The Biggest Mistake Many Advertisers Make
So I woke up this morning with another "thought for the day"... A couple weeks ago, I shared an actionable tip that worked for one of my clients. If you ... [read more]
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24 {{ upvoteCount | shortNum }} A Cool Technique That Increased The Average Sale Per Customer For One Of My Clients
OK, this next technique worked so well that it practically blew my mind when the numbers came in. For those who are interested in conversion rate optimizing, I'm sure you'll ... [read more]
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26 {{ upvoteCount | shortNum }} How would you improve this sales flyer?
This is a small direct mail package I wrote for a local house painter, just over 7 years ago. Note: When I first created it for my client, he wanted ... [read more]
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30 {{ upvoteCount | shortNum }} Which headline was the winner?
Here's a little guessing game for y'all (I say for y'all, because I already know the answer) This comes from my personal swipe file, and it's from a weight loss ... [read more]
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29 {{ upvoteCount | shortNum }} What's your main focus when writing sales copy?
Is it... Your offer? The benefits of your product or service? Using the right words, or fancy adjectives, to make your copy sound exciting? All of those are good answers. ... [read more]
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12 {{ upvoteCount | shortNum }} Good email copy... or not?
Well, the other day I posted a thread in here with some direct mail playfulness, trying to add some enthusiasm to the copywriting section of this great Warrior Forum. I ... [read more]
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10 {{ upvoteCount | shortNum }} What do you think of this sales letter?
OK, so last week I presented a couple examples of copywriting here, that I thought were pretty good. Some of us here liked the copy... some of us didn't... But ... [read more]
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3 {{ upvoteCount | shortNum }} A little exercise to help new copywriters flex their sales copy muscles
Good morning Mr. and Mrs. Copywriter (and all the ships at sea) Here's a little game to help you new writers (and experienced writers as well) exercise your sales copy ... [read more]
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22 {{ upvoteCount | shortNum }} Are you too old to start a successful business?
So, there I was just cruising a couple of the forums I sometimes visit, and I started noticing a pattern of questions popping up. (yeah, I often look for patterns ... [read more]
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27 {{ upvoteCount | shortNum }} Morality and Ethics in Marketing - good business or idealistic foolishness?
There was a thread the other day that touched upon a point of morality and ethics in marketing. One member was accused of blatantly lying to, and deceiving his market ... [read more]