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Search: Posts Made By: roypreece
Forum: Offline Marketing 4th May 2011, 10:27 AM
Replies: 12
Views: 749
Posted By roypreece
Re: "Accidental Selling"

A vital component of 'accidental selling' is your 'elevator speech'

You’re standing in a queue at a business function and the person next to you turns and asks: “What do you do?”

How do you...
Forum: Offline Marketing 4th May 2011, 09:31 AM
Replies: 55
Views: 4,028
Posted By roypreece
Re: Obtaining Clients Is Harder Than The Actual Word You Do For Them!

This is a great strategy because:

If you approach everybody, then most of them won't be interested in marketing (or your advice as a consultant)

So you have to make two sales:

1. "You...
Forum: Offline Marketing 4th May 2011, 09:08 AM
Replies: 16
Views: 1,169
Posted By roypreece
Re: 10 Steps To Any Successful Sale

11. Gather referral. Have a free gift that you give out to prospective clients.

(The best free gift is a 10-20 page report on the problem you have just solved for your client. The report talks...
Forum: Offline Marketing 4th May 2011, 08:43 AM
Replies: 19
Views: 932
Posted By roypreece
Re: How do you gather testimonials

Letters are a good way to ask.

I always send each client a card, thanking them for their business the day after we finish their job.

I include a short, 1 page, 5 question survey (What did...
Forum: Offline Marketing 4th May 2011, 04:23 AM
Replies: 21
Views: 2,153
Posted By roypreece
Re: Share Your Best Advice for Choosing a Business Name

Very true. There is a sales pneumonic called DIPADA to help people learn the structure of a sales call.

When we started out, we called our company DIPADA Training. We all got so fed up with...
Forum: Offline Marketing 4th May 2011, 04:08 AM
Replies: 9
Views: 713
Posted By roypreece
Re: Has anyone ever thought about THIS when sending emails?

Yes, it really matters that much. If you are looking for new customers you should look like a serious business, so that they can trust you.

A free email isn't professional, it's amateur. Not...
Forum: Offline Marketing 3rd May 2011, 08:30 AM
Replies: 4
Views: 648
Posted By roypreece
Re: What's working for me in getting new clients

Great work! Give before you get. If you give someone something without asking for anything in return ... many will feel a small obligation to you.

Because of that feeling they will LISTEN to you...
Forum: Offline Marketing 3rd May 2011, 08:08 AM
Replies: 20
Views: 1,246
Posted By roypreece
Re: Had my Groupon lead appointment today....

Congratulations! Thanks for letting us know.

I would send him a letter (print) TODAY thanking him for his time and summarising all the benefits of working with you.

Then ring him tomorrow and...
Forum: Offline Marketing 3rd May 2011, 07:59 AM
Replies: 9
Views: 871
Posted By roypreece
Re: Is this effective? (PLEASE CRITIQUE MY SALES LETTER)

Put a headline in your letter which makes them read the whole thing.

You wrote:
"Hello!

My name is Matt Scherrah, I am a partner/co-owner of One Sun Media Group, a video production company...
Forum: Offline Marketing 3rd May 2011, 07:49 AM
Replies: 29
Views: 2,381
Posted By roypreece
Re: The One Sure Way to Build Your Offline Business

Tom Hopkins: "How to Master the Art of Selling"

Great sales teaching book. Hopkins sold residential real estate and this is 'hard core' selling with pushy, assertive closes. Not for the faint...
Forum: Offline Marketing 3rd May 2011, 07:33 AM
Replies: 5
Views: 463
Posted By roypreece
Re: Whats Your Best Approach...

Every professional sales person will tell you that referrals are the best possible approach to a new client.

This is because you can usually close a referral in a third of the time it takes to...
Forum: Offline Marketing 2nd May 2011, 10:19 AM
Replies: 11
Views: 1,219
Posted By roypreece
Forum: Main Internet Marketing Discussion Forum 1st May 2011, 10:05 AM
Replies: 7
Views: 464
Posted By roypreece
Re: What should I name my Ebook????

