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Search: Posts Made By: splitTest
Forum: Copywriting 20th March 2018, 11:16 PM
Replies: 24
Views: 396
Posted By splitTest
Re: How would you improve this sales flyer?

Given all the competition -- I would play up the testimonials...

...play up how convenient, careful & quick it will be (preferably with testimonials &/or a guarantee... & fear) ...

...target...
Forum: Copywriting 27th December 2017, 05:33 AM
Replies: 28
Views: 598
Posted By splitTest
Re: Which headline was the winner?

I picked # 3... Then when I read a few of the responses in favor of #1 I was swayed by their logic...

I completely forgot that the OP mentioned this was a headline for an advertorial...

Now...
Forum: Copywriting 11th November 2017, 05:27 AM
Replies: 98
Views: 2,848
Posted By splitTest
Re: Is the Age of Copywriters Over?

No bot is going to replace a human copywriter. Imagine a computer trying to use the latest slang... The results would be far more cringe-worthy than even some oldster using it.

Copy requires the...
Forum: Copywriting 4th October 2017, 08:14 PM
Replies: 19
Views: 506
Posted By splitTest
Re: Book: "Secrets of a Freelance Writer" — How are the fees/rates he discusses in 1988 so high in 2

Keep in mind that if people want you to "buy into" writing as a career ... by buying their books or courses or magazines or whatever ... it's in their interest to convince you that you will be making...
Forum: Copywriting 17th August 2017, 08:40 PM
Replies: 6
Views: 408
Posted By splitTest
Re: How Did Gary Halbert Get His First Client?

Those old-schoolers did things the smart way... They didn't set out to become a copywriter -- they set out to make money. ...So they worked on their own products.

I don't know why anyone would...
Forum: Copywriting 4th June 2017, 06:46 PM
Replies: 15
Views: 443
Posted By splitTest
Re: Can you evaluate my copywriting portfolio?

lol. He gets the free help he requested and it makes him belligerent. Look -- did you ask for a critique of your portfolio or for people to show you their portfolios? :D

Bro -- the saddest part...
Forum: Copywriting 4th June 2017, 06:04 PM
Replies: 15
Views: 443
Posted By splitTest
Re: Can you evaluate my copywriting portfolio?

My apologies. I thought you wanted an honest review.

Please continue to use the free wix website and Dropbox. The sign-up form Dropbox displays before visitors can click to your samples will...
Forum: Copywriting 3rd June 2017, 09:45 PM
Replies: 15
Views: 443
Posted By splitTest
Re: Can you evaluate my copywriting portfolio?

The design is a little off-putting.

ComicSans? The "go to" typeface of the rank amateur. Same for the free "wixsite". And all caps.

...And why should a client have to download your resume,...
Forum: Copywriting 28th July 2016, 01:18 PM
Replies: 12
Views: 292
Posted By splitTest
Re: Only Read This If Your Name Is Bob Or Lisa...

Great post. Well done.

I'm even posting this bad boy to my swipe file, because it's an example of pretty good copywriting to boot! :D
Forum: Copywriting 5th May 2016, 07:24 PM
Replies: 43
Views: 1,422
Posted By splitTest
Re: This is my short pitch to reach out to business owners. What ya think?

I agree with whoever said above that you gotta make it clear why they want to get on google's front page. Dig up some stats on how it relates to leads, the more specific to their industry, the...
Forum: Copywriting 29th April 2016, 04:36 PM
Replies: 14
Views: 888
Posted By splitTest
Re: Why didn't this convert

If he's selling vegan diet coaching, why's he trying to convert meat-eaters to vegan anyway?

His copy should be targeting people who have already made the break, and now they want to do vegan...
Forum: Copywriting 25th April 2016, 12:27 PM
Replies: 37
Views: 1,980
Posted By splitTest
Re: Where Have All the "Gurus" Gone?

Heh heh.

Be careful out there! I've seen posts here by guys who are clearly beginners touting themselves as gurus, trying to sell their mentoring... In the age of the internet apparently "guru"...
Forum: Copywriting 7th March 2016, 12:26 PM
Replies: 16
Views: 1,055
Posted By splitTest
Re: I'd love your feedback

Hot mess, indeed. The design makes a horrible impression and the copy reads like a cheap con. Zero credibility overall.

This is one of those "tear it up and start over" cases.

If it's...
Forum: Copywriting 2nd March 2016, 11:13 AM
Replies: 21
Views: 1,753
Posted By splitTest
Re: Copy Critique: "If Arnold & Hulk had a baby; this barbell would be their son’s D"

Why do so many new copywriters think it's all about "creativity" and "attitude"?... If they're not swaggering in making Godfather and gun references, they're flippant and snide like the copy you've...
Forum: Copywriting 11th February 2016, 03:55 PM
Replies: 7
Views: 1,440
Posted By splitTest
Re: 5,473% ROI With This Lead Generating Postcard (Pictures Included)

Now that's ROI. :cool:

lol

Inspirational post -- & excellent points about differentiating your offer from the scams with specific info.

