
Replies: 39
Views: 1,467
Posted By cuttingedge
Re: Offline Sales VS. Offline Marketing...

I look at marketing/advertising and sales as one and the same and should be measured by the salesman's standards, in other words, both are there to make sales. They are successful if there is profit,...
Forum: Offline Marketing 23rd April 2012, 11:31 AM
Replies: 11
Views: 490
Posted By cuttingedge
Re: Does sampling work

In General Mills case, there was only a sample, no coupon attached. Seems the only way to tell if this was a positive test is the additional tonnage and market share it produced.

I can see the...
Forum: Offline Marketing 23rd April 2012, 07:19 AM
Replies: 11
Views: 490
Posted By cuttingedge
Re: Does sampling work

Thanks for reminding me of Reader's Digest, "try before you buy" programs.

I use to use a form of that when I sold medical books to doctors and nurses on commission, telling them to take the...
Forum: Offline Marketing 23rd April 2012, 07:08 AM
Replies: 11
Views: 490
Posted By cuttingedge
Re: Does sampling work

I actually got interested in sampling due to General Mills use of sampling their Cheerioos with a trial package to each household in the neighborhood.

My question is how due you track sampling to...
Forum: Offline Marketing 23rd April 2012, 06:45 AM
Replies: 11
Views: 490
Posted By cuttingedge
Re: Does sampling work

Your form of sampling would certainly produce a wow factor from homeowners who are interested in your system.

Do you leave your sample piece with the homeowner after the presentation? Would seem...
Forum: Offline Marketing 22nd April 2012, 09:51 PM
Replies: 11
Views: 490
Posted By cuttingedge
Does sampling work

Today I ate a trial size package of chocolate cheerios.

This package, along with a peanut butter and a fiber type cheerios were delivered in the newspaper, twice in the last month.
...
Forum: Offline Marketing 18th April 2012, 07:06 AM
Replies: 3
Views: 515
Posted By cuttingedge
Re: How to suceed in direct reponse marketing

Easiest way to track ads is to go to the library. Track the ads going backward, meaning check the companies who have ads in the papers weekly, monthly. When did the ad start, how long did it continue...
Forum: Offline Marketing 17th April 2012, 06:28 PM
Replies: 3
Views: 515
Posted By cuttingedge
How to suceed in direct reponse marketing

I'm going into my 60th year April 24 so I'm writing this from an offline marketing view,classified ads, direct mail letters, newspapers and the experiences I've had.

Make sure you have a...
Forum: Offline Marketing 10th April 2012, 07:32 AM
Replies: 38
Views: 1,721
Posted By cuttingedge
Re: How to Market a Small Business Online

Most businesses follow the industry leaders in their advertising and have no idea if it works for them or not. Seems like, if the leader is advertising this way it must be the way to advertise.
...
Forum: Offline Marketing 9th April 2012, 03:41 PM
Replies: 21
Views: 1,120
Posted By cuttingedge
Re: PostCard Copy Help?

Rk, You're probably giving them to much info on the card which enables them to make a decision on the spot by throwing your card away.

Try something that will arouse their interest without all...
Forum: Offline Marketing 6th April 2012, 04:20 PM
Replies: 21
Views: 880
Posted By cuttingedge
Re: Newspaper vs Adwords for a hotel... who's the winner?!

I applaud you for "Thinking outside of the box," tracking your ad and showing they were sucessful, and for letting the warrior forum members know.

Most industries I look at have the same type of...
Forum: Offline Marketing 6th April 2012, 03:04 PM
Replies: 50
Views: 2,605
Posted By cuttingedge
Re: Whats more powerful? Postcards or Salesletters?

Here's a fast inexpensive way to get your propects calling.

Start with a good mailing list and a supply of small inexpensive post cards.

Dear Friend,

Would you like an amazing secret...
Forum: Offline Marketing 4th April 2012, 03:48 PM
Replies: 65
Views: 11,195
Posted By cuttingedge
Re: You don't want to buy life insurance do you?

