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Search: Posts Made By: briancassingena
Forum: Copywriting 16th March 2014, 11:36 PM
Replies: 6
Views: 1,663
Posted By briancassingena
Re: Good short copy examples?

Study Mel Martin - fascinations, and follow ViralNova.com :cool:
Forum: Copywriting 16th March 2014, 06:38 AM
Replies: 3
Views: 746
Posted By briancassingena
Re: Accountancy Copy examples

Yes! I have to thank you for spurring me into action - digging up these ads I wrote for a financial adviser client a few years ago like I'd been meaning to. I uploaded em here:
...
Forum: Copywriting 13th March 2014, 12:47 AM
Replies: 6
Views: 596
Posted By briancassingena
Re: Can you help me spruce up my headline?

"3 Simple Mistakes Cost Her A Fairytale Wedding - Nothing Will Prepare You For What Happened"
Forum: Offline Marketing 28th May 2012, 10:42 PM
Replies: 7
Views: 585
Posted By briancassingena
Re: Ebook Sales Suck, Need Help

Study guys like Gary Halbert, John Carlton, Trevor Crook, Gary Bencivenga, Clayton Makepeace, Pete Godfrey and Dan Kennedy, you'll find plenty of their work you can learn from and model from on the...
Forum: Copywriting 24th May 2012, 06:09 AM
Replies: 12
Views: 815
Posted By briancassingena
Re: Landing Page Question

Ah, don't take it personally Richie, we copywriters are a straight-shooting bunch, I'm sure Mark is like me - we'd rather you were under ZERO illusions in your business, than trying to kid ourselves...
Forum: Copywriting 23rd May 2012, 12:59 AM
Replies: 16
Views: 929
Posted By briancassingena
Re: Sales page help?

Here's a couple more - that's the price on the banner on the right? Readers MUST discover the value of the product before the price

Different size fonts

Don't use the word 'testimonial'
...
Forum: Main Internet Marketing Discussion Forum 16th September 2011, 12:59 AM
Replies: 18
Views: 1,702
Posted By briancassingena
Re: Best WP Themes for Flipping

Or you could throw in the developers license if the transaction value is high enough...:cool:
Forum: Main Internet Marketing Discussion Forum 16th September 2011, 12:33 AM
Replies: 18
Views: 1,702
Posted By briancassingena
Re: Best WP Themes for Flipping

The Appointment theme at Appointment | Templatic (http://templatic.com/app-themes/appointment) is cool for local businesses, professional practices, but it's not clear on the site if you can flip...
Forum: Copywriting 24th June 2011, 01:00 AM
Replies: 12
Views: 584
Posted By briancassingena
Re: New Sales Page - Would Love Some Comments

Interesting, I'm all for outrageous claims but will people buy "instant" piano skills?

Also, with the audio, good idea but if you could have some, even one example of a student's playing after 12...
Forum: Copywriting 23rd June 2011, 11:22 PM
Replies: 13
Views: 857
Posted By briancassingena
Re: What is the cost of NOT hiring a copywriter?

Disagree. Might be true if you look it up in the dictionary, but the reason I don't agree is because I want to keep the investment mindset, rather than being an expense for a small business owners...
Forum: Copywriting 22nd June 2011, 11:18 PM
Replies: 13
Views: 857
Posted By briancassingena
What is the cost of NOT hiring a copywriter?

My guess is most of you reading this are copywriters, but I'm posting this here in case someone with too much time on their hands objects to it being in the main forum, because it's about...
Forum: Copywriting 22nd June 2011, 08:09 PM
Replies: 12
Views: 4,535
Posted By briancassingena
Re: How to Start Making a Living Writing Copy

Testimonials are key. I did a number of copy jobs for $1 for a few business friends, just for the experience, and the testimonials. One of those testimonials has become one I use often as it's a...
Forum: Main Internet Marketing Discussion Forum 21st June 2011, 09:25 PM
Replies: 29
Views: 1,736
Posted By briancassingena
Re: Lies, Open Rates, Click-thru Rates, Conversion Statistics

Gday Willie, glad to see you didn't forget to mention good ol' direct mail...the forgotten weapon of Internet Marketing :cool:
Forum: Copywriting 21st June 2011, 07:39 PM
Replies: 15
Views: 1,024
Posted By briancassingena
Re: Anyone Done Radio Copywriting?