I like the headline, which also builds trust . ...
Forum: Copywriting 10th February 2016, 03:49 PM
Replies: 18
Views: 557
Posted By splitTest
Re: New Writer Wants Baptism by Fire

lol. Welcome to wf, david. That happens often here. People come in asking for critiques and get everything but...

"You should scrap your whole business model and do it this way instead..."...
Forum: Offline Marketing 9th February 2016, 12:06 PM
Replies: 30
Views: 1,475
Posted By splitTest
Re: Would anyone be kind enough to dissect this for me?

Those subject lines kinda clash with the "soft-sell" "personal message" of the body copy, imho...

Subject lines aren't easy...
Forum: Offline Marketing 8th February 2016, 11:53 PM
Replies: 30
Views: 1,475
Posted By splitTest
Re: Would anyone be kind enough to dissect this for me?

Don't you think headlines in emails immediately identify it as a sales pitch?

If it's not some sort of opt-in email, wouldn't the more casual approach work better?

I kinda like the OP's "soft...
Forum: Copywriting 2nd February 2016, 10:43 PM
Replies: 18
Views: 1,854
Posted By splitTest
Re: What Is The Best Site To Get Copywriting Work?

This thread meka me sad...

https://ak-hdl.buzzfed.com/static/enhanced/web05/2012/2/21/16/enhanced-buzz-wide-6382-1329860109-8.jpg
Forum: Copywriting 21st January 2016, 10:07 PM
Replies: 23
Views: 614
Posted By splitTest
Re: Would like to know what you think about this new ad idea

I like the "nobody is going to believe what we're saying" line at the beginning. Perks your ears up. Few people are going to stop listening after a line like that.

My criticisms would be:
...
Forum: Copywriting 21st January 2016, 10:06 PM
Replies: 12
Views: 743
Posted By splitTest
Re: Are claims like these even legal?

Well, the guy does have an "earnings disclaimer". And he's careful to say you "can" make loads of money fast (which is theoretically possible) rather than you "will" make money.

He might get in...
Forum: Copywriting 21st January 2016, 10:01 PM
Replies: 1
Views: 352
Posted By splitTest
Re: The forgotten appeal of pictures to sell your product/service

True -- pics can add a lot. But you gotta pick them strategically. Fwiw, here's claude hopkins on pictures:

"In mail order advertising the pictures are always to the point.
They are salesmen in...
Forum: Copywriting 18th January 2016, 04:39 PM
Replies: 8
Views: 644
Posted By splitTest
Re: An Example Of Truth In Advertising Selling What Couldn't

I like this. The "reason why" copy comes across as credible & makes a great offer, which is why it works.

Still, I can only picture the writer submitting that copy and the marketer saying "For...
Forum: Copywriting 14th December 2015, 03:42 PM
Replies: 20
Views: 1,085
Posted By splitTest
Re: The Difference Between Storytelling and Lying

OP -- go with your conscience.

In the meanwhile, let me tell you about how they laughed when I sat down at the piano... but when I started to play!...

Irrelevant, but true... Just sayin' --...
Forum: Copywriting 14th December 2015, 03:30 PM
Replies: 7
Views: 562
Posted By splitTest
Re: What Would You Like From A Copywriting Blog?

Not sure if I'd find it useful without seeing it in action -- but I'd certainly find it interesting. There are similar sites out there, but you'd have to dig through a lot of dull "salesy" stuff to...
Forum: Copywriting 30th November 2015, 08:16 PM
Replies: 86
Views: 4,918
Posted By splitTest
Re: Advice needed...

Great quote, Andrew. Gonna use it on my girlfriend sometime (and then run for cover :D)...
Forum: Copywriting 30th November 2015, 04:28 PM
Replies: 86
Views: 4,918
Posted By splitTest
Re: Advice needed...

Does content writing pay well for anyone? I have a feeling that low pay is just the "industry standard" for content writing.

Content writing is a relatively new field, and it began with low pay. ...
Forum: Copywriting 18th November 2015, 05:16 PM
Replies: 14
Views: 1,011
Posted By splitTest
Re: Have you ever written for the XXX market?

Don't forget the various species that birth only females, but then the dominant individual transforms into a male to mate with all the females. If he's knocked off, another dom becomes male...
...
Forum: Copywriting 18th November 2015, 04:36 PM
Replies: 7
Views: 837
Posted By splitTest
Re: The Stupid, Raw, Unprofessional, Amaturish Video That Sold $2.3 Million in Pies in 2 Days. Why?

