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Forum: Offline Marketing 8th June 2021, 12:02 PM
Replies: 12
Views: 384
Posted By Claude Whitacre
Influence, The Psychology of Persuasion

I am listening to a podcast (available on Youtube) with Michael Shermer interviewing Robert Cialdini, the author of Influence.

He just wrote a new edition of this best selling book. One of the...
Forum: Offline Marketing 21st March 2020, 04:44 PM
Replies: 1
Views: 186
Posted By ewenmack
How To Save Losing Deals During This Shutdown...

It comes from Chris Voss.

Before I send you over to watch this short video, let me tell you Chris's training saved me a tad under $10k from an organisation that doesn't negotiate, the Government...
Forum: Copywriting 7th March 2020, 09:35 PM
Replies: 26
Views: 588
Posted By GordonJ
And get this.

Thanks Jeffery, last time I heard that, I was looking in the mirror. HA.

So, as a follow up. Let me tell you what a winning headline turned out to be.

Sure, we were selling a pain gel, so we...
Forum: Offline Marketing 26th February 2020, 01:17 PM
Replies: 7
Views: 601
Posted By ewenmack
I Feel It Needs To Be Said…

Relying on Facebook or Google
for your income is bad.

Recently Rich Schfren got together with
his internet marketing buddies and held
a 24 hour marathon on supposedly how to fix the problem...
Forum: Offline Marketing 28th January 2016, 05:26 PM
Replies: 15
Views: 2,121
Posted By kenmichaels've got no skills

Just a few rambling thoughts I had because of someones post.

1) When I first started in business I thought I had no skills and it took me
quite a while to get over that "in over my head" feeling...
Forum: Offline Marketing 17th January 2016, 02:51 PM
Replies: 8
Views: 1,124
Posted By ewenmack
Re: Truth In Advertising Sells What Couldn't

Added a ad using the same formula...

the truth in why the property has to be sold,
a deadline, and what the seller is willing to do to get the sale.

Forum: Offline Marketing 17th January 2016, 12:26 AM
Replies: 23
Views: 2,299
Posted By georgec77
Re: How to make $0 from cold calling TODAY!

I want to push myself. Can we do better and lose money each time we cold call?
Forum: Offline Marketing 15th December 2015, 07:50 AM
Replies: 7
Views: 763
Posted By joe golfer
The bigger they are

Remember all the conversation and drama about GroupOn a while back. My, how things have changed (click on 5 year trend on link)
Forum: Offline Marketing 12th December 2015, 09:44 AM
Replies: 103
Views: 9,237
Posted By Claude Whitacre
Re: "It's too Expensive" - WHAT'S YOUR BEST RESPONSE?

Good stuff.

The answer to the OP's question would take a book to answer. Because the problem is, he's getting the objection in the first place. And when you are answering an objection, you are...
Forum: Offline Marketing 20th November 2015, 01:33 AM
Replies: 25
Views: 2,267
Posted By ewenmack
Painter's $360 Newspaper Ad Brings In $26,000 Worth Of Work In 4 Days

Doctor E. Vile

Painter Marketing Gets $26,000 in business in 4 days - YouTube
Forum: Offline Marketing 14th November 2015, 12:52 AM
Replies: 5
Views: 1,911
Posted By Oziboomer
Re: Where to buy "handwritten" post-it notes

You can just get 3M Post it notes for laser or inkjet printers.

They come on an A4 carrier sheet.

If you subscribe to copy doodles they have some great handwritten fonts and you just print your...
Forum: Offline Marketing 20th August 2015, 11:48 AM
Replies: 12
Views: 1,334
Posted By securcam
Re: CCTV Installation

Let me give an update on how things are progressing.

I had a banner constructed to hang on my chain mail perimeter fence facing oncoming traffic. Just a simple message on it stating what I do...
Forum: Offline Marketing 6th August 2015, 09:56 PM
Replies: 7
Views: 2,430
Posted By ewenmack
How to sell websites to those not looking to buy

In this post,, I gave the ad which sells web design to those who have...
Forum: Offline Marketing 27th July 2015, 05:09 AM
Replies: 5
Views: 1,425
Posted By savidge4
Offline Theme Share

Saw this and thought there might be some that might have interest in this Intended for those Home remodel contractor type clients, but could be used for a wide variety of clients.

I personally...
Forum: Offline Marketing 24th July 2015, 11:37 PM
Replies: 51
Views: 3,298
Posted By ewenmack
Re: Best way to market my mechanic shop ?

