Register Blogs Advertise with usHelp Desk Today's Posts Search

Showing results 1 to 56 of 212
Search took 0.18 seconds.
Search: Posts Made By: Benjamin Farthing
Forum: Copywriting 20th March 2018, 10:01 AM
Replies: 24
Views: 486
Posted By Benjamin Farthing
Re: How would you improve this sales flyer?

Hey Rubin,



Agree 100% on steering people away from competing on price.

Thinking out loud here:

Is there way to do both... avoid promising a cheap price AND reassure their objection that...
Forum: Copywriting 16th March 2018, 09:42 AM
Replies: 12
Views: 331
Posted By Benjamin Farthing
Re: Looking for a copy critique (this is rough draft) so tear it apart

Just based on the lead, which is all most people will see:

This is just a lead generator.

It's for people who ALREADY have real estate businesses.

If you want to target the MMO crowd, you...
Forum: Copywriting 16th March 2018, 09:23 AM
Replies: 24
Views: 486
Posted By Benjamin Farthing
Re: How would you improve this sales flyer?

Instead of listing possible damage to be fixed, I'd play on prospects' embarrassment when guests see those settling cracks, or water damage, or whatever.

I might even lead with that fear. I'd...
Forum: Copywriting 13th February 2018, 01:09 PM
Replies: 19
Views: 565
Posted By Benjamin Farthing
Re: Help a piano teacher target high-paying students?

So far, she's just been using word of mouth. All her students come from her social circle.
Forum: Copywriting 13th February 2018, 01:06 PM
Replies: 19
Views: 565
Posted By Benjamin Farthing
Re: Help a piano teacher target high-paying students?

Kay King, thanks, a lot of good stuff in your reply.

I agree working from her home would be best. She's been looking into that.

"Special" lessons is a great idea.

I'm not sure I agree about...
Forum: Copywriting 13th February 2018, 10:41 AM
Replies: 19
Views: 565
Posted By Benjamin Farthing
Help a piano teacher target high-paying students?

My friend undersells herself as a piano teacher.

Charges something like $15 for a lesson... which she drives to!

I convinced her she should brand herself and raise her rates.

She's not a...
Forum: Copywriting 30th January 2018, 11:43 AM
Replies: 26
Views: 503
Posted By Benjamin Farthing
Re: What's your main focus when writing sales copy?

And of course, thanks for posting.

I only check in to WF once in a while, but it's great to see someone new offering solid advice and sparking great discussions.
Forum: Copywriting 30th January 2018, 11:42 AM
Replies: 26
Views: 503
Posted By Benjamin Farthing
Re: What's your main focus when writing sales copy?

You're dead on.

To build on that:

Not just "what's in it for them," but...

"My offer satisfies their biggest desire."

The mindset I keep when writing copy is that my prospect needs to...
Forum: Copywriting 30th January 2018, 11:35 AM
Replies: 2
Views: 268
Posted By Benjamin Farthing
Re: How to convert on cold traffic... in any space

In what unique ways will learning about mirror neurons help me write better copy?

Asking "how do I better see myself in others' experiences and stories" sounds like a great question.

But is it...
Forum: Copywriting 30th January 2018, 11:29 AM
Replies: 27
Views: 991
Posted By Benjamin Farthing
Re: What's a good time length for a video sales letter ?

The last few VSLs I've written were between 30 and 70 minutes. All in the natural health market.

But you shouldn't be asking if the VSL is long enough. You should be asking if you've successfully...
Forum: Copywriting 30th January 2018, 11:22 AM
Replies: 28
Views: 711
Posted By Benjamin Farthing
Re: Which headline was the winner?

Am I right in assuming that all the credibility & benefits in #1, were also quickly delivered after the headline in #3?

#1 targets, adds credibility, provides a new take on known mechanism...
Forum: Copywriting 21st October 2016, 03:18 PM
Replies: 5
Views: 287
Posted By Benjamin Farthing
Re: [What does it REALLY mean to be a copywriter?]

Dammit Mark!

Copywriting forums aren't for musing about copywriting!

Every single post you submit should make Gary Halbert feel like Salieri in Amadeus!

Every. Single. Post.

I bet you...
Forum: Copywriting 21st October 2016, 03:04 PM
Replies: 20
Views: 1,040
Posted By Benjamin Farthing
Re: Every Client Will Appreciate If You Use These 4 Tools For Writing

These seem like okay tools for content writing.

For copywriting, they're only kinda important.

Here's what I mean:

I have a ton of experience writing. I have a degree in it from an Ivy...
Forum: Copywriting 21st October 2016, 02:51 PM
Replies: 8
Views: 210
Posted By Benjamin Farthing
Re: Does the term 'Freelancer' hold negative connotations?

