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Forum: Copywriting 30th May 2012, 05:17 PM
Replies: 7
Views: 780
Posted By jkhdsf
Re: My BOLDing theory. What's your opinion?

Thanks Allen. I've never heard of a second readership path but I just quickly looked it up. That's a handy concept to understand!

When you say, "you're on the right track" (first of all,...
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