Dan, I'm opposed to him spending his advertising dollars on places
where his market doesn't go very often, online,
according to him.

We can reach his market, the Polish community
with 100%...
Forum: Offline Marketing 24th July 2015, 10:48 PM
Replies: 51
Views: 3,298
Posted By ewenmack
Re: Best way to market my mechanic shop ?

Maybe...just maybe the mechanic knows his customers better than you.
because he speaks with them...and you?

Doctor E. Vile
Forum: Offline Marketing 24th July 2015, 10:16 PM
Replies: 51
Views: 3,298
Posted By ewenmack
Re: Best way to market my mechanic shop ?

His is a one location service business which has a
ceiling on capacity.
Another words, he can only service so many cars per day.

A Walmart store or product based business doesn't
Forum: Offline Marketing 24th July 2015, 10:03 PM
Replies: 51
Views: 3,298
Posted By ewenmack
Re: Best way to market my mechanic shop ?

Well, I'm advising him NOT to target other than Polish people.

They are proven buyers for him.

We can reach only Polish people.

We don't want to waste his money on marketing to people
Forum: Offline Marketing 24th July 2015, 09:40 PM
Replies: 51
Views: 3,298
Posted By ewenmack
Re: Best way to market my mechanic shop ?

Guys, talking about online media like websites, videos,
Yelp and Facebook probably aren't visited by the Polish community.

Dave's client base is Polish therefore more will want to go to him.
Forum: Offline Marketing 21st July 2015, 11:00 PM
Replies: 2
Views: 1,020
Posted By ewenmack
For those who hate inferior service providers making more money than you do...

Doesn't it grind your gears that a service provider who clearly
provides a inferior service than you,
can not only survive but suck people into buying their crap?

Their marketing is all hype and...
Forum: Offline Marketing 18th July 2015, 08:03 AM
Replies: 2
Views: 1,102
Posted By joe golfer
They really care for me, man...

If your product lends itself to lead nurturing, and not all do, one thing you are trying to do is create a preference in your prospects mind.

It's not exactly reciprocity. Over time they will...
Forum: Offline Marketing 6th July 2015, 04:30 PM
Replies: 27
Views: 1,451
Posted By Barry Unruh
Re: The best salespeople are extroverts

I don't think she can.

I believe she is related to MarcParkinson and MarkHernandez, at least if their habits and posts over the last 48 hours are any indication.
Forum: Offline Marketing 4th July 2015, 02:34 AM
Replies: 27
Views: 1,451
Posted By joe golfer
The best salespeople are extroverts

For years, it has been generally accepted that outgoing, assertive extroverts make the best salespeople.

Adam Grant found out different. An associate professor at Wharton, he conducted a study of...
Forum: Offline Marketing 3rd July 2015, 08:45 PM
Replies: 14
Views: 1,632
Posted By ewenmack
Re: Ad Says DON'T Call Now???

Curiosity is powerful...[/QUOTE]

Sure is.

I used it here and drove people crazy...
Forum: Offline Marketing 26th June 2015, 03:04 PM
Replies: 3
Views: 1,121
Posted By ewenmack
The hidden factor to your success or failure in biz is...

A client and friend struggled to get his marketing
to deliver appointments.

Then he started another business in a different
part of that sector.

Now he has struck gold.

The difference...
Forum: Offline Marketing 26th June 2015, 10:07 AM
Replies: 8
Views: 1,098
Posted By Barry Unruh
Re: Have real estate license. Is this a good plan for doing real estate referrals?

About 10 years ago I was working on a home computer for the top real estate agent in my area.

I asked him how he managed to hit number one in the region several years in a row, and did it his...
Forum: Offline Marketing 12th June 2015, 03:54 PM
Replies: 7
Views: 1,012
Posted By joe golfer
Real Estate Marketing with personality

Sure, you have to be buttoned up to be a good real estate agent.

Still, people crave authenticity. Here is Andrea Romero showing her personality with her realty version of "Shake It Off."

Forum: Offline Marketing 8th June 2015, 08:14 PM
Replies: 0
Views: 635
Posted By joe golfer
Crowdsourcing Prospect Org Charts for Salespeople

Salespeople spend a lot of time trying to get to the right people at their target firms. Salesprepper uses crowdsourcing to help them figure out who is who.