Dude also went viral. Here he is on cnn: Do these pies make you sing like Patti LaBelle? - CNN Video...
Forum: Copywriting 3rd November 2015, 01:12 AM
Replies: 8
Views: 918
Posted By splitTest
Re: How's THIS for a Unique Hook/Angle & Niche...

Reminds me of an interesting vid I stumbled across recently...

Includes a nice breakdown of the DR letter, so there's a copywriting lesson in there too! :D

An Atheist vs. Christian Scammers -...
Forum: Copywriting 30th October 2015, 06:27 PM
Replies: 35
Views: 1,870
Posted By splitTest
Re: EVERY Copywriting Formula In The History of Mankind and Womankind

Thanks Steve.

Bob Bly also has an e-book of copy formulas. (See www.copyformulas.com (http://www.copyformulas.com).) Anyone tried it?

I was thinking of getting it, until this thread. Saved...
Forum: Copywriting 28th October 2015, 03:03 PM
Replies: 17
Views: 881
Posted By splitTest
Re: I want to please, not tease... >:^(

Mmmmm... Hookers in hot pants....

Anyway, it's interesting to read two expert perspectives so diametrically opposed. Can't help but point out, however, that Jayme's example sorta undermines his...
Forum: Copywriting 19th October 2015, 12:35 PM
Replies: 15
Views: 1,255
Posted By splitTest
Re: Please critique my sales letter

Yep -- a market of business people is a lil different from Haddad's relationship market. ("How to get head" :D)



Absolutely. Welcome to the wonderful world of copywriting. :) ...Where...
Forum: Copywriting 16th October 2015, 04:17 PM
Replies: 15
Views: 1,255
Posted By splitTest
Re: Please critique my sales letter

I don't comment much on strategy, but with regard to the copy you posted:

The opener is great. If you've reached the right prospect, gotten them to open the envelope and they're now looking at...
Forum: Copywriting 15th October 2015, 04:07 PM
Replies: 13
Views: 545
Posted By splitTest
Re: Cold calling...no way to even talk to an operator

Thanks for the update Tabor. Those "call me later -- we're in prep for our next push" responses do sound promising.

You're getting managers to consider where your services might fit into their...
Forum: Copywriting 7th October 2015, 11:30 AM
Replies: 28
Views: 1,974
Posted By splitTest
Re: Does Old School Copy Writing Skills Still Work in 2015?

http://s24.postimg.org/gp903zz9x/image.jpg

Just a thought -- I like the way this ad lists "Our famous GROWTH GUARANTEE IN WRITING" prominently among the stuff you get for "free".

That's a...
Forum: Copywriting 7th October 2015, 10:56 AM
Replies: 42
Views: 2,368
Posted By splitTest
Re: 30k USD mentor program - worth the money?

I'll give the guy this much -- he writes amusing bullets:



:o

"Our LIGHT SPEED technique for turning yourself into a world-class copywriter – so fast in fact that you’ll likely need to sit...
Forum: Copywriting 6th October 2015, 10:35 PM
Replies: 28
Views: 1,974
Posted By splitTest
Re: Does Old School Copy Writing Skills Still Work in 2015?

Yep. "Human nature is perpetual. In most respects it is the same today as in the time of Caesar. So the principles of psychology are fixed and enduring. You will never need to unlearn what you learn...
Forum: Copywriting 6th October 2015, 02:33 PM
Replies: 28
Views: 1,974
Posted By splitTest
Re: Does Old School Copy Writing Skills Still Work in 2015?

http://s24.postimg.org/gp903zz9x/image.jpg

Such false advertising... But good marketing -- kids aren't going to make a stink.

The original ad:
...
Forum: Copywriting 10th September 2015, 09:16 PM
Replies: 30
Views: 1,229
Posted By splitTest
Re: "But it's not for everyone": How negative can you go?

Good copy. Goes down smooth. Doesn't read like an ad. Sells without "selling."

But why doesn't it mention the rental period? (In your original post you say it's from January to May... Ad...
Forum: Copywriting 9th September 2015, 11:30 PM
Replies: 30
Views: 1,229
Posted By splitTest
Re: "But it's not for everyone": How negative can you go?

Field mice (in the field), bear and moose & beaver are fine...

House mice are nasty. They leave feces around. They can chew through packaging and ruin your food. They can wake you up at night &...
Forum: Copywriting 9th September 2015, 11:33 AM
Replies: 30
Views: 1,229
Posted By splitTest
Re: "But it's not for everyone": How negative can you go?