"Quick and Easy way to make money and have fun Teaching English Abroad"
Forum: Main Internet Marketing Discussion Forum 1st May 2011, 09:51 AM
Replies: 9
Views: 911
Posted By roypreece
Re: Selling on Kindle vs Selling on your own site?

I think you just answered your own question. If you have to do all the work yourself, and Amazon restricts your profits, why put them first?

The 'kudos' and exposure on Amazon doesn't make you...
Forum: Main Internet Marketing Discussion Forum 1st May 2011, 09:30 AM
Replies: 47
Views: 1,306
Posted By roypreece
Re: Giving your affiliates a FREE copy of your product

That's a fair response. They are asking for a favour from you. You have every right to ask in return HOW they are going to use that favour.

If they can't (or won't) answer -- decline them.
Forum: Main Internet Marketing Discussion Forum 1st May 2011, 09:18 AM
Replies: 67
Views: 3,459
Posted By roypreece
Re: Article Writers Beware!Something Really Fishy Is Going On Lately

It depends how much they owe you on each contract.

Obviously, you'll never do business with them again.

There's an old saying: "If you lend someone $20 and never see them again, it was...
Forum: Offline Marketing 1st May 2011, 01:30 AM
Replies: 29
Views: 1,674
Posted By roypreece
Re: 85 Percent Buy from Mobile Web, Not Apps

Good article. Thanks. This quote from it is right on the money.

"Personally I do not see myself downloading an app for each restaurant in my town. Just imagine opening all those apps to see the...
Forum: Offline Marketing 1st May 2011, 01:15 AM
Replies: 13
Views: 1,117
Posted By roypreece
Re: What Do You Take To Your Presentation?

Be sure to take a BOX full of testimonial letters and case studies to offer social proof of how good you are.

If you are starting out, you can use case studies of how other people have solved a...
Forum: Offline Marketing 1st May 2011, 01:04 AM
Replies: 23
Views: 1,148
Posted By roypreece
Re: Having a hard time getting to see the biz owner? Here's a sneaky trick...

On another thread, it was suggested that you include a lottery ticket in a mailing package so that you could call a couple of days later and ask: 'Did you win?'

That would also work well here.
Forum: Offline Marketing 1st May 2011, 12:58 AM
Replies: 17
Views: 994
Posted By roypreece
Re: Postcard Marketing - a small win!

That's no reason not to ALSO use SMS. He should be using several methods of staying in touch. As long as each method can generate enough business each month to make a profit ... include it in the...
Forum: Offline Marketing 1st May 2011, 12:52 AM
Replies: 7
Views: 902
Posted By roypreece
Re: Best Thing About Offline Marketing...

And you can be making calls to sell someone else's product. Someone you have never met, nor ever will ... but who will happliy pay you.
Forum: Offline Marketing 28th April 2011, 09:28 AM
Replies: 31
Views: 4,086
Posted By roypreece
Re: Does Newspaper Advertising Work?

I aree that MAGAZINES are still very effective, especially specialist ones. People buy magazines on subjects such as scuba diving or electronics to read the ads as much as the articles.

It's...
Forum: Offline Marketing 28th April 2011, 09:08 AM
Replies: 16
Views: 1,512
Posted By roypreece
Re: Free Idea: Offline 25.2% direct mail response rate...

I like the idea of sending a flat pen. If you put your contact details on it, the pen will be around for weeks, while a pill will only be around for hours
Forum: Offline Marketing 28th April 2011, 08:46 AM
Replies: 31
Views: 4,086
Posted By roypreece
Re: Does Newspaper Advertising Work?

Newspapers are great for some markets (like cars and houses) and lousy for others (like specialised electronics).

Many companies try newspapers -- once. Then they look at the results. If there...
Forum: Offline Marketing 28th April 2011, 08:20 AM
Replies: 43
Views: 2,293
Posted By roypreece
Re: Hiring sales people

Put an ad in your local paper or craiglist for people who have sold advertising space.