A good plan,violently executed now, is better than a perfect plan next week.

Loved the execution.
Forum: Offline Marketing 4th April 2012, 03:27 PM
Replies: 343
Views: 18,057
Posted By cuttingedge
Re: I'M SO EXCITED!!! (and I just can't hide it!) Got my first 3 offline client!!! Here's how...

General George Patton said " Courage is fear holding on a minute longer."

Congratulations on taking action and over coming your fears.
Forum: Offline Marketing 4th April 2012, 07:32 AM
Replies: 3
Views: 522
Posted By cuttingedge
Re: How to determine direct mail sucess

The formula lets you know what you can expect. In this case it was 1% response at 25% profit, with 50% conversion to a customer.

1600 responses, 800 converting x 25% profit ($12.50) = $10000
...
Forum: Offline Marketing 3rd April 2012, 06:59 PM
Replies: 3
Views: 522
Posted By cuttingedge
How to determine direct mail sucess

Lets say you want your direct mail letter/postcard to produce $10,000 in sales revenue. How many do you need to mail?

1. How many propects call or bring your offer in do you sell product or...
Forum: Offline Marketing 1st April 2012, 03:55 PM
Replies: 3
Views: 540
Posted By cuttingedge
Re: offline marketing, brick & motar stores, internet, my 2 cents

Correct, it's finding & focusing on the subset of propects that are "most likely" to purchase your product or service.

If segmentation is done properly it helps to insure the highest rate of...
Forum: Offline Marketing 1st April 2012, 11:10 AM
Replies: 3
Views: 540
Posted By cuttingedge
offline marketing, brick & motar stores, internet, my 2 cents

No matter what type of business you decide to enter, make a plan to help you become successful.

Summary: The idea hear is an "elevator pitch or "USP" which communicates what you/the business...
Forum: Offline Marketing 14th December 2011, 01:34 PM
Replies: 67
Views: 2,995
Posted By cuttingedge
Re: Thank You cards!

What most companies do when they receive an order is log it in, generate a label/work order, and then fulfill the order or service requested.

What companies should consider:

1. Immediately...
Forum: Offline Marketing 29th October 2011, 08:10 AM
Replies: 8
Views: 669
Posted By cuttingedge
Re: Restaurants, Marketing, & JV

Hi Rich, Thanks for the input. I appreciate it.


Nick, Thanks for breaking it all down and for showing me the way. Love the post.

Do you think I could have reps and companies call...
Forum: Offline Marketing 28th October 2011, 07:50 AM
Replies: 8
Views: 669
Posted By cuttingedge
Re: Restaurants, Marketing, & JV

seantrepreneur, Thanks for the information on restaurant POS systems. Didn't realize that could be a way of tracking lunches delivered.


MaxReferrals, You're right, restaurants work on small...
Forum: Offline Marketing 27th October 2011, 08:43 AM
Replies: 8
Views: 758
Posted By cuttingedge
Re: New method of offline marketing

Restroom advertising. The billboard is in front of you and you are looking at the ads (in theory) as long as your using the restroom.
Forum: Offline Marketing 27th October 2011, 08:27 AM
Replies: 8
Views: 669
Posted By cuttingedge
Restaurants, Marketing, & JV

Overheard and joined in a discussion between pharmaceutical reps who wanted to find restaurants that would deliver lunches/deserts to medical offices/hospitals.

These reps stated they did in...
Forum: Offline Marketing 15th October 2011, 07:56 AM
Replies: 54
Views: 5,431
Posted By cuttingedge
Re: Help on Offers & Selling Discount Cards

Thanks for posting your pizza card and letting us know of your sucess.

Keep up the good work.

