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Search took 0.17 seconds. Search: Posts Made By: Drez
Forum: Copywriting 20th June 2011, 06:40 PM
Replies: 4
Views: 1,412
Posted By Drez
Arrow Re: Golf copy example | Swipe file | 20-year control

The ad combines a lot of great triggers: "In the know", "Us against the man", etc.

Of course the editorial/news style gives it credibility (even at a subconscious level) even though it's label as...
Forum: Copywriting 17th June 2011, 10:22 PM
Replies: 4
Views: 1,412
Posted By Drez
Arrow Golf copy example | Swipe file | 20-year control

This golf ad (actually for golf balls) ran for close to 20 years in multiple publications with only minor changes.

The power, I believe, is in the news/article style it's written in.

Take a...
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