Register Advertise with usHelp Desk Today's Posts Search

Showing results 1 to 56 of 64
Search took 0.03 seconds.
Search: Posts Made By: EricMN
Forum: Copywriting 8th July 2012, 09:56 PM
Replies: 40
Views: 2,802
Posted By EricMN
Re: The Mentality of Choosing Your Price Point

Excellent post, Mark.

One of the most important lesson I ever . . . EVER learned when I began my freelance writing career was something everyone has to know.

Never be afraid to say no.

I...
Forum: Copywriting 13th March 2012, 04:03 PM
Replies: 78
Views: 3,597
Posted By EricMN
Re: Question about why women shop for clothes...

It really depends on the woman and also her relationship status.

I think there is an umbrella idea of "status", yes, most definitely.

But single and looking will be more likely to don a dress...
Forum: Copywriting 11th March 2012, 03:38 PM
Replies: 3
Views: 602
Posted By EricMN
Offline DM and the numbers to go with it

I know, I know -- it's an INTERNET marketing forum.

But while perusing through some mailing services, I stumbled across some offline campaigns with the facts and figures to go with them

The...
Forum: Copywriting 28th February 2012, 08:51 AM
Replies: 10
Views: 1,299
Posted By EricMN
Brilliant Strategy Right Here

Caught this when I was doing some research . . .

Molsons Divergent Marketing (http://thesocietypages.org/socimages/2011/11/29/molsons-divergent-marketing-cosmo-vs-playboy/)

Clever way of...
Forum: Copywriting 29th January 2012, 07:57 PM
Replies: 59
Views: 3,216
Posted By EricMN
Re: Fiction recommendations?

Interesting tie to copywriting and finding the "big idea" for your copy here. . .

Fantasy writing phenom, Brandon Sanderson (who in 4 years went from the slush pile to NYT Best Seller with mind...
Forum: Copywriting 29th January 2012, 07:51 PM
Replies: 59
Views: 3,216
Posted By EricMN
Re: Fiction recommendations?

I've only read some of his short stories, but I'm going to say anything by Neil Gaiman.

He's been successful in pretty much everything he writes from novels to short stories to comics to scripts...
Forum: Copywriting 7th January 2012, 02:34 AM
Replies: 6
Views: 762
Posted By EricMN
Re: Ellipses...Best Practices?

Two things about ellipses, aside from the fact that abusing them can be incrddibly annoying.

1. Flow - A period is a stopping point. Just then you stopped on the period. A stop is a break. The...
Forum: Copywriting 3rd January 2012, 10:56 AM
Replies: 14
Views: 949
Posted By EricMN
Re: Is copywriting all about knowing the correct words?

Mistakes like the one I bolded in your reply are enough to throw people off from a sale.

Anything that throws a prospect off is another reason for them not to buy. The emotional triggers etc etc...
Forum: Copywriting 3rd January 2012, 10:33 AM
Replies: 16
Views: 1,810
Posted By EricMN
Re: The Biggest Copywriting Secret Anyone Will Ever Tell You

Agreed, and very well put, Mark.

I find that the only reason why people don't want to be sold is because of the stigma of a salesperson that nearly everyone cringes to -- that stereotype of the...
Forum: Copywriting 22nd December 2011, 11:10 PM
Replies: 1
Views: 630
Posted By EricMN
How a few words on DMV form split Europe in two

I think it's essential to study human behaviour to become a better copywriter. Dan Ariely is author of Predictably Irrational, a great book on consumer psychology.

In this video he talks about...
Forum: Copywriting 15th December 2011, 11:10 AM
Replies: 15
Views: 1,147
Posted By EricMN
Re: In the interest of helping all newbies out...

The entire point of this was to not cry about it. Otherwise I would have given up and complained. This is about trying to improve -- getting better -- never stopping.

I thought it a good idea to...
Forum: Copywriting 11th December 2011, 07:56 PM
Replies: 36
Views: 1,255
Posted By EricMN
Re: Why Do You Come Here... to the Copywriting Forum?

To learn and network. There's too much information on here to not take advantage of it.

Every critique, "Top 10 things. . .", "Best way to. . .", "How to. . . " etc is valuable.

Once you're...
Forum: Copywriting 23rd November 2011, 09:03 PM
Replies: 9
Views: 754
Posted By EricMN
Re: Do we need a copywriter?

Alright well first off, you don't have to "pick one", you can do them all. If your business is to offer music instruction across a range of instruments with a professional in each one, you won't be...
Forum: Copywriting 23rd November 2011, 05:52 PM
Replies: 19
Views: 1,655
Posted By EricMN
Re: What's your copywriting history?