Bob
Forum: Offline Marketing 15th October 2011, 07:53 AM
Replies: 54
Views: 5,431
Posted By cuttingedge
Re: Help on Offers & Selling Discount Cards

Hapziha, I am going to do a business size card with 10-15 ads on it.
Forum: Offline Marketing 12th October 2011, 02:49 PM
Replies: 54
Views: 5,431
Posted By cuttingedge
Re: Help on Offers & Selling Discount Cards

Haphiza, I saw one discount card in this area that had 28 offers on card, both front and back. Print was so small I couldn't read restaurants name or any offers.

I'm doing a discount card with far...
Forum: Offline Marketing 12th October 2011, 02:36 PM
Replies: 54
Views: 5,431
Posted By cuttingedge
Re: Help on Offers & Selling Discount Cards

Hey Martin....Thanks for the picture of pizza card and the experience you had selling pizza cards vs multi business discount cards.

Met with 2 pizza restaurant owners today.

One was a nice...
Forum: Offline Marketing 11th October 2011, 09:49 PM
Replies: 54
Views: 5,431
Posted By cuttingedge
Re: Help on Offers & Selling Discount Cards

mightydough, Thanks. Saw a high school card that had offers on front and back of card. Print was so small, I couldn't read it with magnifying glasses on so not sure if they have problems with card or...
Forum: Offline Marketing 11th October 2011, 09:18 PM
Replies: 54
Views: 5,431
Posted By cuttingedge
Re: Help on Offers & Selling Discount Cards

rolltide, Plan on selling cards to businesses as gifts for employees or to employees as a way of saving $.
Forum: Offline Marketing 11th October 2011, 09:09 PM
Replies: 54
Views: 5,431
Posted By cuttingedge
Re: Help on Offers & Selling Discount Cards

I had a mock up of discount card I wanted to sell with different restaurants on card and with offers ranging from 10% to buy one get one free.

I show owner or manager the card and tell them these...
Forum: Offline Marketing 10th October 2011, 04:51 PM
Replies: 54
Views: 5,431
Posted By cuttingedge
Re: Help on Offers & Selling Discount Cards

Don...You are the Man. Great Post. Simple and straight forward.

Something I appreciate and like.

Thanks so much for the help.

Bob
Forum: Offline Marketing 10th October 2011, 04:46 PM
Replies: 54
Views: 5,431
Posted By cuttingedge
Re: Help on Offers & Selling Discount Cards

I'm using a simple agreement with restaurant name and locations with offer they will honor. I have it signed and dated by owner or the manager (their title).

I thought xmas gift for employees was...
Forum: Offline Marketing 10th October 2011, 07:47 AM
Replies: 54
Views: 5,431
Posted By cuttingedge
Re: Help on Offers & Selling Discount Cards

CharlieJones, Good idea to go after other types of businesses for discount card. Great information.

Saw a fundraising discount card company which sold cards as dinner & a movie, buy one pizza &...
Forum: Offline Marketing 10th October 2011, 07:20 AM
Replies: 54
Views: 5,431
Posted By cuttingedge
Re: Help on Offers & Selling Discount Cards

elchach, Thanks for the idea with discount card as Christmas gift for employee and as freebie. Might give each restaurant 10 or so cards each to use for cross promotion purposes.
Forum: Offline Marketing 9th October 2011, 06:23 PM
Replies: 54
Views: 5,431
Posted By cuttingedge
Re: Help on Offers & Selling Discount Cards

Thanks for the thought on marketing the cards with the school and building loyalty and trust with restaurants and their customers.
Forum: Offline Marketing 9th October 2011, 01:06 PM
Replies: 54
Views: 5,431
Posted By cuttingedge
Help on Offers & Selling Discount Cards

Moved to a large city 2 weeks ago and decided to create a job for myself and create business for local restaurants in the area by selling restaurant discount cards to the community. Saw this on a...
Forum: Offline Marketing 4th August 2011, 09:54 AM
Replies: 19
Views: 1,424
Posted By cuttingedge
Re: How To Go To Breakfast and Make $1,100...And Go Back To Bed.

