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Search took 0.17 seconds. Search: Posts Made By: amo992
Forum: Copywriting 20th June 2011, 10:19 PM
Replies: 4
Views: 1,412
Posted By amo992
Re: Golf copy example | Swipe file | 20-year control

Instead of saying it was a specific trigger ("us against the man"), I think the underlying principle would be better interpreted as reactance (http://en.wikipedia.org/wiki/Reactance_(psychology)).
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