There are a lot of women who were great at it, and then became Moms. The can pitch and close, and are...
Forum: Offline Marketing 28th April 2011, 08:08 AM
Replies: 17
Views: 1,651
Posted By roypreece
Re: Are Offline Marketing emails considered spam?

I had given up emailing people unless they signed up on one of my websites, out of fear of the CAN-Spam Act.

Thank you for this.

I'm going to look into mailing other people's lists again (if...
Forum: Offline Marketing 28th April 2011, 07:57 AM
Replies: 17
Views: 957
Posted By roypreece
Re: Why The Yellow Pages Is Your Best Friend

As a fan of the Yellow Pages, do you advertise your own services in them, and have you had any success from that ad?

Or do use just use them to cruise for leads?
Forum: Offline Marketing 28th April 2011, 03:24 AM
Replies: 18
Views: 833
Posted By roypreece
Re: How do you close a deal?

A professional sales person is trained to use the 'weighing close' when a client wants to 'think it over'.

You begin the close with these words:

“Before making any important decision, one...
Forum: Offline Marketing 28th April 2011, 02:49 AM
Replies: 46
Views: 3,814
Posted By roypreece
Re: Started to do cold calling....discovered that I suck.

This is the way to do it. Always enter any new place with a GIFT for the owner. It changes the whole dynamic of the encounter.

The best gift is a small booklet [A5 12 pages] which talks about a...
Forum: Offline Marketing 28th April 2011, 02:30 AM
Replies: 67
Views: 3,010
Posted By roypreece
Re: Thank You cards!

I also use SOC and always send two thank you cards. The second one asks if they know anyone I can send a free report to about the problem which I solved for them.
Forum: Offline Marketing 28th April 2011, 02:18 AM
Replies: 34
Views: 2,254
Posted By roypreece
Re: Congrats to the unscrupulous SEO offliners, you're starting kill the business for everyone!

Selling SEO is no different to selling insurance or ad space. In each case you're selling a promise.

And in every industry there are people who promise what they know they can't deliver -- they...
Forum: Offline Marketing 27th April 2011, 08:27 AM
Replies: 10
Views: 692
Posted By roypreece
Re: Cold Calling question

Then:

"What RESULTS are you getting from those clients? Were you hoping for BETTER results?"

Let them tell you what results they thought they were going to get .... then you say: "I can...
Forum: Offline Marketing 27th April 2011, 08:16 AM
Replies: 5
Views: 1,009
Posted By roypreece
Re: Direct Mail prospecting, what do you cover in your letters?

Agree with this, but I'd make the first letter a postcard, with the main benefit big and bright.

That way EVERYBODY you mail gets to see your main benefit, even if they throw the postcard in the...
Forum: Offline Marketing 27th April 2011, 08:06 AM
Replies: 24
Views: 1,217
Posted By roypreece
Re: The Dreaded "I Don't Know You," - How To Overcome?

"If he likes and things go well..." They almost NEVER do go well with this type of client.

Remember, you don't know him either. He wants you to work for him and then he'll decide whether or not...
Forum: Offline Marketing 27th April 2011, 05:48 AM
Replies: 15
Views: 804
Posted By roypreece
Re: Does anyone have a question list they use for potential clients?

Great questionnaire Heather!

There's a bit more ...

On any sales call you also need to find out the answers to questions in the following categories:

1. Needs -- Does the client REALLY...
Forum: Offline Marketing 27th April 2011, 05:23 AM
Replies: 6
Views: 844
Posted By roypreece
Re: Consumers Warming to Marketing Emails

Me too.

There was a debate a while back about how frequently a marketer should send out an email. Daily, twice a week, weekly?

Some marketers send out a daily email message. I used to delete...
Forum: Offline Marketing 27th April 2011, 05:08 AM
Replies: 34
Views: 1,766
Posted By roypreece
Re: Easy Video Moneymaker

Do you mean that you have another product? (A high-priced, backend product?)