In my experience...

In my social life, calling myself a "Freelance Writer" gets people interested. Probably just because it's novel. A lot of people then try to subtly figure out if I'm broke or...
Forum: Copywriting 13th October 2016, 10:33 AM
Replies: 4
Views: 154
Posted By Benjamin Farthing
Re: Dead easy

I've heard it before, but I don't think it's especially common.

The question you should actually be asking is, "Is that phraseology common among my prospects?"

US dialects vary by location,...
Forum: Copywriting 13th October 2016, 10:22 AM
Replies: 5
Views: 287
Posted By Benjamin Farthing
Re: [What does it REALLY mean to be a copywriter?]

You share some really fascinating ideas.

I've attributed my success as a copywriter to my ability to empathize with just about anyone. I hadn't ever considered that maybe my ability to break down...
Forum: Copywriting 25th August 2016, 01:14 PM
Replies: 39
Views: 1,041
Posted By Benjamin Farthing
Re: To All The Ugly People (II)...

I'm not allowed over there. :cool:
Forum: Copywriting 25th August 2016, 01:13 PM
Replies: 39
Views: 1,041
Posted By Benjamin Farthing
Re: To All The Ugly People (II)...

So I guess I was misunderstanding the argument.

I'd say reading one book and then launching a career won't work for 99% of newbies. There's simply too many skills to master.

On the other hand,...
Forum: Copywriting 25th August 2016, 12:59 PM
Replies: 39
Views: 1,041
Posted By Benjamin Farthing
Re: To All The Ugly People (II)...

"It's not in how much you "know" as much as it is how much you can sell."

Yes, how much you sell determines your success. But how much you know (partly) determines how much you sell.

An...
Forum: Copywriting 24th August 2016, 12:13 PM
Replies: 39
Views: 1,041
Posted By Benjamin Farthing
Re: To All The Ugly People (II)...

Isn't this a false dichotomy?

It's not "read one book than dive in and learn by doing" vs. "get years of formal training."

Don't most copywriters have a mix of formal training & study AND...
Forum: Copywriting 3rd June 2016, 10:09 AM
Replies: 4
Views: 180
Posted By Benjamin Farthing
I found a fun tool to practice concise, punchy writing

Hey guys, I saw this posted on another forum and figured I'd share.

I know one of the biggest challenges for new writers (and some experienced writers) is writing concisely. In my current...
Forum: Copywriting 9th May 2016, 10:09 AM
Replies: 1
Views: 478
Posted By Benjamin Farthing
Anyone read for fun? I've got a favor to ask

Hey guys, several of you already know that I write fiction on the side.

I've finished another novel, and I'm ready to send it out to agents and editors.

Could I get your feedback on my query...
Forum: Copywriting 14th April 2016, 10:17 AM
Replies: 57
Views: 3,239
Posted By Benjamin Farthing
Re: Explain Like I'm 5: How do I find clients as a newb?

Marcia -

That's a good point. Setting up an inbound marketing system would completely sidestep my (perceived) disadvantage. I'd probably go that route if I find myself looking for new clients...
Forum: Copywriting 13th April 2016, 11:38 AM
Replies: 57
Views: 3,239
Posted By Benjamin Farthing
Re: Explain Like I'm 5: How do I find clients as a newb?

I'm chiming in kind of late here.

I'm a shy introvert. I have social anxiety. Recently I've started seeing a psychologist, and it's helping.

Also, my most recent campaign sold 7 figures.
...
Forum: Copywriting 5th March 2016, 01:16 PM
Replies: 3
Views: 673
Posted By Benjamin Farthing
Re: how to become a perfect article writer ?

You can't.

I just finished reading the Robert Collier Letter Book, and one of the biggest things that stuck out to me was that for ever successful letter he wrote, he wrote several that performed...
Forum: Copywriting 26th February 2016, 11:35 AM
Replies: 3
Views: 523
Posted By Benjamin Farthing
Re: How to choose customer avatar in college admissions market?

Yes, that's the general direction I'd recommend.

But definitely check out what your competitors are doing. I haven't seen any data on this; I'm basing my advice on my general copywriting/sales...
Forum: Copywriting 25th February 2016, 04:05 PM
Replies: 3
Views: 523
Posted By Benjamin Farthing
Re: How to choose customer avatar in college admissions market?

The parents are the ones with the checkbooks, they're the ones stressed about getting their kids into that private college... they're your prospects.