Ask away mate, I've done a little bit of radio, what do you want to know? :cool:
Forum: Copywriting 20th June 2011, 07:03 PM
Replies: 3
Views: 646
Posted By briancassingena
Re: Question for landing page experts

1. Don't "decide" you don't "like" a landing page, let your split testing decide for you.
2. Split test a page similar to a competitor's page, vs a sales style page
3. Split test (Should be #1...
Forum: Offline Marketing 19th June 2011, 08:38 PM
Replies: 14
Views: 1,113
Posted By briancassingena
Re: Any ideas? Marketing Seminar

JVs are all important. If you have any business friends in your city, get them to email their list. I am running one soon and this is how I have gotten 90% of bookings

Approach your local...
Forum: Copywriting 19th June 2011, 07:55 PM
Replies: 16
Views: 933
Posted By briancassingena
Re: Tell 'Em To Go Away, Because They'll Be Back

Freelance copywriting would be the perfect business if it wasn't for the clients... :cool:
Forum: Copywriting 19th June 2011, 07:51 PM
Replies: 19
Views: 1,604
Posted By briancassingena
Re: What is the cost of hiring a copywriter?

[QUOTE=mrdanilodiaz;4098182]Hi Warriors,

I'm planning to hire a copywriter for my service that I will be promoting here in this forum. But I'm afraid that it would cost more than I could afford....
Forum: Copywriting 16th June 2011, 09:26 PM
Replies: 8
Views: 690
Posted By briancassingena
Re: Anyone tried this method of coypwriting?

Your ad or sales letter is your sales presentation - Unless you can get the copy spot on first time, us mortal humans have to edit.

Jerry Seinfeld would spend an hour editing an 80 word joke down...
Forum: Copywriting 2nd June 2011, 04:54 PM
Replies: 14
Views: 806
Posted By briancassingena
Re: One Technical Thing To Make A Website Work?

The idea that there's one single element which you need to have in place is just inaccurate thinking, your client is asking the wrong question.

Of course my clients are the same, they rarely know...
Forum: Copywriting 27th May 2011, 11:42 PM
Replies: 13
Views: 925
Posted By briancassingena
Re: Do mag-a-logs work for B2B?

I don't know if there are many going around, but you or I could find out. The point is, you're asking the wrong question.

The question should be: How can I make magalogs work for ME?

Who is my...
Forum: Copywriting 27th May 2011, 11:37 PM
Replies: 30
Views: 3,158
Posted By briancassingena
Re: Here is what makes people want to buy your stuff...

Agreed, the next step is to take the emotion out of it, if you have the product before finding out if there is a market for it. Decide that you can ditch the product immediately if you discover...
Forum: Copywriting 18th May 2011, 03:34 PM
Replies: 19
Views: 1,202
Posted By briancassingena
Re: Haha - What Words Make Copywriters Cringe?

Without looking - Clients & prospects who say things like:

"And I'll have a lot more work for you in the future"

"It should be an easy job for someone who knows what they're doing"

"It's too...
Forum: Copywriting 10th May 2011, 05:23 PM
Replies: 41
Views: 3,455
Posted By briancassingena
Re: 7 Tips For A High Converting Sales Letter

Great post Georgia, good info for anyone wanting to write a sales letter. Amazing how many sales letters lack a bunch of those items hehe.

I'd also like to add a couple of items:

What this is...
Forum: Main Internet Marketing Discussion Forum 28th April 2011, 09:35 PM
Replies: 26
Views: 793
Posted By briancassingena
Re: Best FREE Resources..

