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Search: Posts Made By: ewenmack
Forum: Copywriting 19th June 2011, 10:15 PM
Replies: 4
Views: 1,412
Posted By ewenmack
Re: Golf copy example | Swipe file | 20-year control

Mark that ad illustrates the big idea, the hook.

Drive the golf clubs out of business, hence they won't stock them
and the reason why it's been advertised in the publication.

Also a news story...
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