I actually watched the video Ray posted a few weeks ago.

Very interesting stuff, I very much enjoyed your story and how you got to where you are now. Impressive library!
Forum: Copywriting 23rd November 2011, 01:04 AM
Replies: 6
Views: 812
Posted By EricMN
Re: ***First Time Writing Copy Any Suggestions To Make It Convert?***

If you had nothing else to go on and you wanted to write decent copy, I would tell you to do two things.

1. Research your target demographic. Find people you are targeting and ask them questions....
Forum: Copywriting 22nd November 2011, 01:10 PM
Replies: 19
Views: 1,655
Posted By EricMN
Re: What's your copywriting history?

Couldn't find a job in psychology

Friend introduced me to internet marketing

I've been writing all my life (novelist to be)

"Be a [copy]writer, or be a psychologist?"

Here I am.
Forum: Copywriting 16th November 2011, 04:10 PM
Replies: 16
Views: 980
Posted By EricMN
Re: How To Sell A Book; Some of the Finest Copy Ever Written.

It really isn't if you're a fan of literature and this particular genre.

Not every market is sold the same, nor is every product.

General fans of fiction are looking for entertainment, that's...
Forum: Copywriting 16th November 2011, 03:20 PM
Replies: 16
Views: 980
Posted By EricMN
Re: How To Sell A Book; Some of the Finest Copy Ever Written.

I double as a fiction writer and have done some work writing copy for fiction and lit circuits. There are some components to this that really stand out to some readers.

1: Popularity - Why...
Forum: Copywriting 11th November 2011, 09:40 AM
Replies: 42
Views: 1,252
Posted By EricMN
Re: Headline Writing Noob. Help please?

See my signature for an example. It's a common copywriting template

"If _____, then_________"

"How to _______ "

"How I _______"

"Which of these _______ is/are _____"
Forum: Copywriting 11th November 2011, 09:33 AM
Replies: 8
Views: 1,762
Posted By EricMN
Re: Books on Getting Copywriting Clients

Steve Slaunwhite's "Start an Run a Copywriting Business"

Talks about his experience with getting clients, other copywriter's experience with getting clients, samples of how he does so, and target...
Forum: Main Internet Marketing Discussion Forum 8th November 2011, 10:42 PM
Replies: 29
Views: 977
Posted By EricMN
Re: Are you getting people to your sales page but not making sales? Here's the problem...

Good advice.

It's funny, many people don't understand that an item itself is essentially worthless. What gives it value is what it can do for the customer.

The customer discovers that value...
Forum: Copywriting 7th November 2011, 02:30 PM
Replies: 50
Views: 1,828
Posted By EricMN
Re: Would Your Copy Actually Sell In The Real World?

The only thing that constitutes good copy is how well it works.
Forum: Copywriting 7th November 2011, 02:06 PM
Replies: 50
Views: 1,828
Posted By EricMN
Re: Would Your Copy Actually Sell In The Real World?

You should stop retaliating and start listening.

Not everyone writes a winner every time they write. Don't treat your copy like your baby, because sometimes you have to trash your copy. I hope...
Forum: Copywriting 7th November 2011, 01:36 PM
Replies: 6
Views: 789
Posted By EricMN
Re: Magicians, Hypnosis, Ghosts, Shows...a little about me...

And here I've been calling you Max the entire time (with others following suit, lol)

That is very interesting stuff Ma-. . . rk.

I'm glad you were able to take the lessons you've learned and...
Forum: Copywriting 6th November 2011, 11:43 AM
Replies: 3
Views: 574
Posted By EricMN
Forum: Copywriting 5th November 2011, 11:46 PM
Replies: 50
Views: 1,951
Posted By EricMN
Re: Who Else Studies Psychology?

It's a bit simplistic. . . but who cares where the dopamine or whether it's ticking the nucleus accumbens or not?

It's one hell of a drug!

We are very much on the same page, though.

To...
Forum: Copywriting 5th November 2011, 11:23 PM
Replies: 50
Views: 1,951
Posted By EricMN
Re: Who Else Studies Psychology?

I could take a stab at what's happening in the ol' noggin from experience. But why bother when I still have access to academic databases??:eek:

They come in handy when I need solid data on human...
Forum: Copywriting 5th November 2011, 11:02 PM
Replies: 50
Views: 1,951
Posted By EricMN
Re: Who Else Studies Psychology?

I have a degree in psychology,neuroscience and behaviour. It took me several weeks of job hunting before I combined my love of psychology and my passion for writing and found copywriting to be my...
Forum: Copywriting 2nd November 2011, 07:45 PM
Replies: 9
Views: 1,644
Posted By EricMN
Re: First In-Person Job Interview for Jr Copywriter Position, Need Some Advice!