I've used freeautobot in the past and I'm still using it for sites where I know I won't be keeping the list. Basically, mailchimp sucks and with listwire, if you unsubscribe from their daily emails...
Forum: Main Internet Marketing Discussion Forum 3rd April 2011, 03:03 AM
Replies: 3
Views: 2,484
Posted By briancassingena
Do CB merchants still send out review copies?

What's the best way to get your hands on a review copy of a CB ebook you want to promote? I've emailed a few merchants and haven't heard back from one, I'm starting to think they probably get 50...
Forum: Main Internet Marketing Discussion Forum 1st April 2011, 09:07 PM
Replies: 14
Views: 2,282
Posted By briancassingena
Re: Best Way to Build New Site for Existing Domain - Wordpress

Give ManageWP.com (http://managewp.com)a try - it's probably the most valuable free resource I ever found :cool:
Forum: Main Internet Marketing Discussion Forum 26th February 2011, 05:08 PM
Replies: 10
Views: 464
Posted By briancassingena
Re: more question re list building ??

Yeah as Ryan says, test both options. This is where your copywriting strategy comes in - which one you use for a particular site, depends on how you're getting your traffic to the site.

Something...
Forum: Copywriting 7th February 2011, 08:18 PM
Replies: 23
Views: 942
Posted By briancassingena
Re: So I Got This in My Mailbox...

Young Frank would have REAL scarcity and he wouldn't give a stuff about closing registrations once the target is reached. This is why his customers KNOW his deadlines are for real - he's TRAINED them...
Forum: Copywriting 4th February 2011, 06:30 PM
Replies: 12
Views: 3,868
Posted By briancassingena
Re: The effect of PS, PPS, PPPS in Sales Letters

That's the usual format I've been taught, however it often ends with the third PS being a 'sweetener' or extra bonus. :cool:
Forum: Copywriting 3rd February 2011, 04:09 PM
Replies: 4
Views: 582
Posted By briancassingena
Re: Video Sales Letters For Amazon Products ??

With affiliate products - remember you're only getting a cut, not 100%. So your video would have to make up for this by converting at a much higher percentage.

I'm guessing you'd get sales with a...
Forum: Copywriting 3rd February 2011, 04:02 PM
Replies: 37
Views: 1,238
Posted By briancassingena
Re: Oooh! It makes me MAD! (Rant)

I have had clients refuse to pay remaining fees after seeing the finished product. This is despite them seeing plenty of samples of my work beforehand, and knowing I write direct response copy, not...
Forum: Copywriting 1st February 2011, 07:47 AM
Replies: 8
Views: 664
Posted By briancassingena
Re: Copywriter for offline business Website?

Maybe a site I'm working on at adelaide fitness centre - Home Page (http://adelaidefitnesscentre.com)is something to think about? If you're getting the traffic, you MUST capture some leads. Would be...
Forum: Main Internet Marketing Discussion Forum 31st January 2011, 11:41 PM
Replies: 4
Views: 748
Posted By briancassingena
Re: Question For OptimizePress Users

They have blog templates that you can see when you create a page. I haven't done it myself, but I know in the training there are videos on creating a blog with optimizepress. It seems like it may...
Forum: Copywriting 29th January 2011, 04:25 PM
Replies: 4
Views: 742
Posted By briancassingena
Re: Job opportunity for financial copywriters...

Agreed, while the old saying "do what you love and the money will come" is about as real as the easter bunny when it comes to starting a business, most people WILL write much better copy if they're...
Forum: Copywriting 29th January 2011, 04:22 PM
Replies: 23
Views: 820
Posted By briancassingena
Re: Ask The Experts

Well, yes and no...I figure it's just like the elements of a good DR ad or sales letter - some say the headline is most important, some say message to market match, some say proof, some say call to...
Forum: Copywriting 29th January 2011, 04:02 PM
Replies: 23
Views: 820
Posted By briancassingena
Re: Ask The Experts