If I were writing it, I wouldn't try talking...
Forum: Copywriting 17th February 2016, 04:37 PM
Replies: 2
Views: 531
Posted By Benjamin Farthing
Re: embolding words in vsl's

I underline words or phrases when I can see myself saying them while pounding my fist on the table.

Italicized is when I'd gesture passionately with an open palm.

Bold is just saying something...
Forum: Copywriting 11th February 2016, 03:10 PM
Replies: 9
Views: 986
Posted By Benjamin Farthing
Re: Ideas For My New Project

You're not going to get out of the newbie stage if others do your work for you.

Write it up yourself - probably a few versions of it - and then ask for guidance on improving it.
Forum: Copywriting 10th February 2016, 08:02 PM
Replies: 18
Views: 566
Posted By Benjamin Farthing
Re: New Writer Wants Baptism by Fire

I got my B.A. from William & Mary. One of the first schools to be called "Public Ivy."

Okay, I misread your original post. I was wondering why you told us so much about the recent client, when...
Forum: Copywriting 10th February 2016, 12:23 PM
Replies: 3
Views: 674
Posted By Benjamin Farthing
Re: Are you a article writer? Where you work?

Oh, my article should be "professional and good."

I now have a richer, fuller understanding of copywriting.
Forum: Copywriting 10th February 2016, 12:20 PM
Replies: 7
Views: 636
Posted By Benjamin Farthing
Re: OK Trash My Copy

I think all this is dead on.

You've got to cater to the people skimming - there's just no way around it.

Your biggest issue is that it's generic. There's a million people promising riches on...
Forum: Copywriting 10th February 2016, 12:13 PM
Replies: 18
Views: 566
Posted By Benjamin Farthing
Re: New Writer Wants Baptism by Fire

Couple words of advice:

On your portfolio page, consider a line beneath the client name saying what sort of business they are. I want to look at what you've done for businesses similar to mine. I...
Forum: Copywriting 10th February 2016, 11:52 AM
Replies: 5
Views: 634
Posted By Benjamin Farthing
Re: Content ideas and research tool

Wow that's useful. That'll make perusing blogs, forums, and Amazon reviews, scrounging for prospects' thoughts on a subject a lot easier.

Any idea if there's a way to see which of the questions...
Forum: Copywriting 10th February 2016, 11:50 AM
Replies: 15
Views: 1,003
Posted By Benjamin Farthing
Re: Trashing bad copy is easy... How about posting a few examples of GOOD?

I was able to find some narrative copy by clicking on the "Story" tab.

I write mostly long form narrative copy, but there's plenty to learn from short form branding copy, product descriptions,...
Forum: Copywriting 8th January 2016, 11:43 AM
Replies: 8
Views: 674
Posted By Benjamin Farthing
Re: How Far Do You Take "Aggravating the Problem"?

"Aggravation" can mean an exaggerated representation. So maybe that's why both "aggravate" and "agitate" get used.
Forum: Copywriting 8th January 2016, 11:37 AM
Replies: 3
Views: 360
Posted By Benjamin Farthing
Re: Well hello Warriors!

Read what the stickies have to say about getting started. Pay close attention to the advice on getting better by selling your own products. One of the best ways to learn is to tinker with something...
Forum: Copywriting 8th January 2016, 11:31 AM
Replies: 5
Views: 388
Posted By Benjamin Farthing
Re: How can i use a song in my video in youtube whithout problems?

Start off by googling the difference between "copyright" and "copywriting."
Forum: Copywriting 6th January 2016, 11:53 AM
Replies: 3
Views: 402
Posted By Benjamin Farthing
Re: What About Pictures and John Carlton?

1. Visual elements can have a huge impact (for good or bad), or little impact at all. When you use them effectively, they're supplementing the message of the copy.

2. Depends on the client. As a...
Forum: Copywriting 11th December 2015, 01:02 PM
Replies: 4
Views: 951
Posted By Benjamin Farthing
Re: 23 Psychological Triggers That You Should Build Into Your Copy

Does the book have examples of each of these? That'd make this list especially useful.

I'm expanding my copywriting library. Currently reading through the Robert Collier Letter Book, and looking...
Forum: Copywriting 11th December 2015, 12:56 PM
Replies: 1
Views: 420
Posted By Benjamin Farthing
Re: Exclusivity and Social proof to Increase sales.

How much did it increase sales compared to other emails?

Sounds like the social proof helped a lot. Do you think the brief window of exclusivity did much?

Saying "only Visa card holders" feels...
Forum: Copywriting 7th December 2015, 03:15 PM
Replies: 13
Views: 1,266
Posted By Benjamin Farthing
Re: How to write better and why

I'll throw out another random tip:

The strongest, most important idea goes at the end of the sentence.