Try to find out who is interviewing you. I skipped this step when I interviewed for the last company I interviewed you, but it helps.

Make sure you prepare for a lot of logistic questions. Things...
Forum: Copywriting 2nd November 2011, 10:21 AM
Replies: 21
Views: 945
Posted By EricMN
Re: How much time do you spend THINKING when you write copy?

Well my internet decided to cut out as I hit submit and conveniently wipe out my elaborate post, but to summarize. . .

I put very little thought into what I write while I'm writing it.

But...
Forum: Copywriting 1st November 2011, 09:02 AM
Replies: 14
Views: 1,180
Posted By EricMN
Re: Looking for a good copywriter

Although I may agree with the salesman to copywriter reference, that's about all I agree with.

We aren't being difficult -- you are belittling our craft.

If anything, copywriters are masters...
Forum: Copywriting 31st October 2011, 06:08 PM
Replies: 18
Views: 650
Posted By EricMN
Re: Would You Hire Your Spouse to Critique Your Copy?

Andrew pretty much covered it.

They either need to have an understanding of copywriting or be in the target market.

If they aren't either, it's about as useful as advertising the sales...
Forum: Copywriting 28th October 2011, 08:51 AM
Replies: 34
Views: 2,203
Posted By EricMN
Re: Drilling down to the slogan

I kind of antagonized slogans a tiny bit there at first

But then I was taking my dog for a walk and started humming a tune myself and all of a sudden found myself saying

"Ba-da ba ba baaa. ....
Forum: Copywriting 27th October 2011, 01:14 PM
Replies: 9
Views: 590
Posted By EricMN
Re: My Sales Letter

Hey Kate,

I don't have enough time to critique the whole page, but there are 2 things I want to mention that will help you out.

1. Headline- "I use to Make Thousands of Dollars"

How many...
Forum: Copywriting 25th October 2011, 11:21 PM
Replies: 14
Views: 756
Posted By EricMN
Re: Please View and Critique My First Sales Page

Without going into detail I think it's decent. I'm finding a lot of sales letters in this niche antagonizing software or systems only to give a new one. I'd think it's getting tiresome by now but...
Forum: Copywriting 25th October 2011, 11:04 AM
Replies: 34
Views: 2,203
Posted By EricMN
Re: Drilling down to the slogan

You should come up with numbers 1-10 using the logic you used here. Research is the most important part, and you've done it and found your answer. Base your slogan on your research.

I don't...
Forum: Copywriting 23rd October 2011, 02:58 PM
Replies: 5
Views: 674
Posted By EricMN
Re: Any good copywriter to intro me?

There isn't much in the way of high reputations for low budgets from what I've seen.

That in mind, be wary of offers from "copywriters" willing to jump on your project without checking their...
Forum: Copywriting 23rd October 2011, 12:13 PM
Replies: 30
Views: 892
Posted By EricMN
Re: My first Opt-In Copy page

I caught this a bit late so it looks like the changes that have been recommended were implemented already.

1. You're trying to sell graphic headers. . . but you don't have one in the opt in page....
Forum: Copywriting 19th October 2011, 11:30 PM
Replies: 20
Views: 890
Posted By EricMN
Re: Here I am, exposed and vulnerable.... tell me what you think

Lot of good advice, I wanted to chime in, if I may.

2 things about headlines

1. If no one wanted to read the body copy, could they get your full message from your headlines and subheads?
...
Forum: Copywriting 17th October 2011, 12:03 AM
Replies: 29
Views: 1,966
Posted By EricMN
Re: Psychic Predictions for 2012

Psychological Predictions for 2012

Either the psychic's predictions are wrong and this falls off as just another one of those silly psychic readings. And they are silly.

1 or 2 of these...
Forum: Copywriting 12th October 2011, 09:10 AM
Replies: 3
Views: 722
Posted By EricMN
Re: Making the move from content writer to copywriter

You could do several of the above to be honest.

First find out whether you want to be an offline or online copywriter, or both. Knowing how to do both is the ideal route as it gives you more...
Forum: Copywriting 7th October 2011, 01:30 PM
Replies: 44
Views: 1,452
Posted By EricMN
Re: The First Time I Truly Realised The Power Of Copywriting...

I guess I just realized it now, but I think my first direct copywriting experience was my best campaign ever -- 100% conversion rate!

I wrote a love letter in middle school.