Sounds like you already have the ultimate formula right there mate. Remember Dan Kennedy's advice - The marketing job becomes infinitely easier once you suspend the requirement of telling the truth :p
Forum: Copywriting 27th January 2011, 02:29 AM
Replies: 10
Views: 868
Posted By briancassingena
Re: SuccessChef.com Style Sales Letters

I agree about the adwords campaign, set a per prospect budget and build the back end relationship with them. Then comes the sales letter style pages, people set up these sales pages and wait for...
Forum: Copywriting 7th July 2009, 04:08 AM
Replies: 3
Views: 512
Posted By briancassingena
Re: Top Research Strategies

Obviously if you're writing copy for a client, you'll start off by sending them your questionnaire, getting full, well thought out answers from them, and then interviewing them over the phone for 30...
Forum: Copywriting 17th June 2009, 04:52 AM
Replies: 31
Views: 1,270
Posted By briancassingena
Re: How do you handle slow paying clients?

I say...YOU'RE FIRED. I've fired clients on RentACoder...and that means giving up ANY money! If someone is trying to stiff you and play hard-to-get-money-out-of, even if they DO use your copy, they...
Forum: Copywriting 27th May 2009, 09:43 PM
Replies: 5
Views: 768
Posted By briancassingena
Re: Please Critique My Sales Page

I'd instinctively tell you to put back a squeeze page, but then you can't know for sure unless you test conversion rates with a squeeze page vs the hover thing.

The site at burpiesbybrett.com...
Forum: Copywriting 3rd May 2009, 07:45 AM
Replies: 10
Views: 744
Posted By briancassingena
Re: Sales copy critique request

Hi Dmitry

Without taking too much time to read through the whole thing, the main thing that sticks out for me is a headline that does not work.

It's not really clear enough, I mean I know about...
Forum: Copywriting 29th April 2009, 04:08 AM
Replies: 45
Views: 1,382
Posted By briancassingena
Re: Looking For Critique's For My Salescopy

Hey Mike

Appreciate you taking the time to give this guy some feedback on his site.

The 'dear friend' part is a tested and proven component of any sales letter. Guys like Ted Nicholas and...
Forum: Copywriting 22nd April 2009, 11:58 PM
Replies: 52
Views: 5,667
Posted By briancassingena
Re: How to Get a Job As A Copywriter

Hey Mike

First comes all the home study courses, going to seminars, first get good. You don't have to be Gary Halbert but you must be able to write copy that can sell something. Luckily most...
Forum: Copywriting 31st March 2009, 08:03 AM
Replies: 29
Views: 869
Posted By briancassingena
Re: Need help writing a copy

You miss my point. To be clearer: Think of all the ebook sellers out there. How many $47 sales do you need to make back the $5000?

107.

The vast majority of copywriters couldn't sell 107...
Forum: Copywriting 31st March 2009, 05:37 AM
Replies: 29
Views: 869
Posted By briancassingena
Re: Need help writing a copy

Hey

One thing you can do to increase your copywriting knowledge is to opt in for all the free marketing and copywriting material you can find. Just do a google search for terms like Copywriting,...
Forum: Copywriting 29th March 2009, 04:58 AM
Replies: 4
Views: 828
Posted By briancassingena
Re: Kick procrastination's ass! - squeeze page feedback please

Hey Phalanx,

How many headlines do you have to test? You need a stronger headline with more benefits and specifics. How about:

"How To Stop Procrastinating In 14 Days Or Less And Finally Get...
Forum: Copywriting 18th March 2009, 02:28 AM
Replies: 8
Views: 761
Posted By briancassingena
Re: Copwriters - what do you ask your clients?

Hi, I'm happy to share all the info I have with you. I have a questionnaire developed by top copywriters that every client fills in and returns, then I spend up to an hour or sometimes more, on the...
Forum: Copywriting 6th March 2009, 05:22 PM
Replies: 23
Views: 951
Posted By briancassingena
Re: Copywriter Needed

Hi Jess, you can get sales letters done for cheap on rentacoder and other sites. I do have some samples of my work at cassingenacopy.com/samples.html

A consideration you have is your budget - are...
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