Startup Spotlight: SalesPrepper helps...
Forum: Offline Marketing 29th May 2015, 03:44 PM
Replies: 4
Views: 1,382
Posted By ewenmack
Ad Example: Property management firm triples revenue in 1 year

"I Guarantee to Rent Your Property in 60 Days or Less, Or...
I'll Pay You One Month's Rent, And Manage Your Property FREE For 3 Months!"

Went from $2 million in annual revenue to $6 million in a...
Forum: Offline Marketing 11th May 2015, 02:26 PM
Replies: 38
Views: 1,683
Posted By Jennifer Hutson
Re: My Directory Sales Flyer Needs A Good Headline, Can You Help?

You might want to grab a Webster's and look up the definition of "yell."

Before you go criticizing the nature of what I wrote, perhaps you should dig through your own threads where you have been...
Forum: Offline Marketing 9th May 2015, 10:28 AM
Replies: 13
Views: 1,298
Posted By AmericanMuscleTA
Build Your Mailing List With A FREE Book Offer (And Get Other Advertisers To Pay For It)

Fellow Marketing Superstar,

A few months back I requested the free copy of Ryan Levesque's new book Ask. It was absolutely free and I didn't even have to pay the shipping. He's obviously...
Forum: Offline Marketing 7th May 2015, 06:54 PM
Replies: 38
Views: 1,683
Posted By ewenmack
Re: My Directory Sales Flyer Needs A Good Headline, Can You Help?

Before the headline idea/sample,
let's look at the buyer's perspective.

He/she wants new and valuable information
that can have an impact on the business.

This will be seen as unbiased
to be...
Forum: Offline Marketing 29th April 2015, 10:57 AM
Replies: 49
Views: 5,680
Posted By kenmichaels
Re: I want to share my 9x12 spinoff business...

Joe - goto google maps. Make a static map with the niche
and shove 20 niche competitors in it ( blue icon ) in the center use
use the red icon representing the person your contacting.

Try to...
Forum: Offline Marketing 28th April 2015, 07:35 AM
Replies: 2
Views: 1,167
Posted By Jason Kanigan
Let's Look at a Direct Mail Envelope: Video Analysis

This envelope worked on me.

I'm a member of the target market, so I'd call that "effective'. I HAD to open it immediately.

I was so excited about this that I mentioned it to another marketer....
Forum: Offline Marketing 26th April 2015, 03:03 PM
Replies: 150
Views: 18,984
Posted By BigFrank
Re: So who is a millionaire on here?

Claiming how much one made is one thing. Managing to hang on to it is another feat entirely.

Personally, I will just as freely admit that I lost a million as claiming that I made a million.
Forum: Offline Marketing 22nd April 2015, 08:08 PM
Replies: 10
Views: 1,119
Posted By daniyal100
Re: Starting New Call Center - Outsourcing Advice

I was once in the same boat of outsourcing telemarketing but then I woke up.
Forum: Offline Marketing 22nd April 2015, 05:50 AM
Replies: 37
Views: 2,814
Posted By joe golfer
Re: Desperate and this is what I am going to do
Forum: Offline Marketing 18th April 2015, 03:02 PM
Replies: 35
Views: 3,790
Posted By ewenmack
Re: This direct mail change my life...

If you were wanting to use this style letter,
here's some ways that lift response...

1 Be industry or type of business focused instead of generic, like this

2 Bring in timely news

3 Add a...
Forum: Offline Marketing 30th March 2015, 01:54 PM
Replies: 0
Views: 564
Posted By ewenmack
A Great Feedback*Question For A New Client

Getting answers to this question allows you to plug any holes in your marketing and sales process.

Ask if they had to go elsewhere to make their final decision.

This alerts you to supplying the...
Forum: Offline Marketing 19th March 2015, 09:31 PM
Replies: 7
Views: 1,451
Posted By XponentSYS
Re: Flyer Distribution - Clickbank

I did the whole "flyer thing" with NetFlix and GameFly. I leveraged it with pizza delivery services. Wasn't a bad ride and made some good coin. Eventually the novelty wore off and I shelved the...
Forum: Offline Marketing 9th February 2015, 04:41 PM
Replies: 21
Views: 1,623
Posted By ewenmack
Case Studies and Testimonial's: How To Squeeze Every Last Drop Of Money Out Of Them

Create them the way I show you has a number of powerful yet subtle effects on your reader.

1 It creates "I want that". Your reader doesn't know what you do, doesn't care, just wants the outcome.
Forum: Offline Marketing 23rd August 2014, 12:33 PM
Replies: 61
Views: 43,457
Posted By savidge4
Re: Anyone ever buy from Alibaba? Any tips to prevent getting scammed?