We were dating a...
Forum: Copywriting 6th October 2011, 02:47 PM
Replies: 39
Views: 2,085
Posted By EricMN
Re: Your All Time Favourite...

How to trick people into thinking you're good looking

As far as I can tell this was written by a teenage girl for a youtube video.

I saw it on my related videos on youtube

Over 25 million...
Forum: Copywriting 6th October 2011, 08:18 AM
Replies: 39
Views: 2,085
Posted By EricMN
Re: Your All Time Favourite...

Just goes to show that there's utility in reusing the greats

Considering this was written nearly 2500 years ago

Thanks, Confucious!
Forum: Copywriting 4th October 2011, 09:59 PM
Replies: 21
Views: 2,467
Posted By EricMN
Re: Video Copywriting So Bad it's Good

I don't think you're the exception since I feel very much the same way.

The most compelling videos I ever watch aren't ones where I'm being talked to, but ones where I am talked with. . . If that...
Forum: Copywriting 29th September 2011, 01:13 PM
Replies: 15
Views: 941
Posted By EricMN
Re: Is Video Sales Letters ... New Sheriff in Town?

We value our time and our resources and like to justify that value when we spend it. Good point. It's also why when people spend $100 for something with the same ingredients as the $50 one, it tastes...
Forum: Copywriting 29th September 2011, 10:57 AM
Replies: 22
Views: 1,523
Posted By EricMN
Re: 447 Copywriters Wanted, One State

Great point, Ray.

When I first wanted to get into copywriting, I thought that latching onto a copywriting job was the best thing for me. I applied to a place, was hired, given my own desk with...
Forum: Copywriting 16th September 2011, 08:28 AM
Replies: 53
Views: 2,710
Posted By EricMN
Re: Video Sales Letters Are Wrong..

I find the thing that makes or breaks the video is the speaker. A solid speaker can keep me listening start to finish. If, however, they are dry with zero excitement and no intonation. . . I don't...
Forum: Internet Marketing Product Reviews & Ratings 15th September 2011, 09:26 PM
Replies: 47
Views: 3,751
Posted By EricMN
Re: Dragon Naturally Speaking

Thanks for the feedback again, everyone.

My girlfriend does transcription work for doctors and she hates it and swears it doesn't work, lol. But it seems to me this is a program that can do for...
Forum: Internet Marketing Product Reviews & Ratings 15th September 2011, 05:37 PM
Replies: 47
Views: 3,751
Posted By EricMN
Re: Dragon Naturally Speaking

Thank you wtatlas!

This feedback was very useful, I'm glad you took the time to give me such a thorough breakdown of your experience.
Forum: Copywriting 14th September 2011, 03:09 PM
Replies: 11
Views: 3,308
Posted By EricMN
Re: What kind of copywriting does Coca Cola use?

That was an exceptional video, thanks for posting it!

As for the OP, a lot of major industries that are already established with the level of success seen in Coca Cola focus more on brand...
Forum: Copywriting 2nd September 2011, 10:50 AM
Replies: 8
Views: 2,269
Posted By EricMN
Re: How to write a good sales conversion letter

Hey magicmoola,

You want to write copy that converts quickly? Hire a copywriter.

Do you want to learn yourself? Buckle yourself in and be willing to invest time, money and resources for a long...
Forum: Copywriting 31st August 2011, 11:17 PM
Replies: 41
Views: 1,952
Posted By EricMN
Re: Why write by hand?

I very much agree.

This tactic isn't just present for copy, it is also supported by some authors of fiction as well. . . But does it work?

If used properly, yes. I think before someone shadows...
Forum: Copywriting 31st August 2011, 03:01 PM
Replies: 41
Views: 1,952
Posted By EricMN
Re: Why write by hand?

Writing out by hand is more actively engaging than typing. Then, when you analyze, you can scribble, jot and write all over what you just wrote in whatever way helps you best to learn.

Studies...
Forum: Copywriting 30th August 2011, 12:07 PM
Replies: 4
Views: 922
Posted By EricMN
Re: wanted to enter in writing business

For copywriting. . .

-Forget everything you know about article writing
-Scour this section of the forum
-Read the books
-Shadow great copy examples
-Practice

I think that's a good start!
Forum: Copywriting 29th August 2011, 01:29 AM
Replies: 9
Views: 787
Posted By EricMN
Re: Looking for a good resource to learn to write homepage copy that sells?

This is a very broad question. . . Perhaps if you gave more detail it would be easier to answer the question.

Regardless, you're almost certainly going to be directed to one of three pieces of...
Showing results 1 to 56 of 64

 
Forum Jump


All times are GMT -6. The time now is 04:11 AM.