The "mouse" part caught my eye...:smilies_confused: As a big guy who absolutely hates mice, I'd say be frank about those downsides. If I saw a mouse or two, I'd want to vacate... The place would get...
Forum: Copywriting 5th September 2015, 04:51 PM
Replies: 8
Views: 1,209
Posted By splitTest
Re: Ethical Question w/ a Former Client

Wise words. But personally I hate the feeling of impotence that comes with allowing someone to screw you over... let alone get away with making it their de facto business model ... so I understand...
Forum: Copywriting 5th September 2015, 04:08 PM
Replies: 8
Views: 1,209
Posted By splitTest
Re: Ethical Question w/ a Former Client

Sorry to hear about this. It's hard enough to make a living as a freelance writer without people like that...

I'm pretty sure the end-client owes you exactly nothing. On the other hand, maybe you...
Forum: Copywriting 4th September 2015, 02:00 PM
Replies: 9
Views: 992
Posted By splitTest
Re: Why does mailing copy like this work?

Well, that helps! :D That's probably a big part of why it works... Why'd you leave that out of the original post?



^ This is also true. Harks to the fact that the magic is mostly in the...
Forum: Copywriting 27th August 2015, 04:27 PM
Replies: 49
Views: 2,990
Posted By splitTest
Re: Do you Use NLP/Hypnotic Writing in your Sales Copy/Ads?

Here's some NLP for you --

the Wendy's spicy chicken sandwich commercial ("You're thinking about it again..."):

You’re Thinking About It Again – Wendy’s® Spicy Chicken Sandwich - YouTube
Forum: Copywriting 24th August 2015, 04:38 PM
Replies: 11
Views: 969
Posted By splitTest
Re: Experts - Can Someone Please Help With A Quick Check Of My Material?

Rick is right. That's the best starting point. But just for the sake of discussion...



USP = "unique selling proposition"... (or "unique selling point")...ie. What's different about your...
Forum: Copywriting 24th August 2015, 03:49 PM
Replies: 15
Views: 1,350
Posted By splitTest
Re: book or course start from scratch

https://media3.giphy.com/media/b9aScKLxdv0Y0/200.gif

Finally, someone said it.
Forum: Copywriting 22nd August 2015, 08:24 PM
Replies: 11
Views: 969
Posted By splitTest
Re: Experts - Can Someone Please Help With A Quick Check Of My Material?

That's a lot of words to sell what you're selling. Especially those big, bulky paragraphs under the subheads...

Take off your writer's hat -- skip the self-indulgent lead-in sentences in those...
Forum: Copywriting 11th August 2015, 01:09 PM
Replies: 21
Views: 1,738
Posted By splitTest
Re: $15,000.00 a seat seminars. Secret societies of persuasion AND

Eh -- I'm a skeptic when it comes to all this "forbidden fruit" "secrets of persuasion" stuff that makes it sound like the effect is automatic, and people can be almost mechanically manipulated.
...
Forum: Copywriting 25th July 2015, 04:29 PM
Replies: 8
Views: 1,474
Posted By splitTest
Re: GREAT article on the future of freelance copywriting

I was hoping for an analysis of why the traditional model of freelance copywriting is on its way out. Instead, the article just talks about alternatives to the traditional model, and why they may be...
Forum: Copywriting 20th July 2015, 04:04 PM
Replies: 9
Views: 2,030
Posted By splitTest
Re: In Need of a Mentor

I wonder if maybe your depression is leading you to only go for jobs that pay small -- and not shoot for stuff that can help you make a real living.

I made that mistake early on -- thinking that...
Forum: Copywriting 16th July 2015, 07:21 PM
Replies: 26
Views: 2,975
Posted By splitTest
Re: Best Book on Copy writing?

Oh okay... Well why hide that info in a thread no one's going to see, rather than put it directly in the TOS? :(
Forum: Copywriting 16th July 2015, 06:12 PM
Replies: 26
Views: 2,975
Posted By splitTest
Re: Best Book on Copy writing?

Thanks andrew. ... But I checked the Terms of Use (http://www.warriorforum.com/tos.html) (actually searched the page for mentions of "affiliate" or "spam" or "links") & found nothing that forbids...
Forum: Copywriting 22nd June 2015, 11:26 AM
Replies: 86
Views: 5,542
Posted By splitTest
Re: 4 postcards mailed, which was the winner?

Great thread, Dr. Vile. Sparked some interesting discussion & got the brain cells flutterin'.

Here's what I think was missing from the other three:

#1 misses all the people who don't have much...
Forum: Copywriting 20th June 2015, 11:58 PM
Replies: 86
Views: 5,542
Posted By splitTest
Re: 4 postcards mailed, which was the winner?

So Dr. Vile -- are you saying #1 pulled best? ('Cause I'm still thinking it's #4...)
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