Hi Bruce,

Loved the story.

I've always liked stories as it's a great way to add substance, illustrate a point, good for remembering things, educating your audience, and adding impact.
Forum: Offline Marketing 4th August 2011, 09:13 AM
Replies: 30
Views: 1,985
Posted By cuttingedge
Re: My New Flyer: (Feel Free to Copy)

Most marketing material I see are "look-a-like ads" that don't "stand out" from the crowd.

Put a headline at top like Are You losing money by Not Having a Website.
or
Thinking of Having a...
Forum: Offline Marketing 13th July 2011, 03:42 PM
Replies: 31
Views: 1,678
Posted By cuttingedge
Re: Place Ad in Yellowpages

Might consider a yellow page ad that tells a story as it will add impact.

Something like

Are You Frustrated and Intimidated by all the BS That Salespeople are shouting at You?

Want to...
Forum: Offline Marketing 7th July 2011, 03:36 PM
Replies: 128
Views: 11,522
Posted By cuttingedge
Re: NEWBIES READ THIS!!!! - VolumeII - Make $50,000 from ZERO. No HTML. Start Today From Kitchen Tab

Hey John,

Thanks for your post on the "Newbies Read This" thread where I was talking about business owners who asked you about other services you can do for them like SEO, mobile marketing, or...
Forum: Offline Marketing 7th July 2011, 09:27 AM
Replies: 693
Views: 79,397
Posted By cuttingedge
Re: NEWBIES READ THIS!!! How Y-O-U Can Make 50k From Nothing With ZERO HTML Knowledge

Great post that shows cold calling works.

Do you have business owners requesting other services like SEO, mobile marketing, or any direct response marketing such as print ads, post cards, and...
Forum: Offline Marketing 6th July 2011, 12:36 PM
Replies: 13
Views: 1,155
Posted By cuttingedge
Re: Call Tracking Service

You might consider CallFire as they allow you to purchase local Numbers at $1 and toll free numbers at $2 per month.
Forum: Offline Marketing 6th July 2011, 11:06 AM
Replies: 4
Views: 687
Posted By cuttingedge
Re: Phone Call Tracking Provider?

CallFire has all the options you're looking for at a buck per month for local numbers and $2 for toll free + .05 per minute.
Forum: Offline Marketing 2nd July 2011, 09:23 AM
Replies: 11
Views: 5,143
Posted By cuttingedge
Re: Who Uses Groupon...Here Are Some Demographics

Do you think these businesses are collecting names, emails, or phone numbers to continue a marketing relationship with or is this just a one time deal for most to get business in the door?
Forum: Offline Marketing 29th June 2011, 08:15 AM
Replies: 10
Views: 982
Posted By cuttingedge
Re: How To Get Offline Clients With A Limited Time & A Small Budget

Tim,

Good advice on what services you can provide based on time and money you have available.

Thanks,

Bob
Forum: Offline Marketing 25th June 2011, 10:48 AM
Replies: 92
Views: 7,100
Posted By cuttingedge
Re: 6 FAQ I Wish I Knew When I Started in Offline Marketing

Will try the smaller price and see what kind of reaction I receive as I work up to higher price.

What I used to see is shock at a high price, even though in this case your showing how all the add...
Forum: Offline Marketing 24th June 2011, 09:54 AM
Replies: 92
Views: 7,100
Posted By cuttingedge
Re: 6 FAQ I Wish I Knew When I Started in Offline Marketing

Thanks Jason for your advise and insights on offline marketing and specifically for who to target as I will be getting into online marketing.

When you submit your packages, are you presenting...
Forum: Offline Marketing 17th June 2011, 09:58 AM
Replies: 11
Views: 663
Posted By cuttingedge
Re: Tools for presentations

Most first meetings are going to be a fact finding meeting. So the first question to find out is what is their target or goal. This could be anything from more sales and customers to a better way to...
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