I made a total of 31 orders so far this year. All have been with a credit card and there has been no issues.
Forum: Offline Marketing 3rd June 2014, 12:35 PM
Replies: 31
Views: 2,594
Posted By aross
the only way door hangers will work...

After many years leaving flyers, business cards, and door hangers on doors we decided to try something different this time, and its getting good results!

We are a cleaning business. So we already...
Forum: Offline Marketing 15th May 2014, 09:14 PM
Replies: 17
Views: 1,212
Posted By TakenAction
Re: I need a $10 idea (yep, thats it)

walk over to your neighbors and ask to mow their lawn for $10
Forum: Offline Marketing 13th May 2014, 01:05 PM
Replies: 19
Views: 1,785
Posted By misterme
Re: 9x12 Sales Rep - Anyone working with one?

That sounds great though it works best in certain circumstances, namely, where product capacity is unlimited. The idea being that the sales producers are going to go great guns with that incentive...
Forum: Offline Marketing 2nd April 2014, 05:12 AM
Replies: 19
Views: 1,055
Posted By JohnRussell
Re: Sales interviews have no basis in reality.

I've hired lots of salespeople in my past life as a sales manager. HR's job was simply to weed out the deadbeats. The real interviews are with the sales manager - or higher.

We scored our...
Forum: Offline Marketing 28th March 2014, 02:34 PM
Replies: 61
Views: 6,825
Posted By Claude Whitacre
Stop Asking To Speak To The Owner

I own a retail store. I'm the guy you guys call every day. So.....

It happened again, a few minutes ago.


"Hello, may I speak to the owner or manager?"

Me; "No". And I hung...
Forum: Offline Marketing 23rd March 2014, 11:10 PM
Replies: 9
Views: 601
Posted By joe golfer
Assignment selling

Do any of you folks use assignment selling? Basically, you give prospects homework before you'll sit down with them. Marcus Sheridan explains it here using his pool company.

assignment selling,...
Forum: Offline Marketing 1st March 2014, 11:02 PM
Replies: 21
Views: 806
Posted By joe golfer
Re: TV Advertising - What is the smart way?

Unless you have money to burn, and you are just doing it for fun, forget TV.

Ten second spots will get lost over the time frame you describe--a complete waste. 10s are best used in a one to...
Forum: Offline Marketing 24th February 2014, 03:46 PM
Replies: 38
Views: 3,241
Posted By ewenmack
These 5 Steps Create A Blockbuster Business

Black Friday Bootcamp Thanks — Black Friday Boot Camp (

Check out the first training video so you can
grow your or your clients...
Forum: Offline Marketing 22nd February 2014, 08:41 AM
Replies: 12
Views: 1,445
Posted By misterme
Re: Need feedback on first cold calls please!

It's as Eddie Spangler pointed out, you're spilling the beans. That gives them information upon which they're making a quick decision, which right now isn't in your favor.

Instead you need to...
Forum: Offline Marketing 27th January 2014, 02:03 PM
Replies: 16
Views: 2,340
Posted By iAmNameLess
Re: Buying Bulk Emails and Blast Emails

Buying a list will end up causing your domain, and IP to be blacklisted. If you have someone else do it with a bought list, then they're either up to something sketchy or they aren't aware you bought...
Forum: Offline Marketing 20th January 2014, 09:22 AM
Replies: 16
Views: 1,492
Posted By Claude Whitacre
Re: Offline Markting using NewsPaper ads

Have any of you guys ever advertised in the newspaper?

Advertising in the newspaper, on the radio, or on cable TV...

You are advertising to everyone. Everyone who gets the newspaper, or is...
Forum: Offline Marketing 10th December 2013, 04:32 AM
Replies: 48
Views: 214,826
Posted By ScottyM2
Re: How To Make $125 A Day Recycling Wood Pallets

One more use:
They can also be converted into breathtaking pieces of art, as seen in this classy Mexican Restaurant. (
Sorry, photo...
Forum: Copywriting 10th December 2013, 02:08 AM
Replies: 8
Views: 638
Re: It's way more profitable to give em' what they want, than to seen by this example

Yes, it was Zig Ziglars mantra.

"Find out what people want and give it to them"

It always works.

Forum: Copywriting 28th November 2013, 06:34 AM
Replies: 4
Views: 658
Posted By Quality Copywriter
Getting clients coming to you...

I was listening to this webinar this morning and thought it might come in useful if you want to attract more clients.

How cool would that be?

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