If that is your model, it sounds like you are being paid to generate sales leads for yourself. Great work!
Forum: Offline Marketing 27th April 2011, 04:51 AM
Replies: 13
Views: 1,076
Posted By roypreece
Re: Interesting offline pitch from an "old" master...

Site is down again now. I was going to click on the sales link to see where it took me. Looks like I get to keep my money
Forum: Offline Marketing 27th April 2011, 04:47 AM
Replies: 5
Views: 611
Posted By roypreece
Re: Try this...

How much custom content do you put on this page?

Can you take that content from the website you're building, or do you have to do an in-depth interview with them just for the facebook page?
Forum: Offline Marketing 27th April 2011, 04:40 AM
Replies: 11
Views: 1,140
Posted By roypreece
Re: Do you use a flyer or biz card when cold calling local biz?

I would take an A3 sheet of paper, fold in 2 so you have 4 sides of A4 to write on.

I'd put an ad with a graphic on the front saying " Do YOU have this PROBLEM?"

And the on the back it would...
Forum: Offline Marketing 27th April 2011, 04:30 AM
Replies: 7
Views: 1,053
Posted By roypreece
Re: Getting Your Foot Into The Door

Be aware that most commission only salespeople would expect to make at least 35% of the price or $75 per sale (whichever is higher) with an expectation of at least 4 sales a day.

Otherwise...
Forum: Main Internet Marketing Discussion Forum 25th April 2011, 10:29 AM
Replies: 7
Views: 827
Posted By roypreece
Re: [Tip] Why Is It Easier To Make Money Online Today Than It Was 5 Years Ago

Another reason it is easier than 5 years ago is that more people are making OFFLINE sales through the internet. So many people now shop by putting the name of what they want into Google -- and...
Forum: Main Internet Marketing Discussion Forum 25th April 2011, 10:11 AM
Replies: 3
Views: 761
Posted By roypreece
Re: How to use prewritten emails to generate sales

Many marketers also provide their affiliates with a sequence of pre-written emails. And the affiliates just add the unedited emails to their autoresponder.

EXTRA emails should be added and mixed...
Forum: Main Internet Marketing Discussion Forum 25th April 2011, 10:03 AM
Replies: 35
Views: 1,895
Posted By roypreece
Re: Kindle PLR rant

The customised content also has a short life.

I think that the reason why some people advocate using PLR and putting up Kindle books on many subjects is to test which ones get any response, then...
Forum: Offline Marketing 25th April 2011, 09:45 AM
Replies: 20
Views: 974
Posted By roypreece
Re: Are You Doing This & Giving Away Sales In The Process??

I agree with this, but I make it two different sales. I get the results, and then offer for a much bigger fee to show them how to do it.

And I won't show them how to do it during the first sale....
Forum: Offline Marketing 25th April 2011, 09:33 AM
Replies: 21
Views: 4,279
Posted By roypreece
Re: Telemarketing Script?

After an opening compliment, the top telesales professionals go straight into a series of questions -- to get their prospect talking.

They build an AGREEMENT STAIRCASE

An Agreement Staircase...
Forum: Offline Marketing 25th April 2011, 09:08 AM
Replies: 16
Views: 2,038
Posted By roypreece
Re: Can anyone help with a cold calling script structure?

A QUICK COLD CALL CHECK LIST
Before you make that cold call, have you done some RESEARCH on the person you are calling?

Here's a 30 second check sheet you could use. It assumes that you are...
Forum: Main Internet Marketing Discussion Forum 12th April 2011, 03:17 AM
Replies: 9
Views: 803
Posted By roypreece
Re: Eliciting the Structure of Experts in IM - For the Big Thinkers

Good post.

There is a phrase in NLP which runs: "the difference which makes a difference"

We're all different, but what are the actual things that effective people do differently?

You...
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