That's because the way we read, our minds give whatever goes before the period the most...
Forum: Copywriting 7th December 2015, 03:03 PM
Replies: 16
Views: 914
Posted By Benjamin Farthing
Re: Pretty Sales Letters

Experience, that's how.

I've only got about 3 years of copywriting experience, but I can look at a letter and put together a strong list of what it's doing well and what it could do better... all...
Forum: Copywriting 5th December 2015, 10:44 AM
Replies: 9
Views: 942
Posted By Benjamin Farthing
Re: Does Sex Still Sell?

I may be the only person who read that news and thought "oh cool, maybe they'll go back to publishing awesome short fiction."
Forum: Copywriting 4th December 2015, 11:12 AM
Replies: 9
Views: 1,180
Posted By Benjamin Farthing
Re: The Copywriter's Books / Reading List

Haha, I'm reading your response as I procrastinate writing. Looks like I need to read through my copy again.
Forum: Mind Warriors 3rd December 2015, 03:26 PM
Replies: 10
Views: 610
Posted By Benjamin Farthing
Re: 12 Tips to Massive Success

Wow. "Leave people better than you found them." What a poignant way to think about how I interact with people. Thanks for sharing.
Forum: Copywriting 3rd December 2015, 03:19 PM
Replies: 9
Views: 1,180
Posted By Benjamin Farthing
Re: The Copywriter's Books / Reading List

Quick plug for one of the books you listed under "Mindset"...

The War of Art by Stephen Pressfield quite literally changed my life. The concepts are simple: you don't have to worry about every...
Forum: Copywriting 2nd December 2015, 05:03 PM
Replies: 9
Views: 942
Posted By Benjamin Farthing
Re: Does Sex Still Sell?

You're still competing against free sites, so the email opt-in is still more than they have to do elsewhere.

You'll probably have to go niche to even get a decent opt-in rate. Give them some kind...
Forum: Mind Warriors 2nd December 2015, 03:09 PM
Replies: 8
Views: 679
Posted By Benjamin Farthing
Re: From Virginia to California - Based on Working at Home

Sounds awesome.

I've been looking a lot into the "Digital Nomad" movement. People who can work remotely spend a few months at a time in places all over the world. I'm thinking of spending some...
Forum: Copywriting 2nd December 2015, 02:31 PM
Replies: 24
Views: 1,939
Posted By Benjamin Farthing
Re: How did you start in Copywriting?

In 2012, I was a jobless with a brand new English degree.

I saw an ad for a copywriter position on Craigslist that looked like a scam, but I applied for it anyways. Turns out it was legit. I wrote...
Forum: Copywriting 2nd December 2015, 02:22 PM
Replies: 25
Views: 5,662
Posted By Benjamin Farthing
Re: The Robert Collier Letter Book & Marketing Course - should I get it & in what edition & form?

Racingquip,

Based on the specific complaints (letters being replaced with the cent symbol, things like that), I'd guess the formatting mistakes are for the digital version. That's the sort of...
Forum: Copywriting 2nd December 2015, 02:12 PM
Replies: 7
Views: 572
Posted By Benjamin Farthing
Re: Help and criticism required

Post it and I'll take a look.
Forum: Copywriting 2nd December 2015, 02:11 PM
Replies: 2
Views: 560
Posted By Benjamin Farthing
Re: A Headline Formula that Has Worked Well... Do You Use it?

I wonder if the reason we don't see that headline more is that it's not really a secret how experts fix the problem they're an expert in. They likely use the mainstream solution they're using on...
Forum: Copywriting 6th July 2015, 05:39 PM
Replies: 9
Views: 1,475
Posted By Benjamin Farthing
Re: From where do you get clients?

Wait, you want to know where to find clients, and you'll be outsourcing the actual work?

Sounds like the skill you're trying bank on is finding clients. If you're not even sure of where to start,...
Forum: Off Topic Forum 6th July 2015, 02:13 PM
Replies: 1
Views: 494
Posted By Benjamin Farthing
Re: microsoft encarta copyrigh

You're thinking of copyright. The laws about intellectual property.

This is a forum for copywriting. Writing advertisements.
Forum: Copywriting 29th June 2015, 05:53 PM
Replies: 14
Views: 1,368
Posted By Benjamin Farthing
Re: Tips for Writing Faster

A little different, but I take somewhere between 30 and 50 hours to write a sales letter, from research to finished (well, finished until we test it and start tweaking).

Like others have said...
Showing results 1 to 56 of 212

 
Forum Jump


All times are GMT -6. The time now is 01:45 PM.